Steadily

What Steadily does

Steadily is a U.S. landlord insurance specialist that writes DP1 and DP3 landlord insurance policies in all 50 states through its own Arizona-domiciled carrier, Steadily Insurance Company (NAIC 16963), and MGA programs. Founded around 2020 and headquartered in Beaverton (also described as Austin-based in press coverage), the company targets individual landlords and small-portfolio residential rental property investors — including short-term rental hosts, vacant property owners, and multi-unit owners — with bundled dwelling, liability ($300K–$2M with defense costs outside the limit), and loss-of-rent coverage priced on a quote-based annual cadence averaging roughly $1,478 per policy.

The platform is mobile-first and AI-augmented. An in-house underwriting engine ingests structured property attributes (address, year built, square footage, replacement cost, property type) and returns premium estimates and bindable coverage online in under two minutes. Layered on top are the Ask Steadily AI chatbot (grounded in Steadily content and OpenAI's ChatGPT), a public insurance calculator, and a native landlord insurance quoting app launched inside ChatGPT in March 2026 — positioning Steadily as the first U.S. landlord-focused insurer offering quotes directly within the ChatGPT workflow. Distribution combines self-serve D2C, an appointed independent agent program (Agent Hub), embedded API integrations with 400+ proptech platforms, and a preferred-provider relationship with Real Property Management's 460+ franchise locations.

The business model is dominated by insurance premiums: Steadily reported more than $250 million in annualized gross written premium as of March 2026, complemented by referral revenue from property management partnerships and transaction-fee economics from embedded proptech distribution. The company is venture-backed, with $89.5 million raised across four rounds — most recently a $30 million Series C led by Two Sigma Ventures in April 2025 at a $355 million post-money valuation — and operates with 101–250 employees. Founders Darren Nix (President), Datha Santomieri (Co-founder, VP), and David Tulig (Co-founder, VP Engineering) remain in operating roles.

Name

Steadily

Legal name

Steadily, Inc.

Website

https://steadily.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

101–250 employees

Short description

Steadily is a U.S. landlord insurance specialist operating in all 50 states, offering mobile-first DP1/DP3 policies for individual and small-portfolio rental property owners. It underwrites through its own Arizona-domiciled carrier (NAIC 16963) and distributes via direct, agent, proptech API, and ChatGPT channels.

Ownership category

akta.pro rank

Product category

Landlord Insurance

NAICS

Direct Property and Casualty Insurance Carriers (524126), Insurance Carriers and Related Activities (524)

SIC

Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Landlord / Dwelling Fire (DP) Insurance (FSAJACAD)

akta.pro secondary industry

Homeowners Insurance (FSAJACAA)

Keywords

• Landlord insurance
• Rental property insurance
• Dwelling fire insurance
• Short-term rental insurance
• Vacant property insurance

Headquarters

HQ city

Beaverton

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Landlord insurance policy premiums (MGA/carrier): Steadily acts as a managing general agent (MGA) and operates its own carrier (Steadily Insurance Company, an Arizona insurance company, NAIC 16963), writing DP1 and DP3 landlord insurance policies across all 50 states and earning premiums and underwriting profit. Steadily has reported more than $250 million in annualized gross written premium.
2. Referral and partnership revenue: Revenue from preferred-provider partnerships with property management franchises (e.g., Real Property Management), lenders, and marketplaces that distribute Steadily landlord insurance to landlords and earn referral commissions.
3. API/embedded insurance distribution: Embedded insurance revenue from 400+ proptech integrations where landlord insurance quoting and binding is distributed through third-party software platforms (lenders, marketplaces, property management systems).

Pricing tiers

Go-to-market motion5 records

Distribution channels7 records

Marketing channels9 records

Core offering

Steadily provides landlord insurance for residential rental property owners across all 50 U.S. states, distributing DP1 (named-perils) and DP3 (open-perils, replacement-cost) policy forms through its own Arizona-domiciled carrier (Steadily Insurance Company, NAIC 16963) and MGA programs. Core coverages include dwelling fire, water, storm/hail, vandalism, liability ($300K-$2M with defense outside limit), and loss of rental income, with instant online quoting via an AI-powered underwriting engine and embedded distribution through 400+ proptech partners.

