Akeneo

What Akeneo does

Akeneo is a France-headquartered software company that provides an AI-powered Product Experience Management (PXM) platform, the Akeneo Product Cloud, used by more than 900 brands, manufacturers, distributors, and retailers to centralize, enrich, activate, and analyze product information across digital and physical channels. The platform is composed of modular components—PIM (Product Information Management), DAM (Digital Asset Management), SDM (Supplier Data Manager), Activation, Digital Showroom, and PX Insights—delivered as a SaaS, API-first product with REST and GraphQL endpoints, an event-driven architecture, and an app ecosystem of 200+ integrations. The company positions itself for 'Agentic Commerce,' having introduced a Native MCP Server, Generative Engine Optimization (GEO), and AI agents that govern product data in real time; the 2023 Unifai acquisition added AI-driven collection, cleansing, enrichment, and translation, while the 2026 PricingHUB acquisition extended the platform into dynamic pricing.

The business model is predominantly subscription-based SaaS, sold through direct enterprise field sales, a tiered partner ecosystem (Solution Partners led by Diamond-tier Columbus, plus global SIs like Accenture), and self-serve trials via a free open-source Community Edition and a Growth-tier free trial. Pricing is quote-based for Advanced and Premium tiers, with the standalone SDM Growth package starting at $45,000 annually. Revenue is supplemented by an App Store marketplace, professional services (implementation, training, certification), and the SaaS subscription tiers. The company is private and venture-backed, last raising a $135 million Series D in March 2022 led by Summit Partners, with cumulative funding exceeding €122M. Operating geographies span France, the United States, the United Kingdom, and Australia, with named enterprise customers including Tiffany & Co., ASSA ABLOY, John Deere, 1-800-Flowers.com, Fossil, Courir, Myer, Rexel, and Babolat across fashion, retail, manufacturing, B2B distribution, foodservice, beauty, and sports verticals. The company holds ISO 27001, SOC 2 Type II, GDPR, and CCPA certifications, and has been recognized as an IDC MarketScape Leader, a G2 Enterprise Leader, and #1 in the Info-Tech PIM Data Quadrant.

Name

Akeneo

Legal name

Akeneo SAS

Website

https://akeneo.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

251–500 employees

Short description

Akeneo provides an AI-powered Product Experience Management (PXM) SaaS platform—covering PIM, DAM, Supplier Data Manager, Activation, and analytics—used by 900+ brands, manufacturers, and retailers to centralize, enrich, and syndicate product data across 500+ commerce channels.

Ownership category

akta.pro rank

Product category

Product Experience Management Software

NAICS

Software Publishers (5132), Software Publishers (51321)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Content Management (ECM) Suites (HDAEAGAB)

Keywords

• Product information management
• Product experience management
• Digital asset management
• Product data syndication
• Supplier data management

Headquarters

HQ city

Nantes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription (Product Cloud): Akeneo Product Cloud is a SaaS platform with subscription-based pricing. The platform offers tiered packages (Growth, Advanced, Premium) with increasing capabilities. Pricing is subscription-based with annual billing for enterprise tiers. The Community Edition is free (open-source).
2. Supplier Data Manager (Standalone/Add-on): SDM is available as a standalone product or as part of Product Cloud. Offers Growth, Advanced, and Premium packages with annual pricing starting at $45,000 for the Growth tier. Additional add-ons available for advanced features.
3. App Store and Extensions: Revenue generated through the Akeneo App Store with 200+ apps including connectors, extensions, and specialized solutions. Apps span eCommerce, DAM, syndication, translation, and AI categories.
4. Professional Services: Implementation, training, certification, and consulting services to help customers deploy and optimize the platform. Part of the 'Your Success' offering.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels10 records

Core offering

Akeneo provides an AI-powered Product Experience Management (PXM) cloud platform that enables businesses to centralize, manage, enrich, and syndicate product information and digital assets across omnichannel sales destinations. Its modular Product Cloud includes PIM (Product Information Management), DAM (Digital Asset Management), SDM (Supplier Data Manager), Activation/Syndication, Digital Showroom, and PX Insights, supported by a free open-source Community Edition and an App Store of 200+ extensions.

