Mirage
- Company typePrivate
- Founded2021
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
Mirage firmographics
Firmographics- Name
- Mirage
- Legal name
- Mirage US LLC
- Website
- https://mirage.app
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Mirage industry classification
Industry- Product category
- Generative AI Video Software
- NAICS
- Advertising Agencies (54181)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Short-Form Animation (Shorts, Web Series) (MPADACAI)
- akta.pro secondary industries
- Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
Keywords
Where Mirage is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Mirage business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Revenue (Captions App): The Captions mobile app operates on a freemium model (switched from paid-only in January 2025), offering a free tier with limited features and paid subscription tiers unlocking advanced AI editing, avatar creation, and digital twin capabilities. Revenue generated from monthly/annual in-app subscriptions.
- Subscription Revenue (Mirage Studio): Mirage Studio, targeting brand advertising and enterprise users, is priced at $399/month. This tier provides full video generation capabilities with AI-created avatars and backgrounds for professional brand content creation.
- Subscription Revenue (Captions on Web): Captions on Web is a separate subscription product for businesses and organizations, available at captions.ai. It provides AI-powered video generation for commercial advertising and marketing use, sold as monthly or annual plans with Authorized User management.
- In-App Purchases and Upgrades: The Captions app generates in-app revenue from $28.4 million in the past year (reported March 2025), including subscription upsells, credits, and feature unlocks within the mobile platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium — free tier with limited features |
| Subscription | Monthly | Mirage Studio — $399/month for brand advertising |
| Subscription | Monthly | Captions on Web — business subscription with Authorized Users |
Go-to-market motion4 records
Distribution channels6 records
Marketing channels8 records
Mirage product offering
Product offeringCore offering
Mirage builds proprietary multimodal audio-video foundation models and a suite of AI video products. Its flagship Captions product is an all-in-one AI video editor and generator (mobile and web) that uses AI avatars, digital twins, and script/prompt-to-video generation to produce polished videos with automated captions, visuals, and audio. Mirage Studio targets enterprise brand advertising with full video generation at $399/month, and the Mirage API enables bulk video generation and captioning for third-party product integration.
Product overview
Mirage is an AI video company that has evolved from its original single-product app (Captions) into a broader AI research lab. The company's product portfolio centers on three main offerings: Captions (the flagship all-in-one AI video editor and generator), Mirage Foundation Models (proprietary multimodal audio-video models), and the Mirage API (for bulk video generation and captioning). Supporting products include Cappy (texting-based video editing) and Mirage Studio (brand advertising creation at $399/month). The platform enables anyone to create professional-quality videos from scripts, prompts, or raw footage with automated captions, AI avatars, digital twins, and multilingual localization across 40+ languages.
Differentiator
Problem solved
Functional benefit
Brands
- Captions: AI-powered all-in-one video editor and generator that creates videos with AI avatars, automated captions, visuals, and audio from scripts, prompts, or raw footage.
- Mirage Studio
- Mirage API
Products and services
- Captions All-in-one AI video editor and generator available on iOS and web that enables users to create footage with AI avatars or digital twins and turn scripts, prompts, or raw footage into polished videos with automated captions, visuals, and audio. Targeted at individual creators, SMBs, and real estate agents via a freemium model.
- Mirage Studio AI-powered video generation tool priced at $399/month that creates full brand advertising videos from audio using AI-created avatars and backgrounds, with emphasis on natural speech and facial expressions. Targeted at enterprise brands and agencies seeking to reduce video production costs.
- Mirage API Public REST APIs powering bulk video generation and video captioning that allow developers to integrate Mirage's video intelligence into third-party products and workflows to create, edit, and publish content at scale. Subject to Mirage's API Terms.
- Mirage Foundation Models Proprietary multimodal audio-video foundation models trained in-house by Mirage's research team on a curated, licensed dataset, treating audio, video, and text on equal footing to generate engaging content for social media and advertising platforms; they underpin Captions, Mirage Studio, and the Mirage API.
Quantifiable outcome
- 250M+ videos created by 20M+ platform users
- +4 more outcomes
Companies that use Mirage
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Mirage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability9 records
Feature10 records
Mirage partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- NebiuscoreNebius, an AI cloud infrastructure provider, is referenced as a technology partner whose GPU clusters are used by Mirage for large-scale distributed training workloads. Customer testimonials from Mirage highlight Nebius clusters achieving 169,800 GPU hours of stable operation with a 56.6-hour MTBF on a 3,000-GPU production cluster, supporting Mirage's frontier model training.
