OrkaTV
OrkaTV operates a FAST and CTV advertising marketplace connecting advertisers to 4,000+ linear TV channels with 500B+ monthly ad avails. It serves agencies, brands, and SMBs through self-serve tools, curated channel bundles, and custom private marketplaces.
- Company typePrivate
- Founded2021
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2B
- OfferingDigital Commerce or Content
What OrkaTV does
OrkaTV (OrkaTV, Inc.) is a Santa Monica-based advertising marketplace purpose-built for Free Ad-Supported Streaming TV (FAST) and Connected TV (CTV). Founded in 2021 by Mike Woods, a former SVP of Product at Amagi, the company connects advertisers to over 4,000 linear FAST channels direct with publishers, 3,500+ of which are actively monetized, delivering 87%+ US household reach (Nielsen DMAs) and 500B+ monthly ad avails across 240+ countries. The platform processes 35B+ ad requests per month with near-zero IVT/fraud rates validated by Human, Pixalate, IAS, and DoubleVerify, and holds IAB membership and TAG registration.
The product surface spans seven components: the core FAST & CTV Ad Marketplace; Orka Ads Manager (a self-serve buying platform with a $500 minimum campaign); Orka Monitor (real-time reporting); Orka Packs (genre-curated channel bundles); Custom PMPs (private marketplaces); SportsGrid Plus (a sports-vertical PMP); and a consumer-facing OrkaTV Streaming TV App launched in June 2026. Technology components include a custom ad stack, AI-driven dynamic pricing and SSAI (via ElementalTV), an in-house Agentic KPI curation engine, a contextual targeting layer, and content operations supported by TVU Networks, Zype, and Amagi. Distribution is achieved through direct enterprise sales to agencies and brands, the self-serve platform for SMBs, and channel partnerships with FreeWheel and Vibe.
OrkaTV generates revenue primarily through marketplace commissions and take rates on advertising spend processed across its platform, supplemented by CPM-based pricing for direct IOs and a CPA outcome-based option. GTM is dual-motion: an enterprise field-sales motion targeting ad agencies and brands, and a product-led self-serve motion targeting the 9 million SMBs historically locked out of TV advertising. The company is privately held, founder-led, and bootstrapped with no disclosed funding rounds.
OrkaTV firmographics
Firmographics- Name
- OrkaTV
- Legal name
- OrkaTV, Inc.
- Website
- https://orka.tv
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OrkaTV operates a FAST and CTV advertising marketplace connecting advertisers to 4,000+ linear TV channels with 500B+ monthly ad avails. It serves agencies, brands, and SMBs through self-serve tools, curated channel bundles, and custom private marketplaces.
- Ownership category
- akta.pro rank
OrkaTV industry classification
Industry- Product category
- Connected TV (CTV) Advertising
- NAICS
- Media Buying Agencies (54183), Media Representatives (541840), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Television Broadcasting Stations (4833), Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Pay-TV Advertising Sales & Monetization (Addressable/Local Avails) (MPABAGAJ)
- akta.pro secondary industry
- Live TV Streaming (vMVPD/IPTV OTT) (MPACAAAD)
Keywords
Where OrkaTV is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
OrkaTV business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising Marketplace Commission: OrkaTV operates as the leading marketplace for streaming TV, monetizing over 3,500 FAST channels. The company generates revenue by facilitating advertising transactions between advertisers seeking to place campaigns on FAST & CTV channels and publishers/ broadcasters monetizing their content. Revenue comes from commissions on ad spend processed through the marketplace, CPM (cost per thousand impressions) based pricing, and transaction fees from programmatic ad buying across the platform's direct publisher relationships.
- Self-Serve Platform Fees: Orka Ads Manager enables direct advertising purchases starting at $500 per campaign. The platform charges advertisers for access to premium FAST channel inventory through a self-serve model, democratizing TV advertising for SMBs who previously couldn't access the medium.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Orka Ads Manager Self-Serve |
| Outcome Based/ Performance | Pay-as-you-go | Cost per Acquisition (CPA) |
| Transaction based/ take rate | Multi-year contract | Custom PMPs |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels5 records
OrkaTV product offering
Product offeringCore offering
OrkaTV operates an advertising marketplace built exclusively for FAST (Free Ad-Supported Streaming TV) and CTV (Connected TV), connecting advertisers with 4,000+ linear FAST channels and 500B+ monthly ad avails. The platform offers managed enterprise buying, a self-serve Ads Manager for SMBs starting at $500 per campaign, curated channel bundles (Orka Packs), custom Private Marketplaces (PMPs), and a free consumer Streaming TV App. Revenue is generated through marketplace commissions on advertising transactions across the platform.
