Henry Rose
- Company typePrivate
- Founded2019
- HeadquartersIrvine, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Henry Rose firmographics
Firmographics- Name
- Henry Rose
- Legal name
- Henry Rose LLC
- Website
- https://henryrose.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Henry Rose industry classification
Industry- Product category
- Fine Fragrance
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Fine Fragrance (Women’s/Men’s/Unisex) (CRABADAA)
- akta.pro secondary industries
- Natural & Clean Fragrance (CRABADAG), Body Sprays & Mists (CRABADAC)
Keywords
Where Henry Rose is headquartered
LocationHeadquarters
- HQ city
- Irvine
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Henry Rose business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Fine Fragrance Sales: Primary revenue from direct-to-consumer and retail sales of eau de parfum fragrances in various sizes (50mL, 10mL, 8mL travel sprays), body care products, and gift sets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | 50mL Eau de Parfum Bottles |
| Unit Pricing | Pay-as-you-go | Travel Spray Duo |
| Unit Pricing | Pay-as-you-go | Bestsellers Discovery Set |
| Unit Pricing | Pay-as-you-go | Full Collection Discovery Set |
| Unit Pricing | Pay-as-you-go | Body Care Products |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Henry Rose product offering
Product offeringCore offering
Henry Rose manufactures and sells genderless fine fragrances (eau de parfum), body care sprays, discovery sets, travel sprays, gift cards, and accessories under a clean beauty positioning. All products are formulated using a rigorously vetted palette of approximately 300 ingredients (from an initial review of over 3,000) developed with International Flavors & Fragrances (IFF), and are EWG Verified, Cradle to Cradle Certified Silver, Leaping Bunny certified, hypoallergenic, and dermatologist tested.
Product overview
Henry Rose is a fine fragrance company founded by actress Michelle Pfeiffer in 2019, offering the first collection of genderless fine fragrances with 100% ingredient transparency. The product portfolio centers on eau de parfum fine fragrances (Ripe, London 1983, Dave, Queens & Monsters, Windows Down, Jake's House, Flora Carnivora, French Exit, Torn, Dark Is Night), supplemented by body care products (Boys of Summer and Mustang Sally body sprays), sampling options (Bestsellers Discovery Set, Full Collection Discovery Set, Travel Spray Duo, Ménage À Trois Travel Trio), gift cards, and accessories. The brand emphasizes rigorous ingredient vetting, with over 3,000 ingredients reviewed and only 300 meeting their standards, developed in partnership with International Flavors & Fragrances (IFF). All fragrances are EWG Verified and Cradle to Cradle Certified Silver.
Differentiator
Problem solved
Functional benefit
Products and services
- Ripe Eau de Parfum Fruity floral 50mL eau de parfum with notes of lychee, watermelon sorbet, green leaves, cardamom, black pepper, jasmine, peony, rose water, wisteria, upcycled Orcanox, soft woods, musks, and creamy sandalwood. Perfumer: Patricia Choux.
- London 1983 Eau de Parfum Warm and sheer 50mL eau de parfum inspired by a musk discovered in London in 1983, featuring fig, black pepper, water lily, jasmine, musk, blonde woods, and sustainable vetiver bourbon. Perfumer: Patricia Choux.
- Dave Eau de Parfum Vanilla gourmand 50mL eau de parfum named after founder Michelle Pfeiffer's husband, featuring tangerine heart, neroli, pink pepper, lavandin, orange flower, almond blossom, vanilla bean chantilly, cocoa shell, and tonka bean.
- Queens & Monsters Eau de Parfum Amber gourmand woody floral 50mL eau de parfum with a wild streak, featuring petitgrain, jasmine sambac, coco musk, and sandalwood; inspired by Lana Del Rey's 'Gods & Monsters'. Perfumer: Pascal Gaurin.
- Windows Down Eau de Parfum Citrus bergamot 50mL eau de parfum featuring grapefruit, bergamot, jasmine, and Earl Grey tea, evoking a sense of freedom and escape.
- Jake's House Eau de Parfum Marine citrus 50mL eau de parfum inspired by founder Michelle Pfeiffer's grandfather, featuring watery clean freshness, honeyed neroli, and light clean musky finish.
- Flora Carnivora Eau de Parfum Modern white floral 50mL eau de parfum with bite, creating a gender-inclusive interpretation that is powerful yet soft, carnal yet creamy. Perfumer: Celine Barel.
- French Exit Eau de Parfum Warm floral 50mL eau de parfum featuring crisp blackcurrant, pink pepper, tuberose, musk, and driftwood, creating an elusive departure aesthetic.
- Torn Eau de Parfum Spicy vanilla 50mL eau de parfum balancing softness with edge, featuring vanilla, spice, and sandalwood for a warm, musky blend.
- Dark Is Night Eau de Parfum Woody spicy 50mL eau de parfum blending patchouli with rich vanilla bean for a decadent finish. Perfumer: Pascal Gaurin.
- Henry Rose Body Care Sprays 200mL body sprays including Boys of Summer (musky lavender with lavandin, pink pepper, florals, vetiver, orris concrete) and Mustang Sally (Valencia orange flower with neroli, petitgrain, and airy musks), priced at $45 per 200mL.
- Bestsellers Discovery Set Four 1.5mL sample vials featuring bestsellers Dave, London 1983, Ripe, and Queens & Monsters, priced at $22, and includes a $20 off promo code toward the first full-size 50mL fragrance purchase.
- Full Collection Discovery Set Ten genderless 1.5mL scents including French Exit, London 1983, Ripe, Dave, Queens & Monsters, Windows Down, Jake's House, Flora Carnivora, Torn, and Dark Is Night; includes a $20 promo code toward the first full-size fragrance.
