Moove
Moove is a mobility fintech offering revenue-based vehicle financing and a path to ownership for ride-hailing drivers excluded from traditional credit. It operates ~39,000 vehicles across 29 cities, serving Uber and Waymo drivers and deploying an embedded credit-scoring platform.
- Company typePrivate
- Founded2020
- HeadquartersLagos, Nigeria
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Moove does
Moove is a mobility fintech founded in 2020 in Lagos, Nigeria and now headquartered in Dubai, UAE, providing revenue-based vehicle financing to ride-hailing drivers and gig workers who lack access to traditional credit. The company's core offering is its Drive-to-Own program, under which customers make weekly rental payments that include bundled insurance, maintenance, fuel, and access to the Moove app and wallet, with the vehicle transferring to the customer after approximately 48 months. Underwriting is powered by proprietary alternative credit scoring technology that ingests ride-hailing performance and revenue analytics from platforms such as Uber to serve customers previously excluded from financial services.
The platform has been extended with several adjacencies: Moove Charge (an EV charging network app built with Paua), Moove Health (a multi-market insurance program), Vehicle Advertising, and Moove Wallet (a digital wallet with reported 85% customer adoption). The January 2025 acquisition of Brazilian mobility provider Kovi added proprietary IoT and driver-behavior algorithms that the company positions as the foundation of its AI mobility strategy, and it supports an autonomous vehicle fleet operations business alongside Waymo in Phoenix, Miami, and London.
Commercially, Moove operates a direct-to-consumer model but is structurally a B2B vehicle supply partner, with Uber as its largest vehicle supply relationship in EMEA and exclusive sub-Saharan Africa partner. Following the Kovi acquisition, Moove operates 36,000–39,000 vehicles across 29 cities on five continents and has reported $275 million in ARR (2025), with management targeting approximately $400 million in ARR for calendar year 2025. The company achieved EBITDA break-even in September 2024 and has raised more than $500 million in combined equity and debt from Uber, Mubadala, BlackRock, IFC, Franklin Templeton, Janus Henderson, Absa, Emso Asset Management, and Stride Ventures, among others, at a last-disclosed equity valuation of $750 million (March 2024) and is reportedly targeting a $2 billion+ valuation in its Series C.
Moove firmographics
Firmographics- Name
- Moove
- Legal name
- Moove Vehicle Limited
- Website
- https://moove.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Moove is a mobility fintech offering revenue-based vehicle financing and a path to ownership for ride-hailing drivers excluded from traditional credit. It operates ~39,000 vehicles across 29 cities, serving Uber and Waymo drivers and deploying an embedded credit-scoring platform.
- Ownership category
- akta.pro rank
Moove industry classification
Industry- Product category
- Mobility Fintech / Vehicle Financing
- NAICS
- Passenger Car Leasing (532112), Passenger Car Rental (532111), Automotive Equipment Rental and Leasing (5321)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Auto & Vehicle Leasing (Personal Use) (FSAKANAA)
- akta.pro secondary industries
- Self-Drive Car Rental (THADAAAF), Leasing & Lease Buyout Financing (FSAKADAC)
Keywords
Where Moove is headquartered
LocationHeadquarters
- HQ city
- Lagos
- HQ country
- Nigeria
- HQ region
- Africa
Offices15 records
Markets served
Moove business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Vehicle Financing / Drive-to-Own Program: Moove provides revenue-based vehicle financing enabling mobility entrepreneurs to access vehicles and pay them off through their earnings. Customers make weekly rental/financing payments based on their ride-hailing income. The model enables customers to eventually own the vehicle after completing payment terms (typically 48 months).
- Vehicle Advertising Revenue: Moove generates additional revenue by placing advertisements on its fleet vehicles. Revenue from advertising campaigns is shared with drivers (approximately 10% of advertising revenue). Options include door branding, seat-back posters, and vehicle wraps.
- Insurance Services: Moove offers bundled insurance products including comprehensive vehicle insurance, health and personal accident coverage for customers and their families (e.g., INR 2 lakhs coverage in India). These are offered as part of the vehicle financing package.
