Plotly
- Company typePrivate
- Founded2013
- HeadquartersMontréal, Canada
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
Plotly firmographics
Firmographics- Name
- Plotly
- Legal name
- Plotly Technologies Inc.
- Website
- https://plotly.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Ownership category
- akta.pro rank
Plotly industry classification
Industry- Product category
- Data Visualization and Analytics Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Model Development & Training Platforms (AutoML, Notebooks, Feature Stores) (HDAEANAB)
- akta.pro secondary industry
- Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA)
Keywords
Where Plotly is headquartered
LocationHeadquarters
- HQ city
- Montréal
- HQ country
- Canada
- HQ region
- North America
Offices2 records
Markets served
Plotly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Plotly Cloud Subscription: SaaS platform subscription with tiered pricing: Free (limited), Pro at $29/month per Creator seat, and Enterprise with custom pricing. Includes hosting, authentication, team collaboration, and credit-based AI usage.
- Dash Enterprise License: Annual commercial subscription for self-hosted Kubernetes platform. Includes enterprise extensions, support, and dedicated solutions engineers. Pricing is custom/quote-based.
- Usage-based Credits: AI-powered features in Plotly Studio consume credits. Free tier includes 10 credits trial; Pro includes 50 credits monthly. Additional credits at $1 each. Enterprise includes unlimited credits.
- Professional Services: Consulting, training, and open-source development services for Dash Enterprise implementation including app development, architectural review, UI/UX customization, automated reporting, performance optimization, and data pipelining.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for individual users to explore Plotly Studio and publish apps |
| Per seat | Monthly | Pro tier for small teams analyzing data with Dash or Plotly Studio |
| Subscription | Annual | Enterprise tier for large organizations with mission-critical data applications |
| Usage-based | Pay-as-you-go | Plotly Studio credits for AI-powered features |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Plotly product offering
Product offeringCore offering
Plotly develops open-source and commercial data visualization and analytics software, including the Plotly Graphing Libraries (plotly.py and plotly.js) and the Dash Python framework for building analytical web applications. Its commercial offerings include Dash Enterprise (self-hosted Kubernetes platform with enterprise security), Plotly Cloud (managed SaaS for publishing apps), and Plotly Studio (AI-native desktop application that generates interactive Dash apps from natural language prompts).
Product overview
Plotly is a data visualization and analytics platform company offering a portfolio of open-source and commercial products. The core open-source offerings include Plotly Graphing Libraries (plotly.py and plotly.js) for interactive charting, and Dash, a Python framework for building analytical web applications. These open-source tools are MIT-licensed and downloaded over a billion times. The commercial layer consists of Plotly Cloud (SaaS hosting for Dash and Plotly Studio apps), Dash Enterprise (self-hosted Kubernetes platform for enterprise deployments), and Plotly Studio (AI-native desktop application that generates Dash apps from natural language prompts). Dash Enterprise includes enterprise extensions such as Snapshot Engine for PDF reporting, Dash Design Kit for branded theming, and Dash AG Grid for enterprise data tables. Plotly Cloud features Plotly AI Analyst for natural language queries. All products integrate with major data warehouses (Snowflake, Databricks, BigQuery) and support enterprise SSO via Okta, Microsoft Entra ID, and other identity providers.
Differentiator
Problem solved
Functional benefit
Brands
- Dash: Open-source Python framework for building analytical web applications and interactive dashboards. Dash is MIT-licensed and has been downloaded over nine million times monthly.
- Plotly Studio
- Plotly Cloud
- Dash Enterprise
- Plotly Graphing Libraries
Products and services
- Plotly Graphing Libraries Open-source interactive charting libraries for Python (plotly.py) and JavaScript (plotly.js) providing 70+ chart types with browser-based interactivity, publication-quality export, and support for scientific, statistical, financial, 3D, and geographic visualizations. Used by over 10 million developers with 60M+ monthly downloads.
