Webull Corporation
Webull Corporation is a publicly traded digital investment platform (NASDAQ: BULL) offering multi-asset, cross-market trading across 14+ global jurisdictions to active retail traders and long-term investors, monetized through interest income, subscriptions, and transaction fees.
- Company typePublic
- Founded2018
- HeadquartersSt. Petersburg, United States
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Webull Corporation does
Webull Corporation is a technology-driven digital investment platform founded in 2018 and headquartered in St. Petersburg, Florida. The company operates a multi-asset retail brokerage accessible via mobile, web, and desktop applications across 14-16 global markets (with licensing in 35 jurisdictions), serving active retail traders, long-term investors, and—as of 2026—Australian financial advisers. The platform enables trading of US and international equities, options, ETFs, mutual funds, corporate bonds, cryptocurrencies (via Coinbase Crypto-as-a-Service), and fractional shares, with differentiated features including paper trading, extended-hours trading, and cross-border market access. Webull went public via SPAC merger on NASDAQ under ticker BULL in April 2025 and is led by Chairman/CEO Anquan Wang.
Webull's core technology is a cloud-based, modularized distributed infrastructure that unifies cross-market trading through a single platform. The company's AI stack centers on Vega AI (a decision-support and natural-language trading tool with 1.2 million weekly users) and a Model Context Protocol (MCP) server launched in 2026 that exposes the trading API to natural-language instructions. Proprietary and integrated capabilities include a consolidated overnight US equities data feed (combining Blue Ocean and Bruce Markets), HALO-based digital-asset surveillance (Solidus Labs), and CQG-powered futures routing for Singapore, Hong Kong, and Malaysia.
The business model is anchored on a zero-commission US trading proposition, monetized primarily through interest income on margin balances and customer cash, transaction-related fees (options, futures, crypto), Webull Premium subscriptions ($3.99/month or $40/year, 102,000 subscribers), market-data subscriptions ($4.99/month for Level 2), and platform/regulatory fees in select markets. Reported revenue reached $571 million in FY2025 (+46% YoY) and $159.9 million in Q1 2026 (+36% YoY), with customer assets of $24 billion (+90% YoY) and 5 million funded accounts across a 27.6 million-user base.
Webull Corporation firmographics
Firmographics- Name
- Webull Corporation
- Legal name
- Webull Corporation
- Website
- https://webullcorp.com
- Company type
- Public
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Webull Corporation is a publicly traded digital investment platform (NASDAQ: BULL) offering multi-asset, cross-market trading across 14+ global jurisdictions to active retail traders and long-term investors, monetized through interest income, subscriptions, and transaction fees.
- Ownership category
- akta.pro rank
Webull Corporation industry classification
Industry- Product category
- Retail Brokerage Services
- NAICS
- Securities, Commodity Contracts, and Other Financial Investments and Related Activities (523), Securities and Commodity Exchanges (5232), Securities and Commodity Exchanges (52321)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200), Commodity Contracts Brokers & Dealers (6221)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industries
- Prime Brokerage & Institutional Trading Services (FSAPADAF), Crypto/Web3 Neobanks (FSABAFAG)
Keywords
Where Webull Corporation is headquartered
LocationHeadquarters
- HQ city
- St. Petersburg
- HQ country
- United States
- HQ region
- North America
Offices12 records
Markets served
Webull Corporation business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Trading-related revenues: Commission and transaction fees from trading stocks, options, ETFs, and other securities. Trading revenues of $114M in Q4 2025 and approximately $160M in Q1 2026, representing the primary revenue driver.
- Interest income: Revenue generated from margin lending and interest on customer cash balances. Q1 revenue of $160 million included significant contribution from interest income with 104% year-over-year volume growth.
- Subscription services (Webull Premium): Monthly and annual subscription plans offering premium features including industry-leading margin rates, IRA benefits, preferred derivatives pricing, and advanced market data packages.
- Market data subscriptions: Revenue from consolidated market data feed subscriptions, with Level 2 depth-of-book access priced at $4.99 per month.
- Platform and commission fees: Zero-commission model with revenue generated through platform fees in certain markets and regulatory/exchange fees that may still apply.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Webull Premium subscription for enhanced brokerage services |
| Subscription | Monthly | Consolidated overnight market data feed |
| Transaction based/ take rate | Pay-as-you-go | Singapore options trading commissions |
| Transaction based/ take rate | Pay-as-you-go | Australia ASX trading minimum fee |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels4 records
Webull Corporation product offering
Product offeringCore offering
Webull Corporation operates a technology-driven digital investment platform that delivers multi-market trading of stocks, options, ETFs, mutual funds, OTC securities, fractional shares, cryptocurrencies, and corporate bonds across more than 14 global markets via mobile, web, and desktop applications. The platform also offers premium subscriptions, AI-powered decision support, consolidated market data feeds, and investor relations services connecting public companies with its retail investor base.
