What Fulcrum does

Fulcrum is a San Francisco-based AI software company founded in 2023 that builds a workflow automation platform purpose-built for U.S. insurance brokerages. The platform deploys end-to-end AI agents that automate back-office workflows including policy checking, proposal generation, certificate issuance, coverage gap analysis, loss runs, endorsement processing, and SOV comparison — tasks that historically consume Account Manager time and create E&O exposure when performed manually. Fulcrum integrates directly with brokers' existing systems, notably Outlook email and their Agency Management Systems (AMS), to ingest carrier documents, run AI-driven analysis, push structured updates back to the AMS, and surface discrepancies for human review in minutes rather than days.

The company sells on a custom enterprise SaaS subscription basis with multi-year contracts governed by Master Services Agreements and Order Forms. Go-to-market is direct and demo-led, combining enterprise field sales with inside-sales qualification and ecosystem referrals through the BrokerTech Ventures accelerator and the Big "I" Agents Council for Technology (ACT). Fulcrum is used by nearly half of the top 50 U.S. insurance brokerages and many of the top 100, including named customers Heffernan Insurance Brokers, Higginbotham, M3 Insurance, RCM&D, The Buckner Company, Sihle Insurance Group, and Three Arbor. Reported operational outcomes include 2,500+ hours of manual servicing work executed daily across the customer base, 188,391 AMS updates pushed in 60 days at Higginbotham, and 85%+ workflow adoption across Buckner's 110+ AMs.

Fulcrum closed a $25 million combined Seed and Series A round in January 2026 led by CRV, with South Park Commons and Foundation Capital participating, and is SOC-2 compliant with OpenAI listed as a sub-processor. The company joined BrokerTech Ventures' 2024 cohort, became a member of Big "I" ACT in October 2025, and acquired Megaphone in April 2026 to absorb additional engineering and product talent. The platform is offered as a hosted multi-tenant SaaS with no public developer API, priced via custom quotes against the broker's size, workflows, and integrations.

Name

Fulcrum

Legal name

Fulcrum Tech Incorporated

Website

https://withfulcrum.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

51–100 employees

Short description

Fulcrum is an AI-powered workflow automation platform for U.S. insurance brokerages that deploys end-to-end AI agents to automate policy checking, proposals, certificate issuance, and coverage gap analysis, used by nearly half of the top 50 U.S. brokerages.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Workflow Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Engagement, CRM & Agent/Broker Enablement Platforms (FSAGAGAD)

Keywords

• Insurance brokerage automation
• AI policy checking
• Brokerage workflow software
• Insurtech AI platform
• Commercial insurance SaaS

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS subscription: Subscription-based B2B SaaS governed by a master services agreement, order form, or statement of work. Customer grants a limited, non-exclusive, non-transferable, non-sublicensable, revocable right to access and use the Services during the applicable subscription or service term. Invoices are due within 30 days; fees are non-cancellable and non-refundable.
2. Professional services / deployment support: Forward-deployed AI engineers and customer success teams support configuration, integration, training, and rollout; pricing tied to subscription but with optional implementation/onboarding services.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Fulcrum is an AI-native SaaS platform built for insurance brokerages that automates the full client lifecycle across sales and servicing. It deploys end-to-end AI agents that ingest policies, binders, and carrier documents directly from the broker's existing AMS and Outlook, then generate client-ready outputs such as proposals, certificates, coverage gap analyses, loss run summaries, and structured AMS updates. The platform is sold as a subscription, governed by a Master Services Agreement, and is SOC-2 compliant with customer data excluded from model training.

Product overview

Fulcrum offers a single unified AI platform (the Fulcrum Platform) organized into two primary modules — Fulcrum for Sales and Fulcrum for Servicing — that together cover the full client lifecycle for insurance brokerages. Fulcrum for Sales bundles the proposal generation, quote and policy comparisons, coverage gap analysis, submission intake, contract analysis, and insurance summaries workflows (including the named Fulcrum Proposals product). Fulcrum for Servicing bundles the policy checking (the named Fulcrum Policy Checking AI agent), Certificate Studio, loss runs, SOV comparison, endorsement processing, and certificate management workflows. Both modules run on the same underlying AI platform that integrates with the broker's existing AMS and email, and are positioned as 'your all-in-one copilot' across sales, servicing, and everything in between.

