SwissBorg

What SwissBorg does

SwissBorg is a Swiss-headquartered crypto investment platform founded in 2016 and operating as an exchange aggregator rather than a standalone exchange. Its core product, the SwissBorg mobile app, connects to 12 centralized and decentralized exchanges through a proprietary Smart Engine that routes trades to find best execution in milliseconds across more than 76,581 crypto-to-fiat trading pairs. The app is available in 47 countries and 11 currencies (excluding the USA) and serves 915,500 verified users holding $978.8M-$1.047B in crypto assets. The technology stack includes Multi-Party Computation keyless wallet architecture that eliminates single points of failure, automated DCA investing via Auto-Invest, Trigger Orders for automated buy/sell execution, and a Proof of Liabilities transparency tool.

The platform monetizes through transaction-based exchange fees ranging from 0.25% to 1.49% depending on loyalty tier, plus fiat and crypto withdrawal fees and card payment processing fees. A subscription-like Premium tier structure, gated by locking BORG tokens across seven loyalty ranks (Standard through Elite), drives retention by offering up to 99% cashback in BORG, yield boosts up to 2x, and access to Alpha early-stage investment deals. Additional revenue and engagement levers include the Earn product offering up to 15% APY, Crypto Bundles for diversified exposure, and the SwissBorg Crypto Card on Mastercard's network providing BORG cashback on point-of-sale spending. Distribution is product-led through the mobile app, augmented by Discord community engagement, a referral program, and content marketing via the SwissBorg Academy.

European operations are conducted through BlockNodes SAS in France, which received MiCA CASP authorization from the AMF in June 2026 (license A2026-011), enabling crypto-asset services including custody, order execution, portfolio management, and advisory across all EU member states. SwissBorg completed its Series A crowdfunding in 2023, raising CHF 21.24 million from 16,841 investors at a CHF 223 million valuation, and has generated cumulative revenues exceeding CHF 150 million since 2021. The company employs 251-500 staff across Lausanne and Paris, and expanded its strategic footprint in 2026 by joining the Hashi institutional coalition on Sui for Bitcoin-backed lending alongside Cumberland, Fluid, BitGo, and others.

Name

SwissBorg

Legal name

SBorg SA

Website

https://swissborg.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

251–500 employees

Short description

SwissBorg is a Swiss-headquartered crypto investment platform that operates as an exchange aggregator across 12 venues, serving 915,500 verified retail users in 47 countries via a mobile app with Smart Engine routing, BORG token loyalty rewards, and MiCA-authorized EU operations.

Ownership category

akta.pro rank

Product category

Cryptocurrency Exchange Aggregator

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231), Investment Banking and Securities Intermediation (523150)

SIC

Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

DEX Aggregation & On-Chain Execution (routing, RFQ, intent-based trading) (FSAPAEAD)

akta.pro secondary industries

Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Staking & Earn Programs (Exchange-Operated) (FSADAAAH), Crypto Custody & Exchange Wallet Services (Integrated) (FSADAAAG)

Keywords

• Crypto exchange aggregator
• Crypto investment platform
• Crypto yield products
• Crypto payment card
• Decentralized finance app

Headquarters

HQ city

Lausanne

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Exchange Transaction Fees: SwissBorg charges exchange fees ranging from 0.25% to 1.49% depending on user's Premium/Loyalty tier. These fees apply to each trade executed through the Smart Engine
2. Fiat Withdrawals: Fiat withdrawal fees of 0.10% for EUR and other fiat currencies
3. Crypto Withdrawals: Crypto withdrawal fees of 0.10% plus real-time network gas fees
4. Card Payment Processing: Fees charged for card deposits and Apple/Google Pay transactions
5. Premium Subscriptions: Tiered loyalty program with Premium tiers offering lower exchange fees (from 1.49% down to 0.25%) with higher tiers unlocked by locking more BORG tokens

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

SwissBorg operates a mobile crypto investment app available in 47 countries that aggregates prices across 12 centralized and decentralized exchanges via its proprietary Smart Engine to deliver best-execution trades. Beyond trading, the platform offers yield-generating Earn products (up to 15% APY), Alpha early-access investment deals, Crypto Bundles, and a Mastercard-powered SwissBorg Crypto Card for everyday crypto spending. A native BORG utility token powers a seven-tier loyalty program with cashback on trading fees of up to 99%, yield multipliers, and governance voting rights.

Product overview

SwissBorg is a Swiss-engineered crypto investment platform operating as an exchange aggregator, not a standalone exchange or wallet. The core offering consists of the SwissBorg App, which uses the proprietary Smart Engine to aggregate prices across 12 centralized and decentralized exchanges, providing access to over 76,581 trading pairs. The platform's modular architecture includes core trading functionality (Smart Engine, Trigger Orders, Auto-Invest), wealth-building products (Earn yield, Alpha early deals, Crypto Bundles), a native BORG token powering the Loyalty Ranks system with tiered cashback up to 99%, and the SwissBorg Card for Mastercard-powered crypto spending. European operations are conducted through BlockNodes SAS in France under MiCA authorization, while the Swiss parent company SBorg SA handles global operations from Lausanne.

