What Hurdlr does

Hurdlr is a Bethesda, Maryland-based SaaS company that provides automatic expense tracking, mileage logging, invoicing, and tax estimation software primarily to U.S. freelancers, gig workers (rideshare, delivery, taskers), and small business owners. The platform captures mileage automatically via GPS through a Zendrive integration, pulls bank and credit card transactions through Plaid, and layers on live tax estimates, quarterly payment reminders, and — at the Pro tier — annual federal plus one-state tax filing, accountant collaboration, and advanced accounting (Chart of Accounts, General Ledger, journal entries). A newer Enterprise Solutions offering extends the product to organizations that want to provide the app to employees or contractors and exposes an API for partner integration.

Underlying the user-facing product is a content-led acquisition stack: a freelancer blog, a self-employed tax guide, an interactive tax calculator, and a tax-deduction resource center covering 50+ business types, supported by Mailchimp email and Intercom in-app support. The commercial model is freemium with a low-priced Premium SKU and a $200/year Pro SKU that bundles tax filing, plus custom-priced Enterprise contracts. The company claims $8B+ in tracked finances, $300M+ in taxes saved for users, and a 4.7 average App Store rating, but discloses no revenue, ARR, or headcount trend beyond an 11-50 employee range. Only one external capital event is recorded — a 2018 REACH filing — and the company is privately held with no parent or institutional ownership identified.

Name

Hurdlr

Legal name

Hurdlr, Inc.

Website

https://hurdlr.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Hurdlr provides automatic mileage, expense, invoicing, and tax estimation software for U.S. freelancers, gig workers, and small business owners, monetizing through freemium, a $200/year Pro tier, and enterprise contracts.

Ownership category

akta.pro rank

Product category

Freelancer and Self-Employed Financial Management Software

NAICS

Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Expense Tracking & Financial Dashboards (FSAGADAB)

akta.pro secondary industries

Tax Planning & Personal Tax Optimization Tools (FSAGADAJ), Bill Pay, Invoicing & Payables Platforms (BPAMAFAF)

Keywords

• Freelancer tax software
• Mileage tracking app
• Expense management software
• Self-employed accounting
• Invoicing and payments

Headquarters

HQ city

Bethesda

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Premium Tier: Premium subscription tier providing enhanced expense tracking, mileage tracking, and tax estimation features beyond the free basic version.
2. Subscription - Pro Tier: Pro subscription at $200/year including all Premium features plus annual tax filing (federal + 1 state), accountant invitation, invoicing, payment collection, advanced accounting (Chart of Accounts, General Ledger, Assets/Equity/Liability tracking), manual journal entries, home office deduction tracking, and advanced reporting.
3. Enterprise Solutions: Enterprise deployment options for companies wanting to provide Hurdlr app to employees or leverage API, suggesting custom enterprise pricing agreements.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Hurdlr is an automatic financial tracking platform for freelancers, self-employed professionals, and gig workers that captures mileage, expenses, income, and tax deductions in real-time. It is offered as a freemium mobile and web subscription (Hurdlr Premium and Hurdlr Pro at $200/year) with integrated invoicing, live tax estimation, and accountant collaboration. Hurdlr Enterprise Solutions extends the platform via API and bulk licensing for organizations distributing it to employees or contractors.

Product overview

Hurdlr is a unified financial management platform for freelancers and self-employed professionals, offering tiered subscription products. The core product is Hurdlr Premium, an automatic business expense and mileage tracker that tracks mileage, expenses, income streams, and tax deductions in real-time. Hurdlr Pro ($200/year) builds on Premium with advanced features including annual tax filing (federal + 1 state), accountant invitation, invoicing with credit card payments, advanced accounting (Chart of Accounts, General Ledger, Assets/Equity/Liabilities tracking, Manual Journal Entries), home office deduction tracking, and advanced reporting. Individual product modules include Mileage Tracker, Expense Tracker, Self-Employed Taxes, Invoicing, and Accounting, along with supporting tools like Tax Calculator, Tax Deductions database, and Tax Guide. The platform also offers Enterprise Solutions for organizations wanting to provide the app to employees/contractors or leverage API capabilities. Hurdlr integrates with Plaid for bank connections, Zendrive for mileage tracking, and Stripe for payments, processing over $8B in tracked finances with $300M+ in taxes saved.