Differentiator

Problem solved

Functional benefit

Products and services

• Fulcrum Platform
• Fulcrum for Sales
• Fulcrum for Servicing
• Fulcrum Proposals
• Certificate Studio
• Fulcrum Policy Checking

Quantifiable outcome

• 2x capacity managed with half the work; 5x higher compliance in proposals and policy checks; 8+ hours saved per week
• +7 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability8 records

Feature7 records

Partnerships

Six partnerships are on record, tiered event sponsor, acquired company, industry association member, core ecosystem partner, sub-processor and core integration.

• BrokerTech Connect: Chicago 2026event sponsorGTM or Marketing Partner · 1 September 2026Fulcrum is a sponsor of the second annual BrokerTech Connect conference, September 1-2, 2026 at The Fairmont Chicago, Millennium Park, presented by eventual with FormativGroup, The BrokerTech Fund, Vertafore, StitchStudio, Ascend, Iowa Economic Development Authority, and Cowbell.
• Megaphoneacquired companyStrategic or Co-development Partner · 2 April 2026Fulcrum acquired Megaphone and welcomed the team in April 2026. Megaphone's prior founder, Albert Hu, joined Fulcrum as a Founding PM (per the About page), bringing consumer community-building experience. The acquisition expands Fulcrum's team and capabilities.
• Big 'I' Agents Council for Technology (ACT)industry association memberStrategic or Co-development Partner · 1 October 2025Fulcrum joined the Independent Insurance Agents & Brokers of America's Agents Council for Technology (ACT) in October 2025, signaling industry association membership and access to independent agent networks.
• BrokerTech Ventures (BTV)core ecosystem partnerStrategic or Co-development Partner · 1 January 2024Insurance-focused accelerator and convening platform based in Des Moines, Iowa. Fulcrum joined the 2024 BTV cohort, which connected the company to M3 Insurance (whose CEO Mike Victorson co-founded BTV). Fulcrum also sponsored BrokerTech Connect: Chicago 2026.
• OpenAIsub-processorTechnology or IntegrationOpenAI is listed as a sub-processor / service provider in Fulcrum's Privacy Policy, used in the delivery and development of the Services.
• Outlook / AMS (customer systems of record)core integrationTechnology or IntegrationFulcrum integrates with brokers' existing systems — Outlook email and their Agency Management System (AMS) — to ingest documents, push updates, and keep account records current. The platform's value proposition depends on this AMS/email integration layer.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Applied Systems: Applied Systems is one of the largest AMS vendors for US insurance brokerages. Like Vertafore, it is both a core integration partner for Fulcrum and a broad incumbent whose own AI roadmap could compete directly with Fulcrum's automation layer.
• Vertafore: Vertafore is a dominant Agency Management System (AMS) provider for US insurance brokerages. Fulcrum's value proposition depends on integrating into AMS platforms like Vertafore's; Vertafore's potential native AI features make it both a critical partner and a strategic threat.

Direct peers

• Corgi: Corgi is an AI-driven insurance platform operating in the same insurtech-AI category and raised $108M in the same January 2026 funding cohort. It targets similar insurance distribution pain points and competes for the same top-brokerage customers as Fulcrum.
• Planck: Planck is an AI platform that automates commercial insurance submission intake, underwriting, and broker workflows. It is a direct competitor in the AI-for-insurance-brokerage category with overlapping product surface to Fulcrum's Sales and Servicing modules.
• Indigo Insurance AI: Indigo builds AI agents for insurance distribution workflows including broker and underwriting tasks. It raised $50M in the same January 2026 insurtech funding cluster as Fulcrum and competes head-to-head for similar brokerage customers.
• Sixfold: Sixfold is an AI platform purpose-built for insurance underwriting and broker workflows. It raised $30M around the same January 2026 window as Fulcrum and targets the same commercial insurance distribution value chain with similar AI-agent-based automation.
• Artificial Labs: Artificial Labs provides AI-powered underwriting and broker workflow automation for commercial insurance. It raised $45M in the same January 2026 round cluster as Fulcrum and serves the same broker and carrier distribution chain.

Emerging players

• Talage: Talage is an insurtech focused on commercial insurance submission automation for small and mid-market agencies. It addresses adjacent parts of the broker sales workflow that overlap with Fulcrum's submission intake and proposal modules.
• Boost Insurance: Boost Insurance provides API-based infrastructure for embedded insurance distribution. While more carrier/distribution-focused, it intersects with Fulcrum's insurance distribution workflow surface and competes for similar insurtech mindshare and customer attention.
• Canopy Connect: Canopy Connect automates insurance data fetching and policy checking workflows for insurance agencies. It overlaps with Fulcrum's servicing-side policy checking and certificate workflows, serving a similar mid-market brokerage customer base.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/about

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fulcrum