PSG

Name

PSG

Legal name

Paris Saint-Germain Football (PARIS SAINT-GERMAIN FOOTBALL)

Website

https://psg.fr

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Professional Sports Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Spectator Sports (7112)

SIC

Services-Amusement & Recreation Services (7900), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Clubs (Football/Soccer, Basketball, Baseball, Hockey, Rugby, Cricket, etc.) (MPAKABAA)

akta.pro secondary industries

Team Sports Matches (Club & National) (MPAGAMAB), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA), Hospitality, VIP & Experiential Sponsorship (Suites, Fan Zones, On-Site Activations) (MPAKALAH)

Keywords

• Professional football club
• Multi-sport organization
• Fan engagement platform
• Sports merchandise retail
• Youth football academy

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Merchandise and Retail Sales: Direct-to-consumer sales of PSG-branded apparel, kits, accessories, and collector items via the official storefront (store.psg.fr, usastore.psg.fr), operated with Fanatics as e-commerce partner. Includes collab drops (e.g., BLACKPINK collection) and PSG Limited limited drops.
2. Matchday Ticketing and Hospitality: Sale of individual match tickets, season tickets, and premium hospitality products for men's football at Parc des Princes, plus handball at Stade Pierre de Coubertin, with dedicated ticketing platform (billetterie.psg.fr).
3. Membership Subscriptions: Recurring fees from the MyParis paid membership program at €9.90 per season, providing access to exclusive videos, PSG TV content, Playzone gamified rewards, and member-only events.
4. Commercial Partnerships and Sponsorship: Multi-year commercial deals with global brands (Nike kit supplier in 37th consecutive year, Qatar Airways, BEYOND Developments as Official Premium Sleeve Partner through 2029, Ooredoo, ALL Accor through 2030, Visit Qatar, Visit Rwanda, QNB, WHOOP, EA Sports FC, beIN Sports, REUTER through 2028, Snipes, Aspetar, Bitpanda, Asiacell, Haier).
5. Stadium Tour and Live Experiences: Paid stadium tours at the Parc des Princes (stadiumtour.psg.fr), including the "Au Coeur des Légendes" immersive Legends experience, plus matchday hospitality and supporter club events.
6. Broadcasting and Media Rights: Income from broadcasting rights for Ligue 1, UEFA Champions League, and other competitions, including TNT Sports coverage of UCL matches in the UK market.
7. Fan Token / Crypto Platform Engagement: PSG fan token model referenced as a proof of concept for translating emotional fandom into measurable participation, sponsorship revenue, and crypto-platform partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Core offering

Paris Saint-Germain is a French professional multi-sport club that fields men's football, women's football, handball, judo, and eSports teams competing in Ligue 1, UEFA Champions League, and the French handball championship. The club monetizes its sporting performance through direct-to-consumer merchandise sales, matchday ticketing and hospitality, the MyParis paid membership subscription, licensed broadcasting rights, and a global portfolio of commercial sponsorship partnerships, supported by an integrated digital fan ecosystem (psg.fr, mobile apps, PSG TV, Playzone, e-commerce storefronts).

Differentiator

Problem solved

Functional benefit

Brands

• Paris Saint-Germain Handball: Professional handball section of Paris Saint-Germain, competing in the Liqui Moly StarLigue and EHF Champions League; secured a record-extending 13th French championship title in 2025-26.
• Paris Saint-Germain Women's Football
• Campus PSG (Poissy Campus)
• PSG for Communities
• PSG Limited
• PSG Academy
• Au Coeur des Légendes

