Owlet Baby Care
Owlet Baby Care (NYSE: OWLT) makes FDA-cleared smart baby monitors—Dream Sock, Dream Sight, Dream Duo, and BabySat prescription pulse oximeter—for parents of infants 0-18 months, sold via DTC, retail, DME partners, and employer benefits, with an Owlet360 subscription layer across 30+ countries.
- Company typePublic
- Founded2013
- HeadquartersLehi, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Owlet Baby Care does
Owlet Baby Care, Inc. (NYSE: OWLT), founded in 2013 and headquartered in Lehi, Utah, is a publicly traded digital health company that develops FDA-cleared smart baby monitors and a connected parenting platform. Its core product, the Dream Sock, is the first and only FDA De Novo-cleared over-the-counter pulse oximeter for infants, using photoplethysmography (PPG) to track pulse rate and oxygen saturation in real time with clinical-grade accuracy (±3% of arterial blood gas measurements across all Fitzpatrick skin types). The product portfolio spans Dream Sock, Dream Sight (2K HD video), Dream Duo (integrated bundle), BabySat (FDA-cleared prescription pulse oximeter for infants with medical needs), and Owlet360 (a $9.99/month or $99.99/year subscription for predictive sleep analytics and personalized insights). Revenue is generated through four channels: direct-to-consumer e-commerce (owletcare.com) and Amazon, prescription/DME distribution (AdaptHealth, PromptCare, 1 Natural Way), hospital consignment (e.g., Children's Hospital of the King's Daughters), and B2B employer benefits (Owlet for Orgs with VGM Group as inaugural partner). BabySat is reimbursable through 250+ insurance plans including 35 state Medicaid programs and TRICARE.
The company serves four distinct customer segments: parents of healthy infants (primary, consumer), parents of infants with cardiac/respiratory conditions (clinical), employers offering parental benefits (B2B), and healthcare providers/hospitals (EHR-integrated care pathways). Owlet's commercial footprint spans the United States, United Kingdom, Ireland, Europe, Australia, New Zealand, and (pending) India, with 2.5 million babies monitored across 30+ countries and 110,000+ paying Owlet360 subscribers as of early 2026. International expansion accelerated in 2024–2026 with regulatory approvals in the EU, UK, Australia (TGA), and India (CDSCO). In April 2026, co-founder Kurt Workman returned as President and CEO following the resignation of Jonathan Harris. Recent strategic initiatives include partnerships with Rhapsody and Locus Health for EHR/remote patient monitoring integration, a webAI partnership for private AI infrastructure, the announced Owlet OnCall telehealth platform (H2 2026), and a $30 million underwritten public offering in October 2025 to fund continued commercialization and R&D.
Owlet Baby Care firmographics
Firmographics- Name
- Owlet Baby Care
- Legal name
- Owlet Baby Care, Inc.
- Website
- https://owletcare.com
- Company type
- Public
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Owlet Baby Care (NYSE: OWLT) makes FDA-cleared smart baby monitors—Dream Sock, Dream Sight, Dream Duo, and BabySat prescription pulse oximeter—for parents of infants 0-18 months, sold via DTC, retail, DME partners, and employer benefits, with an Owlet360 subscription layer across 30+ countries.
- Ownership category
- akta.pro rank
Owlet Baby Care industry classification
Industry- Product category
- Consumer Health Electronics / Smart Baby Monitors
- NAICS
- Electromedical and Electrotherapeutic Apparatus Manufacturing (334510), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Electromedical & Electrotherapeutic Apparatus (3845)
- akta.pro primary industry
- Maternal, Fetal & Neonatal Monitoring (CTG, Infant Wearables) (HLAHACAF)
- akta.pro secondary industries
- Maternal & Neonatal Remote Monitoring Platforms (HLACAFAC), Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB)
Keywords
Where Owlet Baby Care is headquartered
LocationHeadquarters
- HQ city
- Lehi
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Owlet Baby Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Marketing or Sales, Technology or R&D, Personnel, Supply Chain, Infrastructure
Revenue model
- Hardware Sales: One-time hardware revenue from Dream Sock ($199.99-$299.99), Dream Sight ($69.99-$99.99), Dream Duo 3 bundle ($269.99-$379.99), and accessories. Products available on direct e-commerce, Amazon, and retail channels. HSA/FSA eligible purchases.
- Owlet360 Subscription: Recurring subscription at $9.99/month or $99.99/year providing personalized health/sleep insights, daily morning reports, comparative sleep data with similar-aged babies, extended video storage (14 days), and white noise streaming. 110,000+ paying subscribers as of early 2026.
- BabySat Prescription Device: FDA-cleared prescription pulse oximeter covered by 250+ insurance plans including 35 state Medicaid plans and TRICARE (9.5 million military beneficiaries). Distributed through DME partners PromptCare and 1 Natural Way with insurance reimbursement.
