Nord Security
Nord Security is a Lithuania-based cybersecurity company providing consumer and business security products including NordVPN, NordLayer, NordPass, NordLocker, NordStellar, Coveron, and Saily eSIM. It serves 15M+ users across 26 countries primarily through subscription-based offerings.
- Company typePrivate
- Founded2012
- HeadquartersVilnius, Lithuania
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What Nord Security does
Nord Security is a Vilnius, Lithuania-headquartered internet privacy and security company founded in 2012 that develops and sells subscription-based cybersecurity products to consumers, small and medium businesses, and larger enterprises. The portfolio spans seven core products: NordVPN (premium VPN with built-in next-gen antivirus and threat protection), NordPass (password manager), NordLocker (end-to-end encrypted cloud storage), NordLayer (network access security with ZTNA and VPN for SMBs), NordStellar (threat exposure management), Coveron (identity theft protection, rebranded from NordProtect in May 2026 with up to $2M recovery coverage), and Saily (travel eSIM service spanning 200+ destinations). The company has executed an active inorganic strategy, acquiring Atlas VPN in October 2021, merging with Surfshark in February 2022, and acquiring IronWall in 2025.
Nord Security firmographics
Firmographics- Name
- Nord Security
- Legal name
- Nord Security
- Website
- https://nordsecurity.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Nord Security is a Lithuania-based cybersecurity company providing consumer and business security products including NordVPN, NordLayer, NordPass, NordLocker, NordStellar, Coveron, and Saily eSIM. It serves 15M+ users across 26 countries primarily through subscription-based offerings.
- Ownership category
- akta.pro rank
Nord Security industry classification
Industry- Product category
- Cybersecurity software
- NAICS
- Software Publishers (5132), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- Secure Access Service Edge (SASE) & SSE (HDADABAB)
- akta.pro secondary industries
- Secure Access Service Edge (SASE) & Secure SD-WAN (HDAIAFAH), Network Security Services (Firewall/VPN/ZTNA/SASE Integration) (BPAEAEAG), VPN & Remote Access Gateways (HDADABAD)
Keywords
Where Nord Security is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices6 records
Markets served
Nord Security business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Services (NordVPN, NordPass, NordLocker): Recurring subscription revenue from consumer cybersecurity products including VPN, password manager, and encrypted file storage services. Subscription tiers offer monthly and annual billing options with discounts for longer commitments.
- Business Security Solutions (NordLayer, NordStellar): Enterprise and SMB security solutions sold through direct sales and MSP channels, offering network security, threat exposure management, and secure access capabilities on subscription basis.
- Identity Protection (Coveron): Identity theft protection service offering dark web monitoring, credit monitoring, and recovery services with coverage up to $2 million.
- Saily eSIM Data Plans: Travel eSIM service offering data plans in 200+ destinations with pay-per-use and subscription models (Saily Ultra). Plans range from $16.99 for 500MB per 24 hours up to $69.99 for 5GB over 30 days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | NordVPN subscription tiers |
| Subscription | Annual | NordPass password manager |
| Subscription | Monthly | Coveron identity protection |
| Usage-based | Pay-as-you-go | Saily eSIM data plans |
| Subscription | Monthly | Saily second phone number |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels7 records
Nord Security product offering
Product offeringCore offering
Nord Security develops and sells a portfolio of consumer and business cybersecurity and privacy products, centered on its flagship NordVPN service and extended through NordPass (password manager), NordLocker (encrypted cloud storage), NordLayer (business network security with ZTNA), NordStellar (threat exposure management), Coveron (identity theft protection), and Saily (travel eSIM). Revenue is driven primarily by recurring subscriptions sold via direct-to-consumer websites, app stores, and for B2B products through field sales and MSP/channel partners across more than 25 countries.
Product overview
Nord Security is a multi-product cybersecurity company offering a portfolio of eight distinct products organized across consumer and business segments. The consumer lineup centers on NordVPN (premium VPN with built-in next-gen antivirus and threat protection), NordPass (password manager), NordLocker (end-to-end encrypted cloud storage), Coveron (identity theft protection, formerly NordProtect), and Saily (eSIM travel service). The business portfolio includes NordLayer (network security platform with ZTNA/VPN capabilities, expanded with NordLayer Browser), NordStellar (threat exposure management), and the NordLayer Browser (enterprise secure browser for SMBs). The products share the Nord brand and operate as complementary security tools, with NordVPN serving as the original flagship product (launched 2012) and the company having expanded via acquisitions (Atlas VPN in 2021) and mergers (Surfshark in 2022). The portfolio collectively addresses personal privacy, business network security, credential management, file encryption, threat intelligence, and identity protection.
