eero

What eero does

eero designs and sells mesh Wi-Fi networking systems for residential, small business, and service-provider markets, operating as a wholly owned subsidiary of Amazon since 2017. The company was founded in San Francisco in 2014 and pioneered consumer mesh networking with its TrueMesh technology, followed by TrueRoam (seamless device handoff) and TrueChannel (intelligent channel selection with radar/weather adaptation). The current product portfolio spans Wi-Fi 7 routers (eero 7, eero Pro 7, eero Max 7), Wi-Fi 6/6E systems (eero 6+, eero Pro 6E), outdoor (eero Outdoor 7) and Power over Ethernet variants (eero PoE 7, eero PoE 6, eero PoE Gateway), and cellular backup devices (eero Signal 4G LTE and forthcoming 5G). Subscriptions include eero Plus ($9.99/month or $99.99/year) for consumer security/parental controls and eero Business for SMB multi-SSID, captive portal, and remote management.

eero generates revenue through a hybrid model: hardware unit sales across direct-to-consumer (eero.com, Amazon.com, Best Buy), ISP bundling (175+ ISP partners including Kinetic, Archtop Fiber, Ripple Fiber, Mediacom, TalkTalk), MSP and Pro Installer channels, and distributor networks (ADI, Snap One, Wave Electronics, Blackwire Designs). Recurring revenue is split between eero Plus consumer subscriptions and eero Business/eero Insight software subscriptions for service providers. According to Ookla's January 2025 Speedtest.net data, eero leads the US Wi-Fi router market with 10% share. The company has shipped 20M+ devices across 27+ countries and supports smart home protocols including Matter, Thread, Zigbee, and Alexa integration.

The customer base spans individual consumers purchasing through Amazon or eero.com, SMBs needing managed Wi-Fi, ISPs requiring turnkey customer-premises equipment, and managed service providers or Pro Installers deploying networks for end clients. The FCC granted eero conditional approval from the foreign-made router ban through October 31, 2027. Reported outcomes include a 90% reduction in customer support call volume at one US ISP partner, fleet-wide security patching (e.g., KRACK and U-Boot vulnerabilities), and 150+ eeroOS software updates since 2016.

Name

eero

Legal name

eero LLC

Website

https://eero.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

eero is an Amazon subsidiary that designs and sells mesh Wi-Fi networking systems (Wi-Fi 6/6E/7 routers, outdoor and PoE variants, and cellular backup devices) for residential, SMB, ISP, MSP, and Pro Installer markets across 27+ countries, monetizing through hardware sales and eero Plus/eero Business subscriptions.

Ownership category

akta.pro rank

Product category

Consumer Networking / Mesh Wi-Fi Systems

NAICS

Computer Systems Design and Related Services (5415)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

Smart Networking & Connectivity (Mesh Wi‑Fi, Routers, Bridges) Retail (CRACAGAH)

akta.pro secondary industries

Home Networking & Connected Home Infrastructure (Wi‑Fi Mesh, Routers, Matter/Thread/Zigbee Bridges) (HSAPAQAG), Enterprise Branch Routing (SD-WAN/Edge Routers) (HDAFABAA)

Keywords

• Mesh wifi systems
• Consumer networking
• Wifi 7 routers
• Smart home connectivity
• Cellular internet backup

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Hardware Sales: Sale of Wi-Fi routers, mesh systems, and accessories including eero 7, eero Pro 7, eero Max 7, eero Outdoor 7, eero PoE 7, eero PoE 6, and eero PoE Gateway. Products sold through direct-to-consumer eero.com, Amazon.com, authorized resellers, and ISP/MSP channel partners.
2. eero Plus Subscription: Annual or monthly subscription providing enhanced security, parental controls, ad blocking, VPN, identity protection, password management, antivirus, content filters, network insights, and backup data. Priced at $9.99/month or $99.99/year with free trial periods.
3. eero Business Subscription: Software subscription for SMBs with features including Multi SSID, Remote Management Dashboard, Branded Captive Portal, Visitor Analytics, Advanced Security, Bandwidth Throttling, and Internet Backup. Designed for businesses with up to 50 employees and 400+ connected devices.
4. ISP Channel Sales: Volume sales of eero devices and software to internet service providers including Kinetic, Archtop Fiber, Ripple Fiber, and other ISP partners who bundle or resell eero products with their internet service packages.
5. MSP and Pro Installer Channel Sales: Wholesale pricing programs for managed service providers and professional installers who deploy eero solutions to their customers. Includes deal registration and flexible procurement options.

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels6 records

Core offering

eero designs and sells consumer and business mesh Wi-Fi networking hardware — including Wi-Fi 7 routers, Wi-Fi 6/6E systems, outdoor and Power over Ethernet access points, and cellular backup devices — bundled with proprietary TrueMesh, TrueRoam, and TrueChannel routing software. The company monetizes these hardware sales through direct-to-consumer (eero.com, Amazon, Best Buy) and B2B (ISP, MSP, Pro Installer, multi-family) channels, and supplements revenue with eero Plus (consumer) and eero for Business (SMB) software subscriptions delivering security, parental controls, VPN, identity protection, and remote management.

