PowerUp America
PowerUp America is a Southeast U.S. Charge Point Operator deploying Level 2 and Level 3 EV fast chargers (up to 400 kW, dual NACS/CCS) across Tennessee, Georgia, Kentucky, and Virginia, serving individual EV drivers, fleet operators, host businesses, and state DOTs via NEVI-funded sites and Kempower hardware.
- Company typePrivate
- Founded2022
- HeadquartersGray, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PowerUp America does
PowerUp America LLC is a Charge Point Operator (CPO) founded in 2022 and headquartered in Gray, Tennessee, that builds and operates a regional EV fast-charging network across the Southeast United States (Tennessee, Georgia, Kentucky, and Virginia). The company deploys Level 2 chargers (up to 19.2 kW) and Level 3 DC fast chargers (up to 400 kW per dispenser, with sites configured for up to 800 kW total via Kempower Flex Satellites featuring dynamic power sharing), with dual NACS and CCS connectors at every site covering approximately 98% of the EV fleet. Site designs include pull-through accessibility for trucks and buses, covered charging areas, and LED lighting to support 24/7 operations.
The company generates revenue through five streams: per-transaction EV charging fees from individual drivers (channeled through the PowerUp mobile app on iOS/Android and PlugShare integration), profit-sharing with host businesses and municipalities (zero-upcost turnkey model), subscription-based fleet charging services with custom rate structures, centralized invoicing, and real-time fleet management software, full-service managed charging (installation, maintenance, operations), and direct hardware sales. Go-to-market combines direct enterprise field sales targeting businesses, municipalities, and government agencies with self-serve consumer access via app and website, supplemented by channel partnerships with host property owners and strategic anchor partners Kimbro Oil Company and Kempower.
PowerUp's growth has been driven primarily by competitive wins in federal NEVI/state TEVI funding programs — earning 18 awarded sites across four states including the largest GDOT Round 2 award in Georgia (11 sites) — alongside a minimum 100-charger Kempower commitment and workforce-development partnerships with technical colleges. The company remains in early operational stage, with its first high-performance Kempower site opening in Manchester, Kentucky in July 2026, and has not yet disclosed revenue or external funding rounds.
PowerUp America firmographics
Firmographics- Name
- PowerUp America
- Legal name
- PowerUp America LLC
- Website
- https://powerupamerica.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PowerUp America is a Southeast U.S. Charge Point Operator deploying Level 2 and Level 3 EV fast chargers (up to 400 kW, dual NACS/CCS) across Tennessee, Georgia, Kentucky, and Virginia, serving individual EV drivers, fleet operators, host businesses, and state DOTs via NEVI-funded sites and Kempower hardware.
- Ownership category
- akta.pro rank
PowerUp America industry classification
Industry- Product category
- EV Charging Infrastructure Services
- SIC
- Electric Services (4911)
- akta.pro primary industry
- EV Charging Network Management & Software Services (CPMS, Monitoring, Billing) (TLAKAMAG)
- akta.pro secondary industries
- EV Charger Operations, Maintenance & Field Service (O&M) (TLAKAMAF), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), EV Charging Hardware Manufacturing (AC/DC Chargers/Dispensers) (IMACACAE)
Keywords
Where PowerUp America is headquartered
LocationHeadquarters
- HQ city
- Gray
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
PowerUp America business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations, Technology or R&D, Marketing or Sales, Personnel, Supply Chain
Revenue model
- EV Charging Fees: Transaction-based revenue from EV drivers paying to charge at PowerUp stations. Fees are displayed at each location and through the website.
- Host/Site Partner Revenue Sharing: Profit-sharing model where businesses, cities, counties earn a share of charging fees every time an EV driver plugs in. Host partners receive passive income with zero upfront costs and no operational burden.
- Fleet Charging Services: Customized rate structures and billing solutions for fleet operators including charge cards, centralized invoicing, and fleet management reporting.
- Managed Services: Full-service approach where PowerUp handles installation, maintenance, and ongoing support for host partners. Flexible partnership models from full PowerUp ownership to customer-owned hardware with PowerUp maintenance.
- Hardware Sales: Sale and installation of EV charging equipment (Level 2 and Level 3) to businesses and municipalities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Charging fees for EV drivers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
PowerUp America product offering
Product offeringCore offering
PowerUp America operates an EV charging network across the Southeast United States providing Level 2 (up to 19.2 kW) and Level 3 DC fast charging (up to 400 kW) at stations featuring both NACS and CCS connectors, dynamic power sharing, pull-through accessibility, and covered charging areas. The company also delivers fleet charging solutions with customized rate structures and centralized billing, as well as a Host a Charging Station program enabling property owners to host chargers with zero upfront costs through a profit-sharing model.
