Plume Design

What Plume Design does

Plume Design, Inc. is a Palo Alto-based SaaS company that provides a cloud-managed subscriber experience platform for Internet Service Providers (ISPs) and telecommunications operators worldwide. Founded in 2015 and operating across offices in Palo Alto (US, headquarters), Ljubljana (Slovenia), Wroclaw (Poland), Zurich (Switzerland), Tokyo (Japan), and Hyderabad (India), the company serves more than 450 ISPs across 58 countries, with its cloud platform monitoring approximately 500 million connected devices across 40 million households. Its flagship offering, the Plume Platform, is a hardware-agnostic, cloud-native solution built on OpenSync — Plume's open-source framework pre-integrated with leading silicon and CPE partners and supporting RDK-B and prplWave standards — combining real-time device-level telemetry with AI/ML-driven network optimization, security monitoring, and customer-care orchestration. The product surface spans four end-user modules (Plume Home for residential subscribers, WorkPass for small businesses, Uprise for multi-dwelling units, and the Haystack operations suite for ISPs) plus the Plume Agentic AI Platform (launched February 2026 on the back of the January 2026 Sweepr acquisition).

Plume monetizes primarily through multi-year SaaS subscriptions paid by ISPs for access to its platform and modules, supplemented by hardware sales (SuperPods and OpenSync-enabled CPE), professional services to integrate with operator OSS/BSS/CRM/IVR/CCaaS systems, and add-on AI services including Sweepr-powered care orchestration and the Agentic AI Platform. Customer-facing distribution is sales-led enterprise, reaching tier-1 operators such as Comcast, J:COM (Japan, approximately 5.7 million subscribers), Spectrum, TELUS (Canada), FPT Telecom (Vietnam), Deutsche Glasfaser, and Liberty Global brands, alongside a long tail of tier-2 and tier-3 ISPs (WightFibre, All West, TDS, Armstrong, NOS, Cablenet, Evolution Digital, Heights-Telecom). Go-to-market is supported by channel partnerships with CPE vendors (Zyxel, KAON), industry alliances (Connectivity Standards Alliance, prpl Foundation), and presence at telecom industry events (MWC, CES, ANGA COM, Fiber Connect, Parks Associates CONNECTIONS).

The company is privately held and venture-backed, with approximately $922 million disclosed across funding rounds and a $2.6 billion post-money valuation from the October 2021 SoftBank Vision Fund 2-led $300 million raise. Under President and CEO Dan Herscovici (appointed April 2025, previously Comcast and Edison Partners), Plume has executed a deliberate shift toward AI-led products, expanded geographically into Japan and Southeast Asia through anchor operator partnerships, and added senior leadership across product, marketing, and people functions. The current strategic agenda is centered on commercializing the Sweepr-powered Agentic AI Platform, deepening the OpenSync hardware ecosystem, and converting tier-1 ISP relationships into flagship AI deployments.

Name

Plume Design

Legal name

Plume Design, Inc.

Website

https://plume.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

251–500 employees

Short description

Plume Design operates a cloud-based SaaS platform that delivers managed Wi-Fi, smart-home services, and AI-driven network and customer-care orchestration to more than 450 ISPs across 58 countries, covering approximately 40 million households and 500 million connected devices.

Ownership category

akta.pro rank

Product category

Managed WiFi SaaS for ISPs

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

IT Workflow Automation & Orchestration Platforms (HDAEALAF)

akta.pro secondary industry

IT Incident, Problem & Change Management Platforms (HDAEALAI)

Keywords

• Managed WiFi platform
• ISP subscriber experience
• Cloud-managed networking
• Smart home services
• Telecom SaaS platform

