Asset Entities
Asset Entities Inc. was a Dallas-based multi-media marketing company operating six community and service sub-brands across Discord, TikTok, and YouTube; in 2025 it merged with Strive Asset Management to form Strive, Inc., a publicly traded Bitcoin treasury company on NASDAQ under ticker ASST.
- Company typePublic
- Founded2020
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Asset Entities does
Asset Entities Inc. was a Dallas-based multi-media marketing and community management company that built, operated, and monetized digital communities across Discord, TikTok, and YouTube through a portfolio of six distinct sub-brands: OptionsSwing (premium trading education Discord), Pure Profits Group (reselling/arbitrage community), Ternary (proprietary Discord CRM integrating websites, payment processors, and Discord), House of Content (TikTok Shop affiliate education), AE360 DDM (Discord design/development/management services), and Within (lead generation and UGC marketing). The company generated revenue through subscription communities and social media marketing services, executed an acquisition strategy acquiring Ternary and OptionsSwing for $200,000 combined in November 2023 and TommyBoyTV for $200,000 plus stock in June 2024, and was incorporated in Nevada with headquarters at 100 Crescent Court, 7th Floor, Dallas, TX.
In 2025, Asset Entities executed a reverse merger with Strive Asset Management to form Strive, Inc., a publicly traded Bitcoin treasury company listed on NASDAQ under ticker ASST. The transaction included a $762.6 million PIPE financing (expected to total over $1.5 billion) and pivoted the combined entity toward Bitcoin accumulation strategies, with reported holdings of 10,900 Bitcoin valued at approximately $1.26 billion and an announced agreement to acquire Semler Scientific in Q3 2025 to further expand the public Bitcoin treasury footprint. Q3 2025 results reported a $192.3 million net loss, reflecting the cost dynamics of the post-merger treasury model. The merged entity operates under the Strive brand while retaining the legacy community sub-brands and Ternary CRM platform.
Asset Entities firmographics
Firmographics- Name
- Asset Entities
- Legal name
- Asset Entities Inc.
- Website
- https://assetentities.com
- Company type
- Public
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Asset Entities Inc. was a Dallas-based multi-media marketing company operating six community and service sub-brands across Discord, TikTok, and YouTube; in 2025 it merged with Strive Asset Management to form Strive, Inc., a publicly traded Bitcoin treasury company on NASDAQ under ticker ASST.
- Ownership category
- akta.pro rank
Asset Entities industry classification
Industry- Product category
- Social Media Marketing and Community Management Services
- NAICS
- Portfolio Management and Investment Advice (523940)
- akta.pro primary industry
- Tokenized Real-World Assets & On-Chain Treasuries (tokenized T-bills, money markets, cash management) (FSAPAEAJ)
Keywords
Where Asset Entities is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Asset Entities business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Community Management Services: Revenue from Discord development, social media, and community management services through acquired assets including TommyBoyTV, expected to generate over $40,000 in monthly gross revenues
- Social Media Marketing Services: Marketing and management services across Discord, TikTok, YouTube, and other platforms
- Platform Services: Premium Discord communities and trading education platforms (OptionsSwing, Pure Profits Group) providing recurring subscription revenue
- Bitcoin Treasury Operations: Post-merger with Strive, revenue generated through Bitcoin treasury strategies and asset management
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Asset Entities product offering
Product offeringCore offering
Asset Entities delivers social media marketing, content, and professional services across Discord, TikTok, and other platforms. The company operates a portfolio of branded communities and tools including OptionsSwing (trading education), Pure Profits Group (reselling community), Ternary (Discord CRM platform), House of Content (TikTok Shop affiliate education), AE360 DDM (Discord design/development services), and Within (lead generation and UGC marketing). Following the 2025 merger with Strive Asset Management, the company has pivoted to operate as a publicly traded Bitcoin treasury company on NASDAQ under ticker ASST.
Product overview
Asset Entities Inc. is a multi-brand social media marketing and management technology company offering a portfolio of distinct products across Discord, TikTok, and YouTube platforms. The company operates six sub-brands: OptionsSwing (trading education Discord community), Pure Profits Group (reselling community), Ternary (Discord CRM platform for community management and monetization), House of Content (TikTok Shop affiliate education), AE360 DDM (Discord design/development/management services), and Within (lead generation and UGC marketing). The core Ternary platform serves as the central technology for Discord community management, while the other brands operate as distinct community and service offerings.
Differentiator
Problem solved
Functional benefit
Brands
- OptionsSwing: Trading education platform providing premium Discord community for navigating modern financial markets.
- Pure Profits Group
- Ternary
- House of Content
- AE360 DDM
- Within
Products and services
- OptionsSwing Premium Discord community for trading education, offering resources to navigate modern financial markets from education to active trading for individual retail traders.
- Pure Profits Group
Quantifiable outcome
- Expected to generate over $40,000 in monthly gross revenues from TommyBoyTV acquisition
- +2 more outcomes
Companies that use Asset Entities
Customer profileSegments4 records
Ideal customer profiles5 records
Asset Entities technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
Asset Entities partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- Semler Scientific Inc.minorFollowing Q3 2025 results, Strive Inc. (merged entity) agreed to acquire Semler Scientific as part of Bitcoin treasury company expansion strategy.
- Strive Asset ManagementcoreAsset Entities Inc. announced a merger agreement with Strive Asset Management to form the first publicly traded Bitcoin Treasury Company. The combined entity operates under the Strive brand and remains listed on NASDAQ under ticker ASST, focusing on Bitcoin accumulation strategies. The merger includes a private placement financing expected to raise over $750 million, potentially totaling over $1.5 billion.
