What BrokerTech Ventures does

BrokerTech Ventures (BTV) is a broker-led insurtech accelerator and ecosystem platform founded in 2019 in Des Moines, Iowa, by Holmes Murphy and M3 Insurance. It operates as a convening layer between insurance brokerages, carriers, wholesalers, and early-stage insurtech startups rather than as a traditional software vendor, with a stated headcount of 1–10 employees. Its offering is organized across five interconnected towers: the Accelerator, which deploys a $50,000 SAFE into each selected startup in exchange for distribution access; Early-Stage Investments, which coordinates co-investment across the owner and partner network; Innovation, which runs summits, conferences, and university engagement; Capital, aligned with strategic capital partners such as the co-founded BrokerTech Fund with ManchesterStory; and Media & Communications, which curates industry thought leadership. BTV reports supporting 67 startups through the accelerator with a 95.5% survival rate, and its broker partner ecosystem has expanded to 15+ firms while the carrier/wholesaler sponsor base includes Travelers, The Hartford, Zurich, AmWINS, and Jencap among others.

BTV's business model combines equity-style upside (via SAFE investments into portfolio companies) with fee-style revenue from event sponsorships (BrokerTech Connect, BTV Mania) and the implicit monetization of distribution network access. Go-to-market is community-led and event-driven: an invitation-only annual conference in Chicago, periodic BTV Mania cohort launches, and ongoing engagement through Collab-Labs and partner introductions. Pricing for sponsors and cohorts is not publicly disclosed; the only stated price point is the $50,000 SAFE per accelerator participant. Customer segments are vertical: insurance brokerages (primary), insurtech startups, carriers, and venture capital/strategic capital partners.

The leadership team is dual-hatted between BTV and its founding brokerages: Dan Keough (Holmes Murphy Chairman & CEO) and Mike Victorson (M3 Insurance CEO) serve as Co-CEOs; Susan Hatten (Holmes Murphy CMO) is COO; Kacie Conroy (M3 Insurance VP Digital Products) is CIO; and John Jackovin is Executive Director of the accelerator. This embedded operating model is both a strength (deep industry access) and a structural dependency on the two anchor brokerages.

Name

BrokerTech Ventures

Legal name

BrokerTech Ventures, LLC

Website

https://brokertechventures.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

BrokerTech Ventures is a broker-led insurtech accelerator and ecosystem platform founded in 2019 that connects insurance brokerages, carriers, wholesalers, and early-stage insurtech startups through seed funding, events, and distribution access.

Ownership category

akta.pro rank

Product category

Insurtech Accelerator and Innovation Platform

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Investment Advice (6282)

akta.pro primary industry

Accelerators & Incubators (Investor-Operated) (FSANAAAM)

Keywords

• Insurtech accelerator
• Insurance innovation ecosystem
• Broker-led accelerator
• Venture capital fund
• Insurance industry events

Headquarters

HQ city

Des Moines

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Accelerator SAFE Investments: BTV invests $50,000 into each accelerator startup in the form of a SAFE (Simple Agreement for Future Equity), providing seed funding in exchange for equity stakes in early-stage insurtech companies.
2. Sponsor and Partner Revenue: BTV generates revenue through sponsorship tiers at events like BrokerTech Connect. Sponsors include presenting sponsors, platinum, gold, and bronze tiers with various benefits across carrier, wholesaler, and community categories.
3. Distribution Network Access: BTV provides startups with access to its broker and carrier distribution network to test and deploy technologies, creating value through network access rather than direct product revenue.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

BrokerTech Ventures operates a broker-led insurtech accelerator and innovation ecosystem that provides $50,000 SAFE seed investments to selected insurtech startups, grants them direct access to a 15-plus broker partner network, and runs industry events such as BrokerTech Connect. The platform is organized across five interconnected towers (Accelerator, Early-Stage Investments, Innovation, Capital, and Media & Communications) to convene brokerages, carriers, wholesalers, startups, and venture capital firms around insurance industry innovation.

Product overview

BrokerTech Ventures (BTV) is the first and largest broker-led insurtech ecosystem, operating as a convening platform and accelerator rather than a traditional software product company. BTV's offering is structured around five interconnected towers: (1) the BrokerTech Ventures Accelerator, which provides $50,000 seed funding (SAFE) and direct access to brokers, wholesalers, and carriers for insurtech startups; (2) Early-Stage Investments, offering shared learnings and distribution channel access for technology companies; (3) Innovation, through strategic partnerships, the BTV Carrier Innovation Summit Series, conferences, and university channels; (4) Capital, aligned with strategic capital partners for insurtech investment; and (5) Media & Communications, creating strategic media partnerships and sharing insurtech news. BTV brings together insurance brokerages, carriers, wholesalers, and insurtech startups to facilitate innovation, investment, and distribution within the insurance industry.

Differentiator

Problem solved

Functional benefit

Products and services

• BrokerTech Ventures Accelerator Seed-stage accelerator program providing $50,000 SAFE investments to selected insurtech startups, along with direct access to broker, carrier, and wholesaler distribution networks, industry mentorship, and stakeholder engagement opportunities. Targets early-stage insurtech founders seeking broker-centric distribution.
• BrokerTech Connect Conference Annual premium insurtech conference bringing together C-Suite executives and senior leaders from insurance brokerages, carriers, wholesalers, startups, venture capital firms, and technology providers for partnership formation and innovation dialogue. Invitation-only with intentionally limited attendance.
• BrokerTech Fund Venture capital fund targeting insurtech startups developing solutions specifically for insurance brokers and wholesalers. Operates as the Capital pillar of the BTV five-tower model, deployed in conjunction with BTV's early-stage investment tower or as an individual source of investment.
• Introduction to Insurance for Insurtech Professionals Course Foundational insurance education course developed in collaboration with the National Alliance for Insurance Education & Research, designed to address the need for insurance knowledge among technology entrepreneurs and insurtech professionals.