Products and services

• Paris Saint-Germain Men's Football Professional men's football team competing in Ligue 1 and the UEFA Champions League for global football fans and broadcast audiences.
• Paris Saint-Germain Women's Football Women's professional football team competing in Première Ligue and the UEFA Women's Champions League.
• Paris Saint-Germain Handball Professional men's and women's handball section competing in the Liqui Moly StarLigue and the EHF Champions League.
• PSG Academy Global youth football development and training network, including international locations such as PSG Academy Brazil and PSG Academy Pro Greater Geneva.
• MyParis Membership Official PSG paid membership at €9.90 per season, providing exclusive video content, matchday privileges, priority event registration, stadium tour access, and Playzone gamified rewards.
• PSG Merchandise and Apparel (Official Store) Direct-to-consumer sale of PSG-branded apparel, kits, accessories, and collector items via the official storefronts (store.psg.fr, usastore.psg.fr), operated with Fanatics.
• PSG Matchday Tickets and Hospitality Sale of individual match tickets, season tickets, and premium hospitality products for men's football at Parc des Princes and handball at Stade Pierre de Coubertin.
• PSG Stadium Tour Ticketed stadium tour at the Parc des Princes providing on-site experience distribution, including the Au Coeur des Légendes immersive Legends experience.
• PSG TV Official video content platform with structured series (This is Paris, No Comment, Rouge & Bleu, Inside, Road to Budapest, Interviews) delivering club-produced editorial video content.
• PSG Limited Streetwear Drops Fashion and lifestyle collaboration brand from Paris Saint-Germain offering limited streetwear drops in collaboration with global designers and brands.
• PSG x Jordan Brand 2025-26 Fourth Kit Co-branded fourth kit released in partnership with Jordan Brand for the 2025-2026 football season.
• PSG x BLACKPINK Exclusive Collection Exclusive lifestyle and fashion collection released in collaboration with global K-pop group BLACKPINK.
• 2026-27 PSG Home Kit with Nike Annual home kit produced in partnership with Nike, featuring the iconic royal-blue base with red-and-white vertical stripe and centered PSG crest.
• Au Coeur des Légendes Immersive Legends Experience

Quantifiable outcome

• Back-to-back UEFA Champions League titles (2024/25 and 2025/26)
• +6 more outcomes

Named customers3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

26 partnerships are on record, tiered core, minor and flagship.