- Alpaca (Acquisition)coreMirage made its first acquisition by buying Alpaca (also referenced as AlpacaML), an AI tools provider for generating art and images. The acquisition transferred all AlpacaML employees to Captions and highlights the demand for AI expertise in software development. This acquisition strengthens Mirage's AI capabilities and integrates image generation into the Captions platform.
Scale indicators9 records
Recent moves7 records
Expansion highlights7 records
Mirage competitors and assessment
Company assessmentDirect peers
- Synthesia: Enterprise-focused AI avatar video generation platform used by brands and enterprises for training, marketing, and communications videos. Direct competitor to Mirage Studio with overlapping AI avatar and digital twin capabilities.
- Descript: AI-powered audio and video editing platform with transcription, captions, and text-based editing. Direct competitor in AI video editing for creators, podcasters, and enterprise content teams.
- Runway: AI foundation model company building generative video models (Gen-3, Gen-4) for creators and studios. Competes directly with Mirage's foundation model and text-to-video capabilities.
- HeyGen: AI video generation platform focused on avatar-based videos with multilingual dubbing and localization. Closely competes with Mirage's AI avatar, digital twin, and 40+ language localization features.
- Pika: Generative AI video startup building text-to-video and image-to-video models. Direct peer in the foundation-model-driven video generation category with similar target market of creators and marketers.
- InVideo: AI-powered online video creation platform with text-to-video and templated video generation for marketing and social content. Overlaps with Mirage's SMB and creator-focused video generation offering.
- Lumen5: AI video creation platform that turns text, articles, and scripts into polished videos. Direct peer in script-to-video workflows for marketers and enterprise content teams.
- Elai.io: AI video generation platform specializing in avatar-based videos from text. Direct competitor in the AI avatar and enterprise video generation space with similar multilingual capabilities.
Broad incumbents
- CapCut (ByteDance): ByteDance-owned mobile video editor and AI video tool. Explicitly cited by Mirage as a primary competitor; benefits from ByteDance distribution, TikTok integration, and ability to subsidize free features.
- Captions (Meta) / Edits: Meta's short-form video editing tools including Edits and captioning features within Instagram. Cited as a direct competitor; Meta's platform distribution and free pricing create a structural threat to Mirage's consumer and creator base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Mirage social profiles
Digital presenceMirage compliance and trust
Trust signalCompliance1 record
Mirage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mirage leadership team
Management profileNumber of profiles
Profiles3 records
Mirage subsidiaries and ownership
Company hierarchySubsidiaries1 record
Mirage funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mirage M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mirage
What does Mirage do?
Mirage builds proprietary multimodal audio-video foundation models and a suite of AI video products. Its flagship Captions product is an all-in-one AI video editor and generator (mobile and web) that uses AI avatars, digital twins, and script/prompt-to-video generation to produce polished videos with automated captions, visuals, and audio. Mirage Studio targets enterprise brand advertising with full video generation at $399/month, and the Mirage API enables bulk video generation and captioning for third-party product integration.
Is Mirage a public or private company?
Mirage is a private company. It is classified as venture growth investor backed and is currently operating.
When was Mirage founded?
Mirage was founded in 2021. It employs 101 to 250 people.
Where is Mirage based?
Mirage is headquartered in New York, United States, in the North America region.
How does Mirage make money?
Four revenue lines are on record. Subscription Revenue (Captions App) is the primary driver. The others are subscription Revenue (Mirage Studio), subscription Revenue (Captions on Web) and in-App Purchases and Upgrades.
Who are Mirage's main competitors?
Direct peers on record are Synthesia, Descript, Runway, HeyGen, Pika, InVideo, Lumen5 and Elai.io. Broad incumbents are CapCut (ByteDance) and Captions (Meta) / Edits.
Does Mirage have an API?
Yes. Mirage's APIs power bulk video generation and video captioning. The API allows developers to integrate state-of-the-art video intelligence into their own products and workflows to create, edit, and publish content at scale. Use of Mirage's publicly available APIs is subject to Mirage's API Terms. Developer documentation is at help.mirage.app/docs/api/overview.
What industry is Mirage in?
Mirage's product category is Generative AI Video Software. Its primary akta.pro industry code is MPADACAI, Short-Form Animation (Shorts, Web Series), with a secondary code of BPAFAIAL, Interactive & Immersive Content Production (AR/VR/3D). Its NAICS code is 54181 and its SIC code is 7310.