- TommyBoyTV LLCcoreAsset Entities completed acquisition of TommyBoyTV assets, a Discord development, social media, and community management company, for $200,000 in cash plus stock issuance. Expected to generate over $40,000 in monthly gross revenues and $500,000 annually, expanding Asset Entities' share of the Discord community market.
- Ternary Inc.coreAsset Entities acquired the assets of Ternary Inc., a Discord CRM platform that integrates website, payment processor, and Discord to manage and monetize digital communities. Combined with OptionsSwing acquisition for $0.2 million total.
- OptionsSwing Inc.coreAsset Entities acquired the assets of OptionsSwing Inc., a premium Discord community for financial trading education from basics to advanced trading strategies. Combined with Ternary acquisition for $0.2 million total.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Asset Entities competitors and assessment
Company assessmentDirect peers
- MicroStrategy: MicroStrategy pioneered the corporate Bitcoin treasury strategy and is the closest direct peer to Strive/ASST. Both are publicly traded companies using capital raises (PIEs, debt, equity) to accumulate Bitcoin as a primary treasury asset, with equity value largely a function of BTC holdings.
- Hootsuite: Hootsuite is a social media management platform comparable to Asset Entities' pre-merger Ternary/Discord CRM offering. It represents the legacy social media marketing business that Asset Entities operated before pivoting to Bitcoin treasury.
- Sprout Social: Sprout Social is a social media management and analytics platform serving SMB and enterprise customers across multiple social channels. Comparable to the legacy Asset Entities portfolio of community management and social media marketing tools.
- Semler Scientific: Semler Scientific adopted the Bitcoin treasury strategy and was announced as an acquisition target by Strive in Q3 2025. Both companies pursue the same corporate treasury thesis and target the same investor base seeking BTC exposure.
- Marathon Digital Holdings: Marathon is a publicly traded Bitcoin-focused company that combines BTC holdings with mining operations. Similar to Strive, its equity value is heavily tied to Bitcoin exposure while operating in the broader digital asset ecosystem.
Broad incumbents
- Riot Platforms: Riot Platforms is a publicly traded Bitcoin miner and treasury holder with significant BTC holdings. It is a broader crypto incumbent but competes for the same investor capital seeking public-market BTC exposure.
- Galaxy Digital: Galaxy Digital provides asset management, trading, and treasury services focused on digital assets. The asset management component and BTC-focused mandate parallel Strive's stated strategy as a Bitcoin-focused asset manager post-merger.
- Coinbase Global: Coinbase is the largest US crypto exchange and holds Bitcoin/crypto on its balance sheet. While primarily an exchange operator, it serves as infrastructure for the broader crypto-asset treasury thesis that Strive's Bitcoin accumulation strategy depends on.
- Block Inc. (formerly Square): Block holds Bitcoin on its corporate balance sheet and operates Cash App with Bitcoin functionality. While Block is far larger and more diversified, the BTC treasury component of its strategy is comparable in concept to Strive's core approach.
Emerging players
- Hut 8 Corp: Hut 8 is a publicly traded crypto mining and infrastructure company that holds Bitcoin on its balance sheet. It represents a smaller-scale, emerging player in the public BTC treasury space relative to MicroStrategy but operates on a similar thesis to Strive.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Customer concentration
Asset Entities social profiles
Digital presenceAsset Entities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Asset Entities leadership team
Management profileNumber of profiles
Asset Entities subsidiaries and ownership
Company hierarchySubsidiaries3 records
Asset Entities funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Asset Entities M&A and investment
M&A and investmentM&A3 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Asset Entities
What does Asset Entities do?
Asset Entities delivers social media marketing, content, and professional services across Discord, TikTok, and other platforms. The company operates a portfolio of branded communities and tools including OptionsSwing (trading education), Pure Profits Group (reselling community), Ternary (Discord CRM platform), House of Content (TikTok Shop affiliate education), AE360 DDM (Discord design/development services), and Within (lead generation and UGC marketing). Following the 2025 merger with Strive Asset Management, the company has pivoted to operate as a publicly traded Bitcoin treasury company on NASDAQ under ticker ASST.
Is Asset Entities a public or private company?
Asset Entities is a public company. It is classified as public and is currently operating.
When was Asset Entities founded?
Asset Entities was founded in 2020. It employs 11 to 50 people.
Where is Asset Entities based?
Asset Entities is headquartered in Dallas, United States, in the North America region.
How does Asset Entities make money?
Four revenue lines are on record. Community Management Services are the primary driver. The others are social Media Marketing Services, platform Services and bitcoin Treasury Operations.
Who are Asset Entities's main competitors?
Direct peers on record are MicroStrategy, Hootsuite, Sprout Social, Semler Scientific and Marathon Digital Holdings. Broad incumbents are Riot Platforms, Galaxy Digital, Coinbase Global and Block Inc. (formerly Square). Hut 8 Corp is listed as an emerging player.
Does Asset Entities have an API?
No public API is recorded for Asset Entities.
What industry is Asset Entities in?
Asset Entities's product category is Social Media Marketing and Community Management Services. Its primary akta.pro industry code is FSAPAEAJ, Tokenized Real-World Assets & On-Chain Treasuries (tokenized T-bills, money markets, cash management). Its NAICS code is 523940.