- Travel Spray Duo Two 8mL travel-friendly fine fragrance sprays for $55 ($70 stated retail value), with any two scents chosen from Dave, Flora Carnivora, Windows Down, Jake's House, Dark Is Night, London 1983, Queens & Monsters, or Torn.
- Ménage À Trois Travel Trio Three 8mL travel-friendly fine fragrance sprays for $70 (stated $105 total value).
- Digital Gift Card Digital gift cards in selectable amounts, usable at henryrose.com to discover Henry Rose fine fragrances.
- Out of Office Tote Woven raffia tote bag made from sustainable materials, sized to fit travel and everyday essentials.
Companies that use Henry Rose
Customer profileSegments3 records
Ideal customer profiles3 records
Henry Rose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Henry Rose partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Breast Cancer Prevention Partners (BCPP)coreHenry Rose partners with BCPP to donate a portion of all proceeds to research and advocacy around toxic chemicals in personal care. BCPP created the Campaign for Safe Cosmetics, working to eliminate dangerous chemicals linked to adverse health impacts from cosmetics.
- International Flavors & Fragrances (IFF)coreHenry Rose partnered with IFF after years of rejection from other fragrance houses. IFF perfumers, including Pascal Gaurin and Yves Cassar, work with Henry Rose's limited ingredient palette to create fragrances meeting both safety and quality standards.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Henry Rose competitors and assessment
Company assessmentDirect peers
- Dedcool: Dedcool is a clean fragrance and body care brand co-launched with Henry Rose in the spring 2026 transparent-ingredient cohort and also backed by Sandbridge Capital. It overlaps directly on genderless positioning and modern distribution including Sephora.
- Phlur: Phlur is a direct competitor in the clean/transparent fine fragrance category, explicitly co-launched with Henry Rose in the spring 2026 cohort. Both target ingredient-conscious consumers with disclosed-ingredient eau de parfums sold DTC and at Sephora.
- Commodity Brand: Commodity is an indie fragrance brand offering genderless, accessible eau de parfums with a modern DTC presence. It competes with Henry Rose on unisex positioning and contemporary retail channels.
- Ellis Brooklyn: Ellis Brooklyn is a clean fragrance brand launched in the same spring 2026 transparent-ingredient cohort as Henry Rose. It targets a similar health-conscious, premium DTC consumer with eau de parfums at comparable price points.
- Skylar: Skylar is a clean, hypoallergenic fragrance brand offering eau de parfums designed for sensitive skin. It directly competes with Henry Rose on clean-formulation positioning, genderless marketing, and DTC-plus-Sephora distribution.
- By Rosie Jane: By Rosie Jane is an indie clean fragrance brand selling eau de parfums DTC and through clean beauty retailers like Credo. It competes in the same clean, ingredient-conscious fragrance niche with similar pricing and target consumer.
Broad incumbents
- Nest Fragrances: Nest Fragrances is an established prestige home and personal fragrance brand carried across department stores and specialty retailers. It overlaps with Henry Rose in fine fragrance retail and consumer base but at broader scale and wider product breadth.
- Le Labo: Le Labo, owned by Estée Lauder, is a broad incumbent in the niche fine fragrance space with comparable artisanal positioning and elevated price points. It competes on prestige and craft but does not center ingredient transparency as Henry Rose does.
Emerging players
- Summer Fridays: Summer Fridays is a digitally native beauty brand primarily known for skincare and lip products that launched a fragrance collection alongside Henry Rose in spring 2026. It is an emerging player entering clean fragrance with strong DTC and Sephora distribution.
- Orebella: Orebella is a celebrity-founded (Bella Hadid) emerging fragrance brand that launched alongside Henry Rose in the spring 2026 clean fragrance cohort. It overlaps on the clean/transparent positioning and genderless product design.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Henry Rose social profiles
Digital presenceHenry Rose compliance and trust
Trust signalCompliance3 records
Henry Rose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Henry Rose leadership team
Management profileNumber of profiles
Profiles2 records
Henry Rose funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Henry Rose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Henry Rose
What does Henry Rose do?
Henry Rose manufactures and sells genderless fine fragrances (eau de parfum), body care sprays, discovery sets, travel sprays, gift cards, and accessories under a clean beauty positioning. All products are formulated using a rigorously vetted palette of approximately 300 ingredients (from an initial review of over 3,000) developed with International Flavors & Fragrances (IFF), and are EWG Verified, Cradle to Cradle Certified Silver, Leaping Bunny certified, hypoallergenic, and dermatologist tested.
Is Henry Rose a public or private company?
Henry Rose is a private company. It is classified as venture growth investor backed and is currently operating.
When was Henry Rose founded?
Henry Rose was founded in 2019. It employs 11 to 50 people.
Where is Henry Rose based?
Henry Rose is headquartered in Irvine, United States, in the North America region.
How does Henry Rose make money?
One revenue line is on record: fine Fragrance Sales.
Who are Henry Rose's main competitors?
Direct peers on record are Dedcool, Phlur, Commodity Brand, Ellis Brooklyn, Skylar and By Rosie Jane. Broad incumbents are Nest Fragrances and Le Labo. Emerging players are Summer Fridays and Orebella.
Does Henry Rose have an API?
No public API is recorded for Henry Rose.
What industry is Henry Rose in?
Henry Rose's product category is Fine Fragrance. Its primary akta.pro industry code is CRABADAA, Fine Fragrance (Women’s/Men’s/Unisex), with a secondary code of CRABADAG, Natural & Clean Fragrance. Its NAICS code is 456120 and its SIC code is 2844.