- Fleet Management Services (Autonomous Vehicles): Moove manages fleet operations, facilities, and charging infrastructure for Waymo's autonomous vehicle fleet in Phoenix, Miami, and London. This includes vehicle cleaning, maintenance, and charging services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Weekly vehicle rental with bundled services including insurance, maintenance, fuel, roadside assistance, and access to Moove app/wallet |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Moove product offering
Product offeringCore offering
Moove provides revenue-based vehicle financing to mobility entrepreneurs (ride-hailing and gig economy drivers) through its Drive-to-Own program, underwriting customers via proprietary alternative credit scoring technology that analyzes platform performance and revenue data. Drivers pay weekly rental fees with bundled insurance, maintenance, and support, with a path to ownership after approximately 48 months. Complementary offerings include Moove Charge (EV charging app), Moove Health (insurance), Vehicle Advertising (fleet-based ad revenue), and B2B fleet operations for Waymo's autonomous vehicles.
Product overview
Moove is a mobility fintech platform offering revenue-based vehicle financing and financial services to mobility entrepreneurs. The core product is the Drive-to-Own (DTO) program, which enables gig economy drivers to access vehicles for ride-hailing with a path to ownership. This is supported by supplementary modules including Moove Charge (EV charging infrastructure), Moove Health (health insurance), Vehicle Advertising (additional revenue stream), and Moove Wallet (digital financial services). The company leverages proprietary alternative credit scoring technology that processes driver performance and revenue data to underwrite customers excluded from traditional finance. Following the acquisition of Brazilian company Kovi, Moove has also integrated IoT and driver behavior technology into its platform. The company operates primarily as a vehicle supply partner for Uber and, more recently, Waymo's autonomous ride-hailing fleet.
Differentiator
Problem solved
Functional benefit
Brands
- Moove Charge: First end-to-end EV charging network app solution for ride-hailing drivers, allowing location, control, and payment for charging across partner networks
- Moove Health
- Moove Vehicle Advertising
Products and services
- Drive-to-Own (DTO) Vehicle Financing Revenue-based vehicle financing product enabling mobility entrepreneurs (ride-hailing and gig drivers) to access a vehicle via weekly rental payments with insurance, maintenance, roadside assistance, and a dedicated Team Captain, with the right to own the vehicle after completing approximately 48 months of payments. Customers are deployed on partner platforms including Uber.
- Moove Charge End-to-end EV charging network app for ride-hailing drivers, enabling location of charge points, real-time availability, filtering by charge speed, start/stop charging, and integrated wallet payments. Developed in partnership with Paua and available in London.
- Moove Health Health insurance program bundled with the Drive-to-Own product, providing affordable comprehensive coverage for customers and their families. India offering provides INR 2 lakhs coverage for customer, spouse, and up to two children through Reliance General Insurance.
- Vehicle Advertising Revenue-generating advertising solution allowing Moove customers to earn additional income by displaying advertisements on their vehicles. Options include door branding, seat-back posters, and full vehicle wraps, with revenue sharing deposited directly into customer accounts.
- Autonomous Vehicle Fleet Operations B2B managed service providing fleet operations, facilities management, and EV charging infrastructure for Waymo's autonomous ride-hailing vehicles in Phoenix, Miami, and London. Moove handles vehicle cleaning, charging, and maintenance while Waymo provides autonomous driving technology through the Waymo One app.
- Kovi (Urban Mobility Service, Brazil & Mexico) Brazilian urban mobility provider acquired by Moove in January 2025, offering vehicle rental and financing for ride-hailing drivers in Brazil and Mexico. Brings proprietary IoT software and advanced driver behavior algorithms that strengthen Moove's AI mobility strategy and enhance safety and efficiency in fleet management.
Quantifiable outcome
- Over 160 million trips completed in Moove-financed vehicles globally
- +4 more outcomes
Companies that use Moove
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles2 records
Moove technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability3 records
Feature3 records
Moove partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship, minor and core.
- WaymoflagshipMoove partnered with Waymo in December 2024 as fleet operations partner for Waymo's autonomous vehicles. Moove manages fleet operations, facilities, and charging infrastructure for Waymo in Phoenix (2025) and Miami (2026). Partnership expanded to London in October 2025. Moove handles vehicle cleaning, charging, and maintenance services while Waymo provides autonomous driving technology through the Waymo One app.
- Reliance General InsuranceminorMoove partnered with Reliance General Insurance in India in May 2023 to provide comprehensive health insurance coverage to customers and their families. Industry-first initiative offering INR 2 lakhs coverage for customer, spouse, and up to two children.
- Wrap2Earn TechnologiesminorWrap2Earn announced national advertising partnership with Moove across Uber India fleet in January 2026. Partnership aims to enhance brand visibility through high-occupancy vehicles, leveraging Moove's fleet utilization and Wrap2Earn's transit media expertise.
