First Due
First Due is a cloud-native SaaS platform that consolidates fire and EMS operations — incident reporting, ePCR, scheduling, training, prevention, and AI-assisted QA — into a single application for over 3,000 public safety agencies across the United States and Canada, including federal clients like the U.S. Department of Defense.
- Company typePrivate
- Founded2016
- HeadquartersGarden City, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What First Due does
First Due, operated under the legal entity Locality Media, LLC, is a cloud-native SaaS platform that consolidates the full operational stack of fire and EMS agencies into a single application accessed through one login from any iOS, Android, or desktop device. Founded in 2016 and headquartered on Long Island, New York, the platform serves more than 3,000 public safety agencies across the United States and Canada — including municipal fire departments (FDNY, Seattle, Charlotte, Fairfax County, Fort Worth, Santa Monica, New Orleans, CAL FIRE), Canadian departments (Fredericton, French River), federal clients such as the U.S. Department of Defense, and adjacent segments like state EMS offices, law enforcement, and industrial fire and safety operations. The user base spans 300,000+ global users and processes 4M+ incident reports, 500K+ fire inspections, and 500K+ vehicle inspections annually.
The product suite includes NERIS Software (NERIS V1 compliant), ePCR (NEMSIS v3.4 compliant), Pre-Incident Planning, Hydrants, Scheduling & Personnel, Events & Activities, Training & Learning Management, Health & Wellness, Assets & Inventory, Fire Prevention, Community Connect, Fire Investigations, Inspections-Testing-Maintenance (ITM), Mobile Responder, Incident Command, Data & Analytics, and Advanced Data Insights — all accessible as integrated modules. The platform holds FedRAMP authorization for federal deployments and integrates with CAD systems, weather APIs, IR wildfire data, Fire Recovery billing, and third-party scheduling platforms. First Due AI is a proprietary capability that applies generative AI to fire incident documentation and natural language processing to QA/QI review, catching timestamp errors, medication unit mistakes, and missing narrative justifications; it was recognized on Fast Company's 'Next Big Things in Tech' list in 2024 and 2025.
First Due generates revenue primarily through recurring SaaS subscriptions to its integrated platform, supplemented by professional services for implementation and ancillary event revenue from its annual Unify user summit. Distribution is led by an enterprise field sales motion with a 'Get A Demo' flow, complemented by a Cooperative Purchasing program that simplifies public-sector procurement. The company is privately held, having raised a $355 million strategic minority growth investment in August 2025 led by JMI Equity with TCV, Serent Capital, and CPP Investments, and was named to the 2025 GovTech 100.
First Due firmographics
Firmographics- Name
- First Due
- Legal name
- Locality Media, LLC
- Website
- https://firstdue.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- First Due is a cloud-native SaaS platform that consolidates fire and EMS operations — incident reporting, ePCR, scheduling, training, prevention, and AI-assisted QA — into a single application for over 3,000 public safety agencies across the United States and Canada, including federal clients like the U.S. Department of Defense.
- Ownership category
- akta.pro rank
First Due industry classification
Industry- Product category
- Public Safety Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Security, Safety & Fire/Life Safety Management (BPABAAAE)
Keywords
Where First Due is headquartered
LocationHeadquarters
- HQ city
- Garden City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
First Due business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Recurring subscription revenue from agencies licensing the all-in-one First Due platform (NERIS, ePCR, scheduling, pre-incident planning, etc.). Sold as an integrated suite available anywhere on any device under a single login.
- Professional Services (Implementation): Professional services revenue from a dedicated team of experts guiding customer implementation of the First Due platform 'from day one'.
- Event / User Summit Registration: Ticket revenue from the annual Unify user summit (e.g., Early Bird pre-conference $299, main conference $699, general admission $349/$799, guest/spouse $199, post-conference Success Lab free add-on).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Unify Early Bird — Pre-Conference (Mon Sep 21) |
| Other | Pay-as-you-go | Unify Early Bird — Main Conference (Tue–Wed Sep 22–23) |
| Other | Pay-as-you-go | Unify Early Bird — Post-Conference Success Lab (Thu Sep 24) |
| Other | Pay-as-you-go | Unify Early Bird — Spouse/Guest |
| Other | Pay-as-you-go | Unify General Admission — Pre-Conference |
| Other | Pay-as-you-go | Unify General Admission — Main Conference |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
First Due product offering
Product offeringCore offering
First Due is a cloud-based SaaS platform that consolidates fire and EMS operations into a single end-to-end system accessed through one login from any device. The platform includes modules for NERIS-compliant incident documentation, ePCR (NEMSIS v3.4), pre-incident planning, scheduling and personnel management, asset and inventory, hydrants, training, fire prevention, community engagement, mobile response, incident command, advanced analytics, and proprietary AI-powered QA/QI capabilities. It is sold as a multi-module platform to public safety agencies across the United States and Canada.
Product overview
First Due is a single, cloud-based end-to-end software platform for Fire and EMS agencies, offered as a unified suite of integrated modules accessed through one login from any device. The platform consolidates modules including NERIS Software, ePCR, Pre-Incident Planning, Hydrants, First Due AI, Scheduling & Personnel, Events & Activities, Training & Learning Management, Health & Wellness, Assets & Inventory, Fire Prevention, Community Connect, Fire Investigations, ITM, Mobile Responder, Incident Command, Data & Analytics, and Advanced Data Insights, plus State EMS modules (Data Repository, Patient Registry, License Management). Born in the cloud, it serves agencies ranging from volunteer departments to major metros across the United States and Canada (over 3,000 agencies, including federal clients such as the Department of Defense).
