SafetyCulture

What SafetyCulture does

SafetyCulture is a Sydney-headquartered, venture-backed software company that operates a mobile-first workplace operations platform originally launched in 2002 as iAuditor. The platform digitizes inspections, audits, checklists, asset management, issue and incident reporting, training delivery, and real-time analytics for frontline workers and the leaders who oversee them, with native iOS and Android apps and offline-first functionality designed for environments with intermittent connectivity. SafetyCulture serves 76,000+ organizations across manufacturing, construction, hospitality, retail, transport and logistics, healthcare, mining and energy, and facilities management, with named enterprise customers including Toyota, Marriott, Qantas, JetBlue, Coles, Sodexo, BHP, Krispy Kreme, and DB Schenker.

The platform's technical core is a cloud-based, mobile-first workflow engine layered with a 10,000+ template library aligned to global standards (ISO 9001, ISO 45001, OSHA, HACCP, BRCGS), built-in generative AI for checklist and training-course creation, AI-powered document Q&A and semantic search, content translation into 15+ languages, IoT/QR/NFC asset linking, and analytics dashboards exportable to Power BI and enterprise data warehouses. The product portfolio has expanded beyond inspections into adjacent lines via the 2020 acquisition of EdApp (mobile microlearning) and the 2022 acquisition of SHEQSY (lone-worker safety), plus sub-brands SafetyDocs, SafetyCulture Care (risk + insurance bundle), and a marketplace for safety equipment. A public API and developer portal support third-party integrations and a partner program.

SafetyCulture operates a hybrid product-led growth and enterprise field-sales motion. The platform is offered under a freemium model (free tier up to 10 users with always-free analytics), paid per-seat tiers with annual billing, and custom enterprise agreements for multi-site operators. Revenue is recurring SaaS; as of November 2025 the company reported $90.3 million in ARR and an 838-person headcount. The company is headquartered in Sydney with a major EMEA hub in Manchester, UK, and has raised capital across multiple rounds (most recently $165M in September 2024 led by Airtree Ventures) from investors including Insight Partners, Blackbird Ventures, Index Ventures, Tiger Global, and Marbruck Investments.

Name

SafetyCulture

Legal name

SafetyCulture Pty Ltd

Website

https://safetyculture.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

SafetyCulture operates a mobile-first workplace operations platform that digitizes inspections, audits, training, asset management, and incident reporting for 76,000+ organizations across manufacturing, construction, retail, hospitality, logistics, healthcare, and facilities management worldwide.

Ownership category

akta.pro rank

Product category

Workplace Operations Software

akta.pro primary industry

Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)

Keywords

• Workplace safety software
• Digital inspection platform
• Frontline operations management
• Safety audit software
• Mobile workforce compliance

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: SafetyCulture operates on a subscription SaaS model with tiered pricing plans. A free tier is available for up to 10 users with limited features. Paid tiers scale by team size and feature access. Enterprise agreements are available for large multi-site organizations. Revenue is recurring in nature with annual billing typical for paid plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels10 records

Core offering

SafetyCulture provides a mobile-first, cloud-based workplace operations platform that enables frontline teams and leaders to conduct digital inspections, audits, training, asset management, issue reporting, and analytics. The platform includes built-in AI for creating checklists and training courses in seconds, real-time dashboards, and offline-first mobile functionality. It serves 76,000+ organizations across manufacturing, construction, hospitality, retail, transport, logistics, healthcare, and facilities management.

Product overview

SafetyCulture is a mobile-first workplace operations platform that provides a unified system connecting inspections, training, asset management, task management, document management, issues tracking, and analytics. The core platform is built around the iAuditor mobile inspection application (formerly the primary brand) and includes built-in AI for checklist creation, training generation, and document intelligence. The product portfolio includes acquired brand SHEQSY (lone worker safety app), SafetyDocs (compliance documents), SafetyCulture Care (risk management + insurance), SafetyCulture Marketplace (safety equipment), and a public API for developer integrations. The platform serves 76,000+ organizations across manufacturing, construction, hospitality, retail, transport, healthcare, and facilities management industries.