- Dash Open-source Python framework for building analytical web applications and data dashboards, wrapping Plotly charts in reactive web apps using pure Python callbacks. MIT-licensed with over 9 million monthly downloads.
- Dash Enterprise Self-hosted Kubernetes platform for deploying and managing Dash applications behind an organization's firewall, with role-based access control, app lifecycle management, Helm chart deployment, air-gapped installation support, and SOC 2 Type II and ISO 27001/27701/42001 certification.
- Plotly Cloud Managed SaaS platform for publishing and sharing Dash and Plotly Studio apps, offering drag-and-drop deployment, built-in authentication, team workspaces, credit-based usage metering, and the Plotly AI Analyst for natural language queries. Available with Free, Pro ($29/month per Creator seat), and Enterprise tiers.
- Plotly Studio AI-native desktop application for professional data analytics that generates interactive Dash applications from natural language prompts using an agentic workflow. Connects to data sources, explores data, writes Python code, and creates visualizations backed by verifiable code. Cloud tier uses Anthropic Claude Sonnet 4.5; Enterprise tier supports bring-your-own LLM.
- Professional Services Consulting and training services for designing, developing, and deploying data applications on Dash Enterprise, covering app development, architectural review, UI/UX customization, automated reporting, performance optimization, and data pipelining with expertise in Pandas, Dask, Spark, and other data tools.
- Customer Success Technical support and enablement services for Dash Enterprise customers, including app support, platform support, guided installation, enablement sessions, technical account management, and professional services with 24/5 support availability.
Quantifiable outcome
- Reduced experiment runtime by over 50% at Intuit
- +2 more outcomes
Companies that use Plotly
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Plotly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability9 records
Feature6 records
Plotly partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- DatabrickscoreDatabricks launched Databricks Apps supporting Dash framework alongside Shiny, Gradio, and Streamlit. Plotly's data connectors support Databricks for Snowflake, Databricks, BigQuery, and Postgres connections. S&P Global, CIBC, and other customers deploy Dash apps with Databricks.
- SnowflakecorePlotly provides Python connectors for Snowflake as a native data source connection. Dash OAuth supports pass-through authentication to Snowflake. Multiple customer case studies feature Snowflake integration including Komatsu and Fetch Rewards.
- Amazon Web Services (AWS)coreDash Enterprise supports deployment on AWS (EKS), Azure (AKS), and GCP (GKE) Kubernetes platforms. AWS Marketplace presence and integration documentation available.
- Google Cloud Platform (GCP)corePlotly supports BigQuery connections in Plotly Studio and deployment on Google Kubernetes Engine (GKE). Dr. Reddy's Laboratories uses Plotly with GCP for pharmaceutical regulatory reporting.
- Microsoft AzurecoreDash Enterprise supports Azure (AKS) deployment. Johnson Matthey uses Dash Enterprise with Azure for scientific software development. OAuth supports Microsoft Entra ID integration.
- AnthropiccorePlotly Studio (cloud version) uses Anthropic Claude Sonnet 4.5 proxied through Plotly for AI-powered data analytics. Enterprise version supports bringing your own API key for private LLM access.
- OktacoreEnterprise authentication integration supporting SAML 2.0, OIDC, Okta, Azure AD/Entra, PingFederate, and client certificates for SSO implementation across Plotly Cloud and Dash Enterprise.
- Posit (RStudio)coreCarson Sievert, Plotly Champion, is a senior software engineer at Posit working on projects bridging R & Python with the web such as Shiny and Plotly. Plotly R package is maintained in collaboration with Posit.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Plotly competitors and assessment
Company assessmentDirect peers
- Streamlit: Open-source Python framework for building data and ML web apps, now part of Snowflake. Directly competes with Plotly Dash in the Python data app framework category and was launched as a Databricks Apps partner alongside Dash.
