Ambrook
Ambrook is a vertical SaaS financial management platform serving over 7,000 American farms, ranches, and adjacent rural businesses. It combines industry-specific bookkeeping, integrated banking via Ambrook Wallet, payments, and AI-powered receipt scanning in one subscription product.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Ambrook does
Ambrook is a cloud-based financial management platform purpose-built for American agricultural operators and adjacent rural and blue-collar businesses. Founded in 2020, headquartered in New York with additional offices in Denver and San Francisco, the company serves over 7,000 farms, ranches, construction, trucking, property management, services, and small-business customers across the United States. Its core proposition addresses industry-specific pain points that generic accounting tools like QuickBooks leave unresolved — pre-built IRS Schedule F (farm) and Schedule C tax categories, multi-enterprise profitability tracking (per head, acre, or project), and field-friendly mobile workflows with AI-powered receipt capture. Differentiation rests on vertical specialization rather than technology novelty.
The platform unifies bookkeeping, payments, and analytics in a single workflow. Ambrook Wallet, a Stripe-powered business cash account with funds held at Fifth Third Bank (Member FDIC), integrates banking functions — mobile check deposit, ACH, bill pay, team Visa commercial cards issued by Celtic Bank — directly with the general ledger so every transaction auto-tags to the correct enterprise. Bank feeds flow through Plaid and MoneyKit, covering 10,000+ financial institutions. AI receipt scanning and auto-categorization reduce manual data entry, while integrations with Square, Shopify, ADP, Gusto, and a QuickBooks historical-data import support onboarding and POS or payroll workflows. The 2024-launched Ambrook Inventory module adds balance-sheet-aware stock tracking, and the Full Service tier bundles the platform with dedicated reconciliation, monthly transaction import, and bi-annual business reviews.
Ambrook employs a hybrid go-to-market combining product-led growth (30-day free trial, online signup, live onboarding, US-based support) with sales-assisted motion for the Full Service plan and a Certified Advisor channel that enlists bookkeepers, accountants, and CPAs as referral partners. Revenue is generated through tiered SaaS subscriptions ($59/entity/month Build, $99/entity/month Pro, custom Full Service), payment processing fees of 3.55% + $0.55 per card transaction, and float income on wallet deposits held at Fifth Third. Adjacent top-of-funnel assets — an 8-topic Ambrook Education newsletter, a searchable Ambrook Funding Library of grants and loans for agriculture, and the Offrange media publication covering agricultural stories — drive demand, while a Ranching For Profit partnership delivers finance curriculum to NCBA members. The company raised a $26.1 million Series A in July 2025 led by Thrive Capital with participation from Dylan Field (Figma).
Ambrook firmographics
Firmographics- Name
- Ambrook
- Legal name
- Ambrook, Inc.
- Website
- https://ambrook.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Ambrook is a vertical SaaS financial management platform serving over 7,000 American farms, ranches, and adjacent rural businesses. It combines industry-specific bookkeeping, integrated banking via Ambrook Wallet, payments, and AI-powered receipt scanning in one subscription product.
- Ownership category
- akta.pro rank
Where Ambrook is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ambrook business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscriptions (Build, Pro, Full Service): Three-tiered subscription model: Build ($59/entity/month), Pro ($99/entity/month), and Full Service (custom pricing). Annual billing offers approximately 10% savings. Subscriptions provide core bookkeeping, payments, invoicing, and analytics features with tier-based feature differentiation.
- Credit Card Transaction Fees: Ambrook charges 3.55% + $0.55 per credit/debit card transaction when customers accept card payments via invoices.
- Interest Income on Wallet Deposits: Ambrook Wallet earns 1% APY on customer deposits held at Fifth Third Bank. Traditional banks profit from deposits, and Ambrook shares a portion with customers — the company also benefits from float on deposits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Build - $59/entity/month for multi-product-line management |
| Subscription | Monthly | Pro - $99/entity/month for maximizing profitability |
| Subscription | Annual | Full Service - Custom pricing for hands-on expertise |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels9 records
Ambrook product offering
Product offeringCore offering
Ambrook sells a cloud-based SaaS accounting and financial management platform purpose-built for farms, ranches, and adjacent blue-collar businesses (construction, trucking, property management, services). The subscription product combines bookkeeping with enterprise-level P&L tracking, AI receipt scanning, invoicing, bill pay, and analytics, and it integrates an FDIC-insured business cash account (Ambrook Wallet) and team spending cards so that every payment auto-tags to the correct enterprise or project. Subscription tiers (Build $59/entity/month, Pro $99/entity/month, Full Service custom-priced) include Schedule F and C tax reporting, multi-entity management, bank-feed syncing across 10,000+ institutions, and US-based support.
