What Trojan Energy does

Trojan Energy was a UK private company that designed, manufactured, and operated on-street EV charging infrastructure specifically targeted at the approximately 9 million UK households without driveways. Founded in Aberdeen in 2016 by four ex-offshore engineering executives, the company developed patented flat and flush charge points that sit level with the pavement and are accessed via a personal handheld adaptor (MKII), eliminating the posts, bollards, and dedicated EV bays that clutter traditional kerbside chargers. A SmartSTEP feeder cabinet supports up to 15 charge points from a single electrical connection, and all hardware (base units, feeder pillars, chargers, adaptors, PCBs) was manufactured in-house at the Aberdeen Energy Transition Zone headquarters, with additional manufacturing sites in Edinburgh and Aylesbury.

The company's product portfolio comprised Trojan Hub (public on-street community charging at 45-55p/kWh), Trojan Home/Trojan AON (a £60/month subscription connecting on-street points to the customer's domestic electricity supply for home-tariff charging), and supporting systems including the DEICER real-time availability service and DCC-integrated smart grid load management. Revenue was generated through three streams: usage-based consumer charging fees, recurring AON subscriptions, and managed-services concession contracts with UK local authorities typically co-funded by government grants (LEVI, ORCS). Enterprise field sales targeted council procurement, while individual drivers self-served through the website and a mobile app launched in December 2024.

Trojan's customer base was concentrated in UK local authorities, particularly London boroughs of Barnet (1,250+ points across 107 streets), Brent, Camden (570-point expansion), Harrow (100 points), and Bexley, with extensions into Ceredigion and Oxfordshire. Despite deploying approximately 1,500 charge points and raising over £35.5 million across multiple funding rounds, the company experienced revenue decline (turnover fell from £5.1M to £3.8M for FY24), persistent operating losses, and ultimately entered administration in February 2026, when its business and assets were acquired via a pre-pack deal by Urban EV Infrastructure Limited, a subsidiary of Connected Kerb.

Name

Trojan Energy

Legal name

Trojan Energy Limited

Website

https://trojan.energy

Company type

Private

Founded year

2016

Operating status

Acquired

Headcount range

51–100 employees

Short description

Trojan Energy was a UK on-street EV charging operator that designed, manufactured, and operated patented flat and flush charge points serving the 9 million UK households without driveways, via concession contracts with local councils and direct consumer subscriptions.

Ownership category

akta.pro rank

Product category

On-Street EV Charging Infrastructure

NAICS

Current-Carrying Wiring Device Manufacturing (335931), Switchgear and Switchboard Apparatus Manufacturing (335313)

SIC

Electric Services (4911)

akta.pro primary industry

EV Charging Operations & Parking-Lot Electrification Management (BPABAKAK)

akta.pro secondary industries

EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG), EV Charging Settlement, Billing & Roaming (Payments, Tariffs, Clearing) (EUAFAMAI), EV Managed Charging as Demand Response (Residential, Fleet, Workplace) (EUAFAGAL), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE), Home Energy & EV Charging (HEMS, Smart Meters, Batteries, Chargers) (HSAPAQAF)

Keywords

• On-street EV charging
• Flat and flush charge points
• Kerbside EV infrastructure
• Home-connected EV charging
• EV charging point operator

Headquarters

HQ city

Stonehaven

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public On-Street EV Charging (Trojan Hub): Individual EV drivers without driveways pay per kWh to charge at Trojan Hub public charge points. Pricing varies by local authority, with off-peak night rates (typically 45p/kWh) and peak daytime rates (typically 55p/kWh). Billing is automatic via the customer's adaptor with no friction at the charger. Revenue flows from end consumers to Trojan Energy.
2. Trojan Home / AON Subscription: Customers pay a £60/month subscription for a charge point installed outside their home, connected to their domestic electricity supply. The subscription gives them exclusive access to charge at their home energy tariff rate anywhere on the Trojan network. The minimum term is 18 months. First month's fee is paid upfront.
3. Local Authority Infrastructure Contracts: Trojan Energy is awarded concession contracts by local councils to deploy and operate on-street EV charging infrastructure. Contracts are typically co-funded by government grants (ORCS, LEVI) with councils. Revenue derives from the charging revenue generated by the network over the contract term, plus service fees to councils for maintenance and support. Example: Barnet Council £4.65 million project (£3.5m government grant).

