APEXX
APEXX Global is a London-based payment orchestration platform that connects enterprise merchants to 80+ acquirers and 30+ BNPL providers through a single API, primarily serving travel, airlines, retail, and mobility clients such as TUI, Ryanair, CarTrawler, and Jet2.
- Company typePrivate
- Founded2016
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What APEXX does
APEXX Global is a London-based payment orchestration platform that connects enterprise merchants to the global payments ecosystem through a single API, replacing fragmented gateway and acquirer integrations. The core product is the Payment Orchestration Platform, powered by the proprietary AIRE (Intelligent Routing Engine), with module-level capabilities including Dynamic Routing, Decline Cascading, Smart Split, Revenue Protect, Cost Routing, APEXX Connect (BNPL aggregator covering 30+ providers), Tokenisation, and Consolidated Reporting & Dashboards. The platform integrates 80+ acquirers and supports card networks, digital wallets (Apple Pay, Google Pay, PayPal), and alternative payment methods, and is certified to ISO 27001 and PCI DSS Level 1.
The company sells transaction-based orchestration services to enterprise merchants on quote-based, pay-as-you-go pricing, positioning itself as a cost replacement for traditional payment gateways rather than an added fee. Its go-to-market is a direct enterprise field-sales motion, primarily serving Travel & Airlines, Retail & eCommerce, Mobility & Car Rental, and Digital Platforms & Marketplaces. Named enterprise customers include TUI Group (11M+ transactions processed), Ryanair, CarTrawler, Jet2, Iglu.com, Norse Atlantic, Air Seychelles, Golfbreaks, Hotelbeds, Avon, Swoon, Awaze, and Spabreaks.
APEXX Global is privately held and backed by MMC Ventures, Alliance Ventures, Forward Partners, and Finch Capital, with cumulative funding of approximately $37 million. Following enterprise customer wins in late 2025, the company reached the brink of break-even and secured up to $10 million in strategic investment from Finch Capital in February 2026, with Finch Capital Managing Partner Radboud Vlaar joining the board as Chairman. Plans include international expansion into North America, the Middle East, and Asia, alongside continued travel vertical penetration.
APEXX firmographics
Firmographics- Name
- APEXX
- Legal name
- APEXX Fintech Limited
- Website
- https://apexx.global
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- APEXX Global is a London-based payment orchestration platform that connects enterprise merchants to 80+ acquirers and 30+ BNPL providers through a single API, primarily serving travel, airlines, retail, and mobility clients such as TUI, Ryanair, CarTrawler, and Jet2.
- Ownership category
- akta.pro rank
APEXX industry classification
Industry- Product category
- Payment Orchestration Platform
- akta.pro primary industry
- Payment Orchestration Platforms (Multi-PSP Routing) (FSAMACAB)
- akta.pro secondary industry
- Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service) (FSAMABAI)
Keywords
Where APEXX is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
APEXX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Payment Orchestration Services: APEXX charges merchants for payment orchestration services, optimizing acceptance rates and reducing processing costs. The company acts as an additional layer in the payment stack, replacing traditional payment gateways with cost savings passed to merchants.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Enterprise merchant pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels4 records
APEXX product offering
Product offeringCore offering
APEXX Global sells a payment orchestration platform that connects enterprise merchants to the global payments ecosystem through a single API, providing access to 80+ acquirers and 30+ BNPL providers. The platform uses its proprietary AIRE (Intelligent Routing Engine) to dynamically route transactions, cascade soft-declined payments to alternative acquirers, split volume across PSPs, and protect revenue during acquirer outages. Pricing is transaction-based with custom enterprise quotes, positioned as a cost replacement for traditional payment gateways.
Product overview
APEXX Global is a multi-award winning Payment Orchestration Platform that combines acquirers, gateways, shopping carts, and Alternative Payment Methods into a unified solution for enterprise merchants. The core platform is the Payment Orchestration Platform, which is powered by AIRE (Intelligent Routing Engine) for intelligent transaction routing. Key modules include Dynamic Routing, Cost Routing, Cascading (decline recovery), Smart Split (volume distribution), and Revenue Protect (outage protection). The platform also includes Consolidated Reporting and Insights & Dashboards for analytics, plus APEXX Connect for BNPL integration with 30+ providers. All services are delivered through a single API connection that integrates 80+ acquirers, card networks, digital wallets (Apple Pay, Google Pay, PayPal), and alternative payment methods.
