AtoB

What AtoB does

AtoB (legal entity CElegans Labs, Inc.) is a San Francisco-based fintech founded in 2019 that builds payment infrastructure for the trucking and transportation industry. Its core product is an open-loop fleet fuel card issued on Mastercard and Visa rails through partner banks (Celtic Bank, Community Federal Savings Bank, with Highnote powering commercial card issuance), accepted at 99%+ of US gas stations and 4,200+ truck stops. The platform has expanded into a broader spend-management suite: credit and prepaid fleet cards (AtoB Flex and AtoB Unlimited), a Business Expense Card with 1% cash back, a coming-soon Driver Payroll Card, telematics-linked fraud prevention with a $250,000 guarantee, IFTA automation, AI spend insights, Experian credit reporting, instant 24/7 carrier payouts via RTP/Zelle/Venmo/PayPal, fleet credit solutions, EV charging payments, and a Carbon Neutral program.

AtoB monetizes through a layered mix: per-card subscription fees ($3–$15/month plus $35 setup), interchange and discount spread on fuel transactions administered through cost-plus and retail-minus pricing on its 30,000+-station network, instant payment processing fees (typically a flat $25 or up to 1% configurable per partner), partner revenue share on every swipe through factoring and freight broker programs, and interchange-funded cash back. Go-to-market combines a self-serve online application (5-minute form, instant pre-qualification) for SMB and owner-operator fleets, an inside-sales motion with dedicated account managers for mid-market and enterprise fleets, and three channel programs — factoring referral, freight broker embedded platform, and merchant discount network — that distribute co-branded white-labeled cards and embedded financial services to fleets AtoB would not reach direct. Customers include 35,000+ fleets across local, OTR, and mixed operations, plus 45+ partners including Uber Freight, Schneider, Murphy USA, RaceTrac, Maverik, Sheetz, Circle K, Casey's, Exxon/Mobil, Sunoco, and TA/Petro. AtoB has raised over $125M cumulatively, including a $130M combined Series C equity and debt round in September 2024 co-led by General Catalyst and Bloomberg Beta with Mastercard as a strategic investor, reaching an $800M valuation and reporting 500% YoY revenue and volume growth at the time of the raise.

Name

AtoB

Legal name

CElegans Labs, Inc.

Website

https://atob.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

AtoB is a fintech building payment infrastructure for the trucking industry, offering fleet fuel cards, instant carrier payments, spend management, and EV charging payments to 35,000+ fleets and 45+ partners across the US.

Ownership category

akta.pro rank

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Card subscription and account fees: Monthly per-card fees plus one-time account setup fees. AtoB Flex charges $15/month for 1-5 cards and $3/month per additional card; AtoB Unlimited charges $3 per active card per month; both charge a $35 account setup fee and a $3/month AtoB Premium add-on fee.
2. Interchange and discount spread on fuel transactions: Revenue generated from the difference between merchant wholesale fuel cost and retail price (cost-plus and retail-minus structures) on the AtoB discount network across 30,000+ stations, administered on customer statements and settled through Visa/Mastercard rails.
3. Instant payment processing fees: Fees on instant carrier payouts, typically a flat $25 or up to 1%, configurable per factoring or broker partner.
4. Partner revenue share and card-issued spread: Revenue generated from factoring partners and freight brokers on every swipe of co-branded fuel, business expense, and driver payroll cards; AtoB retains a share of fees earned per gallon and per non-fuel purchase.
5. Cash-back funded interchange: Business Expense card offers 1% cash back on all purchases funded by interchange economics; factoring partners earn 0.5% on every non-fuel purchase.
6. Debt and equity capital financing: Combined Series C equity and debt funding of $130 million in September 2024 led by General Catalyst and Bloomberg Beta, with participation from Mastercard and trucking/logistics industry players, supporting growth and capital product offerings.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

AtoB provides an open-loop fleet financial management platform built on Mastercard and Visa rails for the trucking and logistics industry. Its core offering combines fleet fuel cards (AtoB Flex credit and AtoB Unlimited prepaid), business expense and driver payroll cards, instant 24/7/365 carrier payouts, telematics-linked fraud prevention with a $250K guarantee, and a discount network spanning 4,200+ truck stops and 30,000+ gas stations. The platform is sold directly to fleets, white-labeled through freight factoring and freight broker partners, and used by merchants to attract fleet gallons without PoS hardware integration.

Differentiator

Problem solved

Functional benefit

Brands

• AtoB Flex: Credit fuel card product for fleets, accepted anywhere Mastercard is taken.
• AtoB Unlimited
• AtoB Premium
• AtoB Perks

