itselectric

What itselectric does

it's electric is a Brooklyn-based, venture-backed startup founded in 2021 by Nathan King (CEO) and Tiya Gordon (COO) that deploys Level 2 curbside EV chargers in dense U.S. cities for the roughly 40 million urban drivers who lack off-street parking. The company partners with city property owners who host a low-profile charger on their curb; each unit is a Level 2, single-phase charger (240V, 40A, 7.6 kW, ~25 miles of range per hour) that draws spare electrical capacity from the host building's panel through a shallow conduit in approximately two days, avoiding utility-side grid upgrades and interconnection delays. Hardware is certified to UL 2231 and 2594 by TUV Rheinland, plus FCC and EnergyStar. The company's proprietary detachable, driver-owned locking cable replaces the fixed gas-pump-style cable to mitigate theft, vandalism, and sidewalk clutter.

The product surface is augmented by an iOS, Android, and web driver app supporting app-, RFID-, and tap-to-pay sessions across NACS and J1772 connectors, an online property-partner performance dashboard, and a curbside vehicle-to-grid (V2G) charger under development with UC Berkeley and the University of Delaware (commercialization targeted for 2028). Active or announced deployments span 11+ U.S. cities including Brooklyn, Boston, Detroit, Los Angeles (90-port LADOT contract), San Francisco, Washington D.C. (16 chargers across 8 wards), and Philadelphia (exclusive license for up to 1,000 chargers across all 18 planning districts).

The business model blends three revenue streams: usage-based per-kWh driver fees ($0.25–$0.52/kWh, city-dependent), annual city concession/revenue-share fees (e.g., a minimum $70,000/year per vendor under Philadelphia's ChargePHL), and non-dilutive public grants (California Energy Commission $1.1M for V2G, D.C. DOEE ~$609,500, federal DOE). Go-to-market is hybrid: B2G sales of multi-year exclusive licenses to municipalities, direct B2B outreach to urban property owners via an online waitlist, and product-led driver acquisition through a free app and free portable cable. The company has raised $2.2M pre-seed (March 2023, Brooklyn Bridge Ventures lead) and $6.5M seed (July 2024, co-led by Failup Ventures and Uber Technologies).

Name

itselectric

Legal name

It's Electric INC

Website

https://itselectric.us

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

it's electric is a Brooklyn-based startup that builds behind-the-meter Level 2 curbside EV chargers powered by partner buildings, serving urban drivers without off-street parking in 11+ U.S. cities via city licenses, property-owner hosts, and a free driver app.

Ownership category

akta.pro rank

Product category

Curbside EV Charging Infrastructure

NAICS

Electrical Equipment Manufacturing (3353), Current-Carrying Wiring Device Manufacturing (335931)

SIC

Electronic & Other Electrical Equipment (No Computer Equip) (3600), Electrical Work (1731)

akta.pro primary industry

EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Equipment Installation & Commissioning (AC/DC, Depot/Fleet) (TLAKAMAE), Charging Infrastructure Components (connectors, cables, dispensers, payment/controls) (IMAGAHAH)

Keywords

• Curbside EV charging
• Level 2 chargers
• Urban EV infrastructure
• Behind-the-meter charging
• Vehicle-to-grid technology

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Driver charging fees (per kWh): Primary recurring revenue stream: drivers pay $0.25-$0.52 per kWh via app, RFID, or tap (varies by city); example: ~$13 for overnight charge. No monthly fees. No revenue from cable or app (free).
2. City concession / revenue-share agreements: Under Philadelphia's ChargePHL, vendor pays minimum $70,000 annually per company in revenue share to the city; similar exclusive license + revenue-share economics across city contracts (LA, D.C., Philadelphia).
3. Government and foundation grants: Non-dilutive grant funding from public sources: $1.1M California Energy Commission (V2G), $609,500 D.C. DOEE (curbside pilot via Volkswagen/EPA settlement), federal DOE grants; supports R&D and deployment rather than recurring revenue.

Pricing tiers

Go-to-market motion4 records

Distribution channels3 records

Marketing channels6 records

Core offering

itselectric installs and operates a network of publicly accessible curbside Level 2 EV chargers that draw spare electrical capacity from partner buildings via shallow conduit, eliminating the need for utility-side upgrades. The company supplies drivers with a free portable locking charging cable and a mobile/RFID/tap app to locate chargers and pay per kWh, while building owners earn a revenue share and cities secure multi-year exclusive curbside licenses.

Product overview

it's electric operates a single integrated product platform centered on its curbside Level 2 EV charging network, complemented by supporting products that enable deployment and use. The core product is the Curbside Level 2 EV Charging Network — low-profile, publicly accessible Level 2 chargers installed on the curbs of partnering properties and powered "behind the meter" from the building's spare electrical supply (240V, 40A, 7.6 kW per unit). The Detachable Cable System (BYO Cable) is the proprietary hardware feature that ships a portable, locking cable directly to drivers in lieu of a fixed "gas-pump" style cable, eliminating theft/vandalism and sidewalk clutter. The it's electric Driver App (iOS, Android, and Web) is the companion mobile/web app used by drivers to locate chargers, request the free cable, and pay (app, tap, or RFID); it supports both NACS and J1772 connector standards. The Property Partner Program (For Buildings) is the deployment-side offering through which property owners host chargers at no cost and earn a $0.06/kWh revenue share via the Property Partner Performance Dashboard. Finally, the Curbside Vehicle-to-Grid (V2G) EV Charger is the next-generation extension of the core product, currently in development with commercialization targeted for 2028. Together these products form a unified "behind-the-meter" urban EV charging offering rather than a multi-module SaaS platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Curbside Level 2 EV Charging Network

Quantifiable outcome

• 25 miles of battery range per hour of charging (Level 2)
• +7 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Nine partnerships are on record, tiered flagship (city-wide exclusive license), core (co-vendor under chargephl), core (installation partner for d.c. pilot), flagship (city pilot partner), flagship (joint pilot and grant funder), flagship (city deployment), core (research co-developer) and core (oem pilot).

