Zype
Zype is an API-first video infrastructure SaaS platform, owned by Backlight, providing VOD, live streaming, linear playout, and white-label OTT app creation for media companies, broadcasters, sports networks, and D2C video publishers worldwide.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Zype does
Zype is a video content management API and cloud-native SaaS infrastructure provider headquartered in New York, founded in 2013 and operating as a subsidiary of Backlight. The platform serves media companies, broadcasters, sports networks, and direct-to-consumer video publishers requiring mission-critical streaming, offering three core product lines: Zype Streaming Platform (encoding, Video Meta CMS, Video CRM, content delivery, and analytics), Zype Playout (linear channel production and FAST channel distribution with Dynamic Blocks and native SSAI), and Zype Apps Creator (white-label DIY app builder across Roku, Apple TV, Samsung, LG, Vizio, Fire TV, iOS, Android, and web). The architecture is API-first, built on AWS and Google Cloud Platform, with REST APIs, webhooks, SDKs, an MCP server for AI agents, and pre-built integrations across CDN providers (Akamai, Edgio), payments (Stripe, Recurly), workflow automation (n8n, Make, Zapier), and DAM (Iconik).
Zype monetizes via subscription SaaS with usage-based components (live gigabyte metering for live streaming; video storage and streaming consumption charges layered on top of base subscriptions). Pricing is custom and consultative, sold through a direct enterprise sales motion with "Request Demo" CTAs and annual billing. The go-to-market targets vertical segments including Media & Entertainment, Sports, Faith, Health & Fitness, Enterprise, and Education, with primary emphasis on media, broadcasting, and sports workloads. Named customers include Gannett, Konami, iHeartMedia, Tegna Group, Nine (9Now), Night Flight, WMX Media, Spinmaster, Outside TV, SHG Living, and VSiN, spanning enterprise and niche publisher segments across North America, EMEA, and APAC.
The platform is differentiated by its combination of an API-first developer model, multi-platform distribution breadth across all major OTT, CTV, and FAST endpoints, studio-grade DRM (FairPlay, Widevine, PlayReady), and a compliance posture (SOC 2 Type II, PCI DSS Level 1, ISO 27001/27017/27018, GDPR, CCPA) suitable for premium content customers. Recent product expansion (Live 3 in February 2026, AI-Powered Metadata Generation, Playout Dynamic Blocks, Content Rule Profiles, AI Tools Hub, and the Zype MCP server) indicates ongoing platform investment under Backlight ownership, with growing emphasis on AI-assisted operations and agentic workflows layered onto the core video infrastructure.
Zype firmographics
Firmographics- Name
- Zype
- Legal name
- Zype
- Website
- https://zype.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Zype is an API-first video infrastructure SaaS platform, owned by Backlight, providing VOD, live streaming, linear playout, and white-label OTT app creation for media companies, broadcasters, sports networks, and D2C video publishers worldwide.
- Ownership category
- akta.pro rank
Zype industry classification
Industry- Product category
- Video Streaming Infrastructure
- NAICS
- Software Publishers (5132), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO)
- akta.pro secondary industry
- Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging) (MPAHAJAM)
Keywords
Where Zype is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Zype business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Operations, Marketing or Sales
Revenue model
- Subscription SaaS Platform: Cloud-based video infrastructure subscription model providing access to the Zype Streaming Platform, Playout, and Apps Creator. Pricing is subscription-based with modular components for different product tiers. Primarily sold through direct enterprise sales with demo-request motion.
- Usage-Based Components: Live usage transitions from stream-hour tracking to a data-based measurement model using live gigabytes. Video storage and streaming consumption may incur additional usage-based charges beyond base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with custom pricing |
Go-to-market motion1 record
Distribution channels10 records
Marketing channels6 records
Zype product offering
Product offeringCore offering
Zype provides a cloud-native, API-first video content management platform for mission-critical streaming, enabling media companies, broadcasters, and publishers to encode, manage, distribute, and monetize video content across web, mobile, connected TV, and FAST channels. The product portfolio centers on three core platforms — Zype Streaming Platform, Zype Playout, and Zype Apps Creator — supplemented by Zype Live for live streaming, Zype Portals for branded microsites, DRM for content protection, and Zype MCP for AI agent integration. The platform serves enterprise customers including Gannett, Konami, iHeartMedia, Tegna, Nine, Spinmaster, and Outside TV through direct enterprise sales and developer self-service channels.
