Prenetics
Prenetics Global Limited (NASDAQ: PRE) is a Hong Kong-headquartered consumer health company that sells premium, science-backed daily-nutrition and longevity supplements direct to consumers worldwide through its flagship IM8 brand, co-founded with David Beckham and shipped to 43 countries.
- Company typePublic
- Founded2014
- HeadquartersHong Kong, Hong Kong SAR China
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Prenetics does
Prenetics Global Limited (NASDAQ: PRE) is a Hong Kong-headquartered consumer health and wellness company that, since pivoting away from its 2014-era diagnostic-testing roots, derives essentially all growth from its flagship brand IM8, a premium daily-nutrition and longevity supplement line co-founded with David Beckham and shipped direct-to-consumer across 43 countries. The company scaled COVID-19 PCR testing to more than $800M of revenue in 2020 and listed on NASDAQ at a $1B valuation in May 2022, but has since simplified the portfolio via three divestitures totaling roughly $155M in proceeds—ACT Genomics ($72M), a 35% Insighta stake to Tencent ($70M), and an all-stock exit of Europa Sports Partners—leaving a focused IM8-led business with $171.1M of adjusted liquidity, zero corporate debt, and 510 BTC (~$44.8M) retained as a treasury reserve.
IM8's product platform centers on three SKUs: Daily Ultimate Essentials (available in original and a reformulated PRO version with up to 733% greater potency in nutrients like Vitamin B12), Daily Ultimate Longevity (claimed to be the first supplement targeting all 12 hallmarks of aging), and The Beckham Stack. Formulations are developed with a Scientific Advisory Board drawing from Mayo Clinic, NASA, Cedars-Sinai Human Microbiome Research Institute, Dana-Farber/Harvard, and other institutions, and carry NSF Certified for Sport third-party certification. Distribution combines an owned DTC storefront (monthly ~$133 and quarterly ~$233 subscriptions) with TikTok Shop and Meta social commerce, Amazon marketplace presence, a closed-loop biomarker-testing integration via Superpower and Quest Diagnostics ($49/year for 90-day subscribers), and a multi-year Inter Miami CF equity partnership enabling stadium branding, training-facility placement, and player NIL rights.
Revenue is generated predominantly through recurring subscriptions inside IM8 (one-off AOV doubled from $133 to $233 as the mix shifted quarterly), with growth amplified by a roster of celebrity shareholder-ambassadors—David Beckham, Giannis Antetokounmpo, Aryna Sabalenka, Ollie Bearman, and Jay Shetty—alongside financial partners Kraken, Exodus, American Ventures, XtalPi, DL Holdings, and GPTX that participated in a $48M oversubscribed October 2025 public offering (potential $216M post-warrant). FY2025 revenue reached $92.4M (≈480% YoY), $120M ARR was achieved within 12 months of IM8 launch, and FY2026 IM8 revenue is guided to $190–210M with operations now employing 251–500 staff across Hong Kong, Aliso Viejo (US HQ), and Charlotte.
Prenetics firmographics
Firmographics- Name
- Prenetics
- Legal name
- Prenetics Global Limited
- Website
- https://prenetics.com
- Company type
- Public
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Prenetics Global Limited (NASDAQ: PRE) is a Hong Kong-headquartered consumer health company that sells premium, science-backed daily-nutrition and longevity supplements direct to consumers worldwide through its flagship IM8 brand, co-founded with David Beckham and shipped to 43 countries.
- Ownership category
- akta.pro rank
Prenetics industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191), Health and Personal Care Retailers (4561)
- SIC
- Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Multivitamins & Daily Packs (CRADAGAC)
- akta.pro secondary industries
- Healthy Aging & Cognitive Support Supplements (CRADAGAM), Sports Nutrition (Protein, Creatine, Pre-Workout/Intra-Workout) (CRADAGAA), Vitamins, Minerals & Supplements (VMS) (HLAIADAN)
Keywords
Where Prenetics is headquartered
LocationHeadquarters
- HQ city
- Hong Kong
- HQ country
- Hong Kong SAR China
- HQ region
- Asia
Offices3 records
Markets served
Prenetics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Marketing or Sales, Supply Chain, Personnel, Technology or R&D, Operations
Revenue model
- IM8 Supplement Sales: Direct-to-consumer premium supplement brand generating recurring revenue through monthly and quarterly subscription plans. Products include Daily Ultimate Essentials, Daily Ultimate Longevity, and The Beckham Stack. Revenue grew from ~$581K in first month to $10M monthly by December 2025, reaching $120M annualized recurring revenue within 12 months.
