Ash
Ash Wellness operates a white-label at-home health testing platform that lets U.S. health plans, digital health companies, and public health agencies launch branded testing programs via a REST API, a national CLIA/CAP lab network, and bilingual patient engagement infrastructure.
- Company typePrivate
- Founded2019
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ash does
Ash Wellness, Inc. operates a white-label, white-glove at-home health testing platform that enables enterprise clients in the United States — primarily health plans, digital health companies, and public health agencies — to launch fully branded home-testing programs without building their own lab infrastructure. The platform is organized around five interlocking modules (Branded Program Design, Patient Support & Engagement, Lab and Provider Network, Technology/API, and Program Management & Reporting) and powers six named use-case solutions (Closing Care Gaps, Cancer Screening, Chronic Conditions, Infectious Disease, Environmental Health, and Hormonal Health) plus two newer program-level offerings: a Remote Medication Adherence Program tied to GLP-1 therapies and a Remote Patient Monitoring bundle delivered with Impilo.
Under the hood, Ash is a tech-enabled services layer: a developer-friendly REST API connects client EHRs and patient portals to a national network of 10+ CLIA/CAP-certified labs spanning 100+ biomarkers, with kit fulfillment, omni-channel patient engagement (email, SMS, IVR, letters), bilingual English/Spanish support at a 6th-grade reading level, and HIPAA-compliant, SOC 2 Type II infrastructure handling PHI and HEDIS-submission-ready gap-closure data. Ash does not own labs; instead it routes samples, supplies providers-of-record, and gives clients a real-time reporting portal with patient-level and aggregate metrics.
Ash's business model is a managed-services/subscription hybrid sold through quote-based, multi-year enterprise contracts to U.S. health plans (closing HEDIS measures COL, GSD, KED, CCS, CHL, CBP, BPD and Star Ratings), digital health and telehealth companies (consumer-facing testing and adherence), and public health departments (STI/infectious disease screening for underserved populations). Revenue is generated per kit and per program, with custom reporting and bespoke panels available at additional fees. Founded in 2019 and headquartered in New York, NY, Ash has shipped 500,000+ kits and processed 4M+ biomarkers cumulatively across all 50 states, with named customers including Noom, Accolade, AIDS Healthcare Foundation, Sesame, Firefly Health, LifeMD, Legacy, Alethios, FCBOH, and Gold Coast Health Plan.
Ash firmographics
Firmographics- Name
- Ash
- Legal name
- Ash Wellness, Inc.
- Website
- https://poweredbyash.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ash Wellness operates a white-label at-home health testing platform that lets U.S. health plans, digital health companies, and public health agencies launch branded testing programs via a REST API, a national CLIA/CAP lab network, and bilingual patient engagement infrastructure.
- Ownership category
- akta.pro rank
Where Ash is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Ash business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Managed at-home testing programs for organizations: Ash designs, deploys, and manages end-to-end white-label at-home testing programs on behalf of enterprise clients (health plans, digital health companies, public health agencies). Revenue is generated per program engagement, with kit fulfillment, lab processing, patient engagement, and clinical oversight bundled into the offering; pricing is quote-based and not publicly disclosed.
- Platform access and integration services: Enterprise clients integrate with the Ash REST API and Client Portal to trigger kits and receive structured result and HEDIS gap-closure data; custom reporting and bespoke panels may be subject to additional fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom quote-based enterprise program pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Ash product offering
Product offeringCore offering
Ash provides a customizable, white-label at-home health testing platform that enables health plans, digital health companies, and public health organizations to design branded testing programs, ship kits, collect samples at home, route them to a national network of CLIA/CAP-certified labs, and deliver results through a client portal and REST API. The offering bundles kit fulfillment, lab processing, omni-channel patient engagement, provider-of-record services, and real-time reporting into a single integrated program.
Product overview
Ash (Ash Wellness, Inc.) offers a single, unified at-home health testing platform organized as a core platform plus a set of solutions and operational modules. The core Ash Platform (a white-label, customizable at-home testing platform with REST API) bundles five platform modules — Branded Program Design, Patient Support & Engagement, Lab and Provider Network, Technology/API, and Program Management & Reporting — which together power a portfolio of named use-case solutions: Closing Care Gaps, Cancer Screening, Chronic Conditions, Infectious Disease, Environmental Health, and Hormonal Health. The platform also supports two program-level offerings: a Remote Medication Adherence Program (centered on GLP-1 adherence) and a Remote Patient Monitoring add-on delivered in partnership with Impilo. Together these let health plans, digital health companies, and public health organizations launch fully branded, bilingual, API-integrated home-testing programs served by a CLIA/CAP-certified national lab network.
Differentiator
Problem solved
Functional benefit
Products and services
- Ash At-Home Health Testing Platform Customizable, white-label at-home health testing platform that enables enterprise clients to design branded testing programs, ship kits, collect samples at home, route them to a national lab network, and deliver tailored results through a client portal.
- Closing Care Gaps Solution At-home testing programs for health plans designed to close preventive screening care gaps, satisfy HEDIS measures, and improve Star Ratings performance.
- Cancer Screening Solution At-home cancer screening panels including HPV testing, colorectal cancer screening (FIT), and other early detection tests to detect disease early and reduce cost of care.
- Chronic Conditions Solution Programs to help patients manage chronic conditions including diabetes via HbA1c testing, kidney disease via KED panels, and GLP-1 suitability and monitoring.
- Infectious Disease Solution At-home infectious disease screening including multi-site (oral, anal, vaginal) STI panels, HIV, hepatitis, and other pathogen testing to manage and prevent spread of disease.
- Environmental Health Solution Comprehensive panels of allergen and environmental exposure tests designed to increase overall well-being for patient populations.
