What Wrap2Earn Australia does

Wrap2Earn Technologies Pvt Ltd, operating under the registered name "Wrap2Earn Australia," is a technology-enabled out-of-home (OOH) advertising platform that converts commercial vehicles — primarily Ola, Uber, and private cabs — into mobile brand canvases. Founded in 2017, the company maintains its operational headquarters in Andheri East, Mumbai, with the entity registered in India while carrying an Australian corporate footprint (Brisbane). The platform provides advertisers with real-time campaign analytics, GPS-based fleet tracking, route-level impression reporting, and an advertiser dashboard for performance measurement, deployed across a fleet network of 15,000+ cabs in 42+ Indian cities orchestrated through 750+ city partners.

The core product portfolio spans four wrap formats — Full Cab Wraps, 4-Door Wraps, Partial Wraps, and the Carnival Cab Solution featuring 3D fabrication and props — plus the LytAds digital taxi-top screen format (digital OOH) and Uber Shuttle bus wraps. Revenue is generated on a per-vehicle, per-duration advertising model with quote-based pricing (a 50-cab Mumbai 30-day full-wrap campaign benchmarks at approximately INR 2.5-3.5 lakh), supplemented by creative production, 3D fabrication, and event-activation professional services. A "price of one billboard, 500 cars" value proposition anchors the positioning against static OOH alternatives.

Wrap2Earn serves a diversified enterprise client base including KFC, Duolingo, LEGO, FDC Electral, Amazon Prime, Odoo, Tira (Reliance Retail), Furlenco, Liquid IV, and Karya Cloud, with primary verticals spanning FMCG/QSR, healthcare/pharma, retail/beauty, B2B SaaS, EdTech, and international brands entering India. The 1-10 employee organization runs a direct sales-led go-to-market supplemented by event-driven activations (MotoJam, Delhi Marathon) and agency-brokered channels, with no disclosed institutional funding. Two industry awards in 2026 (NEONS OOH Awards and Mommys) provide market validation, while the company has signaled geographic expansion intent via its Australian entity registration.

Name

Wrap2Earn Australia

Legal name

Wrap2Earn Technologies Pvt Ltd

Website

https://wrap2earn.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Wrap2Earn is a tech-enabled out-of-home advertising platform that wraps commercial Ola, Uber, and private cab fleets for brands across 42+ Indian cities. It serves enterprise clients including KFC, LEGO, Amazon Prime, Duolingo, and FDC Electral via wrap, 3D fabrication, and digital taxi-top formats.

Ownership category

akta.pro rank

Product category

Transit Out-of-Home Advertising Services

NAICS

Indoor and Outdoor Display Advertising (54185), Advertising Agencies (54181)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Mobile & Vehicle Wrap Advertising (Fleet Graphics, Mobile Billboards) (BPAFALAG)

akta.pro secondary industries

Mobile OOH Advertising (Vehicle Wraps, Mobile Billboards) (MPAAAKAG), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI)

Keywords

• Cab branding advertising
• Out-of-home advertising
• Vehicle wrap marketing
• Transit advertising platform
• Mobile OOH campaigns

Headquarters

HQ city

Brisbane

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Cab/Vehicle Branding Advertising: Wrap2Earn charges brands for wrapping commercial vehicles (cabs, autos, buses) with brand creative and deploying them across targeted cities and routes. Revenue is generated on a per-vehicle, per-duration basis. Pricing is campaign-scale dependent (number of vehicles, branding format, campaign duration, city coverage). This is the primary revenue stream.
2. Creative and Production Services: Additional revenue from designing, printing, and applying vehicle wraps, including specialized 3D fabrication and prop mounting for Carnival-format campaigns. These are bundled into campaign packages or offered as add-on services.
3. Event and Activation Services: Revenue from executing branded event activations, roadshows, and experiential marketing campaigns (e.g., MotoJam activations, marathon hydration campaigns) involving branded convoy deployments and on-ground engagement.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Wrap2Earn is a technology-enabled cab and vehicle branding advertising platform that connects brands with commercial fleet operators (Ola, Uber, and private cabs) to execute mobile out-of-home (OOH) advertising campaigns across 42+ Indian cities. The company physically prints, applies, and tracks branded vehicle wraps, operates taxi-top digital screens (LytAds), and produces 3D-fabricated experiential vehicles (Carnival) for marketers seeking measurable, high-visibility urban advertising. Campaigns are sold as branded cab fleet packages with real-time analytics, GPS fleet tracking, route planning, and bundled creative/production services.

Product overview

Wrap2Earn operates as a technology-enabled cab and fleet advertising platform offering a portfolio of vehicle branding solutions. The core offerings include Full Cab Wraps, 4-Door Wraps, and Partial Wraps for standard vehicle exterior branding, while the Carnival Cab Solution provides premium experiential branding with 3D fabrication elements. The platform extends to Taxi Top Screens (LytAds) for digital out-of-home advertising and Carnival Cars for creative activations. Uber Shuttle Bus Wraps round out the fleet branding capabilities. The platform provides advertisers with tools to execute high-impact, cost-effective advertising campaigns using commercial vehicles as mobile canvases, with real-time analytics for campaign performance tracking.