- Owlet for Orgs Employer Benefits: B2B employer benefit program where companies provide Owlet infant monitoring products to new/expecting parents as workplace benefit. Revenue from enterprise licensing/sale to employer groups.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Dream Sock - FDA-cleared smart baby monitor |
| One time/ perpetual license | Pay-as-you-go | Dream Sight - 2K HD video baby monitor |
| One time/ perpetual license | Pay-as-you-go | Dream Duo 3 - Combined Dream Sock and Dream Sight bundle |
| Subscription | Monthly | Owlet360 Premium Subscription |
| Unit Pricing | Pay-as-you-go | Dream Sock Replacement Sensor |
| Unit Pricing | Pay-as-you-go | Fabric Socks (replacement) |
| Unit Pricing | Pay-as-you-go | Sock Travel Case |
Go-to-market motion4 records
Distribution channels10 records
Marketing channels8 records
Owlet Baby Care product offering
Product offeringCore offering
Owlet Baby Care designs, manufactures, and sells FDA-cleared connected health and video monitoring devices for infants, including the Dream Sock wearable pulse oximeter, Dream Sight 2K HD video monitor, Dream Duo integrated system, and the prescription-grade BabySat pulse oximeter. The company monetizes these devices through direct-to-consumer hardware sales plus the Owlet360 recurring subscription that delivers personalized AI-driven sleep and health insights on top of its 17+ trillion heartbeat proprietary dataset.
Product overview
Owlet Baby Care operates as a digital parenting platform offering connected nursery ecosystems and medical-grade infant health monitoring solutions. The product portfolio centers on FDA-cleared smart baby monitors: Dream Sock (pulse rate and oxygen tracking), Dream Sight (2K HD video monitoring), and Dream Duo (integrated wearable + video system). BabySat provides prescription-based clinical monitoring. Owlet360 delivers subscription-based personalized health and sleep insights powered by a proprietary dataset exceeding 17 trillion tracked heartbeats. The platform integrates hospital-grade infant health technology into retail accessible products, targeting both consumer and clinical care pathways with insurance-covered options and employer benefit programs.
Differentiator
Problem solved
Functional benefit
Brands
- Owlet360: Premium subscription service providing advanced personalized health, sleep, and comfort insights for Owlet devices, including daily morning reports, comparative sleep data, and 14-day video history.
- BabySat
- Dream Sock
- Dream Sight
- Dream Duo
Products and services
- Dream Sock FDA-cleared smart baby monitor using medical-grade pulse oximetry (photoplethysmography) to provide real-time pulse rate and oxygen readings for infants 1-18 months. First and only FDA-cleared OTC baby monitor, validated for SpO2 accuracy within +/- 3% of gold-standard arterial blood gas measurements across all skin tones.
- Dream Sight
Quantifiable outcome
- 96% of parents report reduced anxiety with Owlet monitoring
- +5 more outcomes
Companies that use Owlet Baby Care
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Owlet Baby Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature5 records
Owlet Baby Care partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor and core.
- VGM GroupminorInaugural employer partner for Owlet for Orgs employer benefit program. Employee-owned company supporting working parents provides infant health monitoring devices to new and expecting parents at the workplace.
- Children's Hospital Los Angelesminor$39,000 donation of medical-grade infant monitoring products to CHLA NICCU as part of Make March Matter campaign. Supports families in critical neonatal care, reflecting Owlet's commitment to health equity and pediatric wellness.
- Hannah Cranston MediacoreSelected as public relations agency of record following competitive review. Award-winning agency leading earned media and global PR strategy. Deploying Generative Engine Optimization framework to enhance discoverability across AI-powered search platforms and traditional media.
- PromptCarecoreStrategic DME partnership with national respiratory services provider to expand BabySat prescription pulse oximeter distribution across key U.S. regions. Leverages PromptCare's 25+ locations and established relationships with children's hospitals to strengthen Owlet's clinical and DME footprint through established pediatric care pathways.
- webAIcoreStrategic AI partnership to develop secure, personalized infant health and sleep insights using Owlet's proprietary data. Establishes private, enterprise-grade AI architecture ensuring data privacy, regulatory alignment, and scalability as Owlet expands globally.
- 1 Natural WaycoreDME partnership expanding insurance-covered access to BabySat through commercial plans, state Medicaid networks, and TRICARE (9.5 million military beneficiaries). 1 Natural Way manages benefits verification and documentation support to reduce friction for families and referring providers.
- RhapsodycorePartnership to connect infant health data from Owlet's FDA-cleared BabySat directly into EHR workflows through standards-based integration. Creates secure pathway enabling clinicians to view and record real-time infant vital signs as part of standard patient records.
- Children's Hospital of the King's DaughterscoreFirst hospital consignment agreement enabling infants to be prescribed BabySat within hospital setting. Patients obtain insurance authorization before discharge and continue monitoring at home. Marks expansion into hospital prescribing channel.