Product overview
Ambrook is a unified accounting and financial management platform designed primarily for agriculture and rural businesses. The core offering consists of the Ambrook Platform (available in Build and Pro tiers) integrated with Ambrook Wallet—a business cash account providing payments, cards, and check management. Additional offerings include Ambrook Full Service (a managed service tier with dedicated support), Ambrook Education (free financial literacy content), Ambrook Funding Library (grant/loan discovery), and Ambrook Inventory (inventory tracking module). The Certified Advisor Program serves accountants and bookkeepers who work with agricultural clients. The company also publishes Offrange, a media outlet covering agriculture stories. The platform is accessible via web and full-featured iOS/Android mobile apps.
Differentiator
Problem solved
Functional benefit
Brands
- Offrange: A publication covering stories about American agriculture, food production, and natural resources. Originally called Ambrook Research.
Products and services
- Ambrook Platform (Build & Pro) Cloud-based SaaS accounting platform that combines bookkeeping, invoicing, bill pay, payments, analytics, enterprise tracking, and AI-powered receipt scanning for farms, ranches, and other blue-collar American businesses. Delivered via web and iOS/Android mobile apps, with tier-based feature differentiation between Build ($59/entity/month) and Pro ($99/entity/month).
- Ambrook Wallet Business cash account integrated with the Ambrook bookkeeping platform. Provides mobile check deposit, bill pay, ACH transfers, team spending cards (issued by Celtic Bank via Stripe), check printing and mailing, instant in-network vendor payments via Ambrook Pay, and 1% APY earnings on deposits, with every transaction auto-tagged to the right enterprise.
- Ambrook Full Service Custom-priced managed-service tier combining Ambrook Pro with dedicated account management, expert 1:1 setup and chart-of-accounts consultation, monthly transaction import, monthly reconciliation, bi-annual business reviews, cash management consultation, concierge yield optimization on Wallet balances, and priority phone and video support for operators needing hands-on accounting expertise.
Quantifiable outcome
- Over 7,000 businesses rely on Ambrook across the United States
- +12 more outcomes
Companies that use Ambrook
Customer profileNamed customers29 records
Segments7 records
Ideal customer profiles5 records
Ambrook technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability2 records
Feature8 records
Ambrook partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- Ranching For ProfitminorAmbrook partnered with Ranching For Profit to offer a three-part finance course to National Cattlemen's Beef Association (NCBA) members. The program integrates Ambrook's software with Ranching For Profit's educational framework, making financial management concepts accessible to ranching operations of varying experience levels. The collaboration serves as a pathway for Ambrook to expand its user base and drive recurring software revenue if participants adopt the platform.
- StripecoreAmbrook partners with Stripe for money transmission services, payment processing (including Ambrook Card issuance via Celtic Bank), and account services with funds held at Fifth Third Bank N.A., Member FDIC. Stripe Treasury provides the underlying banking infrastructure for Ambrook Wallet, enabling features like mobile check deposit, ACH payments, and debit-secured commercial cards.
- PlaidcoreAmbrook uses Plaid's infrastructure to connect bank accounts from over 10,000 financial institutions, enabling automatic transaction syncing and real-time cash position visibility within the platform.
- MoneyKitcoreAmbrook uses MoneyKit as an additional bank connection provider alongside Plaid, expanding the number of supported financial institutions for automatic transaction feeds.
Scale indicators9 records
Recent moves6 records
Expansion highlights7 records
Ambrook competitors and assessment
Company assessmentDirect peers
- Pilot.com: Pilot provides bookkeeping, accounting, and CFO services targeted to specific verticals (startups, SMBs, agencies, ecommerce). It's a direct competitor in the vertical-specific bookkeeping-as-a-service model that Ambrook occupies, with similar subscription plus add-on services pricing.