Differentiator

Problem solved

Functional benefit

Brands

• Carnival: A premium cab branding solution by Wrap2Earn featuring 3D fabrication and creative vehicle formats including full wraps, partial wraps, and themed activations.
• LytAds
• BuzzOmni

Products and services

• Full Cab Wraps Complete exterior vehicle branding across all surfaces (doors, bonnet, rear) for 360-degree visibility on commercial cabs, sold to brand advertisers targeting urban mass reach.
• 4-Door Wraps Branding focused on the four door panels of commercial cabs, providing clean brand visibility while optimizing costs for mid-length campaigns, sold to advertisers seeking cost-efficient sustained exposure.
• Partial Wraps Select-section branding covering portions of the vehicle such as side doors, positioned for short-term or budget-conscious advertising campaigns targeting hyperlocal audiences.
• Carnival Cab Solution Premium experiential cab branding solution featuring 3D fabrication elements, oversized props, and themed vehicle installations designed to create immersive brand experiences and social media shareability, sold to brands seeking high-impact activations.
• Taxi Top Digital Screens (LytAds) Digital LED screen advertising on taxi rooftops enabling dynamic real-time ad delivery across the fleet with impression tracking and performance dashboards, sold to advertisers seeking digital OOH (DOOH) inventory.
• Carnival Cars Experiential branded vehicles featuring 3D fabrication elements, props, and creative installations designed to generate social media engagement and organic buzz around brand launches and event activations.
• Uber Shuttle Bus Wraps Full or partial exterior branding services for Uber Shuttle buses, extending Wrap2Earn's fleet advertising capabilities beyond cabs to larger passenger vehicles for higher-impact mobile OOH campaigns.

Quantifiable outcome

• 72 Cr+ (720 million+) impressions generated across branded cab campaigns
• +4 more outcomes

Named customers11 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Five partnerships are on record, tiered core and minor.

• OlacoreChannel Partner/ Reseller/ DistributorOla serves as the primary ride-hail fleet partner for Wrap2Earn's cab branding campaigns. Wrap2Earn deploys branded Ola cabs across Indian cities as the core delivery channel for its mobile OOH advertising product. The partnership provides access to Ola's commercial driver network for vehicle branding.
• UbercoreChannel Partner/ Reseller/ DistributorUber provides commercial vehicle fleets for Wrap2Earn's transit advertising deployments. Branded Uber vehicles are included in campaign rollouts alongside Ola and private cabs, enabling broader fleet coverage across cities.
• LytAdscoreTechnology or IntegrationLytAds is a technology partner providing taxi top digital screen advertising inventory integrated into Wrap2Earn's platform. This partnership enables Wrap2Earn to offer dynamic digital OOH (DOOH) campaigns with real-time impression tracking and performance dashboards alongside traditional wrap advertising.
• BuzzOmniminorStrategic or Co-development PartnerBuzzOmni is a related entity and media partner specializing in outdoor advertising and auto hood advertising solutions. BuzzOmni publishes content about Wrap2Earn's services and shares audience overlap in the auto advertising space.
• The Media AntminorChannel Partner/ Reseller/ DistributorThe Media Ant is a media buying agency that partnered with Wrap2Earn on the Karya Cloud Hyderabad campaign. The agency acts as a broker connecting brands with Wrap2Earn's transit advertising inventory.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Ignite Outdoor: India-based OOH advertising agency operating across transit, static, and digital formats; broader OOH portfolio makes it a competing supplier for the same enterprise advertiser budgets Wrap2Earn targets.
• VIOOH (JCDecaux / programmatic DOOH): Programmatic digital-out-of-home exchange backed by major outdoor operators; relevant competition for Wrap2Earn's LytAds taxi-top digital inventory as DOOH buying consolidates onto exchanges.
• Times Innovative Media (Times OOH): Large Indian OOH network with deep inventory across transit, airports, and street furniture; competes for the same brand OOH budget as Wrap2Earn and has substantially larger scale.

Direct peers

• Wrapify: US car-wrap advertising platform that pays everyday drivers to wrap their personal vehicles; similar advertiser-targeting, measurement, and fleet-network thesis to Wrap2Earn's cab-wrap model.
• Carvertise: US-based platform that wraps consumer vehicles (and rideshare vehicles) for brand advertising. Most comparable Western analog to Wrap2Earn's vehicle-wrap advertising model with similar advertiser dashboards and fleet-network distribution.
• Street Eye: Indian mobile OOH and transit-media company that aggregates inventory across autos, cabs, and buses for brand campaigns, overlapping directly with Wrap2Earn's vehicle-wrap offering.
• AdOnMo: India-based mobile advertising network that places ads on auto-rickshaws and other vehicles with digital screens; the closest Indian direct competitor in the mobile-transit-advertising category.

Emerging players

• BuzzOmni: India-based auto and three-wheeler advertising specialist; operates in the adjacent auto-branding subsegment cited as a related entity and content partner to Wrap2Earn, competing for auto-rickshaw branding budgets.

Regional players

• Chalo: India-based bus-transit technology and operations company that also monetizes bus advertising surfaces; comparable on bus transit advertising (Wrap2Earn's Uber Shuttle offering) and Indian mass-transit reach.
• London Taxi Ads: UK specialist in taxi exterior and interior advertising; similar cab-wrap advertising business model and audience, but geographically concentrated in London rather than pan-India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Wrap2EarnAus

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wrap2Earn Australia