Headquarters

HQ city

Palo Alto

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription for ISPs: Recurring cloud-platform licensing/subscription fee paid by ISPs to deploy Plume's network intelligence, AI orchestration, Haystack operations tools, and Plume Home/WorkPass/Uprise end-user services. Plume describes itself as 'the first open, hardware-agnostic SaaS Subscriber Experience Platform for ISPs.'
2. Hardware Sales (SuperPods and CPE): Sale of SuperPods and other Plume Customer Network Equipment (WiFi extenders, OpenSync-enabled gateways). Privacy policy references purchase of 'Company SuperPods' by customers.
3. Professional Services & Integration: Deployment, integration, and managed services to help ISPs integrate Plume with their existing OSS/BSS, CRM, IVR, CCaaS, and operational systems.
4. Add-on AI Services (Agentic AI, Sweepr): Standalone or add-on AI care orchestration (Sweepr) and Agentic AI capabilities sold on top of the core Plume platform for ISPs to reduce call center costs and automate customer care.
5. Telecom Data Monetization Enablement: Haystack offers ISP marketers precision-marketing segments, upsell opportunity discovery, and subscriber marketing communications — enabling ISPs to monetize subscriber context and behavior data.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

Plume Design operates a cloud-based, hardware-agnostic SaaS experience platform purpose-built for Internet Service Providers (ISPs) and telecom operators. The platform delivers adaptive WiFi, AI-driven network orchestration, cybersecurity, and subscriber-care automation across more than 450 ISPs in 58 countries, processing telemetry from approximately 500 million connected devices in 40 million households. Its core product suite includes Plume Home (residential subscriber services), WorkPass (SMB WiFi), Uprise (MDU), Haystack (ISP operations), and the Agentic AI Platform powered by the Sweepr care-orchestration engine, all deployed through the OpenSync open-source framework.

Product overview

Plume Design operates a single SaaS experience platform purpose-built for Internet Service Providers, organized as a platform-plus-modules architecture. The Plume Platform is the core offering — a cloud-based, hardware-agnostic solution that delivers adaptive WiFi, cybersecurity, and orchestration across more than 450 ISPs in 58 countries, processing telemetry from approximately 500 million connected devices in 40 million households. It bundles four primary subscriber-facing products: Plume Home (residential WiFi and smart home services), WorkPass (small business WiFi with productivity and security features), Uprise (managed WiFi for multi-dwelling units), and Haystack (ISP-side network operations software including Frontline, Signal, and Panorama sub-suites). The Plume Agentic AI Platform layer — built on the January 2026 acquisition of Sweepr — adds AI-powered, no-code customer-care orchestration and autonomous agentic capabilities. The platform is deployed via OpenSync, Plume's open-source framework that supports industry standards like RDK-B and prplWave on leading silicon and CPE hardware. Plume IQ is a complementary data insights publication that powers and informs Haystack and Plume Home experiences.

Differentiator

Problem solved

Functional benefit

Brands

• Plume Home: Smart home services suite for residential subscribers offering Adaptive WiFi, security, parental controls, and motion sensing.
• WorkPass
• Uprise
• Haystack
• Sweepr
• OpenSync
• Plume IQ
• PlumeStrong