- Posit (RStudio): Developer of Shiny, the leading R framework for interactive data apps, and an emerging Python framework (Shiny for Python). Carson Sievert, a Plotly Champion, is a senior engineer at Posit, indicating close ecosystem overlap in R/Python data apps.
- Gradio: Open-source Python library for building ML model demos and data apps, widely used in the AI/ML community. Listed alongside Dash, Shiny, and Streamlit as a supported framework in Databricks Apps.
- Bokeh: Open-source Python interactive visualization library providing an alternative to Plotly's graphing libraries for browser-based charts, with similar target users in scientific and data science Python communities.
Broad incumbents
- Tableau: Enterprise BI and data visualization platform owned by Salesforce. Competes with Plotly's enterprise offerings in dashboards and analytics apps, with a much larger sales organization and bundled Salesforce distribution.
- Microsoft Power BI: Microsoft's enterprise BI platform bundled with the Microsoft 365 / Azure stack. Represents the largest competitor by distribution scale in the BI/analytics space where Plotly Enterprise competes.
- Looker: Google Cloud's enterprise BI platform, competing with Plotly Enterprise in the cloud-native data analytics category with native BigQuery integration as a differentiator.
Emerging players
- Hex: AI-native collaborative data notebook and analytics workspace targeting data scientists and analysts — overlapping use cases with Plotly Studio for AI-assisted analytics and Dash for data app building.
- Observable: JavaScript-native notebook and data visualization platform. Competes with Plotly in the interactive visualization and exploratory analytics category, particularly for web-first data teams.
- Mode Analytics: Collaborative data analysis platform combining SQL, Python/R notebooks, and interactive reports/dashboards, targeting similar analyst personas as Plotly Studio and Dash.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Plotly social profiles
Digital presencePlotly compliance and trust
Trust signalCompliance6 records
Plotly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plotly leadership team
Management profileNumber of profiles
Profiles12 records
Plotly subsidiaries and ownership
Company hierarchySubsidiaries1 record
Plotly funding detail
Funding detailFunding overview
Funding rounds8 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plotly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plotly
What does Plotly do?
Plotly develops open-source and commercial data visualization and analytics software, including the Plotly Graphing Libraries (plotly.py and plotly.js) and the Dash Python framework for building analytical web applications. Its commercial offerings include Dash Enterprise (self-hosted Kubernetes platform with enterprise security), Plotly Cloud (managed SaaS for publishing apps), and Plotly Studio (AI-native desktop application that generates interactive Dash apps from natural language prompts).
Is Plotly a public or private company?
Plotly is a private company. It is classified as venture growth investor backed and is currently operating.
When was Plotly founded?
Plotly was founded in 2013. It employs 101 to 250 people.
Where is Plotly based?
Plotly is headquartered in Montréal, Canada, in the North America region.
How does Plotly make money?
Four revenue lines are on record. Plotly Cloud Subscription is the primary driver. The others are dash Enterprise License, usage-based Credits and professional Services.
Who are Plotly's main competitors?
Direct peers on record are Streamlit, Posit (RStudio), Gradio and Bokeh. Broad incumbents are Tableau, Microsoft Power BI and Looker. Emerging players are Hex, Observable and Mode Analytics.
Does Plotly have an API?
Yes. Plotly Cloud CLI provides programmatic app management through the plotly-cloud package on PyPI, supporting scripted deployments, pipeline integration, and programmatic control of deployed apps. Dash apps can be published via the CLI or drag-and-drop. Plotly Studio generates Dash code as output that users can inspect and modify. Developer documentation is at docs.plotly.com.
What industry is Plotly in?
Plotly's product category is Data Visualization and Analytics Platform. Its primary akta.pro industry code is HDAEANAB, Model Development & Training Platforms (AutoML, Notebooks, Feature Stores), with a secondary code of BPAEAFAA, Custom Application Development (Web/Mobile/Desktop). Its NAICS code is 5132 and its SIC code is 7372.