Differentiator

Problem solved

Functional benefit

Brands

• SHEQSY: Cloud-based lone worker safety app acquired by SafetyCulture in April 2022, providing services for lone worker protection and safety monitoring.

Products and services

• SafetyCulture Platform A mobile-first workplace operations platform that helps leaders and frontline teams improve safety, meet standards, and drive continuous improvement through inspections, training, asset management, issue reporting, and analytics.
• iAuditor The flagship mobile inspection and audit application that digitizes checklists, automates inspections, and enables real-time reporting. Now operating under the SafetyCulture brand.
• SHEQSY A cloud-based lone worker safety app providing real-time safety monitoring, check-ins, and location sharing for remote workers.
• SafetyDocs Trusted workplace health, safety, and quality documents offered as part of SafetyCulture's product ecosystem.
• SafetyCulture Care A product combining risk management, technology, and insurance services for comprehensive workplace safety coverage.
• SafetyCulture Marketplace A one-stop shop for workplace safety equipment, allowing customers to purchase safety gear directly through the platform.
• SafetyCulture API Public API and developer portal enabling third-party integrations, workflow automation, and custom development on top of the SafetyCulture platform.

Quantifiable outcome

• 1 billion+ checks completed per year across 76,000+ organizations
• +11 more outcomes

Named customers19 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability4 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core and major.

• AvivacoreGTM or Marketing Partner · 15 October 2025Aviva developed Aviva Risk Training Solutions (ARTS), a digital microlearning platform launched in partnership with SafetyCulture. The platform offers 25 free courses to Aviva's commercial clients based on Aviva's 250+ loss prevention standards. 44,000 people have already completed Aviva courses via SafetyCulture's platform. ARTS is part of Aviva's Global Risk Management Solutions spanning 230 risk consultants across UK, Ireland, and Canada.
• SHEQSYmajorStrategic or Co-development Partner · 5 April 2022SHEQSY, a cloud-based lone worker safety app, was acquired by SafetyCulture in April 2022. The acquisition was designed to enhance SafetyCulture's frontline safety technology and expand into U.S. and European markets by integrating SHEQSY's lone worker services with the iAuditor platform.

Scale indicators17 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• MaintainX: Mobile-first maintenance, inspections, and safety operations platform targeting frontline teams. Closest direct competitor in mobile-first operational workflows for deskless workers, with overlapping inspection, asset, and procedure capabilities.
• VelocityEHS: Dedicated EHS software platform serving industrial customers across safety, compliance, and operational risk. Direct peer in EHS software with comparable target verticals and use cases.
• Intelex Technologies: Long-standing EHS and quality management software vendor with deep enterprise footprint. Directly competes for the same enterprise EHS/quality budget dollars, particularly in manufacturing and industrial verticals.
• Cority: Cloud-based EHS, quality, and environmental management platform serving large enterprises. Comparable in target buyer (enterprise EHS leaders) and adjacent product surface area.
• Sphera: Enterprise EHS, operational risk, and sustainability software provider owned by Blackstone. Competes with SafetyCulture in safety and ESG modules for large industrial customers.
• AuditBoard: Cloud-based audit, risk, and compliance management platform. Overlaps with SafetyCulture's audit and compliance use cases and competes for enterprise GRC/risk budgets.
• EHS Insight: EHS management software serving mid-market and enterprise customers across safety, compliance, and training. Direct peer with overlapping product surface area, particularly in mid-market manufacturing.

Broad incumbents

• Procore: Construction management platform with safety/quality modules serving contractors and owners. Larger incumbent in a key SafetyCulture vertical (construction) with broader project management scope.
• ServiceNow: Enterprise workflow platform with an Integrated Risk Management (IRM) suite that includes EHS capabilities. Represents platform-level competition for large enterprise EHS budget.

Emerging players

• Connecteam: Frontline workforce operations app covering operations, training, and communication for deskless workers. Emerging peer targeting the same frontline-worker buyer with adjacent functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/MittiHQ
• YouTubeyoutube.com/@SafetyCultureHQ
• Facebookfacebook.com/MittiBySC
• LinkedInlinkedin.com/company/safetyculturehq
• Instagraminstagram.com/safetyculturehq

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds12 records

Investors14 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments5 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SafetyCulture