Bold
Bold is an AI-enabled healthy aging platform serving Medicare and Medicare Advantage members with senior-friendly exercise, telehealth, lifestyle medicine, and specialty prevention programs, delivered primarily through enterprise contracts with health plans including UnitedHealthcare, Aetna, Cigna, and Blue Cross Blue Shield.
- Company typePrivate
- Founded2020
- HeadquartersBeverly Hills, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Bold does
Bold (Age Bold, Inc.) is a privately held, AI-enabled healthy aging platform founded in 2020 and headquartered in Beverly Hills, California. The company targets adults aged 65 and older, primarily through B2B partnerships with Medicare Advantage plans, provider groups, and health systems, with additional reach into Original Medicare via the CMS ACCESS Model. As of 2026, Bold states its services are available at no cost to approximately 12 million Medicare members nationwide through those channel relationships.
Bold's core offering is a four-pillar consumer platform delivered via web and mobile: Move (live and on-demand senior-friendly exercise classes led by certified trainers covering balance, strength, mobility, yoga, Pilates, Tai Chi, and chair workouts), Learn (expert-led articles, webinars, and resource content on brain health, nutrition, sleep, and chronic conditions), Connect (community engagement through live classes and expert Q&As), and Get Care (telehealth access to licensed doctors, therapists, and nurse practitioners specializing in healthy aging). On top of the core platform Bold layers specialty prevention programs (Balance & Fall Prevention, Healthy Joints, Brain Health, Pelvic Health), self-administered fitness assessments, and Bold Care, a physician-led lifestyle medicine service providing 45-minute virtual visits with personalized Care Plans. Underlying technology includes onboarding HOS risk screening, multimodal AI personalization across video, text, and structured assessment data, embedded behavioral science for engagement, and tailored nudges that the company links to a more than 2x increase in weekly physical activity (JMIR) and a 40% reduction in falls and related hospitalizations (2024 health system analysis).
Bold's revenue model is primarily enterprise-led, with annual quote-based contracts to Medicare Advantage plans and provider groups (claiming guaranteed ROI within one year) complemented by insurance-billed Bold Care visits with Medicare, UnitedHealthcare, Aetna, Cigna, Blue Cross Blue Shield, Wellpoint, and Anthem. A free Bold Basic tier serves as a funnel and retention fallback for members without health plan coverage, while legacy paid consumer subscriptions (Premium, Unlimited, Foundations, Start) have largely been converted to complimentary access. The company has raised approximately $27 million across a February 2021 seed round led by Andreessen Horowitz (with Khosla Ventures, Primetime Partners, GingerBread Capital, and Maveron), an unspecified 2022 round, and a September 2023 Series A led by Rethink Impact (with Samsung NEXT and existing investors).
Bold firmographics
Firmographics- Name
- Bold
- Legal name
- Age Bold, Inc.
- Website
- https://agebold.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Bold is an AI-enabled healthy aging platform serving Medicare and Medicare Advantage members with senior-friendly exercise, telehealth, lifestyle medicine, and specialty prevention programs, delivered primarily through enterprise contracts with health plans including UnitedHealthcare, Aetna, Cigna, and Blue Cross Blue Shield.
- Ownership category
- akta.pro rank
Bold industry classification
Industry- Product category
- Healthy Aging Platform
- NAICS
- Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Care Navigation, Advocacy & Benefits Guidance Platforms (HLALADAJ)
- akta.pro secondary industry
- Employer/Member Engagement Platforms for Provider-Sponsored Plans (HLACAEAM)
Keywords
Where Bold is headquartered
LocationHeadquarters
- HQ city
- Beverly Hills
- HQ country
- United States
- HQ region
- North America
Markets served
Bold business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise contracts with Medicare Advantage plans and provider groups: B2B revenue from Medicare Advantage plans, provider groups, and health systems who license or partner with Bold to provide the prevention platform to their members. Bold guarantees ROI within one year per the demo page. Recurring, contract-based.
- Bold Care telehealth services: Virtual care appointments with Bold Care Providers (board-certified doctors and nurse practitioners specializing in weight loss, geriatrics, and lifestyle medicine). Billed directly to Medicare and other insurance plans (Medicare, UnitedHealthcare, Aetna, Cigna, Blue Cross Blue Shield, Wellpoint). 78% of patients pay $0 out-of-pocket; average out-of-pocket is ~$20 for those with a copay.
- Direct-to-consumer paid subscriptions (Bold Premium, Bold Unlimited, Bold Foundations, Bold Start): Historical paid consumer subscription tiers for individual members who do not have access through a health plan. Most existing paid members were given complimentary access; otherwise they default to a free Bold Basic plan after the complimentary period.