• REUTERcoreStrategic or Co-development Partner · 22 June 2026REUTER extended its partnership with Paris Saint-Germain Handball through 2028. An Official Partner of the Club since the launch of REUTER's French subsidiary in 2020, the partnership has produced shared values around excellence, performance, and ambition. REUTER was recently named Best E-commerce Website of the Year 2026 in the Bathroom & Kitchen category.
• HaiercoreGTM or Marketing Partner · 5 June 2026Haier hosted its Fans Club Event at Stade Français in Paris on 2 June 2026 and organized the Haier Clay Court Open youth tennis tournament at Roland-Garros. The partnership marks Haier's fourth consecutive year as official partner of Roland-Garros and extends to football partnerships with both PSG and Liverpool FC for co-located interactive fan experiences.
• Roland-Garros (Fédération Française de Tennis)minorGTM or Marketing Partner · 2 June 2026Haier's fourth consecutive year as official partner of Roland-Garros, with PSG players engaging in cross-sport fan activations at Place de la Concorde during the tournament via Haier's football club partnerships.
• Rwanda Development Board / Visit RwandacoreStrategic or Co-development Partner · 29 May 2026Rwanda's investment in hosting international sports events and partnerships with global clubs including PSG, Arsenal, Atlético Madrid, and the Los Angeles Clippers represents a national development strategy. The RSSB Tigers made history by defeating Egypt's Al Ahly SC 106-97 at BK Arena, illustrating Rwanda's growing prominence in African basketball.
• KLABUminorStrategic or Co-development Partner · 28 May 2026Social impact partnership with KLABU, a foundation building sports clubhouses inside refugee camps using repurposed shipping containers. KLABU operates 10 clubhouses across Kenya, Bangladesh, Jordan, Brazil, and Mauritania alongside the adidas Foundation, Mews, and Filling Pieces. PSG partnership supports a €1/month membership program and expansion targets of 300 clubhouses by 2050.
• BEYOND DevelopmentsflagshipStrategic or Co-development Partner · 19 May 2026BEYOND Developments is PSG's Official Premium Sleeve Partner through 2029 under the "Two Cities. One Soul" concept linking Paris and Dubai. The partnership was launched with a co-hosted Dubai event unveiling PSG's 2026-27 home kit with former midfielder Marco Verratti as special guest.
• ALL Accor (Accor)flagshipStrategic or Co-development Partner · 18 May 2026Accor extended its partnership with Paris Saint-Germain through 2030, a four-year renewal taking the relationship past a decade. The deal evolved from a jersey sponsorship phase (2019-2022) to a loyalty-focused partnership offering exclusive ALL Accor member experiences at the Parc des Princes.
• Asiacell (Ooredoo Group)flagshipStrategic or Co-development Partner · 18 May 2026Multi-year strategic partnership signed at Parc des Princes on 18 May 2026, making Asiacell the first Iraqi company to enter a partnership of this scale with a global sports club. Asiacell serves as a premium partner with plans to evolve both brands in Iraq, coinciding with Iraq's national team qualifying for the World Cup.
• NikeflagshipOEM/ Whitelabel/ Licensing Partner · 9 May 2026Official kit supplier for PSG in a relationship spanning 37 consecutive seasons. Launched the 2026-27 home kit on 9 May 2026 with a royal blue base, red-and-white vertical stripe, and centered PSG crest and Nike swoosh. Kit went on sale the same day through official PSG and Nike stores.
• beIN SportscoreGTM or Marketing PartnerbeIN Sports is a PSG media and broadcasting partner, featured in collaborations including the "This is Paris" video series in partnership with beIN SPORTS. TNT Sports separately holds UK pay-TV rights for UEFA Champions League matches.
• EA Sports FCcoreGTM or Marketing PartnerEA Sports FC is listed as a PSG partner on the official club website, indicating a content, licensing, or media partnership around the EA Sports FC 26 game franchise.
• Qatar AirwaysflagshipGTM or Marketing PartnerQatar Airways is featured as a headline PSG partner on the official club website, consistent with PSG's broader Qatari ownership ecosystem that also includes Visit Qatar and Ooredoo.
• Visit QatarflagshipGTM or Marketing PartnerVisit Qatar is featured as a PSG partner on the official club website. PSG and Visit Qatar jointly announced a global partnership renewal at the official opening of the "Ici C'est Paris" Park in Doha in December 2025.
• OoredooflagshipGTM or Marketing PartnerOoredoo is featured as a PSG partner on the official club website. Asiacell, a subsidiary of Ooredoo Group, signed a multi-year strategic partnership with PSG in May 2026, becoming the first Iraqi company to partner with a global sports club at this scale.
• QNB (Qatar National Bank)coreGTM or Marketing PartnerQNB is featured as a PSG partner on the official club website, providing financial services and regional banking sponsorship across PSG's global partner portfolio.
• WHOOPcoreTechnology or IntegrationWHOOP is featured as a PSG partner on the official club website, indicating a human performance / wearables integration with the club's players.