Product overview

Akeneo is a Product Experience Management company offering a modular platform called Akeneo Product Cloud with a SaaS deployment model. The core platform includes Akeneo PIM (Product Information Management) for centralizing, managing, and enriching product information, complemented by Akeneo DAM (Digital Asset Management) for organizing product assets, Akeneo SDM (Supplier Data Manager) for supplier data onboarding, and Akeneo Activation for syndicating products across 500+ channels. Additional modules include Akeneo Digital Showroom for sales enablement and PX Insights for analytics. The platform offers tiered packages (Growth, Advanced, Premium), a free Community Edition (open source), and an App Store with 200+ extensions. AI capabilities include generative AI for content creation, computer vision for asset processing, autonomous agents for product governance, and process automation for data mapping.

Differentiator

Problem solved

Functional benefit

Brands

• Akeneo Product Cloud: AI-powered composable solution that helps businesses centralize, enrich, activate and optimize product information across all channels
• Akeneo PIM
• Akeneo DAM
• Akeneo Supplier Data Manager (SDM)
• Akeneo Activation
• Akeneo Digital Showroom
• PX Insights

Products and services

• Akeneo Product Cloud The core AI-powered composable platform that helps businesses centralize, enrich, activate, and optimize product information across all channels, serving as the single source of truth for product data required for AI commerce preparation. Targeted at mid-market and enterprise brands, manufacturers, distributors, and retailers.
• Akeneo PIM (Product Information Management) Purpose-built Product Information Management system for enterprise businesses to centralize, manage, and enrich product information with catalog modeling, workflow management, and omnichannel activation.
• Akeneo DAM (Digital Asset Management) Native digital asset management solution for organizing, editing, and delivering product assets with AI-powered categorization, keyword tagging, and asset transformations.
• Akeneo SDM (Supplier Data Manager) AI-powered solution for collecting, streamlining, and managing product data from suppliers with shared templates, flexible workflows, and AI-based classification, enrichment, and normalization. Available as a standalone product or as part of Product Cloud.
• Akeneo Activation Intelligent product syndication and channel management engine that bridges the PIM source of truth to selling destinations with native app connectivity, direct marketplace syndication to 500+ channels (Amazon, Walmart, Target, Zalando, Macy's, and custom destinations), and AI-powered data transformations.
• Akeneo Digital Showroom Sales-enablement solution that transforms PIM product data into a visual, interactive sales experience, empowering sales teams with on-demand access to accurate product information for identifying products, answering questions, and closing deals faster.
• Akeneo PX Insights Analytics add-on that turns real-world customer behavior, performance signals, and discovery data into actionable product intelligence, monitoring AI discovery (ChatGPT, Gemini), Google Shopping performance, and ratings/reviews.
• Akeneo App Store Marketplace offering 200+ out-of-the-box integrations with solutions such as Shopify, Salesforce, AI platforms, and specialized apps for data quality, syndication, translation, and DAM, used to extend and enhance Akeneo Product Cloud capabilities.
• Akeneo Community Edition Free open-source PIM for small to mid-size businesses to start centralizing, managing, enriching, and distributing product information at low to no cost.

Quantifiable outcome

• 60% increase in conversion rate and average order value
• +9 more outcomes

Named customers23 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

AI capability12 records

Feature10 records

Partnerships

Eleven partnerships are on record, tiered core, elite, strategic and supporting.