- AdaptHealthcorePrimary prescription fulfillment partner for BabySat. Coordinates with prescribing physicians, processes insurance authorizations, provides 2-day air shipping. Family can start order online with insurance information for benefits verification.
Scale indicators16 records
Recent moves9 records
Expansion highlights6 records
Owlet Baby Care competitors and assessment
Company assessmentDirect peers
- Nanit: Nanit is a direct competitor in the smart baby monitor category, offering computer-vision-based video monitors with sleep tracking analytics. Competes with Owlet's Dream Sight and Dream Duo on the DTC parenting tech shelf and shares the same core buyer (health-conscious new parents).
- Miku: Miku (formerly Miku Pro) is a direct competitor selling a smart baby monitor with contactless breathing and sleep tracking. Competes head-to-head with Dream Sock/Dream Duo on premium infant monitoring features and shares Owlet's DTC premium positioning.
- Hatch (Hatch Baby): Hatch sells connected sound machines, sleep aids, and baby monitors. Overlaps with Owlet on the connected nursery ecosystem and targets the same new-parent demographic via DTC and retail channels; competes on parenting tech shelf space.
- Lollipop Baby Monitor: Lollipop is a direct competitor selling smart video baby monitors with cry detection and movement monitoring. Targets the same premium DTC parenting segment and competes on retail shelf space and app-based monitoring features.
- iBaby Labs: iBaby Labs is a smaller direct competitor selling connected baby monitors with HD video and app-based monitoring. Competes with Dream Sight/Dream Duo on the consumer smart monitor shelf and the DTC online channel.
Broad incumbents
- Masimo: Masimo is the global leader in pulse oximetry technology used in hospitals. Compares to Owlet as the clinical reference standard for the underlying SpO2 sensing technology that Dream Sock and BabySat leverage for consumer/prescription use cases.
- Eufy (Anker Innovations): Eufy (Anker subsidiary) sells smart baby monitors at lower price points, directly competing with Dream Sight on video monitoring. Stronger on consumer electronics scale and retail distribution but lacks FDA-cleared health monitoring.
- VTech Communications: VTech is a major incumbent in consumer baby monitors and kids' electronics with broad retail distribution. While not focused on health monitoring, it competes with Owlet on the basic video monitor category at lower price points and mass-market scale.
- ResMed: ResMed is a global leader in connected health and respiratory monitoring with strong DME and clinical channel relationships. Compares to Owlet's BabySat clinical/DME strategy and provides a benchmark for scaling consumer-grade connected health devices into reimbursed care pathways.
- Philips Avent: Philips Avent is a broad incumbent in the baby products category with monitors and feeding products. Competes with Owlet on the baby monitor shelf at mass-market retailers and brings healthcare parent-brand credibility, though its monitors are not FDA-cleared health devices.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Owlet Baby Care social profiles
Digital presenceOwlet Baby Care compliance and trust
Trust signalCompliance12 records
Owlet Baby Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
Owlet Baby Care leadership team
Management profileNumber of profiles
Profiles7 records
Owlet Baby Care funding detail
Funding detailFunding overview
Funding rounds12 records
Investors35 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Owlet Baby Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Owlet Baby Care
What does Owlet Baby Care do?
Owlet Baby Care designs, manufactures, and sells FDA-cleared connected health and video monitoring devices for infants, including the Dream Sock wearable pulse oximeter, Dream Sight 2K HD video monitor, Dream Duo integrated system, and the prescription-grade BabySat pulse oximeter. The company monetizes these devices through direct-to-consumer hardware sales plus the Owlet360 recurring subscription that delivers personalized AI-driven sleep and health insights on top of its 17+ trillion heartbeat proprietary dataset.
Is Owlet Baby Care a public or private company?
Owlet Baby Care is a public company. It is classified as public and is currently operating.
When was Owlet Baby Care founded?
Owlet Baby Care was founded in 2013. It employs 101 to 250 people.
Where is Owlet Baby Care based?
Owlet Baby Care is headquartered in Lehi, United States, in the North America region.
How does Owlet Baby Care make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are owlet360 Subscription, babySat Prescription Device and owlet for Orgs Employer Benefits.
Who are Owlet Baby Care's main competitors?
Direct peers on record are Nanit, Miku, Hatch (Hatch Baby), Lollipop Baby Monitor and iBaby Labs. Broad incumbents are Masimo, Eufy (Anker Innovations), VTech Communications, ResMed and Philips Avent.
Does Owlet Baby Care have an API?
No public API is recorded for Owlet Baby Care.
What industry is Owlet Baby Care in?
Owlet Baby Care's product category is Consumer Health Electronics / Smart Baby Monitors. Its primary akta.pro industry code is HLAHACAF, Maternal, Fetal & Neonatal Monitoring (CTG, Infant Wearables), with a secondary code of HLACAFAC, Maternal & Neonatal Remote Monitoring Platforms. Its NAICS code is 334510 and its SIC code is 3845.