What PricingHUB does

PricingHUB is a France-based SaaS company that provides an AI-powered dynamic pricing optimization platform for retail and e-commerce companies. Founded in 2018 in Saint-Mandé by three pricing veterans from the airline industry (Jérôme Laurent, Guillaume Tujague, and Xavier Casellato), the company applies machine-learning-driven price elasticity analysis and predictive analytics to optimize prices across the full product lifecycle — initial price definition, regular price optimization, promotions, and clearance. The platform processes four core data streams (referential, transactional, traffic, and competitive) to generate per-product elasticity models and price recommendations, using supervised, unsupervised, and reinforcement learning along with a scientific control-group methodology to isolate the true impact of pricing actions from contextual effects.

The product suite includes a core PricingHUB Pricing Platform, a Machine Learning Pricing Engine, a customer-centric pricing module oriented around consumer willingness-to-pay rather than competitor matching, and accompanying Pricing Expertise services. Notable enterprise deployments include Fnac Darty (electronic shelf labels across 400 stores), Franprix (Snowflake-integrated pricing optimization supporting €1.5 billion in 2023 sales), Allopneus (25,000 SKUs), Decathlon (UK market pricing tests), Kingfisher/Castorama, Wanimo, Brico Dépôt, and Lavazza. The platform reports customer outcomes including an average +1.8% margin increase, +1.5% revenue, +2.9% volumes, and a 90% reduction in manual pricing time.

The business operates a sales-led enterprise SaaS model with quote-based annual subscriptions and a 30-minute consultative initial engagement. PricingHUB raised a €2 million seed round in November 2020 from Elaia (lead) and Lafayette Plug and Play. The company grew to 30+ enterprise clients across France, broader Europe, and select international markets, with an engineering/R&D presence in Barcelona, Spain. On 11 June 2026, PricingHUB was acquired by Akeneo, a global Product Experience Management (PXM) leader, and now operates as a dedicated pricing business unit within the Akeneo Product Cloud, integrating product data and pricing decisions into a unified AI-driven commerce orchestration layer.

Name

PricingHUB

Legal name

PricingHUB

Website

https://pricinghub.net

Company type

Private

Founded year

2018

Operating status

Acquired

Headcount range

11–50 employees

Short description

PricingHUB is an AI-powered dynamic pricing SaaS platform for retail and e-commerce, founded in 2018 in France. It serves 30+ enterprise clients across Europe with ML-driven price elasticity optimization across the full product lifecycle. Acquired by Akeneo in June 2026.

Ownership category

akta.pro rank

Product category

Retail Pricing Optimization Software

akta.pro primary industry

Price Comparison, Deals, Cashback & Loyalty Shopping Platforms (BPAMAGAH)

Keywords

• Dynamic pricing software
• Retail pricing optimization
• Price elasticity analytics
• AI pricing platform
• SaaS pricing solution

Headquarters

HQ city

Saint-mandé

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription Pricing: Cloud-based software-as-a-service model providing access to the pricing optimization platform. Pricing is quote-based and customized to customer scope and requirements. The platform covers full product lifecycle pricing including initial price definition, competitor monitoring, regular optimization, and promotion/markdown management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

PricingHUB provides a SaaS dynamic pricing platform that uses machine learning and price elasticity analysis to recommend optimal prices for retailers and e-commerce companies. The platform combines an AI pricing engine with human pricing expertise and a scientific control group methodology to measure pricing impact, and is offered alongside accompanying pricing expertise services for retailer pricing teams.

Product overview

PricingHUB is an AI-powered dynamic pricing SaaS platform for retail and e-commerce, offering an all-in-one solution that combines the core PricingHUB Pricing Platform with a Machine Learning Pricing Engine. The platform uses customer-centric pricing and pricing expertise services as key modules to help retailers optimize prices across the full product lifecycle—from initial price definition through regular optimization, promotions, and clearance. Following its acquisition by Akeneo in June 2026, PricingHUB now operates as part of Akeneo's Product Cloud alongside Akeneo PIM, Akeneo Activation, PX Insights, Supplier Data Manager, and Akeneo DAM, enabling unified product data and pricing decision orchestration.

