Rhapsody
Rhapsody (operating as Napster) is a Seattle-based AI agent platform that builds visible, multimodal AI agents with voice, video, and persistent memory for consumers, enterprises, developers, and higher education, following its 2023 acquisition by Infinite Reality.
- Company typePrivate
- Founded1999
- HeadquartersSeattle, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Rhapsody does
Rhapsody, now operating under the Napster brand, is a Seattle-based private company that was originally founded in 2001 as a music subscription service and, after multiple ownership transitions, was acquired by Infinite Reality in 2023 and reinvented as an AI agent platform. The company builds a multi-product AI system whose core differentiator is visible AI agents with persistent memory, real-time voice, and video presence; flagship products include the Napster App (consumer AI agents including Mayli, an AI music producer), Napster for Mac (desktop AI assistant), Napster View (3D holographic display), Napster Station (AI concierge for noisy physical spaces), Napster Learn (enterprise and higher-education training/coaching agents), and Napster Spaces (website-embedded AI specialists). Underlying technology centers on the proprietary NV2 real-time conversational video model launched in June 2026, with the Omniagent API exposing these capabilities to third-party developers at $0.01/minute. Revenue is generated through a mix of consumer app subscriptions (freemium), usage-based API pricing, enterprise direct sales of Napster Learn and Napster Spaces, and Mac desktop subscriptions, with a customer roster that includes Accenture, Warner Bros., Microsoft, Lenovo, UAE Ministry of Culture, and Dick's Sporting Goods. The company is no longer a music streaming service in any operational sense; it functions as an AI-native agent platform with sports, entertainment, and education extensions built on top.
Rhapsody firmographics
Firmographics- Name
- Rhapsody
- Legal name
- Napster
- Website
- https://rhapsody.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Rhapsody (operating as Napster) is a Seattle-based AI agent platform that builds visible, multimodal AI agents with voice, video, and persistent memory for consumers, enterprises, developers, and higher education, following its 2023 acquisition by Infinite Reality.
- Ownership category
- akta.pro rank
Rhapsody industry classification
Industry- Product category
- AI Agent Platform
- NAICS
- Sound Recording Studios (51224)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Model Hosting, Serving & Inference Platforms (HDAAACAB), AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG), Model Serving, Inference & Deployment Platforms (APIs, Edge/On-Prem) (HDAEANAC)
Keywords
Where Rhapsody is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Markets served
Rhapsody business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Consumer App Subscriptions: Napster App for consumer users with AI music production crew capabilities, available on iOS, Android, and Mac
- Omniagent API Usage: Usage-based pricing for AI agents deployed via API at $0.01/minute
- Enterprise Solutions: Napster Learn for Enterprise and Higher Ed, Napster Spaces for embedding AI specialists on websites, sold to enterprise customers
- Napster for Mac: Desktop application for professionals with AI specialist capabilities
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Omniagent API - Developer access to AI agent capabilities |
| Freemium | Monthly | Napster App - Consumer AI music production crew |
| Subscription | Monthly | Napster for Mac - Desktop AI specialist application |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Rhapsody product offering
Product offeringCore offering
Rhapsody (operating under the Napster brand) provides an AI agent platform with visible, multimodal agents featuring voice, video presence, and persistent memory. The platform spans consumer products (Napster App with AI music producer Mayli; Napster for Mac), enterprise solutions (Napster Learn for training and coaching; Napster Spaces as a website AI specialist), developer tools (Omniagent API at $0.01/minute), and hardware-adjacent experiences (Napster View 3D holographic display; Napster Station AI concierge for physical spaces).
Product overview
Napster is an AI agent platform offering a unified system with multiple products. The core platform includes the Napster App for consumers and Napster for Mac for desktop users, both featuring AI agents with voice, video, and persistent memory. Supporting products include Napster View (3D holographic AI display), Napster Station (AI concierge for physical spaces), Napster Learn (training/coaching AI agents for Enterprise and Higher Ed), and Napster Spaces (website AI specialists). The Omniagent API enables developers to deploy these AI capabilities programmatically. The platform positions itself around 'visible AI agents' that replace traditional chatbots, emphasizing multimodal interactions combining video, voice, and memory.
Differentiator
Problem solved
Functional benefit
Brands
- Omniagent API: AI agent platform with lifelike video presence, real-time voice, and persistent memory capabilities for developers
- Napster Spaces
- Napster Learn
- Napster View
- Napster Station
- Napster for Mac
Products and services
- Napster App Consumer AI agent platform featuring thousands of specialists with video, memory, and real personality. Includes Mayli, an AI music producer that helps users write a song in minutes. Available on iOS, Android, and Mac with a freemium tier.
- Napster for Mac Desktop AI assistant for Mac providing thousands of specialists to help users stop procrastination, fix bugs, prep interviews, build prototypes, decode taxes, and complete productivity tasks. Includes Digital Twin capability that replicates the user's voice, priorities, and limits to handle meetings and questions autonomously.
- Napster View A 3D holographic display system for AI agents, enabling visual representation and interaction with AI entities in physical environments.