- Bitcoin Treasury Holdings: Digital asset treasury strategy holding Bitcoin as a reserve asset. Company ceased daily Bitcoin accumulation in December 2025 but retains 510 BTC (~$44.8M value) as treasury reserve.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Subscription - Daily Ultimate Essentials |
| Subscription | Pay-as-you-go | Quarterly Subscription - Daily Ultimate Essentials |
| Subscription | Annual | Superpower Blood Testing Add-on |
| Subscription | Subscription | Daily Ultimate Essentials PRO Upgrade |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Prenetics product offering
Product offeringCore offering
Prenetics sells premium, science-backed daily nutrition and longevity supplements through its flagship consumer health brand IM8, co-founded with David Beckham. Its core products include Daily Ultimate Essentials, Daily Ultimate Essentials PRO, Daily Ultimate Longevity, and The Beckham Stack, sold directly to consumers across 43 countries via a subscription-based DTC e-commerce model. The company also integrates clinical-grade blood biomarker testing (via Superpower/Quest Diagnostics) to create a closed-loop measurement system for supplement efficacy.
Product overview
Prenetics operates as a consumer health and wellness company with its flagship brand IM8, co-founded with David Beckham. IM8 offers premium, science-backed daily nutrition and longevity products through a direct-to-consumer model across 43 countries. The product portfolio includes Daily Ultimate Essentials (core daily supplement in original and PRO formulations with enhanced potency), Daily Ultimate Longevity (targeting all 12 hallmarks of aging), and The Beckham Stack. Products are developed with an elite scientific advisory board including experts from Mayo Clinic, NASA, and Cedars-Sinai, with third-party certification including NSF Certified for Sport. The company previously operated in molecular diagnostics and genetic testing but has strategically pivoted to focus exclusively on the IM8 consumer health brand.
Differentiator
Problem solved
Functional benefit
Brands
- IM8: Premium health and longevity supplement brand co-founded with David Beckham, offering science-backed daily nutrition products. Ships to 43 countries with $120M ARR achieved in 12 months.
- Daily Ultimate Essentials
- Daily Ultimate Longevity
- The Beckham Stack
Products and services
- Daily Ultimate Essentials Core daily health supplement providing comprehensive nutritional support for health-conscious consumers seeking science-backed daily nutrition. Available in original and PRO formulations.
- Daily Ultimate Longevity Premium longevity supplement formulated to comprehensively target all 12 hallmarks of aging; positioned for health-conscious consumers interested in anti-aging and longevity.
- Daily Ultimate Essentials PRO Upgraded clinical-grade version of Daily Ultimate Essentials with up to 733% greater potency in key nutrients; intended for existing IM8 subscribers seeking enhanced efficacy.
- The Beckham Stack Curated supplement stack co-branded with David Beckham as part of the IM8 product lineup; integrated into Inter Miami CF's training facility for athlete use.
Quantifiable outcome
- $120M Annual Recurring Revenue achieved in 12 months - fastest supplement brand growth in industry history
- +5 more outcomes
Companies that use Prenetics
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
Prenetics technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Prenetics partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and key.
- CLARITY Act (Regulatory)minorProposed legislation awaiting Senate consideration that would extend CFTC commodity-pool rules to spot digital commodities, potentially requiring broader CPO/CTA registration for entities trading digital assets. Affects Bitcoin treasury strategy compliance requirements.
- Jay ShettycoreMulti-year partnership making author and podcast host Jay Shetty global ambassador for IM8 health brand. Shetty also becomes a shareholder - first ambassador from outside world of sport. Brings wellness content credibility and social influence.
- ComfrtkeyCEO Hudson Leogrande of Comfrt appointed to Prenetics Board as independent director. Appointment intended to leverage Comfrt's dual-platform TikTok and Meta social commerce playbook to accelerate IM8 growth.
- Inter Miami CFcoreMulti-year partnership making IM8 the exclusive Official Health Supplements Partner of Inter Miami CF. Inter Miami takes equity stake in Prenetics - first time the club has taken equity in any brand partner. Includes stadium branding at Nu Stadium, player NIL rights for minimum 4 players, and global club mark access across IM8's 40+ country footprint.
- Giannis AntetokounmpocoreMulti-year partnership making NBA Champion Giannis Antetokounmpo a Global Partner and shareholder in IM8 - first NBA athlete shareholder in a NASDAQ-listed health and longevity brand. Takes 100% equity compensation rather than cash. Leverages 35 million social media followers and NBA broadcast reach in 215 countries.