• PricingHUBcoreStrategic or Co-development Partner · 1 June 2026Acquired PricingHUB in June 2026 to extend Product Cloud into pricing capabilities. PricingHUB operates as a dedicated business unit within Akeneo, combining product data and pricing into a single decision layer for brands and retailers.
• StripecoreStrategic or Co-development Partner · 1 February 2026Partnership to help businesses prepare for agentic commerce through Stripe's Agentic Commerce Suite. Akeneo integration enables products to be discoverable by AI agents and process agent-ready checkouts. Part of broader Agentic Commerce ecosystem.
• ColumbuseliteImplementation/ SI/ Consulting Partner · 1 February 2026Diamond Solution Partner with Akeneo - highest level in Akeneo's global partner program. One of only two partners worldwide to achieve this status. Operates across US and UK markets helping businesses manage product information for growth.
• L'Oréal (Noli)strategicTechnology or Integration · 1 December 2025Akeneo PIM powers Noli, L'Oréal-backed AI beauty shopping platform, for hyper-personalized product recommendation model. Accenture continues contributing to the collaboration as platform expands.
• UnifaicoreStrategic or Co-development Partner · 1 September 2023Acquired Unifai in September 2023 to accelerate AI innovation in the retail industry. Unifai's AI platform for data management integrates into Akeneo Product Cloud to enhance data onboarding, automated collection, cleansing, enrichment, and translation. AI Center of Excellence established.
• ShopifycoreTechnology or IntegrationDeep integration partnership with native Akeneo App for Shopify. Enables automatic synchronization of enriched product data to Shopify stores. Joint customer Felco grew from 10 to 170 countries in under 6 months.
• Adobe CommercecoreTechnology or IntegrationAdobe's Premier Technology Partner in the PIM category. Akeneo Connector for Adobe Commerce enables automatic product data synchronization. Joint customers include Kurt Geiger, Rural King, Midland Scientific.
• SalesforcecoreTechnology or IntegrationPIM Cartridge and Headless Integration available on Salesforce AppExchange. Enables product data synchronization to Salesforce Commerce Cloud. Joint customer Babolat achieved 4x faster product data delivery.
• SAPcoreTechnology or IntegrationAkeneo App for SAP Commerce Cloud available on SAP Store. SAP CX leadership publicly praised the partnership for helping merchants deliver outstanding product experiences. Accelerators available for SAP S/4HANA and SAP Commerce Cloud.
• AccenturesupportingImplementation/ SI/ Consulting PartnerStrategic consulting partner working with L'Oréal on the Noli platform since inception. Continues contributing as the platform expands into new brands, channels, and territories.
• CloudinarysupportingTechnology or IntegrationDigital Asset Management integration partnership. Joint customer Babolat uses Cloudinary alongside Akeneo PIM and Salesforce for complete product data and image management.

Scale indicators17 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Salsify: Salsify is the closest direct competitor in Product Experience Management (PXM), offering PIM, activation, and syndication capabilities to brands and retailers managing omnichannel product content. It competes head-to-head with Akeneo for mid-market and enterprise deals in fashion, CPG, and home goods.
• Syndigo: Syndigo is a PIM/PXM and product content syndication platform serving CPG, retail, and manufacturing verticals. It directly overlaps Akeneo's PIM, Activation, and SDM modules and competes for large enterprise deals with similar data-onboarding and syndication capabilities.
• Stibo Systems (Stibo DX): Stibo Systems provides enterprise PIM and Master Data Management (MDM) solutions for retail, manufacturing, and distribution customers. It is one of Akeneo's oldest direct PIM competitors with strong European enterprise presence and overlapping target customers.
• Informatica: Informatica offers Product 360, a PIM solution integrated with its broader data integration and master data management platform. It competes with Akeneo for large enterprise product data initiatives and leverages its MDM installed base for cross-sell.
• inriver: inriver is a SaaS PIM platform focused on B2B manufacturers and brands with complex product configurations. It directly competes with Akeneo in the mid-market and enterprise manufacturing segments with similar catalog modeling and syndication capabilities.

Emerging players

• Pimcore: Pimcore is an open-source PIM/DAM/MDM platform that overlaps with Akeneo's core PIM and DAM offerings. It appeals to mid-market and European customers seeking lower-cost, self-hosted alternatives and competes with Akeneo Community Edition in the open-source segment.

Broad incumbents

• Adobe (Experience Manager / Commerce): Adobe offers PIM-like capabilities within Adobe Experience Manager and bundles them with its commerce and marketing cloud. As Akeneo's Premier Technology Partner in commerce but a broader platform competitor, Adobe can leverage its installed base to compete for enterprise product data deals.
• SAP (Commerce Cloud / MDG): SAP offers product data and master data governance capabilities within SAP Commerce Cloud and MDG. As a strategic integration partner, SAP also competes for enterprise product information deals where the broader SAP suite is the primary procurement vehicle.
• Salesforce (Commerce Cloud / Data Cloud): Salesforce provides product data capabilities within Commerce Cloud and Data Cloud that overlap with Akeneo's PIM/Activation functionality. As an investor (Salesforce Ventures participated in prior rounds) and partner, Salesforce can choose to deepen native PIM features or continue partnering with Akeneo.
• Shopify (with Catalog & apps): Shopify is both Akeneo's largest distribution partner (enabling 170-country expansion for Felco) and a potential competitor as it expands native catalog, inventory, and product data capabilities. It is the dominant commerce platform for SMBs and increasingly mid-market brands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/akeneopim
• Facebookfacebook.com/akeneopim
• LinkedInlinkedin.com/company/akeneo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries2 records

Funding overview

Funding rounds6 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akeneo