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels9 records

Core offering

Trojan Energy designs, manufactures, and operates a patented 'flat and flush' on-street EV charging system in which charge points sit level with the pavement and are activated by a personal handheld adaptor linked to underground cabling and a SmartSTEP feeder cabinet. The company sells its infrastructure through concession contracts to UK local authorities (co-funded by LEVI/ORCS grants) and sells charging access directly to individual EV drivers via per-kWh usage fees and a £60/month Trojan Home / AON home-connected subscription.

Product overview

Trojan Energy is an EV charging company offering a unified portfolio of on-street charging solutions designed specifically for drivers without off-street parking. The core product is Trojan Hub, a network of flat-and-flush charge points deployed across UK councils, which integrates with the Trojan Energy App for real-time charger management. The Trojan AON subscription service provides home-connected charging at domestic energy rates. The company's patented flat-and-flush technology sits level with pavements, eliminating street clutter while delivering up to 22kW charging speeds. Additional features include the DEICER system for real-time availability notifications. All products share the core design principle of providing convenient, clutter-free on-street charging accessible to all.

Differentiator

Problem solved

Functional benefit

Brands

• Trojan Hub: On-street community charging network with flat and flush charge points installed at kerbside, designed for drivers without off-street parking. Features up to 22kW charging speeds and no need for dedicated EV bays.
• Trojan Home
• Trojan AON

Products and services

• Trojan Hub A growing on-street community charging network of more than 1,500 flat-and-flush EV charge points installed across UK councils. Charge points sit level with the pavement, deliver up to 22kW charging speeds, do not require dedicated EV bays, and are activated by a personal handheld adaptor that enables automatic billing with no app or login at the charger. Targeted at EV drivers without off-street parking.
• Trojan Home / Trojan AON A home-connected EV charging subscription service for households without driveways. An on-street charge point installed outside the customer's property is connected via underground cable to their domestic electricity supply and a small control box, enabling charging at home energy tariff rates (with claimed savings of up to 50% vs. public rapid chargers) for £60/month on an 18-month minimum term. Hosts can share access with other Trojan customers while retaining low home-tariff pricing.
• Trojan Energy Mobile App A consumer-facing mobile application for Trojan Energy customers providing real-time charger finder with availability status, live chat with support, and charging history/invoice tracking.

Quantifiable outcome

• 4x more likely to own an EV with on-street charging access
• +5 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

17 partnerships are on record, tiered minor and core.