Product overview
Zype is a video API platform and cloud-native SaaS provider for mission-critical streaming. The product portfolio consists of three core platforms: Zype Streaming Platform (encoding, Video Meta CMS, Video CRM, content delivery, and analytics), Zype Playout (linear channel playout and FAST distribution), and Zype Apps Creator (DIY app builder for OTT and connected TV). These core platforms are complemented by Zype Live for live streaming infrastructure, Zype Portals for branded microsites, the Zype WordPress Plugin, and Zype MCP for AI agent integration. Zype powers video management, streaming, and monetization across web, apps, and linear channels for media companies, broadcasters, and publishers.
Differentiator
Problem solved
Functional benefit
Products and services
- Zype Streaming Platform Cloud-native SaaS video content management platform providing encoding, Video Meta CMS, Video CRM, content delivery, analytics, and integrations for managing, organizing, distributing, and monetizing video content at scale for media companies, broadcasters, and publishers.
- Zype Playout Linear channel playout and distribution platform for creating, scheduling, and managing FAST channels and broadcast feeds with features including Dynamic Blocks for automated programming, Server-Side Ad Insertion (SSAI), graphics, live video inserts, and multiple destination outputs to FAST services like Pluto TV, Tubi, Xumo, and The Roku Channel.
- Zype Apps Creator DIY app builder for creating and launching streaming apps across TV (Roku, Samsung, LG, Vizio, Amazon Fire TV, Apple TV), mobile (iOS, Android), and web platforms from a single dashboard, enabling white-label direct-to-consumer video apps.
- Zype Live Live streaming infrastructure platform (Live 3) supporting self-service encoder provisioning, RTMP restreaming, Live DVR with up to 14-day catch-up TV, native SSAI with SCTE-35 signaling, and expanded codec/protocol support including 4K and low-latency streaming.
- Zype Portals Branded video microsite builder for creating secure, fully customizable viewing portals for internal or external distribution of Zype-managed content without requiring full OTT app development, supporting token-based login, SSO, and social authentication.
- DRM (Digital Rights Management) Studio-grade video content protection supporting Google Widevine (DASH), Microsoft PlayReady (HLS), and Apple FairPlay (DASH) DRM systems with centralized key management, playback controls, and geo/time-based restrictions.
- Zype WordPress Plugin WordPress plugin enabling video embedding, playlist galleries, and HTML5 player integration directly into WordPress sites with adaptive bitrate streaming and responsive design.
- Zype MCP Model Context Protocol server enabling AI agents (Claude Desktop, Cursor, Gemini CLI) and workflow tools (n8n) to interact with Zype's video platform through natural language, providing 77 tools across 8 domains for content management, analytics, and monetization.
- Zype Video CRM Consumer relationship management module within the Streaming Platform for managing viewer data, subscriptions, and audience engagement analytics.
Quantifiable outcome
- Spinmaster increased monthly watch hours by 900% after six months using Zype Playout's Always-On YouTube strategy
Companies that use Zype
Customer profileNamed customers13 records
Segments6 records
Ideal customer profiles5 records
Zype technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability5 records
Feature9 records
Zype partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core.
- VSiN (Sports Betting Network)coreVSiN uses Zype's content management system and infrastructure to power Best Bets TV, a 24/7 FAST channel. Zype enables content management and distribution for the sports betting network, with AI clipping technology generating 150+ video clips daily. The partnership demonstrates Zype's capability to support premium sports media customers with complex streaming requirements.
- TVU NetworkscoreAI clipping technology partnership enabling VSiN's content workflows. TVU Networks provides AI-powered video clipping that integrates with Zype's content management platform for automated clip generation.