Products and services

• Plume Platform Cloud-based, hardware-agnostic SaaS experience platform purpose-built for Internet Service Providers. Delivers adaptive WiFi, security, and orchestration across 450+ ISPs in 58 countries, processing telemetry from approximately 500 million connected devices in 40 million households. Includes the Agentic AI orchestration layer (powered by Sweepr) and is built on the OpenSync open-source framework.
• Plume Home Residential suite of Smart Home Services that delivers a premium WiFi experience for ISP subscribers, transforming connected devices into motion sensors and protecting homes from cyber threats. Includes Intelligent WiFi, application prioritization, Home Safety, and Parental Controls. Distributed to consumers through ISP partners.
• WorkPass Intelligent WiFi network tailored for small businesses, offering adaptive WiFi with LTE backup, a branded guest WiFi portal, Shield cybersecurity with auto-quarantine, content filtering, and motion-based business insights. Distributed to SMBs through ISP partners.
• Uprise Managed WiFi solution for multi-dwelling unit (MDU) properties, combining Harmony (density-aware clustering), Hub (property-manager admin console with APIs to property management systems), and Places (property-wide employee/IoT and community WiFi).
• Haystack ISP software suite for subscriber-experience management that provides end-to-end visibility of subscriber networks, real-time issue identification, troubleshooting tools, and automated workflows to resolve issues proactively. Comprises three sub-suites: Frontline (real-time diagnostics), Signal (WiFi health dashboards), and Panorama (network-level KPI and security analytics).
• Sweepr AI-powered journey orchestration platform for telecom and broadband providers, founded 2018 in Dublin. Uses no-code journey design and integrates with OSS/BSS, CRM, IVR, and CCaaS systems for onboarding, technical support, and billing use cases. Processed 1M+ customer interactions in 2025.
• OpenSync Open-source framework enabling ISPs to deliver WiFi services through any enabled hardware at scale. Pre-integrated and supported on leading silicon, CPE, and platform SDKs; supports RDK-B and prplWave standards. Operated as a standalone open-source project at opensync.io.
• Plume Agentic AI Platform Open, vendor-agnostic Agentic AI orchestration layer that integrates Sweepr's care capabilities with Plume's network intelligence to autonomously diagnose, engage, support, and retain subscribers across the full ISP customer lifecycle. Available as an add-on or standalone for ISPs.
• Plume IQ Plume's data-driven consumer behavior insights program that analyzes aggregated network data across millions of households and publishes monthly reports on usage trends, device behavior, and consumer patterns to power Haystack and Plume Home experiences.
• SuperPod Plume's WiFi extender/pod hardware that, together with OpenSync-enabled gateways, constitutes Plume's Customer Network Equipment deployed in subscriber homes. Available through ISP partners.

Quantifiable outcome

• Up to 30% reduction in subscriber churn with up to 3 years additional customer lifetime
• +4 more outcomes

Named customers15 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability12 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core, flagship and minor.

• ArmstrongcoreTechnology or Integration · 28 May 2026Multi-state Pennsylvania-based operator cited in Plume Security Labs' SuperProxy research as a customer benefiting from intelligence sharing. Armstrong quoted on collaboration around threat detection and proxy blocking.
• FPT TelecomflagshipStrategic or Co-development Partner · 18 March 2026Strategic partnership to deploy Plume Platform's AI-driven Wi-Fi optimization, application recognition/prioritization, and advanced in-home security across FPT Telecom's subscriber base in Vietnam. FPT is one of Vietnam's largest telcos and a subsidiary of FPT Corporation.
• TELUSflagshipStrategic or Co-development Partner · 26 February 2026TELUS is one of Canada's largest operators and an early adopter of Plume's Agentic AI platform, achieving measurable results: preventing 550,000+ call center calls, 80% digital resolution rate, and 60% improvement in team productivity.
• SpectrumflagshipStrategic or Co-development Partner · 12 February 2026Launched AI-optimized WiFi 7 'Invincible WiFi' system powered by Plume's AI platform with 5G backup and battery support for reliable home connectivity.
• SweeprflagshipStrategic or Co-development Partner · 12 January 2026Acquisition of Dublin-based AI customer-care orchestration platform Sweepr on January 12, 2026 (undisclosed amount, reportedly high eight-figure cash and stock). Founded 2018, processed 1M+ interactions in 2025, ~35 employees, ~$13M previously raised. Sweepr co-founders Alan Coleman (now Plume CPO) and Jim Hannon (now Plume Chief Architect). Sweepr continues as a standalone platform and is also offered to Plume's global ISP customer base.
• ZyxelcoreTechnology or Integration · 5 January 2026Joint initiative to highlight cloud-managed 5G FWA with Wi-Fi 7 NR5331 at CES 2026 — co-development and co-marketing of integrated CPE + Plume AI platform.
• J:COMflagshipStrategic or Co-development Partner · 17 December 2025Strategic partnership announced in December 2025 to launch Japan's first AI-enhanced Wi-Fi 7 service. J:COM is Japan's largest multiple system operator with ~5.7 million subscribers. Service combines J:COM's home gateway with Plume's cloud-based AI platform.
• Connectivity Standards Alliance (CSA)coreOthers · 10 December 2025Plume joined the Connectivity Standards Alliance as a Participant Member to contribute to the development of global IoT standards, including the Matter smart home standard. Engages in Alliance working groups and industry collaboration.
• prpl FoundationcoreOthers · 13 October 2025Plume joined the prpl Foundation as a Gold member to promote open-source standards for connected devices. Showcased technology at the Global prpl Summit 2025 in Paris and plans to leverage open-source frameworks to enhance consumer experience and ISP innovation.
• Allion LabsminorImplementation/ SI/ Consulting Partner · 1 January 2024Featured in customer testimonial video discussing why Allion Labs chose to partner with Plume (testing/certification services for connected devices).