Quantifiable outcome

• 67 insurtech startups supported with 95.5% remaining active through growth, acquisition, or merger
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core, flagship, major and regional.

• Holmes MurphycoreStrategic or Co-development PartnerCo-founding partner of BTV; Chairman & CEO Dan Keough serves as BTV Co-CEO. Holmes Murphy participates in accelerator programming, hosts BTV events, and provides strategic direction for the ecosystem.
• M3 InsurancecoreStrategic or Co-development PartnerCo-founding partner of BTV; CEO Mike Victorson serves as BTV Co-CEO. VP Digital Products Kacie Conroy serves as BTV Chief Innovation Officer, maintaining her role at M3 while guiding BTV's innovation strategy.
• eventualflagshipGTM or Marketing PartnerPresenting sponsor of BrokerTech Connect Chicago 2026. eventual is a modern technology company focused on helping insurance teams harness data and AI across middle and back-office workflows.
• VertaforemajorTechnology or IntegrationLanyard sponsor of BrokerTech Connect 2026. Vertafore powers distribution velocity across the insurance ecosystem with software solutions, specialized AI, and data foundation for agencies and carriers.
• StitchStudiomajorTechnology or IntegrationPlatinum sponsor of BrokerTech Connect 2026. AI workflow automation platform built specifically for insurance carriers and brokers that embeds explainable, agent-based AI to reduce manual effort.
• FulcrummajorTechnology or IntegrationBreakout sponsor of BrokerTech Connect 2026. AI-powered automation platform for insurance brokerages handling proposal creation, policy checking, and coverage comparisons.
• AscendmajorTechnology or IntegrationGold sponsor of BrokerTech Connect 2026. Complete financial operations platform purpose-built for insurance brokerages, trusted by over 1,000 firms.
• Iowa Economic Development AuthorityregionalOthersBronze sponsor of BrokerTech Connect 2026. Supports insurtech innovation in Iowa through collaborative ecosystem development programs. Iowa is the #1 state for insurance based on GSP.
• Global Insurance SymposiummajorStrategic or Co-development PartnerBTV collaborates with and sponsors the Global Insurance Symposium (GIS), taking place in Des Moines alongside BTV Mania in April 2026, expanding opportunities for shared industry dialogue.
• InsureTech ConnectmajorGTM or Marketing PartnerBTV collaborates with InsureTech Connect on events and programs, including BrokerTech Connect at ITC Vegas, providing visibility and partnership opportunities.
• National Alliance for Insurance Education & ResearchregionalOthersBTV partnered with the National Alliance to launch a Foundational Insurance for Insurtech Professionals Course, addressing the need for insurance education among technology entrepreneurs.
• InsurTech IsraelregionalStrategic or Co-development PartnerBTV connects with Israeli insurtech ecosystem through the Global Insurtech Program, engaging international cooperation and bringing together startups from 22 countries.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Others

• Global Insurance Symposium: Annual insurance industry symposium held in Des Moines alongside BTV Mania. Comparable as a regional insurance innovation convening event, though not an accelerator.
• InsureTech Connect (ITC): Largest global insurtech conference and community, with which BTV co-hosts BrokerTech Connect at ITC Vegas. Comparable as an insurtech convening platform and community-builder, though event-only rather than accelerator-operator.
• ManchesterStory: Dedicated insurtech venture capital firm that co-founded the BrokerTech Fund with BTV. Closely aligned capital partner and a natural co-investor; comparable as a sector-specialist insurtech investor.

Direct peers

• Plug and Play Insurtech: Global insurtech accelerator and innovation platform running multi-stage programs connecting insurers with startups. Closest comparable to BTV as a sector-focused accelerator ecosystem, though Plug and Play is multi-vertical and global rather than broker-led.
• Hartford Insurtech Hub: Insurtech innovation hub and accelerator based in Hartford, CT, connecting insurers and startups. Comparable to BTV as a regional, ecosystem-driven insurtech accelerator with strong carrier relationships.
• Startupbootcamp InsurTech: Dedicated insurtech accelerator program providing seed funding, mentorship, and corporate access to early-stage insurance startups. Operates a 3-month cohort model similar in structure to BTV's accelerator.

Broad incumbents

• Vertafore: Large incumbent insurance technology provider serving agencies, carriers, and brokers with distribution, management, and data software. Functions as a BTV sponsor and ecosystem enabler; comparable as the established platform layer that BTV portfolio startups integrate with or compete against.
• Ivans: Insurance industry connectivity and data-exchange platform serving agencies, carriers, and MGAs. Comparable as a broad incumbent insurance-tech infrastructure provider and BTV ecosystem partner.

Regional players

• InsurTech Israel: Israeli insurtech ecosystem platform BTV actively collaborates with under the Global Insurtech Program. Functions as a regional insurtech accelerator and deal-sourcing hub with comparable mission but different geography.

Emerging players

• Mundi Ventures: Specialist insurtech venture capital fund backing early- and growth-stage insurance startups. Comparable to BTV/BrokerTech Fund as a dedicated insurtech capital provider, though globally focused rather than broker-led.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/brokertechven
• Facebookfacebook.com/brokertechventures
• LinkedInlinkedin.com/company/brokertech-ventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments40 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BrokerTech Ventures