Products and services

• AtoB Fleet Card (AtoB Flex) Credit Mastercard fleet fuel card for commercial fleets to purchase fuel, tolls, lumpers, weigh stations, towing, and lodging, with strong spend controls, $250k fraud prevention guarantee, and average 42¢/gal truck-diesel discounts (up to $2/gal).
• AtoB Unlimited (Prepaid Fuel Card) Prefunded Mastercard fleet fuel card available regardless of credit score, with no bank info required, monthly Experian reporting to build business credit, and the same network discounts as AtoB Flex.
• Business Expense Card Card designed for fleet owners and managers with no spend controls, 1% cash back on all purchases, and access to on-demand working capital to split purchases into weekly payments.
• Driver Payroll Card Coming-soon card for sending driver payroll instantly and pushing cash rewards to drivers for low-cost fueling decisions. Forms the third arm of the Spend Management platform alongside the Fleet and Business Expense cards.
• AtoB Premium $3/month add-on that unlocks advanced security (secure card unlock, telematics-based fraud alerts, fuel level reporting), spend controls, AtoB FuelMap routing, multi-user dashboards, and priority support. Free for the first 90 days.
• AtoB for Factors (Factoring Partner Program) Partner program that lets freight factoring companies pay carriers instantly 24/7/365, monetize every swipe with branded Fuel, Business Expense, and Driver Payroll cards, and grow profit per funded invoice by an advertised 50%-100%.
• AtoB for Freight Brokers Embedded fleet financial platform for freight brokerages combining a Fleet Business Account, Spend Cards (Fleet Credit + Fleet Cash), Capital Solutions (trip advances, capital loans, pay-over-time), and proprietary real-time underwriting.
• AtoB Merchant Partner Program Program for truck stop and gas station merchants to join the AtoB discount network, be featured in the AtoB App and Fuel Finder, and grow gallons (up to 500%) without new PoS hardware.
• AtoB EV Fleet Charging Payments EV-compatible fleet charging payment solution letting fleets pay for charging, biofuels, and clean natural gas anywhere Mastercard/Visa is accepted, with consolidated ICE+EV reporting, home-charging reimbursement, and an in-app EV charger finder.
• AtoB Truck Stop Discount Network Fleet-fuel discount network spanning 4,200+ truck stops and 30,000+ gas stations in the US, with average 42¢/gal truck-diesel discounts (up to $2/gal) and 5¢/gal off unleaded. Powers cost-plus pricing for OTR diesel and retail-minus pricing for local gasoline.
• AtoB Perks Partner network extending AtoB cards beyond fuel into tires, brakes, maintenance, vehicle washes, and other non-fuel discounts for fleets.
• AtoB FuelMap Premium routing feature that maps stations and fuel prices in the AtoB App and directs drivers to the lowest-cost compatible station on their route, adding an average of 21¢/gal savings on top of network discounts.
• AtoB Carbon Neutral Program Program that lets fleets neutralize all or part of their emissions at a fixed per-gallon fee that funds certified carbon offset projects, without changing fleet operations.

Quantifiable outcome

• 500% revenue and volume growth over the past year (as of Sept 2024)
• +9 more outcomes

Named customers50 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature9 records

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• WEX Inc. WEX is the largest US fleet card and corporate payments provider with deep enterprise fleet relationships and international fuel acceptance. AtoB explicitly competes against WEX in its own comparison content; WEX has the established scale, but AtoB positions itself as the modern, telematics-linked alternative.
• FleetCor Technologies: FleetCor is the public parent company of Comdata, Fuelman, and other fleet card brands and operates a global fuel card and corporate payments platform. It is the largest incumbent in the segment AtoB is attacking, with the scale to bundle fuel, lodging, and toll products.

Direct peers

• Comdata: Comdata is a long-standing trucking-focused fleet card and payments platform (owned by FleetCor). It directly competes with AtoB in OTR fuel cards, fleet spend management, and freight factoring integrations; AtoB customers cite Comdata's confusing invoices and outages as the reason for switching.
• Fuelman: Fuelman is a FleetCor-owned fleet fuel card targeting small and mid-market fleets with a focus on local gasoline discounts. It is one of AtoB's most commonly compared alternatives and a direct competitor in the SMB fuel card segment.
• EFS (eFueling Solutions): EFS is a private fleet card provider specializing in over-the-road trucking and truck stop acceptance. It competes with AtoB on truck diesel discounts and OTR fleet credit products, and AtoB mentions EFS as a direct comparison in its SEO content.

Emerging players

• RoadFlex: RoadFlex is an emerging fleet fuel and expense card provider targeting SMB and mid-market fleets with modern technology. AtoB explicitly compares against RoadFlex in its competitive content, indicating overlapping customer profiles and product positioning.
• Brex: Brex is a corporate card and spend management platform that has expanded into vertical-specific use cases including fleet and logistics. While broader in scope than AtoB, it competes for the same mid-market customer's commercial card wallet and underwriting relationship.
• Motive (formerly KeepTruckin): Motive is a fleet management and telematics platform with growing spend and payments products for trucking fleets. It is comparable to AtoB on the telematics and fleet data side (Samsara-equivalent integration target) and increasingly competes on the spend management layer.
• OTR Capital: OTR Capital is a freight factoring company offering same-day and instant carrier payments with embedded card products. It is comparable to AtoB on the factoring partner program side and competes for the same carrier relationship in the instant-payments vertical.

Others

• Highnote: Highnote is the card-issuing platform that powers all AtoB commercial Mastercard products. It is an enabler/infrastructure peer — a technology partner whose embedded finance capabilities are core to AtoB's product surface rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/_atob_
• Facebookfacebook.com/atobHQ
• LinkedInlinkedin.com/company/goatob

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AtoB