• Wales FrameworkminorChannel Partner/ Reseller/ Distributor · 15 May 2025Trojan Energy is working with the Wales Framework for EV charging procurement, enabling public sector bodies in Wales to access Trojan's on-street charging solutions.
• London Councils FrameworkminorChannel Partner/ Reseller/ Distributor · 15 May 2025Trojan Energy is engaged with the London Councils Framework, a procurement vehicle allowing London boroughs to commission Trojan's on-street EV charging solutions.
• VolkerminorStrategic or Co-development Partner · 15 May 2025Infrastructure partner supporting local carbon reduction planning alongside Trojan Energy's social value initiatives.
• London Borough of HarrowcoreChannel Partner/ Reseller/ Distributor · 10 April 2025Partnership for installation of 100 clutter-free on-street EV charge points, funded through ORCS. First installations began April 2025, with full programme due to complete later in 2025.
• London Borough of CamdencoreChannel Partner/ Reseller/ Distributor · 17 March 2025Camden Council awarded a contract for 570 additional charge points (subject to finding suitable locations), with initial 70 charge points to be installed in July 2025. Camden had previously hosted the Innovate UK STEP trial with Trojan. The expansion integrates with car club schemes.
• Ceredigion County CouncilcoreChannel Partner/ Reseller/ Distributor · 25 February 2025Partnership to deliver 18 charge points across three locations in Aberystwyth, with trial starting March/April 2025. Supports Ceredigion's Carbon Net Zero by 2030 ambition.
• London Clean AirminorStrategic or Co-development Partner · 20 December 2024Partnership for school talks and community education initiatives to inspire the next generation about electric vehicles and clean transport.
• London Borough of BexleycoreChannel Partner/ Reseller/ Distributor · 16 January 2024Partnership with Bexley Council to deliver on-street EV charging across the borough. Announced as part of the January 2024 £26 million investment round as an existing partnership.
• London Borough of BarnetcoreChannel Partner/ Reseller/ Distributor · 1 September 2022Major concession contract awarded to Trojan Energy for installation of over 500 flat and flush EV charge points across 34 streets (£4.65m project, £3.5m government grant). Expanded to ~1,300 total points. Barnet's EV Infrastructure Service Manager Robert Poole praised Trojan's technology and economic model. By July 2025, deployment of over 1,250 charge points was completed.
• Oxfordshire County CouncilminorChannel Partner/ Reseller/ Distributor · 26 October 2021Partner in the DoorSTEP project, deploying 25 AON prototype units in three Oxfordshire districts: South and West Oxfordshire and the Vale of the White Horse. Cllr Pete Sudbury highlighted the scheme's importance for residents without off-street parking.
• London Borough of BrentcoreChannel Partner/ Reseller/ Distributor · 26 October 2021Brent was a key project partner in both the STEP trial (initial 150 charge points) and the DoorSTEP AON project. Cllr Krupa Sheth praised the initiative as supporting Brent's goal of zero carbon emissions by 2030.
• Element EnergycoreStrategic or Co-development Partner · 1 January 2020Strategic energy consultancy (ERM Group company) led the STEP (Subsurface Technology for Electric Pathways) project and the DoorSTEP project. Element Energy designed surveys alongside the University of Leeds to evaluate charging behaviour and EV adoption. They led project management for trials in Brent and Camden.
• UK Power NetworkscoreTechnology or Integration · 1 January 2020London's electricity distribution network operator (DNO) provided connections to the electricity grid for Trojan Energy's charge points. UKPN worked with Trojan to find the balance between power and availability for the systems and is exploring how the technology can help manage grid load as EV uptake grows.
• Octopus EnergycoreStrategic or Co-development Partner · 1 January 2020Award-winning renewable energy supplier partnered with Trojan Energy to offer EV roaming through the Electric Juice Network, allowing Trojan customers to have charging costs added to their Octopus Energy bill as if charging at home. Octopus provided expertise in tariffs and metering, and is Trojan's ongoing 100% renewable energy supply partner.
• University of Leeds — Institute of Transport StudiesminorStrategic or Co-development Partner · 1 January 2020Academic partner in the STEP project, conducting surveys and research alongside Element Energy to evaluate the impact of on-street charging on EV adoption and driver behaviour. Professor Jillian Anable led research showing significant acceleration of EV adoption with on-street technology access.
• Disability Rights UKminorStrategic or Co-development Partner · 1 January 2020Provided input into the design of Trojan Energy's flat and flush charge points to improve usability for all drivers and increase safety for all street users, particularly those with disabilities.
• Birmingham City CouncilminorStrategic or Co-development Partner · 1 January 2020Consortium member in the STEP project acting as an observer, providing advice on how the Trojan Energy technology could be implemented outside London.

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Pod Point: Major UK EV charging hardware and network operator, majority-owned by EDF. Broader incumbent offering home, workplace and public charging solutions including on-street deployments through local authority partnerships.
• Shell Recharge: Shell's UK EV charging brand, formed from NewMotion and Shell's own network. Large incumbent with significant capital resources competing across home, destination and on-street charging segments.
• BP Pulse (BP Chargemaster): UK's largest EV charging network, owned by BP. While primarily a rapid-charging and home-charging network, BP Pulse also competes in the on-street residential and public charging space with materially greater capital and scale.
• Osprey Charging: UK rapid EV charging network operator expanding into slower on-street charging via local authority partnerships. Broader portfolio player competing for council contracts in similar geographies.

Emerging players

• Wallbox: European EV charging hardware and energy management company. Tangentially comparable as a charging hardware manufacturer and smart charging provider, though primarily focused on home and bi-directional charging rather than on-street network operations.

Direct peers

• Ubitricity: UK/German lamppost-mounted EV charging operator (owned by Shell). Competes with Trojan in the integrated-on-street residential charging category, though using a different (lamppost-based) physical format.
• Connected Kerb: UK on-street EV charge point operator acquired Trojan Energy in February 2026 via a pre-pack deal through its subsidiary Urban EV Infrastructure. Most direct competitor in the on-street residential charging segment for households without driveways.
• Liberty Charge: UK on-street residential EV charging operator spun out of Liberty Global. Direct competitor to Trojan in serving local authority on-street charging contracts for households without off-street parking.
• Char.gy: UK charge point operator specialising in on-street residential EV charging for councils and residents without driveways. Closest direct competitor to Trojan's Trojan Hub product in the kerbside residential segment.

Regional players

• GeniePoint: UK-based EV charging network operator with rapid and fast chargers across the UK. Overlap with Trojan in public on-street charging for council contracts, but more rapid-charger focused.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/trojan-energy-ltd
• Xx.com/TrojanEnergyLtd
• Facebookfacebook.com/Trojan-Energy-Limited-116163363470549

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds7 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trojan Energy