- Napster Station The first AI concierge built for noisy, chaotic, real-world spaces. Uses video and audio capabilities to see and hear users, handling interactions in physical environments.
- Napster Learn Turns expertise into AI agents that train, coach, and assess progress. Available for Enterprise and Higher Education sectors as a dedicated training and coaching AI platform.
- Napster Spaces Adds an AI specialist to websites that knows the business, responds in real time, and moves visitors to take action. Designed to convert website traffic into customers.
- Omniagent API Developer API for deploying AI agents with lifelike video presence, real-time voice, and persistent memory at $0.01/minute. Enables programmatic access to multimodal AI capabilities with documentation at developers.napster.com.
- Napster NV2 Real-time conversational video model powering the platform's visible AI agents with multimodal capabilities. Democratizes access to multimodal agents across the Napster product suite.
Quantifiable outcome
- Reduce time to complete tasks by connecting with AI specialists on demand
- +1 more outcomes
Companies that use Rhapsody
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Rhapsody technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature6 records
Rhapsody partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Spa Grand PrixcoreNapster partnered with Spa Grand Prix to launch an AI Concierge for Formula 1 fans, announced June 2, 2026. This represents Napster's expansion into sports and entertainment fan engagement using AI concierge technology.
- Thunder StudioscoreThunder Studios formed an Originals Division in partnership with Napster, naming Diana Mejia-Jones as Head. This strategic collaboration expands Napster's presence in entertainment production and original content creation.
Scale indicators3 records
Recent moves7 records
Expansion highlights5 records
Rhapsody competitors and assessment
Company assessmentDirect peers
- Soul Machines: Builds autonomous digital humans with persistent memory and emotional intelligence for enterprise customer experience. Closely aligned with Napster's persistent-memory AI agent positioning.
- D-ID: Specializes in turning still images into speaking digital humans and conversational AI video agents for enterprise and customer experience use cases. Directly comparable to Napster's AI agent video presence feature.
- Synthesia: AI avatar and video generation platform for enterprise communications and training content. Directly comparable to Napster's NV2 video model and enterprise video agent offerings.
- HeyGen: AI video avatar platform enabling users to create spokesperson videos with persistent digital likenesses. Comparable to Napster's digital twin and video presence capabilities.
Emerging players
- Character.AI: Consumer-facing platform for personalized AI characters with persistent personality and memory. Comparable in consumer AI agent category but lacks enterprise footprint of Napster Learn/Spaces.
- Udio: AI music creation platform focused on generative audio with both consumer and professional tiers. Directly competes with Napster's music production agent capabilities.
- Tavus: AI video personalization platform that builds conversational video agents with persistent identity for sales, marketing, and customer engagement — closely aligned with Napster Station and NV2 positioning.
- Suno: AI music generation platform that directly overlaps with Napster's Mayli AI music producer feature and Rhapsody's music subscription heritage. Strong consumer overlap.
Broad incumbents
- Salesforce Agentforce: Enterprise AI agent platform launched by Salesforce competing for the same customer service automation and digital specialist use cases that Napster Spaces targets.
- Microsoft Copilot Studio: Microsoft's framework for building custom AI agents and copilots for enterprise. A key competitor given Microsoft's own partnership with Napster and broad enterprise reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Rhapsody social profiles
Digital presenceRhapsody financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rhapsody leadership team
Management profileNumber of profiles
Profiles3 records
Rhapsody funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rhapsody M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rhapsody
What does Rhapsody do?
Rhapsody (operating under the Napster brand) provides an AI agent platform with visible, multimodal agents featuring voice, video presence, and persistent memory. The platform spans consumer products (Napster App with AI music producer Mayli; Napster for Mac), enterprise solutions (Napster Learn for training and coaching; Napster Spaces as a website AI specialist), developer tools (Omniagent API at $0.01/minute), and hardware-adjacent experiences (Napster View 3D holographic display; Napster Station AI concierge for physical spaces).
Is Rhapsody a public or private company?
Rhapsody is a private company. It is classified as corporate owned and is currently operating.
When was Rhapsody founded?
Rhapsody was founded in 1999. It employs 101 to 250 people.
Where is Rhapsody based?
Rhapsody is headquartered in Seattle, United States, in the North America region.
How does Rhapsody make money?
Four revenue lines are on record. Consumer App Subscriptions are the primary driver. The others are omniagent API Usage, enterprise Solutions and napster for Mac.
Who are Rhapsody's main competitors?
Direct peers on record are Soul Machines, D-ID, Synthesia and HeyGen. Emerging players are Character.AI, Udio, Tavus and Suno. Broad incumbents are Salesforce Agentforce and Microsoft Copilot Studio.
Does Rhapsody have an API?
Yes. The Omniagent API enables developers to deploy AI agents with lifelike video presence, real-time voice, and persistent memory. Pricing starts at $0.01/minute. Available via https://developers.napster.com/docs. Developer documentation is at developers.napster.com/docs.
What industry is Rhapsody in?
Rhapsody's product category is AI Agent Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAACAB, Model Hosting, Serving & Inference Platforms. Its NAICS code is 51224.