What fabric does

fabric (legal entity Commerce Fabric, Inc.) is a Seattle-headquartered, privately held software company that provides a modular, API-driven headless commerce platform for enterprise retailers and mid-market brands. Founded in 2017 by Faisal Masud, a former Amazon Basics director and Staples CTO/CDO, the company sells subscription-based access to a composable platform that separates front-end storefronts from back-end commerce logic, enabling retailers to modernize without rip-and-replace replatforming. The platform serves enterprise customers including Chico's FAS, Debenhams, Crate & Barrel, PetMeds, Pier 1 Imports, Snipes, ESW, The Honest Company, and Over the Moon, spanning fashion, home goods, pet healthcare, and global DTC segments.

The product portfolio is anchored on an Order Management System, Product Catalog, Offers & Promotions, and Dropship modules, layered with the AI Order Cloud and the fabric NEON commerce AI platform. NEON underpins the Product Agent suite (Monitor and Activate), which benchmarks catalog visibility across AI search engines, enriches product data, and activates enriched content to AI-native channels via OpenAI's Agentic Commerce Protocol and the Universal Commerce Protocol. fabric reports processing more than one billion API calls annually and five million orders through the OMS, with sub-50ms latency on core storefront services and demonstrated outcomes including 260% YoY GMV growth, 277% YoY transaction growth, 30% conversion lift from real-time inventory, and 3%+ fulfillment cost reduction.

Revenue is generated primarily through quote-based enterprise SaaS subscriptions with usage and transaction-based components, complemented by Marketplace syndication. fabric has raised approximately $293.5 million across seed, Series A, Series B, and Series C rounds, reaching unicorn status at a $1.5 billion valuation after the SoftBank-led Series C in February 2022. Distribution combines direct enterprise field sales, AWS-hosted infrastructure, and an ecosystem of agency partners (Bounteous, Corra, DigiCommerce, ITG) and technology partners (AWS, Shopify, Salesforce, Algolia, Amplience, Contentful, among others). In 2026, the company experienced a material governance event when its former CFO Nevin Shetty was sentenced to two years in prison for a $35 million wire fraud scheme, which the court stated nearly caused the company to fail and resulted in approximately 60 employee layoffs.

Name

fabric

Legal name

Commerce Fabric, Inc.

Website

https://fabric.inc

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

251–500 employees

Short description

fabric provides a headless, API-driven composable commerce platform for enterprise retailers and mid-market brands, offering OMS, Product Catalog, Dropship, and AI-powered fabric NEON and Product Agent tools for agentic commerce discovery and activation.

Ownership category

akta.pro rank

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Annual or multi-year subscription fees for access to the composable commerce platform, including Order Management, Product Catalog, Offers, and Dropship modules. Pricing is quote-based and varies by enterprise size and module selection.
2. Transaction/Usage-Based Fees: Volume-based fees tied to order volume, API calls, or GMV processed through the platform. The platform processes over 1 billion API calls annually and 5M+ orders, suggesting usage-based pricing components.
3. Marketplace/Syndication: Revenue from fabric Marketplace enabling unlimited product expansion through vendor syndication, potentially with take rates or listing fees for suppliers accessing the platform.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

fabric provides a headless, composable, API-driven commerce platform that enables enterprise retailers to modernize their eCommerce operations without rip-and-replace. The platform includes Product Agent (powered by fabric NEON AI) for agentic commerce, an Order Management System, Product Catalog, Offers & Promotions engine, and Dropship capabilities, all delivered as modular SaaS with pre-built connectors to the broader commerce ecosystem.

Product overview

fabric is a composable commerce platform with a modular, API-driven architecture. The platform consists of a core AI-powered commerce infrastructure (fabric NEON) supporting multiple integrated modules: Product Agent (AI-powered product discovery optimization with Monitor and Activate sub-features), Order Management System (AI-first OMS for order orchestration), Product Catalog (AI-enriched product data management), Offers & Promotions (pricing and promotions engine), and Dropship (supplier integration). AI Order Cloud represents the latest evolution combining AI capabilities across the order lifecycle. The platform is designed for enterprise retailers seeking headless, composable commerce solutions with AI capabilities for agentic commerce.

Differentiator

Problem solved

Functional benefit

Products and services

• Product Agent AI-powered tool that helps brands and retailers optimize product discovery across AI search channels by monitoring visibility, enriching product data, and activating optimized content across commerce channels. Powered by fabric NEON.
• Order Management System (OMS) AI-first Order Management System that orchestrates the order lifecycle with real-time inventory visibility, AI-assisted fulfillment, and flexible store fulfillment services. Achieves less than 50ms latency for core storefront services and has serviced 5M+ orders.
• Product Catalog AI-enriched product data management system providing a single source of truth for product information with real-time updates across every channel. Supports hundreds of attributes and variants with channel-ready accuracy validation.
• Offers & Promotions Flexible pricing and promotions engine enabling real-time pricing, personalized discounts, and targeted offers across all demand channels. Supports configurable rules and flexible discount stacking.
• Dropship Enterprise dropshipping solution for expanding product assortment without inventory risk, including supplier onboarding acceleration, product data enrichment, real-time inventory visibility, and automated supplier fulfillment orchestration.
• AI Order Cloud First AI-powered Order Management System designed to orchestrate the entire order journey from demand to fulfillment across all channels.
• fabric NEON Commerce-specific AI intelligence platform built on millions of retail-specific data points with adaptive, agentic workflows. Powers Product Agent with domain grounding, retail ontology, and confidence scoring to power agentic commerce workflows.
• B2B Commerce Platform B2B commerce platform for distributors and enterprise procurement automation, launched alongside the existing headless commerce platform to support complex pricing structures, quote management, approval workflows, and B2B-specific fulfillment.