Differentiator
Problem solved
Functional benefit
Products and services
- Payment Orchestration Platform Central enterprise platform connecting merchants to 80+ acquirers and dozens of payment partners through a single API, enabling intelligent routing, cost optimization, cascading, smart split, revenue protection, and consolidated reporting across multiple payment providers.
- Dynamic Routing Standalone routing offering that maintains high acceptance rates and low transaction fees by intelligently directing transactions to the best-performing acquirers and payment providers in real time.
- Cascading (Decline Cascading) Standalone decline-recovery product that recovers revenue from soft-declined transactions by automatically retrying payments through alternative acquirers, with a documented 0.7% cascading success rate for Ryanair over 12 months.
- Smart Split Standalone volume-distribution product that splits card volume across multiple PSPs or MIDs (Merchant IDs) to optimize revenue allocation, processing efficiency, and risk distribution.
- Revenue Protect Standalone failover product that protects merchant revenue during acquirer or gateway outages by automatically rerouting transactions to alternative providers.
- Consolidated Reporting Standalone analytics product providing unified payment data and insights across all PSPs and acquirers, supporting better financial forecasting and operational decision-making.
- Insights & Dashboards Standalone real-time analytics product delivering acceptance rates, transaction costs, and revenue uplift monitoring across all connected providers and markets.
- Card Payments Standalone card-processing product integrating major card networks including Visa, Mastercard, American Express, and regional card schemes for enterprise merchants.
- Alternative Payment Methods Standalone offering providing access to local payment solutions tailored to specific markets worldwide, supporting diverse payment preferences across regions.
- Tokenisation Standalone tokenization service for protecting sensitive card data during transactions, supporting PCI DSS Level 1 compliant payment handling.
- BIN Lookup Standalone Bank Identification Number (BIN) lookup service for identifying card types and issuing banks to inform routing and acceptance decisions.
- APEXX Connect (BNPL) Standalone offering providing enterprise merchants access to 30+ Buy Now Pay Later providers globally via a single integration, including partnerships with Klarna, Worldline, and other BNPL platforms.
Quantifiable outcome
- 8-12% improvement in payment acceptance rates
- +5 more outcomes
Companies that use APEXX
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles4 records
APEXX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
AI capability2 records
Feature8 records
APEXX partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- Jet2flagshipJet2 plc, one of the UK's largest leisure airlines and package holiday providers, selected APEXX as its exclusive Payment Orchestration Partner. APEXX serves as the central connection point for all Jet2 acquiring and alternative payment method integrations.
- Iglu.comflagshipEurope's largest online travel agent of cruise and ski holidays partnered with APEXX. Leverages Smart Routing, Cascading, and unified reporting suite to enhance payment stack and introduce multi-acquirer setup.
- J.P. Morgan PaymentscoreAPEXX Global joined J.P. Morgan Payments Partner Network, integrating with one of the world's largest payment organizations to expand acquiring coverage.
- RyanairflagshipPartnership with Europe's largest low-cost airline to transform payments ahead of post-COVID travel boom. APEXX provides payment orchestration and optimization services.
- CarTrawlerflagshipGlobal mobility platform partnered with APEXX to boost payments acceptance. Delivered 10% cost reduction and 11% auth rate increase.
- TUI GroupflagshipWorld's leading tourism group partnered with APEXX. Processed 11 million+ transactions, integrated 5 additional acquirers and 5 new payment methods.
- KlarnacorePartnership to offer flexible payments globally, providing merchants access to Klarna's BNPL solutions through APEXX platform.
- TrustlycorePartnership to offer modernized recurring payments experience, combining Trustly's open banking solutions with APEXX's orchestration platform.
- WorldlinecorePartnership to provide effortless access to 12 Buy Now Pay Later platforms globally through APEXX's BNPL Connect solution.
- InternovacorePartnership to transform global travel payments, integrating APEXX's orchestration capabilities with Internova's travel management platform.
- Norse AtlanticflagshipNorwegian airline partnered with APEXX to enhance payment solutions, contributing to APEXX's near break-even status.