Differentiator

Problem solved

Functional benefit

Products and services

• PricingHUB Pricing Platform Cloud-based SaaS dynamic pricing platform for retail and e-commerce companies that delivers AI-driven price recommendations, price elasticity analytics, competitive intelligence, and a scientific control group methodology to measure pricing impact. Sold to enterprise retailers and their pricing/merchandising teams on a subscription basis.
• Machine Learning Pricing Engine AI/ML-based pricing engine that ingests sales, competitor, and product data to generate dynamic price recommendations based on price elasticity modeling. Aimed at retailer pricing and category management teams seeking automated, data-driven pricing decisions.
• Pricing Expertise Services Accompanying consulting and pricing expertise services provided by PricingHUB specialists to help retailer pricing teams design, deploy, and operate the dynamic pricing platform and interpret its recommendations. Sold as a standalone service offering complementing the SaaS subscription.

Quantifiable outcome

• Average margin increase of 1.8% (measured vs. control groups)
• +6 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature5 records

Partnerships

One partnership is on record.

• AkeneocoreStrategic or Co-development Partner · 11 June 2026Acquisition announced June 2026: Akeneo, a leading Product Cloud provider, acquired PricingHUB to extend its Product Cloud into pricing capabilities. PricingHUB operates as a dedicated business unit within Akeneo. The combination unifies product data and pricing into a single decision layer, enabling brands and retailers to align pricing strategies with product structure. Builds on Akeneo's previous acquisition of Unifai in 2023.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• PROS: Public-listed provider of pricing, CPQ, and revenue management software across multiple industries. Overlaps with PricingHUB on dynamic pricing use cases but serves a broader set of verticals (B2B, distribution, travel) with a much larger installed base.
• Blue Yonder: Large enterprise software vendor spanning supply chain planning, merchandising, and pricing. Provides pricing optimization as part of a broader commerce suite, competing against PricingHUB in head-to-head retail technology RFPs.

Emerging players

• BlackCurve: AI-driven pricing optimization for retailers. Comparable in product offering (price recommendations, competitor monitoring, elasticity modeling) though with smaller scale and a narrower enterprise footprint than PricingHUB.
• Wiser: Competitive intelligence and pricing platform serving brands and retailers. Overlaps with PricingHUB on competitor monitoring and price optimization but has stronger focus on MAP compliance and brand-side use cases.

Direct peers

• Pricefx: Cloud-native pricing software platform serving B2B and B2C enterprises. Comparable as a SaaS pricing optimization vendor using AI/ML for price setting, with similar enterprise sales motion and overlapping retail/manufacturing customers.
• Competera: AI-driven price optimization SaaS for retail and e-commerce. Directly competes with PricingHUB on elasticity-based pricing recommendations, competitive intelligence, and enterprise retailer accounts, with overlapping customer profiles across European and global retail.
• Revionics (Manhattan Active): Retail price optimization suite now part of Manhattan Active. Directly competes with PricingHUB on lifecycle pricing, markdown optimization, and competitive pricing for large grocers and specialty retailers, often with deeper vertical-specific feature depth.
• Omnia Retail: European pricing intelligence and dynamic pricing platform for retailers and brands. Comparable in customer base (mid-market and enterprise retailers across Europe) and product scope (competitor monitoring, repricing, brand protection).

Regional players

• NetRivals: Spain-based competitor price monitoring and dynamic pricing SaaS. Comparable product scope (price tracking, repricing rules) and overlapping European retailer customer base, especially in Iberia and Southern Europe.
• Lengow: European e-commerce SaaS for product feed management, dynamic pricing, and marketplace integration. Overlaps with PricingHUB on pricing automation for e-commerce merchants and serves a similar mid-market/enterprise European retail base from France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Pricing_HUB

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PricingHUB