- KoviflagshipMoove acquired Brazilian urban mobility provider Kovi in January 2025. Acquisition increased Moove's fleet to 36,000 vehicles and expanded operations to 19 cities across 6 continents. Kovi brings proprietary IoT software and advanced driver behaviour algorithms, strengthening Moove's AI mobility strategy.
- Various Vehicle OEMscoreMoove partners with multiple vehicle OEMs including Toyota, Suzuki, Hyundai, Tesla, TVS, Bajaj, Royal Enfield, Volkswagen, and Innoson (IVM) to supply vehicles for its fleet. Vehicle options include cars (sedans, hatchbacks) and motorcycles across different markets.
Scale indicators10 records
Recent moves11 records
Expansion highlights6 records
Moove competitors and assessment
Company assessmentDirect peers
- Hyrecar: US-based platform that rents vehicles specifically to rideshare and gig drivers; closest direct analog to Moove's drive-to-own model in a developed market.
- Creditas: Brazilian consumer and auto-secured fintech offering asset-backed lending; highly comparable emerging-market auto-finance model to Moove, especially relevant given Moove's Kovi-driven Brazil push.
- Carly: Germany-based car subscription platform providing flexible all-inclusive vehicle access; comparable subscription/weekly-payment model serving individual drivers in Europe.
- Lendbuzz: US auto financing platform using alternative credit data to serve thin-file and immigrant borrowers; mirrors Moove's alternative-credit underwriting approach in the auto finance vertical.
Emerging players
- Cluno: Munich-based car subscription service offering monthly all-inclusive vehicle subscriptions; comparable subscription model targeting individual mobility users in Europe.
- Getaround: Peer-to-peer car-sharing platform with embedded telematics for instant booking; emerging player in flexible vehicle access with comparable tech-enabled fleet utilization model.
Broad incumbents
- Hertz: Global car rental incumbent now operating a Hertz My Car subscription product; broad vehicle access and fleet management capabilities overlap with Moove's rental and fleet ops business.
- Avis Budget Group: Major global rental operator with subscription offerings; broad incumbent in passenger vehicle rental and leasing with significant fleet scale comparable to Moove.
- Sixt: European rental and mobility leader with Sixt+ subscription service; comparable scale and EV-led strategy, particularly relevant to Moove's UK and German-speaking market ambitions.
- Turo: Largest peer-to-peer car-sharing marketplace; broad incumbent in alternative vehicle access with overlapping customer segment of drivers seeking flexible vehicle use.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
Moove social profiles
Digital presenceMoove financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moove leadership team
Management profileNumber of profiles
Profiles11 records
Moove subsidiaries and ownership
Company hierarchySubsidiaries1 record
Moove funding detail
Funding detailFunding overview
Funding rounds17 records
Investors46 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moove M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moove
What does Moove do?
Moove provides revenue-based vehicle financing to mobility entrepreneurs (ride-hailing and gig economy drivers) through its Drive-to-Own program, underwriting customers via proprietary alternative credit scoring technology that analyzes platform performance and revenue data. Drivers pay weekly rental fees with bundled insurance, maintenance, and support, with a path to ownership after approximately 48 months. Complementary offerings include Moove Charge (EV charging app), Moove Health (insurance), Vehicle Advertising (fleet-based ad revenue), and B2B fleet operations for Waymo's autonomous vehicles.
Is Moove a public or private company?
Moove is a private company. It is classified as venture growth investor backed and is currently operating.
When was Moove founded?
Moove was founded in 2020. It employs 501 to 1,000 people.
Where is Moove based?
Moove is headquartered in Lagos, Nigeria, in the Africa region.
How does Moove make money?
Four revenue lines are on record. Vehicle Financing / Drive-to-Own Program is the primary driver. The others are vehicle Advertising Revenue, insurance Services and fleet Management Services (Autonomous Vehicles).
Who are Moove's main competitors?
Direct peers on record are Hyrecar, Creditas, Carly and Lendbuzz. Emerging players are Cluno and Getaround. Broad incumbents are Hertz, Avis Budget Group, Sixt and Turo.
Does Moove have an API?
No public API is recorded for Moove.
What industry is Moove in?
Moove's product category is Mobility Fintech / Vehicle Financing. Its primary akta.pro industry code is FSAKANAA, Auto & Vehicle Leasing (Personal Use), with a secondary code of THADAAAF, Self-Drive Car Rental. Its NAICS code is 532112 and its SIC code is 7510.