Differentiator
Problem solved
Functional benefit
Products and services
- First Due Platform Cloud-based end-to-end software platform for Fire and EMS agencies, consolidating incident documentation, ePCR, pre-incident planning, scheduling, asset management, training, community engagement, mobile response, AI tools, and more into a single application with one login available anywhere on any device.
- ePCR NEMSIS v3.4 compliant electronic Patient Care Reporting module with streamlined documentation, advanced integrations, hospital interoperability, and compliance and automation for EMS responders.
- Pre-Incident Planning Pre-plan mapping solution with advanced mapping features, enterprise management, and any-device access providing life-safety information for fire and EMS crews and citizens.
- Hydrants Hydrant testing and management module with services and test workflows, response capabilities, and data management.
- First Due AI AI-powered capabilities for incident documentation and QA/QI that helps agencies catch documentation gaps early by flagging timestamp, medication, and documentation issues for human review.
- Scheduling & Personnel Scheduling and personnel management module with improved scheduling, automation, compliance, and enterprise management capabilities for both straightforward and complex crew scheduling models.
- Events & Activities
Companies that use First Due
Customer profileNamed customers20 records
Segments7 records
Ideal customer profiles1 record
First Due technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature6 records
First Due partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Unify 2026 SponsorsminorSponsorship partners supporting First Due Unify 2026 (five sponsor logos shown on the Unify homepage). Sponsors may provide communications to attendees in accordance with the Unify Privacy Policy.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
First Due competitors and assessment
Company assessmentDirect peers
- ESO Solutions: ESO is the largest direct competitor to First Due, providing EHR, fire RMS, billing, and analytics software to fire departments and EMS agencies across North America. Its suite (ESO EHR, ESO Fire, ESO Billing) most closely mirrors First Due's all-in-one fire/EMS platform strategy.
- ImageTrend: ImageTrend is a leading EMS and fire records management software vendor, with strong penetration in state EMS data repositories and trauma registries. It directly competes with First Due's ePCR and State EMS (Data Repository, Patient Registry) modules.
- ZOLL (RescueNet / emsCharts): ZOLL's RescueNet suite (including emsCharts) provides ePCR, fire RMS, and EMS data management to public safety agencies. It is a long-standing incumbent in EMS documentation and competes head-on with First Due's ePCR and incident reporting modules.
Broad incumbents
- Tyler Technologies (Public Safety): Tyler Technologies is a broad government technology incumbent offering public safety, courts, and ERP software. Its public safety suite (originally New World Systems) competes with First Due at the agency level, particularly for larger municipal contracts.
- CentralSquare Technologies: CentralSquare provides public safety software (CAD, RMS, mobile) to police, fire, and EMS agencies. While broader than First Due's fire/EMS focus, it overlaps directly on incident documentation and records management for multi-discipline agencies.
- Motorola Solutions (CommandCentral): Motorola Solutions' CommandCentral suite serves police, fire, and EMS with CAD, records, and evidence management. As a major incumbent in public safety communications and software, it competes with First Due for large multi-discipline agency contracts.
Emerging players
- Mark43: Mark43 is a cloud-native public safety RMS vendor, originally focused on law enforcement, that is expanding into fire and EMS records management. It represents a credible next-gen competitor to First Due for agencies evaluating unified cloud platforms.
- Lexipol: Lexipol provides policy, training, and content solutions to fire, EMS, and law enforcement agencies. While not a direct RMS competitor, it overlaps with First Due's Training module and broader public safety content and compliance workflow category.
- Vector Solutions (Envisage / SafeZone): Vector Solutions acquired Envisage Technologies, a leading training and learning management platform for first responders. It competes with First Due's Training & Learning Management module for agency training and compliance workflows.
Regional players
- Operative IQ: Operative IQ provides asset, inventory, and fleet management software for fire, EMS, and law enforcement agencies. It competes with First Due's Assets & Inventory, Hydrants, and Vehicle Inspections modules among smaller and mid-sized agencies.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks4 records
Key highlights7 records
Customer concentration
First Due social profiles
Digital presenceFirst Due compliance and trust
Trust signalCompliance4 records
First Due financial estimates
Financial estimateRevenue estimate
Valuation estimate
First Due leadership team
Management profileNumber of profiles
Profiles3 records
First Due funding detail
Funding detailFunding overview
Funding rounds6 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
First Due M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about First Due
What does First Due do?
First Due is a cloud-based SaaS platform that consolidates fire and EMS operations into a single end-to-end system accessed through one login from any device. The platform includes modules for NERIS-compliant incident documentation, ePCR (NEMSIS v3.4), pre-incident planning, scheduling and personnel management, asset and inventory, hydrants, training, fire prevention, community engagement, mobile response, incident command, advanced analytics, and proprietary AI-powered QA/QI capabilities. It is sold as a multi-module platform to public safety agencies across the United States and Canada.
Is First Due a public or private company?
First Due is a private company. It is classified as venture growth investor backed and is currently operating.
When was First Due founded?
First Due was founded in 2016. It employs 251 to 500 people.
Where is First Due based?
First Due is headquartered in Garden City, United States, in the North America region.
How does First Due make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are professional Services (Implementation) and event / User Summit Registration.
Who are First Due's main competitors?
Direct peers on record are ESO Solutions, ImageTrend and ZOLL (RescueNet / emsCharts). Broad incumbents are Tyler Technologies (Public Safety), CentralSquare Technologies and Motorola Solutions (CommandCentral). Emerging players are Mark43, Lexipol and Vector Solutions (Envisage / SafeZone). Operative IQ is listed as a regional player.
Does First Due have an API?
No public API is recorded for First Due.
What industry is First Due in?
First Due's product category is Public Safety Software. Its primary akta.pro industry code is BPABAAAE, Security, Safety & Fire/Life Safety Management. Its NAICS code is 54151 and its SIC code is 7372.