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Calix: Calix provides the SmartLife managed services platform for broadband service providers, including cloud-managed Wi-Fi, network data, and subscriber experience software. Direct overlap with Plume in selling cloud-managed subscriber experience platforms to ISPs/telcos, with comparable revenue model (SaaS subscription + CPE).
• Cisco (Meraki): Cisco Meraki is a cloud-managed networking platform including Wi-Fi, switching, security, and SD-WAN. Overlaps with Plume in cloud-managed Wi-Fi for distributed sites and is explicitly referenced in Plume's CMO Rebecca Stone's prior role, indicating they compete head-to-head for the same managed-services opportunity at ISPs and large enterprises.
• Juniper Networks (Mist AI): Juniper's Mist AI delivers AI-driven Wi-Fi and wired access with a cloud architecture and AIOps, sold to enterprises and service providers. Direct overlap with Plume's AI-driven Adaptive WiFi and Haystack operations suite in the AI-native Wi-Fi category for service providers.
• ADTRAN: ADTRAN provides broadband access equipment (GPON, XGS-PON, Wi-Fi 7 gateways) and software platforms to ISPs globally. Comparable to Plume in serving Tier 2/3 ISPs with combined CPE + cloud management; Plume and ADTRAN jointly showcased cloud-managed 5G FWA Wi-Fi 7 at CES 2026.

Broad incumbents

• Harmonic: Harmonic's cableOS and cOS broadband platforms target cable operators with virtualized CMTS and subscriber management. Comparable to Plume in serving cable ISPs with software-defined broadband but operates at a different layer of the network (access vs. home/customer experience).
• Nokia (Network Services): Nokia provides fixed network access (fiber, cable, Wi-Fi 7 beacons) and Altiplano cloud platforms to global operators. Comparable to Plume as a broad incumbent selling cloud-managed subscriber platforms to telcos; overlaps in Wi-Fi 7 + AI but typically larger and more diversified.
• Ericsson: Ericsson provides service-provider Wi-Fi, fiber access, and network management via its Ericsson Enterprise Wireless Solutions business. Comparable to Plume as a broad incumbent serving global ISPs/telcos with cloud-managed connectivity, though typically bundled with broader mobility/radio offerings.
• CommScope: CommScope provides broadband CPE (gateways, Wi-Fi extenders) and the ServAssure / HomeAssure managed Wi-Fi platforms for ISPs. Overlaps with Plume's SuperPods + Haystack in serving operators with managed home Wi-Fi, but operates as a much larger incumbent focused primarily on hardware.

Emerging players

• Cujo AI: Cujo AI provides AI-driven network intelligence and cybersecurity for broadband operators. Direct conceptual overlap with Plume's AI-driven security, Haystack analytics, and Adaptive WiFi; notably Plume's CTO Chris Griffiths previously led engineering at Cujo AI, indicating technology and go-to-market adjacency.

Regional players

• Domos: Domos (Norway) provides cloud-managed Wi-Fi and broadband orchestration software to Nordic and European ISPs. Comparable to Plume in selling subscription-based subscriber experience platforms to regional telcos/ISPs with similar feature set (adaptive Wi-Fi, network analytics, security).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/plume-wifi
• Instagraminstagram.com/myplume
• Xx.com/plumewifi
• Facebookfacebook.com/plumewifi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors20 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Plume Design