- Hormonal Health Solution Wide range of hormonal insights to identify health risks, assist with family planning, and support fertility and men's/women's health programs through at-home hormone panels.
- Remote Medication Adherence Program (GLP-1) Program enabling providers to monitor GLP-1 patient adherence through at-home dried blood spot and capillary blood testing panels including BUN, Creatinine, lipids, TSH, and HbA1c.
- Remote Patient Monitoring (with Impilo) Bundle of at-home remote monitoring devices (blood pressure monitors, EKGs, glucometers, scales, wearables) shipped together with lab tests, supporting HEDIS measures such as CBP and BPD through the Impilo partnership.
Quantifiable outcome
- 4M+ biomarkers processed across the US
- +8 more outcomes
Companies that use Ash
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
Ash technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability1 record
Feature8 records
Ash partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered strategic technology integration, strategic gtm partner, strategic rpm partner and adjacent / past partnership.
- Innovaccerstrategic technology integrationPartnered to bring Ash's at-home care delivery infrastructure into Innovaccer's AI-powered Galaxy platform, enabling joint customers to trigger home-based testing and feed results back through the Galaxy data and analytics layer.
- Noomstrategic gtm partnerCo-developed the Proactive Health Microdose GLP-1Rx Program, which combines personalized GLP-1 microdosing with Ash's at-home biomarker testing to help users track health metrics linked to disease risk. Reflects a broader trend toward data-driven preventive health management.
- Impilostrategic rpm partnerStrategic partnership integrating Impilo's tech-enabled healthcare logistics and remote patient monitoring infrastructure (blood pressure monitors, EKGs, glucometers, scales, wearables) with Ash's customizable at-home health testing. Enables consolidated physical kits + devices in a single shipment, with seamless APIs for data connection to support HEDIS measures such as CBP and BPD.
- Carawayadjacent / past partnershipPast partnership referenced in a 2023 blog post titled 'Gen Z STI Surge: Caraway and Ash Partnership', focused on at-home STI screening for Gen Z women's health.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Ash competitors and assessment
Company assessmentDirect peers
- ixlayer: ixlayer offers a white-label, API-driven at-home health testing platform for health plans, employers, and digital health brands — directly comparable to Ash's core model of aggregating labs and delivering branded kits through a single integration.
- Everlywell: Everlywell operates an at-home lab testing platform with both B2C and B2B distribution, white-label offerings, and a broad biomarker menu — overlapping Ash on test menu, white-label kits, and health plan partnerships.
- LetsGetChecked: LetsGetChecked provides at-home diagnostic testing with its own CLIA-certified labs and a B2B channel serving health plans and employers — competing with Ash on the same set of HEDIS, chronic condition, and infectious disease programs.
- 1health.io: 1health.io provides an enterprise white-label at-home testing and diagnostics platform powering telehealth, pharma, and consumer brands — overlapping with Ash's API-embedded, white-label go-to-market.
Emerging players
- Color Health: Color Health runs population-scale testing programs for health plans, employers, and public health agencies, including genetic and preventive screening — overlapping Ash in at-home screening for HEDIS and public health use cases.
- myLAB Box: myLAB Box offers at-home infectious disease and STI testing kits directly and through partners — overlapping Ash's infectious disease and public health screening solutions at a smaller scale.
- Cue Health: Cue Health develops connected at-home molecular diagnostic tests and has pursued health system and employer channels — an adjacent at-home diagnostics platform competing for similar population health and screening use cases.
Broad incumbents
- Labcorp: Labcorp is a national diagnostics incumbent with its own at-home collection services (Labcorp OnDemand) and health plan contracts — a broad competitor that can bundle at-home testing with traditional lab services.
- Quest Diagnostics: Quest Diagnostics is a national diagnostics incumbent offering at-home sample collection kits and population health services — a broad competitor with existing health plan relationships that competes with Ash's white-label programs.
Regional players
- Prenetics: Prenetics operates consumer and enterprise at-home DNA and health testing (including CircleDNA and Insighta) primarily in Asia and EMEA — comparable in product category but geographically distinct from Ash's US-only footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Ash social profiles
Digital presenceAsh compliance and trust
Trust signalCompliance4 records
Ash financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ash leadership team
Management profileNumber of profiles
Profiles10 records
Ash funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ash M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ash
What does Ash do?
Ash provides a customizable, white-label at-home health testing platform that enables health plans, digital health companies, and public health organizations to design branded testing programs, ship kits, collect samples at home, route them to a national network of CLIA/CAP-certified labs, and deliver results through a client portal and REST API. The offering bundles kit fulfillment, lab processing, omni-channel patient engagement, provider-of-record services, and real-time reporting into a single integrated program.
Is Ash a public or private company?
Ash is a private company. It is classified as venture growth investor backed and is currently operating.
When was Ash founded?
Ash was founded in 2019. It employs 1 to 10 people.
Where is Ash based?
Ash is headquartered in New York, United States, in the North America region.
How does Ash make money?
Two revenue lines are on record. Managed at-home testing programs for organizations are the primary driver. The others are platform access and integration services.
Who are Ash's main competitors?
Direct peers on record are ixlayer, Everlywell, LetsGetChecked and 1health.io. Emerging players are Color Health, myLAB Box and Cue Health. Broad incumbents are Labcorp and Quest Diagnostics. Prenetics is listed as a regional player.
Does Ash have an API?
Yes. Ash provides a developer-friendly REST API that connects client platforms to a national network of CLIA/CAP-certified labs through a single integration. The API handles the entire lifecycle—from kit triggering and shipping logistics to the secure transmission of results back into the client's EHR or patient portal. Kit and result distribution can be delivered via API or via the Ash Client Portal. The API uses enterprise-grade encryption and is HIPAA compliant, and supports gap-closure data exchange with health plans.