Product overview

Steadily offers a unified landlord insurance platform — branded as "Steadily" — built around a single core product (Steadily Landlord Insurance) that distributes through both its own carrier (Steadily Insurance Company, Arizona, NAIC 16963) and MGA programs across all 50 U.S. states. The core product is packaged into multiple policy forms and sub-products: a basic DP1 form, the more comprehensive open-perils DP3 form, Short-Term Rental Insurance for Airbnb/VRBO, and Vacant & Restoration coverage. AI-powered capabilities layered on top include the Ask Steadily AI chatbot (built on OpenAI's ChatGPT, grounded in Steadily's knowledge base) and the Steadily ChatGPT Landlord Insurance App, which generates instant premium estimates using the underwriting engine. Supporting tools and resources include the Landlord Insurance Calculator for deal analysis, the Landlord Hub (with free forms, state law guides, and an insurance organizer), and APIs that connect Steadily with 400+ proptech partners for distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• Steadily Landlord Insurance Mobile-first, direct-to-consumer landlord insurance platform for residential rental property owners in all 50 U.S. states. Bundles dwelling, liability ($300K-$2M), loss of rent, fire, water, storm/hail, vandalism/burglary, and riot/civil commotion coverages into a single policy. Operates through Steadily's own carrier (Steadily Insurance Company, Arizona, NAIC 16963) and MGA programs.
• Dwelling Fire Form 1 (DP1) Policy Basic landlord insurance policy form covering nine named perils (fire/lightning, internal/external explosion, windstorm/hail, riot/civil commotion, smoke, aircraft, vehicles, volcanic explosion, vandalism/malicious mischief) using actual cash value. Used for vacant homes and rental properties requiring limited, lower-premium coverage.
• Dwelling Fire Form 3 (DP3) Policy Open-perils landlord insurance policy form covering all perils except those listed as exclusions, using replacement cost valuation. Designed as the most comprehensive coverage for occupied rental properties and the default for most landlords.
• Short-Term Rental Insurance Landlord insurance tailored for short-term rental properties (Airbnb, VRBO) in all 50 U.S. states, providing dwelling and liability coverage for properties with frequent guest turnover.
• Vacant & Restoration Property Insurance Specialty coverage for vacant rental properties and those under construction or restoration, addressing higher-risk exposures during vacancy periods (typically unoccupied more than 30-60 days).
• Steadily Landlord Insurance App on ChatGPT Native app inside ChatGPT that pulls property details (square footage, year built, characteristics) from Steadily's underwriting engine to deliver instant estimated monthly landlord insurance premiums. The first U.S. landlord-focused insurance provider to offer quotes within a ChatGPT app.

Quantifiable outcome

• $250M+ annualized gross written premium
• +6 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability7 records

Feature7 records

Partnerships

Five partnerships are on record, tiered core.

• Real Property ManagementcoreChannel Partner/ Reseller/ Distributor · 7 April 2026Steadily has been named the preferred landlord insurance provider for Real Property Management franchise owners. The collaboration involves offering landlord-specific coverage, verification tools, and a referral revenue stream across 460+ franchise locations nationwide.
• SiriusPointcoreStrategic or Co-development Partner · 27 March 2026SiriusPoint Ltd. is deploying underwriting capacity into the U.S. landlord insurance segment through Steadily, leveraging Steadily's automated platform to deliver fast insurance services and complementing SiriusPoint's property book. Steadily operates as an MGA across all 50 U.S. states.
• OpenAI (ChatGPT)coreTechnology or Integration · 16 March 2026Steadily launched a landlord insurance quoting app integrated with OpenAI's ChatGPT, becoming the first U.S. landlord insurance-focused provider to offer quotes within a ChatGPT app. The app pulls property data (square footage, year built, property characteristics) from Steadily's underwriting engine to generate instant monthly premium estimates.
• Proptech partners (400+ integrations)coreTechnology or Integration · 23 April 2025Steadily has integrated with over 400 proptech firms, embedding landlord insurance quoting and binding into partner platforms such as lenders, marketplaces, and property management systems across the U.S.
• Insurance carrier partners (MGA capacity)coreStrategic or Co-development PartnerSteadily has expanded its operations with increased carrier binding authority and acts as a managing general agent (MGA), with Steadily Insurance Company (NAIC 16963) serving as its own carrier entity domiciled in Arizona. The MGA model includes carrier partnerships that provide underwriting capacity for landlord insurance.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Obie Insurance: Insurtech focused exclusively on landlord and investor property insurance with online quoting and embedded partner integrations. Directly comparable to Steadily as a digital-first landlord insurance specialist competing in DP-1/DP-3 form.
• USLI (United States Liability Insurance): Specialty P&C insurer that writes landlord and dwelling fire policies across the U.S. and was benchmarked against Steadily in publicly available examples. A traditional carrier-side direct competitor in the landlord niche.
• Foremost Insurance Group: Subsidiary of Zurich Insurance that writes manufactured homes, dwellings, and landlord property insurance. Comparable to Steadily in the DP-1/DP-3 landlord product space, though delivered through traditional agent channels.
• American Strategic Insurance (ASI): Progressive subsidiary writing dwelling fire and landlord policies nationwide. Direct carrier competitor in the same landlord/dwelling fire product category as Steadily.

Emerging players

• Hippo Insurance: Insurtech focused on homeowners insurance with an embedded, tech-led model. Comparable to Steadily in distribution approach (digital-first, embedded partnerships) though currently concentrated in owner-occupied rather than rental properties.
• Roofstock: Online marketplace for single-family rental investment and a property management platform. Comparable to Steadily as a proptech partner serving the same landlord customer base, with overlapping go-to-market through rental-property software.

Broad incumbents

• Lemonade: Public insurtech using AI-driven underwriting and a mobile-first experience for renters, homeowners, and pet insurance. Comparable as a tech-led P&C insurer but only a partial overlap today since landlord insurance is not its core product.
• State Farm: Largest U.S. personal lines insurer, writing homeowners and rental property coverage through captive agents. Comparable to Steadily as a competitor landlords often use today, but as a broad portfolio incumbent rather than a landlord specialist.
• Liberty Mutual: National P&C carrier offering landlord and rental dwelling insurance through independent agents. A broad incumbent competitor for landlord property insurance with national scale but no specialist-only positioning.

Others

• Belong (homeowner/rental services platform): Residential platform serving homeowners and rental-property owners with adjacent services including insurance referrals. Comparable as an ecosystem participant targeting the same landlord customer, though not a direct insurance underwriter.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/steadilyinsure
• LinkedInlinkedin.com/company/steadily

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Steadily