• SnipescoreChannel Partner/ Reseller/ DistributorSnipes is featured as a PSG partner on the official club website, indicating a streetwear retail partnership alongside PSG's own storefront operations.
• Aspetar (Orthopaedic and Sports Medicine Hospital)coreTechnology or IntegrationAspetar is featured as a PSG partner on the official club website, providing sports medicine and orthopaedic expertise to PSG's players.
• BitpandacoreTechnology or IntegrationBitpanda is featured as a PSG partner on the official club website, indicating a crypto/trading platform partnership aligned with PSG's fan token and digital asset activities.
• Virgil Abloh FoundationminorStrategic or Co-development PartnerPSG for Communities and The Virgil Abloh Foundation joined forces in October 2025 to support young people through educational and sports programs.
• Be With LegendsminorStrategic or Co-development Partner"Be With Legends" is offering Paris Saint-Germain supporters an immersive four-day, three-night all-inclusive experience ("Au Coeur des Légendes") at the fully privatised Domaine d'Opio in the south of France, bringing together club Legends such as Dominique Bathenay, Alain Roche, Pedro Miguel Pauleta, Javier Pastore, and Blaise Matuidi.
• Ecole CamondominorStrategic or Co-development PartnerParis Saint-Germain and Ecole Camondo announced a creative collaboration in September 2025 to design collector posters for the 2025/2026 UEFA Champions League.
• FanaticsflagshipOEM/ Whitelabel/ Licensing PartnerParis Saint-Germain has engaged Fanatics to implement and manage all aspects of the online sale of products marketed under the PSG trademark. Fanatics uses customer data in accordance with its privacy policy, and customer data cannot be used by Fanatics for marketing or commercial prospecting without consent.
• BLACKPINKminorGTM or Marketing PartnerParis Saint-Germain unveiled an exclusive collection in collaboration with BLACKPINK on 28 July 2025, expanding the club's lifestyle and entertainment reach.
• VercelcoreTechnology or IntegrationVercel provides front-end hosting for the psg.fr website, listed in the legal notice as the hosting provider at 440 N Barranca Ave #4133, Covina, CA 91723, United States.
• CloudinarycoreTechnology or IntegrationCloudinary provides media hosting/CDN services for psg.fr, listed in the legal notice at 3400 Central Expressway / Suite 110, Santa Clara, CA 95051, United States.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Manchester United: Manchester United is a direct peer as a globally monetized Premier League club, sharing PSG's exposure to high-value sponsorships, retail distribution, and broadcast rights at the top of the European game.
• Real Madrid CF: Real Madrid is the most direct competitor to PSG in elite European men's football, with the only other back-to-back Champions League titles in the modern era. Both clubs compete for the same global fanbase, top sponsors, and star players.
• Manchester City Football Club: Manchester City is a direct top-tier European peer to PSG, owned by a sovereign-linked group (Abu Dhabi United Group), dominating domestic football in England, and competing for the Champions League, top sponsors, and global fan engagement.
• FC Bayern Munich: Bayern Munich is a direct peer as a perennial Champions League contender, dominant domestic champion, and one of the most globally monetized European football brands, with a similarly diversified commercial partnership model.
• FC Barcelona: FC Barcelona is a direct peer as a Catalan multi-sport club competing in La Liga and the Champions League, with comparable global brand reach and a similar partnership with Nike for kit supply.
• Liverpool FC: Liverpool FC is a direct peer in elite European men's football, sharing the Champions League stage, top-tier global sponsors, and comparable commercial partnership with Nike; PSG and Liverpool jointly appear in Haier's football partnership portfolio.
• Chelsea FC: Chelsea is a direct peer operating at the top of European men's football under new ownership, competing in the Champions League, sharing the same global sponsor pool (e.g., Nike kit partner), and pursuing a similar multi-sport and digital fan engagement strategy.
• Juventus FC: Juventus is a direct peer as a top Italian football club with Champions League participation, comparable commercial structure, and a multi-sport portfolio (notably including women's football) similar to PSG's.
• Arsenal FC: Arsenal is a direct peer as a Premier League club that PSG faced in the 2025/26 Champions League final, sharing similar commercial scale, the Visit Rwanda partnership in common, and a top-tier global brand.
• Inter Milan: Inter Milan is a direct peer as the Serie A club PSG defeated 5-0 in the 2024/25 Champions League final, competing at the top of European football and sharing the same elite global sponsor and broadcast ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/PSG_inside
• YouTubeyoutube.com/PSGofficiel
• Facebookfacebook.com/PSG
• LinkedInlinkedin.com/showcase/psgforcommunities
• Instagraminstagram.com/psg
• TikToktiktok.com/@psg

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PSG