Differentiator

Problem solved

Functional benefit

Brands

• Hurdlr Premium: Premium subscription tier with advanced expense and mileage tracking features.
• Hurdlr Pro

Products and services

• Hurdlr Premium Freemium-premium mobile and web subscription product that automatically tracks mileage, expenses, income streams, and tax deductions in real-time for freelancers and self-employed professionals.
• Hurdlr Pro Advanced annual subscription tier at $200/year that includes all Premium features plus annual tax filing (federal plus one state), accountant invitation, invoicing with Stripe-powered credit card payment collection, advanced accounting (Chart of Accounts, General Ledger, Assets/Equity/Liabilities, manual journal entries), home office deduction tracking, and advanced reporting.
• Hurdlr Enterprise Solutions Enterprise offering that enables organizations to provide the Hurdlr app to their employees or contractors, or to leverage Hurdlr's API capabilities for business distribution, with custom pricing and multi-year contracts.

Quantifiable outcome

• Users find an average of $5,600 in tax deductions through the platform
• +3 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• PlaidcoreTechnology or IntegrationPlaid provides bank and financial institution connection services for Hurdlr, enabling automatic transaction importing from users' bank accounts and credit cards. Users grant Plaid permission to access their financial data on Hurdlr's behalf.
• ZendrivecoreTechnology or IntegrationZendrive provides auto drive detection and mileage tracking functionality for Hurdlr's GPS-based automatic mileage logging. Location and route data is used to track trips and calculate deductible mileage.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bonsai: All-in-one business management platform for freelancers and self-employed professionals spanning contracts, invoicing, accounting, expenses, and tax. Closely comparable scope to Hurdlr Premium + Pro across the freelance workflow.
• Everlance: Direct mileage and expense tracker for rideshare/delivery drivers and small businesses with automatic GPS-based mileage detection and mileage-based tax deduction reports—near-identical mobile-first, PLG approach to Hurdlr's core use case.
• FreshBooks: Invoicing and accounting software for freelancers and small service businesses. Competes head-on with Hurdlr Pro on invoicing, expense tracking, and basic accounting for the same professional services customer.
• QuickBooks Self-Employed: Intuit's freelance/Self-Employed product directly targets the same persona with automatic mileage tracking, expense categorization, and quarterly tax estimates—plus tighter integration with QuickBooks ecosystem, TurboTax, and Intuit's overall SMB platform.
• Stride: Provides self-employed tax estimation, deduction finders, and benefits (health insurance) for gig workers and freelancers—competes with Hurdlr on the tax-deduction-discovery and quarterly tax estimate use cases for the same persona.
• Lili: Banking and financial management app purpose-built for freelancers and gig workers, combining expense categorization, tax savings pots, and basic bookkeeping—adjacent product targeting the same self-employed persona.
• Expensify: Expense management platform with smart receipt scanning, automatic expense categorization, and mileage tracking. While historically targeting larger companies with corporate cards, Expensify's individual/mileage product line competes with Hurdlr Premium's core expense capture.
• Wave Financial: Free accounting and invoicing platform for freelancers and small businesses. Overlaps with Hurdlr Pro on invoicing, accounting, and tax preparation for sole proprietors and very small businesses.
• Found: Banking and bookkeeping platform for self-employed individuals and small businesses with automatic expense categorization, tax tools, and quarterly estimated tax features—overlaps with Hurdlr on tax estimation and expense automation.
• Keeper: Freelancer tax filing and 1099 income tracker purpose-built for independent contractors. Competes with Hurdlr on tax estimation and filing for the same gig/1099 persona.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hurdlr

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hurdlr