Differentiator
Problem solved
Functional benefit
Brands
- NordVPN: Premium VPN service with built-in next-generation antivirus, providing online privacy and security for consumers.
- NordPass
- NordLocker
- NordLayer
- NordStellar
- Coveron
- Saily
Products and services
- NordVPN Premium consumer VPN service offering state-of-the-art encryption, next-generation antivirus built in, dark web monitoring, call protection, and scam protection for individual users across 178 locations in 129 countries.
- NordLayer Toggle-ready network security platform for businesses providing ZTNA (zero-trust network access), business VPN, and cloud firewall capabilities for SMBs and MSPs.
- NordLayer Browser Enterprise-grade secure web browser for small and medium-sized businesses providing shadow IT management, browser data loss prevention, IP anonymization, DNS filtering, SSO/MFA, and zero-trust browsing capabilities.
- NordPass Next-generation password manager for secure generation, storage, management, and sharing of passwords, passkeys, notes, and payment information, including Data Breach Scanner, Password Health, and Email Masking.
- NordLocker End-to-end encrypted cloud storage service providing safe file storage, sharing, and backup across web, desktop, and mobile devices using advanced end-to-end encryption algorithms.
- NordStellar Advanced threat exposure management platform designed for businesses to identify, monitor, and respond to cybersecurity threats across their digital infrastructure, including ransomware statistics publishing and threat intelligence capabilities.
- Coveron Comprehensive identity theft protection service for US consumers offering 24/7 dark web monitoring, credit monitoring, home title fraud protection, and up to $2 million in identity theft recovery coverage through HSB insurance partnership.
- Saily Travel eSIM app offering data plans in 200+ destinations with built-in cybersecurity features, exclusive travel perks, second phone number functionality, and cruise ship-specific plans under flexible and subscription pricing.
Quantifiable outcome
- In April 2026, threat protection and antivirus services blocked 4.8 million threats including over 3 million malware events
- +2 more outcomes
Companies that use Nord Security
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
Nord Security technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature7 records
Nord Security partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core, flagship and regional.
- AcroniscoreIntegration of NordLayer into Acronis Cyber Protect Cloud platform, allowing MSPs to deploy security agents efficiently. Automates NordLayer deployment across multiple customers and endpoints, reducing manual installations and operational overhead.
- EBANXcorePartnership enables Pix Automático, Brazil's recurring payment feature. Six months post-integration, Pix Automático accounts for 28% of Nord Security's total payment volume in Brazil with 35% user adoption rate.
- InternewsflagshipPartnership to expand access to secure digital tools for journalists, human rights defenders, and civil society organizations. Includes joint donation incentive campaign and participation in RightsCon 2026.
- WavelinkregionalDistribution partnership to strengthen channel support for MSPs and resellers across Australia and New Zealand. Wavelink distributes Nord Security's integrated security stack including NordLayer, NordPass, and NordStellar.
- CrowdStrikeflagshipStrategic partnership to deliver enterprise-grade SMB cybersecurity combining CrowdStrike Falcon platform with Nord Security's secure access and credential management solutions. Includes Falcon Go and Falcon Enterprise distribution through NordLayer and MSP offerings via Pax8.
- Pax8coreMSP distribution channel for combined CrowdStrike/Nord Security security offerings including Falcon Next-Gen SIEM with 90-day free access promotion.
- AdyencoreSix-year partnership for payment optimization delivering 10% uplift in conversion, 35% reduction in risk rules, and 60% adoption of Brazil's Pix payment method.
- Lithuanian GovernmentcoreNord Security is a flagship company in Lithuania's Cyber City tech district in Vilnius, part of the country's startup ecosystem valued at 16B euros.
Scale indicators8 records
Recent moves9 records
Expansion highlights7 records
Nord Security competitors and assessment
Company assessmentDirect peers
- ExpressVPN: Direct competitor in the consumer VPN market with comparable subscription pricing and global server footprint. ExpressVPN is owned by Kape Technologies and competes head-to-head with NordVPN on speed, privacy, and pricing.