Product overview
OrkaTV is a FAST & CTV advertising marketplace with a platform-plus-modules architecture. The core offering is the Orka Ads Marketplace connecting advertisers to 4,000+ linear FAST channels with 500B+ monthly ad avails. Primary products include Orka Ads Manager (self-serve buying starting at $500), Orka Monitor (real-time reporting), Orka Packs (genre-curated channel bundles), and Custom PMPs. The company also operates its own Streaming TV App. All products are purpose-built for the FAST ecosystem, delivering television-viewing audiences with no skipping and no pop-ups.
Differentiator
Problem solved
Functional benefit
Brands
- Orka Ads: The company's advertising marketplace platform for FAST & CTV, enabling brands and agencies to place ads on streaming TV channels.
- Orka Ads Manager
- Orka Monitor
- Orka Packs
- SportsGrid Plus
Products and services
- FAST & CTV Ad Marketplace The core advertising platform providing managed enterprise access to 4,000+ linear FAST channels with 500B+ monthly ad avails, 35B+ monthly ad requests, and 87%+ US household reach based on Nielsen DMAs. Enables campaign management, targeting, and delivery across FAST and CTV inventory for ad agencies, brands, and industry partners through direct sales relationships.
- Orka Ads Manager Self-serve advertising platform at am.orka.tv enabling small businesses, agencies, and brands to place ads on brand-name FAST television channels in minutes, with campaigns starting at $500. No prior CTV advertising experience required. Powered by ElementalTV's AI-driven dynamic pricing for campaign pacing optimization and SSAI technology for smooth ad delivery.
- OrkaTV Streaming TV App A free streaming television application delivering brand-name channels with live content to viewers. Available across multiple platforms (with more coming soon) plus a web player option at tv.orka.tv. Offers a fast, easy-to-use interface with aggressive addition of new channels and live FAST content.
Quantifiable outcome
- 87%+ household reach in the US (Nielsen DMAs)
- +3 more outcomes
Companies that use OrkaTV
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles5 records
OrkaTV technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability5 records
Feature6 records
OrkaTV partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- VSiN (The Sports Betting Network)coreVSiN (The Sports Betting Network) launched Best Bets TV, a 24/7 FAST channel, exclusively on OrkaTV. The channel features sports betting content including highlights from live programming, original analysis, and video podcasts with up to three hours of live content daily.
- FreeWheelcoreFreeWheel, a global technology platform for TV advertising, partnered with OrkaTV to provide marketers with new ways to buy advertising in the FAST sector. Advertisers working with FreeWheel gain access to more than 3,500 FAST channels through OrkaTV's marketplace. The partnership includes more accurate contextual advertising targeting through OrkaTV's value-added tech layer that ensures consistent video contextual data mapped to audience segments.
- VibecoreOrkaTV partnered with Vibe, the all-in-one TV ad platform, to bring performance advertising to Streaming TV. The partnership connects thousands of Vibe's advertisers to over 3,000 FAST channels in OrkaTV's marketplace. For the first time, Vibe enables advertisers to drive brand awareness, measure campaign impact on website traffic, retarget web visitors on TV, and track lower-funnel product conversions.
- SportsGridcoreSportsGrid partnered with OrkaTV to launch SportsGrid Plus, a sports-genre private ad marketplace (PMP) for programmatic advertisers. The PMP provides exclusive access to SportsGrid's premium live sports programming with innovative targeting options for the Adult 18-34 demographic. At launch, the PMP had access to over 800 million ad impressions per month across 200 FAST sports channels.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
OrkaTV competitors and assessment
Company assessmentBroad incumbents
- Samsung Ads: CTV ad sales arm of Samsung, monetizing Smart TV inventory and ACR data. Overlaps with OrkaTV on connected-TV ad inventory aggregation and monetization for premium brands.