- OrkaTVcoreExclusive launch partner for VSiN's Best Bets TV FAST channel. OrkaTV provides a distribution platform for the sports betting content powered by Zype's infrastructure.
- Maz SystemscoreAcquisition completed in September 2021. Maz Systems was a developer of apps for connected TV and mobile devices. The acquisition enhanced Zype's capability to help video publishers create and monetize streaming experiences across various platforms by adding app development capabilities.
- Amazon Web Services (AWS)coreCloud infrastructure provider delivering both internal and external parts of Zype's infrastructure. AWS provides underlying cloud services under a shared responsibility model for security and compliance standards including SOC 2, ISO 27001, and GDPR.
- Google Cloud Platform (GCP)coreCloud infrastructure provider for Zype's services, complementing AWS for cloud infrastructure delivery, backups, analytics services, and Google Fonts.
- StripecorePayment processing provider for Zype's customers under PCI DSS Level 1 and SOC 2 compliance standards. Stripe enables secure payment processing for subscription and transaction payments.
- RecurlycoreSubscription billing and payment processing platform for Zype's own platform payments and customer subscription management.
- Edgecast / EdgiocoreContent Delivery Network (CDN) provider for efficient global video content delivery and streaming.
- AkamaicoreContent Delivery Network provider for global video streaming infrastructure and content distribution.
- CloudflarecoreDNS services provider for Zype's infrastructure, ensuring reliable domain resolution and security.
- MongoDBcoreScalable database services provider for Zype's platform, supporting flexible data storage requirements.
- IconikcoreMedia asset management (MAM) integration enabling bidirectional workflow between Zype's streaming platform and Iconik's DAM/MAM system. Supports screening-room style access for internal or partner review workflows.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Zype competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Zype social profiles
Digital presenceZype compliance and trust
Trust signalCompliance7 records
Zype financial estimates
Financial estimateRevenue estimate
Valuation estimate
Zype leadership team
Management profileNumber of profiles
Profiles3 records
Zype subsidiaries and ownership
Company hierarchySubsidiaries1 record
Zype funding detail
Funding detailFunding overview
Funding rounds9 records
Investors13 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Zype M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Zype
What does Zype do?
Zype provides a cloud-native, API-first video content management platform for mission-critical streaming, enabling media companies, broadcasters, and publishers to encode, manage, distribute, and monetize video content across web, mobile, connected TV, and FAST channels. The product portfolio centers on three core platforms — Zype Streaming Platform, Zype Playout, and Zype Apps Creator — supplemented by Zype Live for live streaming, Zype Portals for branded microsites, DRM for content protection, and Zype MCP for AI agent integration. The platform serves enterprise customers including Gannett, Konami, iHeartMedia, Tegna, Nine, Spinmaster, and Outside TV through direct enterprise sales and developer self-service channels.
Is Zype a public or private company?
Zype is a private company. It is classified as corporate owned and is currently operating.
When was Zype founded?
Zype was founded in 2013. It employs 11 to 50 people.
Where is Zype based?
Zype is headquartered in New York, United States, in the North America region.
How does Zype make money?
Two revenue lines are on record. Subscription SaaS Platform is the primary driver. The others are usage-Based Components.
Does Zype have an API?
Yes. Zype provides a comprehensive API-centric architecture for video content management, streaming, and monetization. The platform offers REST APIs covering content management, distribution, consumer management, monetization, analytics, live events, and more. It also supports webhooks for real-time event-driven workflows and integrates with workflow automation platforms like n8n, Make, and Zapier. Developer documentation is at docs.zype.com/reference/welcome-to-the-zype-api-documentation.
What industry is Zype in?
Zype's product category is Video Streaming Infrastructure. Its primary akta.pro industry code is MPAHAJAO, Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles), with a secondary code of MPAHAJAM, Customer Support, CRM & Retention Tooling (Helpdesk, Churn, Messaging). Its NAICS code is 5132 and its SIC code is 7372.