Differentiator

Problem solved

Functional benefit

Brands

• BORG Token: The native utility token of the SwissBorg platform that powers the loyalty rank system, enabling cashback rewards, yield boosts, Alpha access, and governance voting.
• SwissBorg Card
• SwissBorg App
• SwissBorg Ranks
• Smart Engine

Products and services

• SwissBorg App Mobile application enabling individual users to buy, sell, and trade cryptocurrencies at best-execution prices in 47 countries and 11 fiat currencies, available on iOS (App Store) and Android (Google Play).
• Earn Yield-generating product offering up to 15% APY on eligible crypto assets held in the SwissBorg app, with loyalty rank-based multipliers up to 2x for higher-tier users.
• Alpha Early-access investment platform providing priority allocation to selected investment opportunities before public launch, with access and allocation tiers determined by the user's Loyalty Rank.
• Crypto Bundles Curated baskets of crypto assets aligned with market trends that allow users to diversify into a theme with a single tap investment.
• SwissBorg Crypto Card Mastercard-branded crypto payment card that converts cryptocurrency to fiat at the point of sale, accepted worldwide wherever Mastercard is taken, with BORG cashback on purchases and full in-app card management.
• BORG Token Native utility token of the SwissBorg ecosystem used for loyalty rank qualification, trading fee cashback up to 99%, yield boosts, Alpha access, and governance voting (10 BORG = 1 vote).
• Loyalty Ranks Seven-tier loyalty program (Standard, Bronze, Silver, Gold, Platinum, Diamond, Elite) where locking BORG tokens determines rank, unlocking progressive cashback up to 99% on trading fees, yield boosts, Alpha access, and governance voting.

Quantifiable outcome

• Up to 99% cashback on exchange fees for Elite Top 10 users
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core.

• Sui Foundation (Hashi Protocol)coreStrategic or Co-development Partner · 26 June 2026SwissBorg joined the Hashi institutional coalition alongside Cumberland, Fluid, BitGo, Bullish, FalconX, Erebor Bank, and CF Benchmarks. Hashi enables native Bitcoin-backed lending using multi-party computation custody and ERC-3643 identity-aware tokens, allowing BTC to serve as DeFi collateral without wrapped asset counterparty risks. Global testnet scheduled for July 2026.
• CumberlandcoreStrategic or Co-development Partner · 23 June 2026Institutional market-maker and liquidity provider joining Hashi ecosystem with SwissBorg for Bitcoin finance product development on Sui blockchain.
• FluidcoreStrategic or Co-development Partner · 23 June 2026Institutional partner providing liquidity-routing capacity alongside SwissBorg in Hashi ecosystem for Bitcoin finance product.
• BlockNodes SAScoreOthers · 22 June 2026BlockNodes SAS is SwissBorg's French subsidiary that completed migration from Estonian entity (SwissBorg Solutions OÜ) to secure MiCA authorization from French AMF. This entity operates SwissBorg's European services under CASP license A2026-011, enabling comprehensive crypto-asset services across EU including custody, order execution, transfers, portfolio management, and advisory.
• MastercardcoreTechnology or Integration · 10 March 2026SwissBorg Card operates on Mastercard's global payment network as part of Mastercard's Crypto Partner Program - a global initiative with over 100 crypto-native companies to integrate digital assets with established card rails and global commerce flows.
• French AMF (Autorités des Marchés Financiers)coreOthersFrench financial markets regulator that granted SwissBorg's BlockNodes SAS the MiCA (Markets in Crypto-Assets Regulation) CASP authorization (license A2026-011), enabling legal operation as a crypto-asset service provider across the European Union.

Scale indicators14 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• 1inch: Leading DEX aggregator routing trades across multiple decentralized exchanges for best execution. Most direct technological peer to SwissBorg's Smart Engine aggregation concept, though focused exclusively on DEX/DeFi rather than CEX+DEX.
• YouHodler: Swiss-based crypto lending and earn platform offering yield products, multi-currency wallets, and exchange services. Comparable to SwissBorg in EU/Swiss regulatory positioning and emphasis on crypto wealth management with yield features.
• Matcha (0x Protocol): DEX aggregator built on 0x Protocol routing trades across multiple on-chain venues for best price execution. Comparable aggregation technology to SwissBorg's Smart Engine but focused on DeFi-only execution rather than CEX+DEX hybrid routing.

Direct peers

• Revolut: UK-based financial super-app offering crypto trading, debit cards, and yield products to retail customers across Europe. Direct competitor in mobile-first crypto + card distribution + EU regulatory positioning, with broader financial services.
• Nexo: European-headquartered crypto lending and earn platform offering yield products, credit lines, and exchange services. Comparable to SwissBorg's Earn product (up to 15% APY) and broader wealth-management positioning in EU-regulated crypto markets.
• eToro: Multi-asset retail investment platform offering crypto trading alongside stocks and ETFs with social/community features. Comparable to SwissBorg as a retail-focused, mobile-first investment app serving European users with multi-asset ambitions and community engagement.
• Crypto.com: Major global crypto exchange with native Visa/Mastercard debit card, staking rewards, and token-based loyalty (CRO) similar to BORG. Comparable business model combining exchange trading, card payments, and token-driven cashback rewards targeting retail crypto users.
• Bitpanda: Vienna-based European crypto investment platform offering trading, staking, and savings products with MiCA-equivalent regulation. Closest direct peer geographically and regulatorily — both target EU retail with regulated crypto investing and yield products.

Broad incumbents

• Kraken: Major global crypto exchange with staking, trading, and institutional services. Comparable trading and earn functionality with strong EU presence; broader product portfolio and deeper liquidity than SwissBorg.
• Coinbase: Largest US-regulated crypto exchange offering trading, staking, debit card (Coinbase Card), and institutional custody. Comparable in offering breadth (exchange + card + earn) but operates at vastly larger scale and serves institutional clients SwissBorg does not yet reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/swissborg
• YouTubeyoutube.com/channel/UC_Jyx7gJXh3yHFxZSJIlIhQ
• Facebookfacebook.com/swissborg
• LinkedInlinkedin.com/company/swissborg
• Instagraminstagram.com/swissborg
• TikToktiktok.com/@weareswissborg

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments9 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SwissBorg