• City of Philadelphiaflagship (city-wide exclusive license)Strategic or Co-development Partner · 30 April 2026Landmark exclusive license agreement to deploy up to 1,000 Level 2 curbside EV chargers across all 18 Philadelphia planning districts under the ChargePHL public-private partnership; first segment live early 2027.
• PositivEnergycore (co-vendor under chargephl)Channel Partner/ Reseller/ Distributor · 30 April 2026Co-selected alongside it's electric as one of two vendors under Philadelphia's ChargePHL program to install over 800 EV charging stations city-wide over 10 years; PositivEnergy handles Level 2 and DC Fast Chargers in Philadelphia Parking Authority lots while it's electric focuses on curbside.
• Pepcocore (installation partner for d.c. pilot)Implementation/ SI/ Consulting Partner · 12 February 2026Regional utility partner responsible for physical installation of chargers in the D.C. pilot, while it's electric launches and operates the stations.
• District Department of Transportation (DDOT), Washington D.C.flagship (city pilot partner)Strategic or Co-development Partner · 10 February 2026Partnership on the Neighborhood Curbside EV Charging Station Pilot deploying 16 chargers across 8 ward locations, supporting D.C.'s 2045 carbon-neutrality goal.
• District Department of Energy and Environment (DOEE), Washington D.C.flagship (joint pilot and grant funder)Strategic or Co-development Partner · 10 February 2026Co-announced the D.C. Neighborhood Curbside EV Charging Station Pilot; awarded $609,500 in grants to three startups including it's electric, funded by Volkswagen/EPA settlement.
• Los Angeles Department of Transportation (LADOT)flagship (city deployment)Strategic or Co-development Partner · 12 November 2025LADOT selected it's electric to deploy 90 new curbside EV charging ports over 12 months, converting former BlueLA carshare chargers and launching L.A.'s first detachable-cable solution.
• UC Berkeleycore (research co-developer)Strategic or Co-development Partner · 16 September 2025University research partner co-developing the curbside V2G charger and J3068 Active Cable alongside University of Delaware, under the CEC $1.1M grant program.
• University of Delawarecore (research co-developer)Strategic or Co-development Partner · 16 September 2025University research partner co-developing the curbside V2G charger and J3068 Active Cable alongside UC Berkeley.
• Hyundaicore (oem pilot)Strategic or Co-development Partner · 16 July 2024Brooklyn-based pilot partnership with Hyundai to deploy its first curbside charging stations at two sites, helping add to New York City's burgeoning EV infrastructure.

Scale indicators15 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Voltpost: Direct curbside EV charging peer; retrofits existing streetlights and utility poles into Level 2 chargers, co-grantee with it's electric under the D.C. DOEE Volkswagen settlement program, and competes for the same urban curbside RFPs.
• PositivEnergy: Direct peer and co-vendor under Philadelphia's ChargePHL program; deploys Level 2 and DC fast chargers in Philadelphia Parking Authority lots, sharing the citywide deployment opportunity with it's electric.
• PowerUp America: Direct curbside EV charging peer; one of three companies awarded D.C. DOEE grants (alongside it's electric and Voltpost) to deploy shared Level 2 charging on public infrastructure.

Emerging players

• Trojan Energy: UK-based curbside EV charging peer deploying flat, flush-mount Level 2 chargers on residential streets; serves a comparable urban-on-street charging use case and offers a relevant international comparison point.
• Wallbox: Residential and bi-directional EV charger manufacturer; adjacent peer with overlapping V2G and home/curbside charging product, and a relevant comparator for it's electric's bidirectional roadmap.

Broad incumbents

• ChargePoint: Largest U.S. EV charging network operator with deep city and commercial relationships; competes for the same municipal curbside RFPs and has the capital to replicate behind-the-meter approaches.
• EVgo: Public EV fast-charging incumbent with extensive city and utility relationships; represents the broader category leader that could enter Level 2 curbside as a complement to its DC fast network.
• Blink Charging: Public EV charging network operator (now including SemaConnect) with a broad Level 2 and DC fast portfolio; competes in the same urban public-charging category.
• FLO: North American EV charging network operator (FLO | AddEnergie) with public and workplace Level 2 deployments; a comparable broad incumbent in the same charging network category.

Others

• Enphase Energy: Solar and home energy equipment manufacturer that has entered bidirectional EV charging through its IQ EV Charger 2; adjacent as an enabling technology and potential future competitor in residential bi-directional charging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/itselectric_co
• LinkedInlinkedin.com/company/itselectric/about
• Instagraminstagram.com/itselectric_co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds11 records

Investors35 records

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about itselectric