Product overview
PowerUp America operates as a Charge Point Operator (CPO) offering a unified EV charging ecosystem across the Southeast United States. The core offering is the PowerUp Charging Network, comprising Level 2 and Level 3 DC fast chargers with speeds up to 400kW, featuring both NACS and CCS connectors. This is supported by the PowerUp Driver App for station location and session management. The portfolio expands through Fleet Charging Solutions (charge cards, invoicing, fleet management software), the Host a Charging Station program (profit-sharing model for property partners), and educational initiatives including the Turn Down for Watt podcast and university partnerships. The company focuses on NEVI-compliant deployments with American-made components.
Differentiator
Problem solved
Functional benefit
Brands
- Turn Down for Watt: A podcast exploring EV innovation, infrastructure, and the future of mobility, hosted by PowerUp America co-founders and community EV advocates.
Products and services
- PowerUp Charging Network A regional EV charging network offering Level 2 and Level 3 DC Fast Charging stations across the Southeast United States. The network features chargers with NACS and CCS connectors, dynamic power sharing capabilities, up to 400kW charging speeds, pull-through accessibility, and covered charging areas. Designed for individual EV drivers, fleet operators, and highway travelers.
- PowerUp Driver App Mobile application for iOS and Android that allows EV drivers to find the closest available charger, navigate to charging stations, and manage charging sessions. Integrated with PlugShare for station locator functionality.
- Fleet Charging Solutions Fleet-specific charging services including personalized charge cards with customized rate structures, consolidated invoicing, fleet management reporting software with real-time charging activity insights, and flexible ownership options ranging from full-service management to outright hardware ownership. Targets commercial and government fleet operators.
- Host a Charging Station Program Business partnership program allowing property owners to host Level 2 or Level 3 chargers with zero upfront costs. PowerUp handles installation, maintenance, and support while host partners earn a share of charging fees through a profit-sharing model. Targets businesses, hospitality venues, municipalities, and retail locations.
Quantifiable outcome
- Charging speeds up to 400kW (Level 3) cutting typical 30-45 minute charge time in half
- +2 more outcomes
Companies that use PowerUp America
Customer profileSegments5 records
Ideal customer profiles4 records
PowerUp America technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature5 records
PowerUp America partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, flagship and minor.
- KempowercoreMajor partnership with Kempower, a global manufacturer of high-performance DC fast-charging solutions. Partnership includes minimum order of 100 EV Chargers across the Southeast. Kempower's North Carolina manufacturing base and BABA-compliant products support domestic manufacturing requirements. First site opened in Manchester, KY (July 2026) with four Kempower Flex Satellites.
- Kimbro Oil CompanyflagshipStrategic partnership with Kimbro Oil Company, a third-generation Tennessee-based energy and fluid services provider. Kimbro family brings legacy expertise in fueling infrastructure and energy dispensing. Three family members serve on PowerUp board: Brooke Kimbro Vizard (VP at Kimbro Oil), Leila Wiggins (third generation), and Des Carlisle (Chief of Staff for Kimbro Companies).
- SouthwirecorePartnership with Southwire for Georgia-made electrical products. Southwire's Cable in Conduit used at every awarded NEVI site in Georgia, improving installation speed, enhancing safety, reducing jobsite risk, and future-proofing locations. Supports American-made and domestic manufacturing commitment.
- Tennessee Department of Transportation (TDOT)corePartnership through TEVI Program for deployment of four Level 3 charging stations at strategic Tennessee locations: I-40 Exit 329 Crab Orchard, US64 Hornsby, US64 Waynesboro, US64 Lawrenceburg.
- Georgia Department of Transportation (GDOT)corePartnership through NEVI Round 2 program. PowerUp selected as largest awardee in Georgia with eleven new fast charging locations: Pine Mountain, Waycross, Midway, Pearson, Milledgeville, Carrollton, Ball Ground, East Ellijay, Cornelia, Bremen, and Blakely.
- Kentucky Transportation CabinetcorePartnership with Kentucky Transportation Cabinet for deployment of EV charging site in Manchester, KY. Site opened July 1, 2026 as first of 12 projects with Kempower.
- Virginia State Transportation AuthoritiescorePartnership for two NEVI-funded sites in Virginia on Lee Highway in Buchanan and Old Stage Road in Toano, bringing fast charging solutions to Virginia drivers.