- Magnite: Largest independent SSP for CTV, formed by the merger of Rubicon Project and Telaria. Operates a broad CTV/online video marketplace comparable to OrkaTV's FAST-focused offering but at significantly larger scale and with deeper DSP integrations.
- FreeWheel: Comcast-owned global TV ad tech platform. FreeWheel is both a direct integration partner of OrkaTV (distributing its 3,500+ FAST channels) and a broader incumbent operating across linear, CTV, and programmatic TV — overlapping substantially on FAST monetization.
- Index Exchange: Independent ad exchange with strong CTV and OTT supply, including FAST channel aggregation. Comparable as an open-web CTV marketplace competing for the same advertiser demand.
- PubMatic: Public ad tech company with growing CTV and FAST supply paths, offering header bidding and marketplace solutions. Competes for programmatic CTV budgets and overlaps on PMP-style inventory packaging.
- The Trade Desk: Leading independent DSP with a major CTV practice, transacting across SSPs including FAST marketplaces. Competes for the same advertiser budgets OrkaTV targets and represents both a buyer channel and an indirect competitor.
- Roku Ads: Walled-garden CTV ad platform monetizing Roku's owned viewership and Roku Channel inventory. A competitor in CTV ad buying but operates a closed platform with first-party data advantages.
Direct peers
- Vibe: All-in-one TV ad platform for SMBs and performance advertisers. Direct integration partner of OrkaTV and a direct competitor in democratizing streaming TV buying with low minimums and performance-focused pricing.
- Amagi: Cloud-based SaaS for FAST channel creation, distribution, and monetization. Founder Mike Woods was previously SVP of Product at Amagi; Amagi provides the underlying cloud playout and content infrastructure for FAST channels on OrkaTV's marketplace (e.g., VSiN's Best Bets TV).
Emerging players
- Simpli.fi: Programmatic advertising platform with a growing CTV/OTT offering focused on local and SMB advertisers. Competes with OrkaTV in opening TV-style video buying to fragmented, smaller-budget buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks7 records
Key highlights7 records
Customer concentration
OrkaTV social profiles
Digital presenceOrkaTV compliance and trust
Trust signalCompliance2 records
OrkaTV financial estimates
Financial estimateRevenue estimate
Valuation estimate
OrkaTV leadership team
Management profileNumber of profiles
Profiles1 record
OrkaTV funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OrkaTV M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OrkaTV
What does OrkaTV do?
OrkaTV operates an advertising marketplace built exclusively for FAST (Free Ad-Supported Streaming TV) and CTV (Connected TV), connecting advertisers with 4,000+ linear FAST channels and 500B+ monthly ad avails. The platform offers managed enterprise buying, a self-serve Ads Manager for SMBs starting at $500 per campaign, curated channel bundles (Orka Packs), custom Private Marketplaces (PMPs), and a free consumer Streaming TV App. Revenue is generated through marketplace commissions on advertising transactions across the platform.
Is OrkaTV a public or private company?
OrkaTV is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OrkaTV founded?
OrkaTV was founded in 2021. It employs 11 to 50 people.
Where is OrkaTV based?
OrkaTV is headquartered in Santa Monica, United States, in the North America region.
How does OrkaTV make money?
Two revenue lines are on record. Advertising Marketplace Commission is the primary driver. The others are self-Serve Platform Fees.
Who are OrkaTV's main competitors?
Broad incumbents on record are Samsung Ads, Magnite, FreeWheel, Index Exchange, PubMatic, The Trade Desk and Roku Ads. Direct peers are Vibe and Amagi. Simpli.fi is listed as an emerging player.
Does OrkaTV have an API?
No public API is recorded for OrkaTV.
What industry is OrkaTV in?
OrkaTV's product category is Connected TV (CTV) Advertising. Its primary akta.pro industry code is MPABAGAJ, Pay-TV Advertising Sales & Monetization (Addressable/Local Avails), with a secondary code of MPACAAAD, Live TV Streaming (vMVPD/IPTV OTT). Its NAICS code is 54183 and its SIC code is 4833.