Product overview

eero is a mesh Wi-Fi networking company (Amazon subsidiary) offering a portfolio of hardware products and software services for residential, business, and service provider markets. The core product line includes Wi-Fi 7 mesh routers (eero 7, eero Pro 7, eero Max 7) and Wi-Fi 6/6E routers (eero 6+, eero Pro 6E), complemented by specialized outdoor (eero Outdoor 7) and Power over Ethernet (eero PoE 7, eero PoE 6, eero PoE Gateway) variants. The ecosystem includes Eero Signal cellular backup devices (4G LTE and upcoming 5G) and software subscriptions (eero Plus for consumer security/parental controls, eero for Business for SMBs). Software differentiation centers on proprietary TrueMesh, TrueRoam, and TrueChannel technologies for intelligent mesh routing, channel optimization, and seamless device roaming. The company serves markets through consumer direct sales, ISP partnerships (Kinetic, Archtop Fiber, Ripple Fiber), managed service providers (MSPs), pro installers, and multi-dwelling property managers via eero Communities.

Differentiator

Problem solved

Functional benefit

Brands

• eero Plus: Subscription service offering Wi-Fi security, parental controls, VPN, identity protection, and cellular backup data for eero networks at $9.99/month or $99.99/year.
• eero Business
• eero Signal

Products and services

• eero Max 7 Flagship tri-band Wi-Fi 7 mesh router system offering maximum performance with combined speeds of 688 Mbps (2.4GHz), 8,647 Mbps (5GHz), and 11,530 Mbps (6GHz). Features two 2.5 GbE and two 10 GbE ports per node, supporting up to 10Gbps internet plans, 750+ connected devices, and up to 7,500 sq ft of coverage. Targeted at consumers with gigabit-plus internet and power users.
• eero Pro 7 High-performance Wi-Fi 7 mesh router with tri-band support, providing coverage up to 2,000 square feet per unit and supporting over 120 connected devices. Delivers speeds up to 2.5Gbps for gigabit-plus internet plans.
• eero 7 Dual-band Wi-Fi 7 mesh router offering affordable entry to Wi-Fi 7 technology with wide coverage and support for many devices. Provides Wi-Fi 7 performance at accessible pricing for residential consumers.
• eero Pro 6E First Wi-Fi 6E-enabled eero mesh system with tri-band support (2.4GHz, 5GHz, 6GHz). Supports network speeds up to 2.3 Gbps (gigabit wired, 1.3 Gbps wireless), coverage for 100+ devices, and access to the 6GHz band.
• eero 6+ Most affordable gigabit-capable eero mesh system with dual-band support and access to 160MHz radio channels for fast connectivity. Supports over 75 simultaneously-connected devices and coverage up to 4,500 sq ft in a 3-pack configuration.
• eero Outdoor 7 Weatherproof Wi-Fi 7 mesh access point with IP66 rating for year-round outdoor reliability. Provides up to 15,000 sq ft outdoor coverage, supports 100+ devices with wireless speeds up to 2.1 Gbps, operating from -40°F to 131°F.
• eero PoE 7 Tri-band Wi-Fi 7 Power over Ethernet mountable access point supporting wireless speeds up to 3.9 Gbps. Designed for professional ceiling/wall installations, supporting 200+ connected devices and 2,000 sq ft coverage (25 ft radius).
• eero PoE 6 Dual-band Wi-Fi 6 Power over Ethernet access point supporting wireless speeds up to 1.6 Gbps. Supports 100+ connected devices and up to 2,000 sq ft coverage for professional installations, offered through Pro Installer and retail channels.
• eero PoE Gateway Wired eero router and 10-port PoE+ smart network switch in one device. Features two 10 GbE ports supporting wired speeds up to 9.4 Gbps and eight 2.5 GbE PoE+ ports sharing up to 100W pooled power, supporting up to six eero PoE 7 access points.
• Eero Signal 4G LTE Cellular backup device for eero Wi-Fi networks that automatically switches to LTE when the primary internet connection fails. Provides uninterrupted connectivity during outages. Priced at $99.99 and requires an eero Plus subscription for backup data.
• Eero Signal 5G 5G cellular backup device planned for 2026 release, providing enhanced cellular backup connectivity with broader network compatibility at a higher price point ($199.99) than the 4G version.
• eero Plus Premium consumer subscription service providing online security, parental controls, ad blocking, VPN by Guardian, identity protection via Malwarebytes, 1Password password management, antivirus, content filters, network insights, backup data for eero Signal, and remote network access. Priced at $9.99/month or $99.99/year with free trial introductory periods.
• eero for Business Software subscription for small to medium-sized businesses providing Multi SSID, Remote Management Dashboard, Branded Captive Portal, Visitor Analytics, Advanced Security (powered by DNSFilter), Bandwidth Throttling, and Internet Backup. Designed for up to 50 employees and 400+ connected devices across up to 20,500 sq ft.