- SuperpowercoreStrategic partnership creating closed-loop system connecting clinical-grade supplementation with 100+ biomarker blood testing. IM8 90-day subscribers access Superpower's annual blood testing membership for $49 (75% discount). Superpower integrates IM8 Daily Ultimate Essentials into personalized health protocols.
- Ollie BearmankeyFormula 1 driver becomes Global Ambassador and shareholder for IM8 brand. Partnership developed organically after Bearman experienced performance benefits from Daily Ultimate Essentials. Youngest British driver to score points on debut for Ferrari.
- Aryna SabalenkacoreWorld No. 1 tennis player serving as global brand ambassador and shareholder. Validates IM8 products through personal use and social media presence in tennis and sports wellness community.
- Mayo CliniccoreKnow-how agreement with Mayo Clinic to jointly develop new line of premium, evidence-based supplements targeting nutrition, cellular rejuvenation, protein support, collagen health, and overall wellness. Dr. Dawn Mussallem, Mayo Clinic integrative oncologist and IM8 SAB member, contributes to product development.
Scale indicators15 records
Recent moves7 records
Expansion highlights6 records
Prenetics competitors and assessment
Company assessmentDirect peers
- Persona: Personalized vitamin and supplement subscription service targeting similar health-conscious premium consumers with clinician-backed formulations.
- HUM Nutrition: Beauty-from-within and wellness DTC supplement brand sold via subscription, targeting a similar premium female consumer in the daily-nutrition category.
- Care/of: Personalized DTC vitamin/subscription packs competing for the same premium daily-nutrition shopper with individualized formulations.
- Thorne: Science-backed supplement brand with third-party certifications (NSF Certified for Sport) and practitioner-channel credibility — overlapping directly with IM8's clinical positioning.
- AG1 (Athletic Greens): Premium, once-daily nutritional supplement sold DTC via subscription — the closest direct competitor to IM8's Daily Ultimate Essentials on pricing, ritual, and celebrity-backed positioning.
- Ritual: DTC premium multivitamin and daily supplement subscription brand with traceable, science-backed positioning and a similar female-skewing premium consumer base.
Emerging players
- Seed Health: Microbiome-focused DTC supplement subscription brand backed by clinical research — adjacent in science-rigor and DTC subscription mechanic to IM8.
- Function Health: Members-only blood-testing and personalized health insights platform — direct comparable to the Superpower integration that anchors IM8's closed-loop system.
- Elysium Health: Premium longevity-focused supplement brand with NAD+ and aging science positioning — directly comparable to IM8's Daily Ultimate Longevity platform play.
Broad incumbents
- Olly: Mass-market vitamins/supplements brand (Unilever-owned) with strong grocery distribution — broader incumbent competing for IM8's target shopper via retail channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Prenetics social profiles
Digital presencePrenetics compliance and trust
Trust signalCompliance1 record
Prenetics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prenetics leadership team
Management profileNumber of profiles
Profiles10 records
Prenetics subsidiaries and ownership
Company hierarchySubsidiaries3 records
Prenetics funding detail
Funding detailFunding overview
Funding rounds9 records
Investors29 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prenetics M&A and investment
M&A and investmentM&A5 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prenetics
What does Prenetics do?
Prenetics sells premium, science-backed daily nutrition and longevity supplements through its flagship consumer health brand IM8, co-founded with David Beckham. Its core products include Daily Ultimate Essentials, Daily Ultimate Essentials PRO, Daily Ultimate Longevity, and The Beckham Stack, sold directly to consumers across 43 countries via a subscription-based DTC e-commerce model. The company also integrates clinical-grade blood biomarker testing (via Superpower/Quest Diagnostics) to create a closed-loop measurement system for supplement efficacy.
Is Prenetics a public or private company?
Prenetics is a public company. It is classified as public and is currently operating.
When was Prenetics founded?
Prenetics was founded in 2014. It employs 251 to 500 people.
Where is Prenetics based?
Prenetics is headquartered in Hong Kong, Hong Kong SAR China, in the Asia region.
How does Prenetics make money?
Two revenue lines are on record. IM8 Supplement Sales are the primary driver. The others are bitcoin Treasury Holdings.
Who are Prenetics's main competitors?
Direct peers on record are Persona, HUM Nutrition, Care/of, Thorne, AG1 (Athletic Greens) and Ritual. Emerging players are Seed Health, Function Health and Elysium Health. Olly is listed as a broad incumbent.
Does Prenetics have an API?
No public API is recorded for Prenetics.
What industry is Prenetics in?
Prenetics's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAC, Multivitamins & Daily Packs, with a secondary code of CRADAGAM, Healthy Aging & Cognitive Support Supplements. Its NAICS code is 456191 and its SIC code is 5122.