- LynkwellcoreTechnology partner providing platform capabilities for charging network operations, driver app support, and station management.
- Petroleum Equipment CompanyminorPartner for petroleum equipment and fueling infrastructure expertise supporting EV charging deployment.
- Technical College System of Georgia (TCSG)minorEducational partnership for workforce development. PowerUp will launch educational scholarship initiative connected to NEVI sites to develop skilled technicians and provide students with direct pathways into energy and electrical trades.
- DC AmericaminorPartner company shown in About page logo section for EV infrastructure ecosystem.
Scale indicators10 records
Recent moves9 records
Expansion highlights6 records
PowerUp America competitors and assessment
Company assessmentDirect peers
- Greenlane Infrastructure: Commercial EV charging joint venture (BlackRock, Daimler Truck, NextEra, Walmart) building high-power public charging corridors; competes with PowerUp for NEVI awards and large-format fleet deployments.
- Terawatt Infrastructure: Developer of high-power EV charging hubs for fleet and depot customers; comparable to PowerUp on the fleet-charging side and on large-format, high-kW site architectures.
- Francis Energy: U.S. DC fast-charging network operator focused on underserved rural and highway-corridor markets — highly comparable to PowerUp's NEVI-driven rural Southeast deployment strategy.
- EVgo: Public U.S. DC fast-charging network operator with a similar Level 2/Level 3 site model, NACS/CCS support, and focus on public fast charging along travel corridors — the closest pure-play CPO comparable to PowerUp America.
- Blink Charging: Vertically integrated EV charging equipment manufacturer and network operator offering Level 2 and DC fast chargers with host-partner and subscription revenue models comparable to PowerUp's diversified mix.
Broad incumbents
- bp pulse: bp's global EV charging arm targeting fleets, depot charging, and U.S. highway corridors; overlaps with PowerUp's fleet, managed-services, and corridor fast-charging plays.
- Tesla Supercharger: Industry-leading DC fast-charging network that, following NACS adoption, increasingly competes head-to-head with PowerUp for site selection and EV driver mindshare across the Southeast.
- Electrify America: Large-scale DC fast-charging network backed by Volkswagen Group; competes with PowerUp for federal NEVI corridor build-outs and serves similar long-distance EV drivers with high-power charging.
- ChargePoint: Major U.S. EV charging hardware and network software provider with both Level 2 and DC fast-charging products overlapping PowerUp's hardware-sales plus CPMS business lines.
Regional players
- FLO: North American EV charging network and hardware manufacturer with a vertically integrated Level 2/DC fast-charging model similar to PowerUp's, though primarily operating in Canada and select U.S. states.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PowerUp America social profiles
Digital presencePowerUp America financial estimates
Financial estimateRevenue estimate
Valuation estimate
PowerUp America leadership team
Management profileNumber of profiles
Profiles5 records
PowerUp America funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PowerUp America M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PowerUp America
What does PowerUp America do?
PowerUp America operates an EV charging network across the Southeast United States providing Level 2 (up to 19.2 kW) and Level 3 DC fast charging (up to 400 kW) at stations featuring both NACS and CCS connectors, dynamic power sharing, pull-through accessibility, and covered charging areas. The company also delivers fleet charging solutions with customized rate structures and centralized billing, as well as a Host a Charging Station program enabling property owners to host chargers with zero upfront costs through a profit-sharing model.
Is PowerUp America a public or private company?
PowerUp America is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PowerUp America founded?
PowerUp America was founded in 2022. It employs 1 to 10 people.
Where is PowerUp America based?
PowerUp America is headquartered in Gray, United States, in the North America region.
How does PowerUp America make money?
Five revenue lines are on record. EV Charging Fees are the primary driver. The others are host/Site Partner Revenue Sharing, fleet Charging Services, managed Services and hardware Sales.
Who are PowerUp America's main competitors?
Direct peers on record are Greenlane Infrastructure, Terawatt Infrastructure, Francis Energy, EVgo and Blink Charging. Broad incumbents are bp pulse, Tesla Supercharger, Electrify America and ChargePoint. FLO is listed as a regional player.
Does PowerUp America have an API?
No public API is recorded for PowerUp America.
What industry is PowerUp America in?
PowerUp America's product category is EV Charging Infrastructure Services. Its primary akta.pro industry code is TLAKAMAG, EV Charging Network Management & Software Services (CPMS, Monitoring, Billing), with a secondary code of TLAKAMAF, EV Charger Operations, Maintenance & Field Service (O&M). Its SIC code is 4911.