Quantifiable outcome

• 90% reduction in customer issue call-in volumes reported by US ISP partner
• +4 more outcomes

Named customers7 records

Segments6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability8 records

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• KineticcoreStrategic or Co-development Partner · 25 June 2026Kinetic, a residential and business fiber internet provider (business unit of Uniti), partnered with eero to launch AlwaysOn Wi-Fi, a wireless backup connectivity service powered by eero Signal. Available across Kinetic's 18-state US footprint at $20/month for existing Wi-Fi 7 via eero Pro 7 customers. Service automatically activates during internet outages or disruptions.
• Archtop FibercoreStrategic or Co-development Partner · 13 April 2026Archtop Fiber partnered with eero to deploy eero Pro 7 and eero Max 7 devices as standard equipment for customers on 5 Gig and 8 Gig residential internet plans. Partnership aims to set a new standard for residential connectivity in the Northeast US service area.
• Ripple Fiber (Earlier Partnership)coreStrategic or Co-development Partner · 18 March 2026Ripple Fiber partnered with Amazon's eero to provide enhanced mesh Wi-Fi systems with its fiber internet packages across 10 US states.
• Ripple FibercoreStrategic or Co-development Partner · 17 March 2026Ripple Fiber, operating across 10 US states, partnered with eero to integrate eero's Wi-Fi mesh networking system into its fiber internet packages. First ISP to offer eero Signal at no additional cost to Gig package customers. All new Gig package customers installed after March 3, 2026 receive eero Pro 7 router.
• Blackwire DesignsminorChannel Partner/ Reseller/ Distributor · 23 February 2026Blackwire Designs announced a distribution agreement with eero to offer eero's Wi-Fi 7 and mesh networking products to its dealer network serving the custom installation and ProAV markets. Includes products for high-bandwidth environments, outdoor coverage, and PoE solutions.
• AWScoreTechnology or Integration · 13 February 2026eero and AWS collaborate to simplify remote connectivity for multilocation businesses through AWS Site-to-Site VPN integration with eero mesh networks.
• Kinetic (Earlier Partnership)coreStrategic or Co-development Partner · 30 October 2025Kinetic partnered with eero to deliver Wi-Fi 7 technology to customers across 18 states, enhancing internet quality with fiber and advanced Wi-Fi devices. Partnership emphasized Kinetic's commitment to reliable, future-proof connectivity backed by 'Kinetic Promise' for comprehensive Wi-Fi installation assurance.
• MSP Distributor Partners (ADI, Snap One, Wave Electronics, Dow Technologies, Pioneer Music Company, Mountain West, Davis Distribution, 21st Century)coreChannel Partner/ Reseller/ DistributorNetwork of distributor partners enabling MSPs and Pro Installers to procure eero hardware including eero PoE 7, eero PoE 6, and eero PoE Gateway with wholesale pricing options.
• ISP Partners (TalkTalk, Mediacom, Blue Ridge, TDS Telecom, RCN, WOW, Eastlink, Utility, Wave, Sonic, Superloop, Fision)coreChannel Partner/ Reseller/ DistributorGlobal network of ISP channel partners bundling eero hardware and software with internet service packages. Partners include regional US providers and international ISPs in UK, Canada, and Australia.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Netgear: Netgear's Orbi mesh Wi-Fi system is the most direct consumer mesh competitor to eero, targeting the same premium retail channel and ISP partnerships with overlapping Wi-Fi 7 product positioning.
• TP-Link: TP-Link's Deco mesh line competes head-to-head with eero across consumer and ISP channels, holding 9.9% US Wi-Fi router market share and offering Wi-Fi 7 mesh systems at aggressive price points.
• Linksys: Linksys Velop is a direct mesh Wi-Fi competitor sold through retail and ISP partnerships, with overlapping target customers in residential and small business segments.
• Google Nest Wifi: Google Nest Wifi competes directly with eero in the consumer mesh market, leveraging Google's brand and ecosystem integration as eero leverages Amazon's.
• ASUS: ASUS ZenWiFi mesh systems target the same prosumer and enthusiast Wi-Fi 7 buyer as eero, with overlapping retail and online distribution channels.
• Plume: Plume competes with eero specifically in the ISP channel, offering cloud-managed Wi-Fi as a service with OpenSync, often head-to-head in carrier CPE deals.

Broad incumbents

• Ubiquiti: Ubiquiti's UniFi line competes more in prosumer/SMB managed networking but increasingly overlaps with eero's Pro Installer and MSP channels with similar Wi-Fi 7 and PoE access point offerings.
• Calix: Calix provides managed Wi-Fi systems and SmartHome platforms to ISPs, competing with eero Service Providers and eero Communities offerings in the carrier and multi-dwelling segments.
• Cisco (Meraki): Cisco Meraki competes with eero Business and eero for Pro Installers in the SMB and managed networking segment with cloud-managed Wi-Fi and broader enterprise networking portfolio.

Emerging players

• Xiaomi: Xiaomi's mesh router line competes on aggressive pricing in value-conscious consumer segments, applying price pressure to eero's premium positioning globally.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/geteero
• YouTubeyoutube.com/@eero
• Facebookfacebook.com/eero
• LinkedInlinkedin.com/company/eero
• Instagraminstagram.com/geteero

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds6 records

Investors16 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eero