- Air SeychellescorePartnership with national airline of Seychelles for payment orchestration services, achieving 8% increase in acceptance rates.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
APEXX competitors and assessment
Company assessmentEmerging players
- PPRO: Payment orchestration and APM aggregation provider enabling PSPs and platforms to access local payment methods globally. Comparable through orchestration infrastructure and APM coverage focus.
Broad incumbents
- Checkout.com: Global payments processor with Intelligent Acceptance and orchestration-style capabilities. Larger incumbent increasingly competing in the orchestration layer APEXX occupies.
- Stripe (Payments Orchestration / Sigma): Global payments giant whose multi-acquirer routing and optimization features compete with APEXX at the enterprise end of the market. Broad incumbent with extensive developer ecosystem.
- Adyen: Global unified payments platform with optimization, dynamic routing, and broad APM coverage. Larger incumbent competing for the same enterprise merchants APEXX targets.
- Nuvei: Global payment processor offering acquiring, orchestration, and APM coverage. A broader incumbent that overlaps with APEXX's enterprise and travel verticals through its broader payments stack.
Direct peers
- Spreedly: Payment orchestration and vaulting platform enabling merchants to connect to multiple payment services through a single integration. Competes head-to-head with APEXX in enterprise merchant routing and optimization.
- Primer: London-based payment orchestration platform offering unified API, intelligent routing, and cascading for enterprise merchants. Closest direct competitor to APEXX with overlapping travel and global commerce customer base.
- ProcessOut: Payment orchestration and analytics platform helping merchants optimize PSP routing and acceptance rates. Targets a similar enterprise merchant segment with overlapping smart-routing capabilities.
- Gr4vy: Cloud-native payment orchestration platform offering no-code routing rules and multi-PSP management. Direct competitor in enterprise orchestration, particularly strong in North America where APEXX is expanding.
- Cellpoint Digital: Payment orchestration platform focused on travel, airlines, and hospitality verticals. Highly comparable given APEXX's travel-heavy enterprise customer base and overlapping feature set around routing and APMs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
APEXX social profiles
Digital presenceAPEXX compliance and trust
Trust signalCompliance2 records
APEXX financial estimates
Financial estimateRevenue estimate
Valuation estimate
APEXX leadership team
Management profileNumber of profiles
Profiles11 records
APEXX funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
APEXX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about APEXX
What does APEXX do?
APEXX Global sells a payment orchestration platform that connects enterprise merchants to the global payments ecosystem through a single API, providing access to 80+ acquirers and 30+ BNPL providers. The platform uses its proprietary AIRE (Intelligent Routing Engine) to dynamically route transactions, cascade soft-declined payments to alternative acquirers, split volume across PSPs, and protect revenue during acquirer outages. Pricing is transaction-based with custom enterprise quotes, positioned as a cost replacement for traditional payment gateways.
Is APEXX a public or private company?
APEXX is a private company. It is classified as venture growth investor backed and is currently operating.
When was APEXX founded?
APEXX was founded in 2016. It employs 51 to 100 people.
Where is APEXX based?
APEXX is headquartered in London, United Kingdom, in the Europe region.
How does APEXX make money?
One revenue line is on record: payment Orchestration Services.
Who are APEXX's main competitors?
PPRO is listed as an emerging player. Broad incumbents are Checkout.com, Stripe (Payments Orchestration / Sigma), Adyen and Nuvei. Direct peers are Spreedly, Primer, ProcessOut, Gr4vy and Cellpoint Digital.
Does APEXX have an API?
Yes. APEXX provides a single API connection enabling enterprise merchants to access the entire global payments ecosystem. The API integrates card payments, digital wallets, alternative payment methods, BNPL providers, and 80+ acquirers through one connection. Documentation available at the sandbox portal. Developer documentation is at sandbox.apexx.global/atomic/redoc/api/doc.
What industry is APEXX in?
APEXX's product category is Payment Orchestration Platform. Its primary akta.pro industry code is FSAMACAB, Payment Orchestration Platforms (Multi-PSP Routing), with a secondary code of FSAMABAI, Processor-Agnostic / White-Label Acquiring Platforms (Acquiring-as-a-Service).