- Bench: Bench is a bookkeeping platform for SMBs pairing software with a dedicated bookkeeper — a "Full Service" model very similar to Ambrook's Full Service tier. Same target customer, similar bundled-pricing approach, and overlapping GTM to small businesses that need more than just software.
- Found Bank: Found bundles banking, bookkeeping, and tax tools for self-employed and small business owners — directly mirroring Ambrook's integration of Ambrook Wallet with bookkeeping. Same fintech-plus-accounting wedge, applied to a different vertical (creators, freelancers, contractors).
- Wave Financial: Wave offers accounting, invoicing, and payments (including receipt scanning) for small businesses and freelancers on a freemium SaaS model. Same core feature set as Ambrook's lower tiers (Bookkeeping + Invoicing + Receipts) and similar target of micro-businesses who don't need enterprise accounting.
- Hurdlr: Hurdlr provides income/expense tracking, bookkeeping, and tax tools focused on specific verticals (gig workers, real estate investors, self-employed). Closely comparable to Ambrook in being a vertical-specialist financial management product rather than a horizontal accounting suite.
- Relay Financial: Relay is a business banking + spend management platform for SMBs that integrates with accounting tools (Xero, QuickBooks). Peer via Ambrook Wallet's positioning as a banking layer for SMBs with bookkeeping interoperability.
Emerging players
- Lili: Lili combines a business bank account with bookkeeping and tax tools targeting freelancers and solo entrepreneurs. Comparable fintech-plus-bookkeeping wedge in a different SMB vertical.
Broad incumbents
- Intuit QuickBooks: QuickBooks is the dominant horizontal SMB accounting platform with tens of millions of users. Already supports Schedule F for farms. It is the primary competitive incumbent Ambrook must differentiate against, especially in marketing to farmers comparing tools.
- Mercury: Mercury is a business banking and spend platform for startups and SMBs, increasingly bundling accounting integrations and bill pay. Adjacent comparison to Ambrook Wallet's banking-plus-accounting positioning, though Mercury focuses on tech/creative SMBs.
- Xero: Xero is a global SMB cloud accounting platform with strong ecosystem of vertical add-ons and integrations. Comparable as a horizontal accounting incumbent whose ecosystem approach competes with Ambrook's vertically integrated stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Ambrook social profiles
Digital presenceAmbrook compliance and trust
Trust signalCompliance1 record
Ambrook financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ambrook leadership team
Management profileNumber of profiles
Profiles4 records
Ambrook funding detail
Funding detailFunding overview
Funding rounds3 records
Investors10 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ambrook M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ambrook
What does Ambrook do?
Ambrook sells a cloud-based SaaS accounting and financial management platform purpose-built for farms, ranches, and adjacent blue-collar businesses (construction, trucking, property management, services). The subscription product combines bookkeeping with enterprise-level P&L tracking, AI receipt scanning, invoicing, bill pay, and analytics, and it integrates an FDIC-insured business cash account (Ambrook Wallet) and team spending cards so that every payment auto-tags to the correct enterprise or project. Subscription tiers (Build $59/entity/month, Pro $99/entity/month, Full Service custom-priced) include Schedule F and C tax reporting, multi-entity management, bank-feed syncing across 10,000+ institutions, and US-based support.
Is Ambrook a public or private company?
Ambrook is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ambrook founded?
Ambrook was founded in 2020. It employs 51 to 100 people.
Where is Ambrook based?
Ambrook is headquartered in New York, United States, in the North America region.
How does Ambrook make money?
Three revenue lines are on record. SaaS Subscriptions (Build, Pro, Full Service) is the primary driver. The others are credit Card Transaction Fees and interest Income on Wallet Deposits.
Who are Ambrook's main competitors?
Direct peers on record are Pilot.com, Bench, Found Bank, Wave Financial, Hurdlr and Relay Financial. Lili is listed as an emerging player. Broad incumbents are Intuit QuickBooks, Mercury and Xero.
Does Ambrook have an API?
No public API is recorded for Ambrook.