Quantifiable outcome

• 260% YoY growth in Gross Merchandising Value
• +6 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration14 records

AI capability7 records

Feature8 records

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• Amazon Web Services (AWS)flagshipTechnology or IntegrationFabric teams up with AWS to reinvent next-generation e-commerce technology. Leverages Amazon Bedrock and AWS LLMs to build new AI features for commerce. fabric AI Order Cloud operates on AWS infrastructure.
• BounteouscoreImplementation/ SI/ Consulting PartnerCo-innovation partner for Chico's FAS digital transformation. Delivers 'Store of the Future' blueprint with API-first framework for composable commerce. Full-service digital transformation consultancy.
• AmpliencecoreTechnology or IntegrationFabric's inaugural partnership program partner. Amplience provides API-first, headless content management platform that integrates with fabric's commerce platform.
• AlgoliacoreTechnology or IntegrationPre-built connector available. Algolia NeuralSearch provides end-to-end AI-first search and discovery platform that complements fabric's commerce capabilities.
• AvalaracoreTechnology or IntegrationPre-built connector for cloud-based tax compliance software integration.
• ContentfulcoreTechnology or IntegrationPre-built connector for headless content management enabling content creation and delivery across digital channels.
• Constructor.iocoreTechnology or IntegrationPre-built connector. AI-first product discovery and personalization solutions that integrate with fabric's platform.
• KountcoreTechnology or IntegrationPre-built connector for fraud protection and chargeback reduction, trusted by over 15,000 companies.
• parcelLabcoreTechnology or IntegrationPre-built connector for post-purchase platform enabling brands to increase revenue, decrease operational costs, and optimize customer experience.
• ShipStationcoreTechnology or IntegrationPre-built connector for web-based ecommerce shipping solution integration.
• VercelcoreTechnology or IntegrationPre-built connector. Vercel's frontend cloud provides composable, high-conversion storefront capabilities for fabric customers.
• Corra (Publicis Sapient company)coreImplementation/ SI/ Consulting PartnerAgency partner helping brands build and optimize digital commerce ecosystems. Combines technical expertise with strategic vision.
• DigiCommercecoreImplementation/ SI/ Consulting PartnerGlobal full-service development and strategy partner for B2B and B2C commerce experiences.
• ITGcoreImplementation/ SI/ Consulting Partner24+ years of full-service creative and technical delivery organization focused on exceptional customer service for retail loyalty experiences.
• MACH AllianceminorStrategic or Co-development Partnerfabric joined MACH Alliance following Series B funding to accelerate adoption of headless technologies. MACH promotes microservices-based, API-first, cloud-native, and headless technology standards.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shopify: Shopify is a leading global commerce platform serving merchants of all sizes with Shopify Plus targeting enterprise retailers. It competes with fabric in the headless/composable commerce space, offering Storefront API and Hydrogen framework as direct alternatives to fabric's API-first platform.
• Adobe Commerce: Adobe Commerce (formerly Magento) is an enterprise commerce platform with strong customization and B2B capabilities. It competes with fabric's enterprise composable offering and has overlapping customer profiles in mid-market and enterprise retail.
• Salesforce Commerce Cloud: Salesforce Commerce Cloud (formerly Demandware) is an enterprise commerce platform serving large B2C retailers with B2C and B2B Commerce solutions. It competes with fabric's enterprise offering and shares fabric as a Salesforce integration partner for channel activation.

Direct peers

• commercetools: commercetools is a leading headless commerce platform built on MACH principles (microservices, API-first, cloud-native, headless). It is a direct peer in the enterprise composable commerce space and a fellow MACH Alliance member with fabric.
• VTEX: VTEX is a global enterprise commerce platform with composable architecture serving B2C and B2B retailers. It competes directly with fabric in the enterprise headless commerce category with similar API-first and multi-tenant SaaS approach.
• BigCommerce: BigCommerce is a headless commerce platform offering composable, API-driven solutions for enterprise and mid-market merchants. It is a direct competitor to fabric in the headless commerce category with similar open SaaS architecture and enterprise sales motion.
• Kibo Commerce: Kibo Commerce is a cloud-native composable commerce platform offering OMS, personalization, and eCommerce. It directly competes with fabric in enterprise retail OMS and headless commerce, with overlapping product modules.
• Spryker: Spryker is a composable commerce platform for enterprise B2B and B2C transactions with a PaaS model. It is a direct peer to fabric in the headless/composable commerce space, targeting complex enterprise commerce use cases.

Emerging players

• Elastic Path: Elastic Path is a headless commerce platform with API-first and composable architecture for enterprise brands. It targets a similar enterprise customer profile as fabric and is a fellow member of the MACH Alliance.

Others

• Algolia: Algolia is a search and discovery platform that integrates with fabric as a pre-built connector. While not a direct competitor, it is an ecosystem partner providing AI-first search capabilities that complement fabric's commerce platform for product discovery experiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/teamfabric
• LinkedInlinkedin.com/company/teamfabric
• Xx.com/fabric_commerce

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds5 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about fabric