- Freemium (Bold Basic): Free Bold Basic tier offers a limited library of select exercise classes to non-eligible or transitioning members, serving as a funnel and retention tool.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Bold Care telehealth appointments (insurance-billed) |
| Freemium | Monthly | Bold Basic (free) and legacy paid plans (Bold Premium, Bold Unlimited, Bold Foundations, Bold Start) |
| Subscription | Annual | Enterprise / Medicare Advantage plan pricing |
Go-to-market motion1 record
Bold product offering
Product offeringCore offering
Bold (Age Bold, Inc.) operates an AI-enabled healthy aging platform that delivers senior-friendly virtual care (telehealth), personalized exercise prescriptions, nutrition and educational content, and behavioral science-driven engagement to Medicare and Medicare Advantage members aged 65+. The platform is organized around four integrated pillars — Move (exercise classes), Learn (educational content), Connect (community and live Q&As), and Get Care (virtual visits with licensed providers) — and is paired with a separate physician-led Bold Care lifestyle medicine service, specialty clinical programs (balance, joints, brain, pelvic), and self-administered fitness assessments. Bold distributes the platform to members primarily through contracts with Medicare Advantage plans, providers, and health systems, and is also available to Original Medicare members through the CMS ACCESS program.
Product overview
Bold is a single AI-enabled healthy aging platform (Age Bold, Inc.) that bundles four consumer-facing pillars — Move (live and on-demand senior-friendly exercise classes), Learn (expert-led educational content and webinars), Connect (community and live Q&As), and Get Care (virtual access to licensed providers) — with a separate physician-led lifestyle medicine service called Bold Care. On top of this core platform Bold layers specialty programs (Balance & Fall Prevention, Healthy Joints, Brain Health, Pelvic Health), self-administered fitness Assessments (Lower Body Strength, Upper Body Strength, Balance, Mobility), and a free Basic tier, all delivered to Medicare and Medicare Advantage members at no cost through partnerships with health plans and providers, plus a B2B Bold Enterprise offering that packages the platform with advisory services for Medicare Advantage organizations.
Differentiator
Problem solved
Functional benefit
Brands
- Bold Care: Physician-led virtual lifestyle medicine service for adults 65+ that pairs members with board-certified providers for healthy aging appointments and personalized Care Plans; in-network with Medicare, UnitedHealthcare, Aetna, Cigna, Blue Cross Blue Shield, Wellpoint and more.
Products and services
- Bold Platform (Healthy Aging Platform) Unified AI-enabled healthy aging platform for Medicare members that combines telehealth, integrated prescriptions, senior-friendly exercise, and evidence-based resources; delivered via four integrated pillars: Move, Learn, Connect, and Get Care.
- Bold Care Board-certified physician-led lifestyle medicine service that pairs members with a healthy aging provider for 45-minute virtual visits and delivers a personalized Care Plan covering energy/fatigue, weight management, healthy aging, and chronic pain; in-network with Medicare, UnitedHealthcare, Aetna, Cigna, Blue Cross Blue Shield, Wellpoint and more.
- Bold Assessments Guided 1-minute self-assessments for Lower Body Strength, Upper Body Strength, Balance (4 poses), and Mobility, delivered via short trainer-led videos, used to create a baseline Bold profile and tailored exercise program.
- Balance & Fall Prevention Program Specialty program built on Tai Chi and balance research; members who complete the program have improved balance and strength and reduced falls by 46% (JMIR 2021 study).
- Healthy Joints Program Specialty exercise program for members with arthritis, grounded in CDC research showing science-based arthritis exercises can reduce pain and improve physical function by approximately 40%.
- Brain Health Program Specialty prevention program introducing dual-task training (combining cognitive and motor tasks) to strengthen the brain-body connection; positioned to support clinical outcomes, prevention of brain-related diseases, and Medicare Star Ratings performance.
- Pelvic Health Program Specialty program targeting bladder control and pelvic health disorders (urinary incontinence, chronic pelvic pain) affecting up to 75% of women and 21% of men over 65.
- Bold Enterprise (B2B Prevention Platform) B2B offering for Medicare Advantage plans, providers, and health systems that bundles the Bold platform with advisory support to improve Star Ratings (including HOS measures), reduce total cost of care, drive member experience/retention, and deliver validated clinical outcomes.
Companies that use Bold
Customer profileIdeal customer profiles3 records
Bold technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability9 records
Feature5 records
Bold partnerships and signals
Strategic signalRecent moves8 records
Expansion highlights6 records
Bold competitors and assessment
Company assessmentDirect peers
- Omada Health: Omada is a digital prevention and chronic-condition management platform sold to health plans and employers, including Medicare Advantage populations. Like Bold, it combines behavior-change content, coaching, and measured clinical outcomes (weight, A1c, activity) tied to payor quality programs.