Product overview
Webull Corporation operates a technology-driven digital investment platform providing integrated trading and wealth management services across 14+ global markets. The core Webull Platform offers multi-market trading of stocks, options, ETFs, mutual funds, OTC, fractional shares, and crypto assets accessible via mobile, web, and desktop applications. The product portfolio includes Webull Premium (subscription-based premium membership), Vega AI (AI-powered decision support tool), Webull Connect (Australian adviser platform), Overnight Market Data Feed (consolidated data service), Mutual Funds for IRA (retirement solutions), Corporate Bond Trading (fixed income), Webull Pay (crypto trading via Coinbase), Model Context Protocol Server (natural language AI trading interface), Prediction Markets (peer-to-peer markets), and Paper Trading (practice simulator). The Corporate Connect service connects companies with retail investors through webinar series. The platform differentiates through zero-commission trading, extended trading hours, professional-grade tools, and AI-driven features.
Differentiator
Problem solved
Functional benefit
Brands
- Webull Premium: Subscription-based premium membership offering for retail investors, providing enhanced brokerage services including industry-leading margin rates, IRA transfer and contribution matching, preferred derivatives pricing, and advanced market data packages. Available for $3.99/month or $40/year.
- Vega
- Webull Pay
- Webull Connect
Products and services
- Webull Trading Platform Advanced multi-market trading platform offering stocks, options, ETFs, OTC, fractional shares, mutual funds, and cryptocurrencies to retail investors across 14+ global markets, accessible via iOS, Android, web, and desktop.
- Webull Premium Subscription-based premium membership for retail investors offering industry-leading margin rates, IRA transfer and contribution matching, preferred derivatives pricing, and advanced market data packages at $3.99/month or $40/year.
- Webull Connect Portfolio management and execution platform for Australian financial advisers providing access to Australian, US, and Hong Kong markets with multi-currency functionality, enabling advisers to manage multiple client accounts from a single dashboard.
- Overnight Consolidated Market Data Feed Consolidated market data feed for overnight U.S. equities trading integrating real-time data from Blue Ocean and Bruce Markets into a single unified view, available at $4.99/month for Level 2 depth-of-book access.
- Mutual Funds for IRA Long-term investing and retirement solution enabling eligible U.S. customers to access diversified, professionally managed no-load mutual funds within IRA accounts on the Webull platform.
- Corporate Bond Trading Fixed income trading offering for U.S. customers including investment-grade and high-yield corporate bonds, expanding Webull's beyond equities into fixed income securities.
- Webull Pay Crypto trading service powered by Coinbase's Crypto-as-a-Service platform, enabling Webull to offer over 200 crypto tokens with crypto brokerage, subcustody, and trade finance infrastructure.
- Prediction Markets AI-generated peer-to-peer prediction markets platform enabling users to trade on future events and outcomes.
- Webull Corporate Connect Investor relations communication channel and virtual webinar series connecting publicly traded companies with Webull's retail investor base of 27+ million registered users for corporate presentations and shareholder updates.
Companies that use Webull Corporation
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Webull Corporation technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature6 records
Webull Corporation partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered strategic, flagship and core.
- Samsung SecuritiesstrategicSouth Korean brokerages including Samsung Securities partnering with Webull to offer foreign omnibus accounts, enabling international investors to trade Korean equities directly through their home-market brokerages following FSC's abolition of restrictions.
- Kiwoom SecuritiesstrategicPartnership with Kiwoom Securities as part of South Korean brokerages offering foreign omnibus accounts for international investors to trade Korean equities through Webull's platform.
- Mirae Asset SecuritiesstrategicPartnership with Mirae Asset Securities to provide foreign omnibus account services for Korean investors accessing international markets.
- Toss SecuritiesstrategicPartnership with Toss Securities as part of South Korean brokerage network providing foreign omnibus accounts for international investment access.
- Tampa Bay RaysflagshipTampa Bay Rays selected Webull as their jersey patch sponsor ahead of the 2026 MLB season, completing MLB's jersey patch roster. Partnership provides brand visibility for Webull among sports fans and retail investors.
- CoinbasecoreWebull Pay partnered with Coinbase to leverage its Crypto-as-a-Service (CaaS) platform, integrating Coinbase's crypto brokerage, subcustody, and trade finance infrastructure. Partnership enables Webull to expand token offerings to over 200 assets while gaining operational flexibility and scalability for international expansion.
- Solidus LabsstrategicPartnership to power digital asset trade surveillance across the United States and Canada. Webull leverages Solidus Labs' HALO platform using multidimensional data combining user behavior, social sentiment, and OSINT data with traditional trade and order flow analysis to detect market integrity issues across on-chain and off-chain data.
- CQGcoreCQG provides professional-grade trading infrastructure and order routing access for Webull Singapore's new futures trading offering. Partnership builds on similar integrations CQG established with Webull Hong Kong and Malaysia starting in 2023, covering order routing, pre-trade risk management, and access to a large broker network.