- Proton (ProtonVPN/Proton AG): Swiss-based privacy company offering ProtonVPN alongside ProtonMail, ProtonPass, and Proton Drive - a directly comparable bundled privacy/security ecosystem. Competes with NordVPN/NordPass/NordLocker across overlapping product categories.
- 1Password: Direct competitor in the consumer and business password manager market against NordPass. Both offer password vaults with breach scanning, SSO, and passkey support for individual and team plans.
- Surfshark: VPN/cybersecurity company that merged with Nord Security in 2022 under common ownership. Continues to operate as a sister brand offering consumer VPN, antivirus, and alternative ID services directly comparable to NordVPN's product line.
- Airalo: Travel eSIM marketplace leader against which Saily competes for international traveler data plans. Both offer country, regional, and global data packages via app-based self-serve purchase.
- LastPass: Established password manager competing directly with NordPass for consumer and business credential management. Both compete on passkey support, secure sharing, and breach monitoring.
Broad incumbents
- Cloudflare One (SASE/SSE): Cloudflare's SASE/SSE platform competes directly with NordLayer for enterprise zero-trust and network security budgets. As a much larger incumbent with global edge infrastructure, Cloudflare is the primary public competitor for NordLayer's enterprise business.
- Zscaler: Public enterprise SASE/ZTNA leader competing with NordLayer for enterprise secure access deals. While Nord targets SMBs and Zscaler focuses on large enterprises, both address secure access service edge demand.
- Bitdefender: Established cybersecurity vendor with consumer and enterprise antivirus, VPN, and threat protection products. Competes with NordVPN's Threat Protection Pro and Nord's broader bundled security positioning.
- CrowdStrike: CrowdStrike partnered with Nord Security to deliver combined SMB cybersecurity via Pax8 in January 2026, making it both a partner and adjacent competitor. Falcon platform competes with NordStellar threat exposure management and NordLayer Browser for endpoint/browser security.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Nord Security social profiles
Digital presenceNord Security compliance and trust
Trust signalCompliance2 records
Nord Security financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nord Security leadership team
Management profileNumber of profiles
Profiles20 records
Nord Security subsidiaries and ownership
Company hierarchySubsidiaries3 records
Nord Security funding detail
Funding detailFunding overview
Funding rounds2 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nord Security M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nord Security
What does Nord Security do?
Nord Security develops and sells a portfolio of consumer and business cybersecurity and privacy products, centered on its flagship NordVPN service and extended through NordPass (password manager), NordLocker (encrypted cloud storage), NordLayer (business network security with ZTNA), NordStellar (threat exposure management), Coveron (identity theft protection), and Saily (travel eSIM). Revenue is driven primarily by recurring subscriptions sold via direct-to-consumer websites, app stores, and for B2B products through field sales and MSP/channel partners across more than 25 countries.
Is Nord Security a public or private company?
Nord Security is a private company. It is classified as venture growth investor backed and is currently operating.
When was Nord Security founded?
Nord Security was founded in 2012. It employs 1,001 to 5,000 people.
Where is Nord Security based?
Nord Security is headquartered in Vilnius, Lithuania, in the Europe region.
How does Nord Security make money?
Four revenue lines are on record. Subscription Services (NordVPN, NordPass, NordLocker) is the primary driver. The others are business Security Solutions (NordLayer, NordStellar), identity Protection (Coveron) and saily eSIM Data Plans.
Who are Nord Security's main competitors?
Direct peers on record are ExpressVPN, Proton (ProtonVPN/Proton AG), 1Password, Surfshark, Airalo and LastPass. Broad incumbents are Cloudflare One (SASE/SSE), Zscaler, Bitdefender and CrowdStrike.
Does Nord Security have an API?
No public API is recorded for Nord Security.
What industry is Nord Security in?
Nord Security's product category is Cybersecurity software. Its primary akta.pro industry code is HDADABAB, Secure Access Service Edge (SASE) & SSE, with a secondary code of HDAIAFAH, Secure Access Service Edge (SASE) & Secure SD-WAN. Its NAICS code is 5132 and its SIC code is 7371.