- Papa: Papa provides companionship, transportation, and social support for older adults, often paid for by Medicare Advantage plans as a supplemental benefit. Bold's 'Connect' pillar competes for the same MA social-connection/healthy-aging budget and increasingly the same Star Ratings narrative.
- WellDoc: WellDoc offers an AI-driven digital health platform for chronic disease management (notably diabetes) and sells into health plans and providers. It is comparable as a payer-facing digital therapeutic with clinical outcomes, structured assessments, and HEDIS-style measurement hooks similar to Bold's HOS approach.
- Intuition Robotics: Intuition Robotics (maker of ElliQ) is already a Bold partner for bringing balance and fitness programming to older adults. It is comparable as an AI-driven companion technology for seniors and a distribution channel into MA social-connection benefits.
Broad incumbents
- Hinge Health: Hinge Health is a scaled digital musculoskeletal (MSK) prevention and treatment platform sold into employers and health plans, including Medicare Advantage. It overlaps with Bold's Healthy Joints/Balance programs and competes for the same payor PT/physical-activity spend.
- Renew Active (UnitedHealthcare): Renew Active is UnitedHealthcare's Medicare Advantage fitness benefit, which already includes Bold for many members. It is comparable as an incumbent in-payer fitness and healthy aging benefit, and represents both a major customer and a potential long-term competitive threat.
- One Pass (Optum): One Pass is Optum's Medicare-focused fitness and wellness benefit, sold to MA plans as a supplemental benefit. Bold is accessible through select One Pass plans today; One Pass is comparable as a large incumbent aggregator competing for the same MA fitness/healthy-aging wallet.
Emerging players
- Sword Health: Sword Health is a digital MSK care provider combining AI with virtual physical therapists, and has been expanding into MA populations. It is an emerging alternative to Bold's joint/balance specialty programs for payors looking at digital PT.
- Vori Health: Vori Health is a virtual-first MSK and lifestyle medicine provider serving employers and payors, blending physician-led care with at-home exercise. It is comparable to Bold's physician-led Bold Care combined with movement programming for older adults.
- Maven Clinic: Maven Clinic is a digital health platform providing virtual specialty care and coaching, sold largely to employers and payors. It is comparable as a payer-facing virtual care platform with outcome measurement, though its core focus is women's and family health rather than seniors.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Bold social profiles
Digital presenceBold compliance and trust
Trust signalCompliance3 records
Bold financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bold leadership team
Management profileNumber of profiles
Profiles2 records
Bold funding detail
Funding detailFunding overview
Funding rounds3 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bold M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bold
What does Bold do?
Bold (Age Bold, Inc.) operates an AI-enabled healthy aging platform that delivers senior-friendly virtual care (telehealth), personalized exercise prescriptions, nutrition and educational content, and behavioral science-driven engagement to Medicare and Medicare Advantage members aged 65+. The platform is organized around four integrated pillars — Move (exercise classes), Learn (educational content), Connect (community and live Q&As), and Get Care (virtual visits with licensed providers) — and is paired with a separate physician-led Bold Care lifestyle medicine service, specialty clinical programs (balance, joints, brain, pelvic), and self-administered fitness assessments. Bold distributes the platform to members primarily through contracts with Medicare Advantage plans, providers, and health systems, and is also available to Original Medicare members through the CMS ACCESS program.
Is Bold a public or private company?
Bold is a private company. It is classified as venture growth investor backed and is currently operating.
When was Bold founded?
Bold was founded in 2020. It employs 11 to 50 people.
Where is Bold based?
Bold is headquartered in Beverly Hills, United States, in the North America region.
How does Bold make money?
Four revenue lines are on record. Enterprise contracts with Medicare Advantage plans and provider groups are the primary driver. The others are bold Care telehealth services, direct-to-consumer paid subscriptions (Bold Premium, Bold Unlimited, Bold Foundations, Bold Start) and freemium (Bold Basic).
Who are Bold's main competitors?
Direct peers on record are Omada Health, Papa, WellDoc and Intuition Robotics. Broad incumbents are Hinge Health, Renew Active (UnitedHealthcare) and One Pass (Optum). Emerging players are Sword Health, Vori Health and Maven Clinic.
Does Bold have an API?
No public API is recorded for Bold.
What industry is Bold in?
Bold's product category is Healthy Aging Platform. Its primary akta.pro industry code is HLALADAJ, Care Navigation, Advocacy & Benefits Guidance Platforms, with a secondary code of HLACAEAM, Employer/Member Engagement Platforms for Provider-Sponsored Plans. Its NAICS code is 624120 and its SIC code is 8090.