- Meritz Financial GroupcoreStrategic partnership to enter South Korean market by providing South Korean investors access to US equity markets. The collaboration combines Meritz's reputation and customer base with Webull's technology platform for global investment access.
Scale indicators16 records
Recent moves8 records
Expansion highlights7 records
Webull Corporation competitors and assessment
Company assessmentDirect peers
- Robinhood Markets: Closest direct peer — zero-commission retail brokerage serving self-directed investors via mobile app with active-trader focus, options, crypto, and AI tools. Both compete head-to-head for the same US active retail trader segment with similar product portfolios.
- Interactive Brokers: Global multi-asset electronic brokerage offering stocks, options, futures, FX, and bonds across 150+ markets. Overlaps with Webull in cross-border retail and professional active-trader segments, particularly for cross-market trading.
- eToro: Global social/crypto-friendly retail brokerage platform listed on NASDAQ. Overlaps with Webull on multi-asset retail trading (stocks, crypto), zero-commission model, and AI-driven product features.
- Futu Holdings: Hong Kong-based digital brokerage serving Asian and global retail investors via the Futu and Moomoo platforms. Direct competitor in APAC markets with similar cross-market trading and active-trader product positioning.
- Tiger Brokers (UP Fintech Holding): China-rooted digital brokerage serving Chinese and global retail traders with multi-market access. Competes directly with Webull in cross-border trading between US, Hong Kong, Singapore, and Australia.
- TradeStation: US active-trader brokerage offering equities, options, futures with professional-grade charting tools. Direct competitor to Webull for high-volume retail and active traders, with a more desktop-oriented legacy user base.
Broad incumbents
- Charles Schwab: Large incumbent US broker with full-service offerings (banking, advisory, retirement) plus an active-trader platform. Competes for retail trading and IRA assets but operates a much broader portfolio of services than Webull.
- Schwab / TD Ameritrade Active Trader: The thinkorswim platform under Schwab competes for serious retail active traders with options, futures, and advanced charting — the same segment Webull targets with Vega and Level-2 data.
Emerging players
- SoFi Technologies: US neobank with integrated investing, lending, and banking products. Overlaps with Webull on retail investing and active-trader tools, but with a banking-first positioning that Webull lacks.
- Coinbase Global: Leading US crypto exchange and now Webull's infrastructure partner via Crypto-as-a-Service. Overlaps with Webull in retail crypto trading and custody, and is a partner-supplier for Webull Pay's crypto offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Webull Corporation social profiles
Digital presenceWebull Corporation compliance and trust
Trust signalCompliance5 records
Webull Corporation financial estimates
Financial estimateRevenue estimate
Valuation estimate
Webull Corporation leadership team
Management profileNumber of profiles
Profiles6 records
Webull Corporation subsidiaries and ownership
Company hierarchySubsidiaries13 records
Webull Corporation funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Webull Corporation M&A and investment
M&A and investmentM&A1 record
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Webull Corporation
What does Webull Corporation do?
Webull Corporation operates a technology-driven digital investment platform that delivers multi-market trading of stocks, options, ETFs, mutual funds, OTC securities, fractional shares, cryptocurrencies, and corporate bonds across more than 14 global markets via mobile, web, and desktop applications. The platform also offers premium subscriptions, AI-powered decision support, consolidated market data feeds, and investor relations services connecting public companies with its retail investor base.
Is Webull Corporation a public or private company?
Webull Corporation is a public company. It is classified as public and is currently operating.
When was Webull Corporation founded?
Webull Corporation was founded in 2018. It employs 1,001 to 5,000 people.
Where is Webull Corporation based?
Webull Corporation is headquartered in St. Petersburg, United States, in the North America region.
How does Webull Corporation make money?
Five revenue lines are on record. Trading-related revenues are the primary driver. The others are interest income, subscription services (Webull Premium), market data subscriptions and platform and commission fees.
Who are Webull Corporation's main competitors?
Direct peers on record are Robinhood Markets, Interactive Brokers, eToro, Futu Holdings, Tiger Brokers (UP Fintech Holding) and TradeStation. Broad incumbents are Charles Schwab and Schwab / TD Ameritrade Active Trader. Emerging players are SoFi Technologies and Coinbase Global.
Does Webull Corporation have an API?
Yes. Webull launched its Model Context Protocol (MCP) server on June 11, 2026, enabling investors to interact with its OpenAPI using natural language AI commands for trading tasks. The platform allows non-programmers to query real-time market data, check account balances, and manage orders through plain-language instructions. The service is currently available to all US clients with plans to expand to additional global markets. The MCP server has been in soft launch since April 2026.
What industry is Webull Corporation in?
Webull Corporation's product category is Retail Brokerage Services. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSAPADAF, Prime Brokerage & Institutional Trading Services. Its NAICS code is 523 and its SIC code is 6200.