ORO Labs
ORO Labs is an AI-native procurement orchestration platform founded in 2020 that serves Fortune 500 and large global enterprises across life sciences, financial services, CPG, manufacturing, energy, and telecom, with deployments spanning 100+ countries via an embedded iPaaS and 200+ integrations.
- Company typePrivate
- Founded2020
- HeadquartersPalo Alto, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What ORO Labs does
ORO Labs is an AI-native procurement orchestration platform founded in 2020 and headquartered in San Francisco with a London-based EMEA hub. The company serves Fortune 500 and large global enterprises across life sciences and pharmaceuticals (Pfizer, Novartis, GSK, Roche, Bayer, Bristol Myers Squibb, Gilead, Lonza, Thermo Fisher, Sandoz, Grünenthal), financial services (a Big Four U.S. bank, insurance firms), consumer packaged goods (Coca-Cola, Danone), manufacturing (BASF, Stellantis, Siemens Energy), technology and IT services (Booking.com, Kyndryl, UKG, Optimizely, Jamf, PTC), telecommunications, and energy, with platform deployments spanning 100+ countries.
The core product is a no-code, AI-native orchestration engine with embedded iPaaS delivering 200+ semantically rich integrations across ERP (SAP S/4HANA, SAP ECC, Oracle, Oracle NetSuite, Microsoft Dynamics, Workday, Sage Intacct), source-to-pay (SAP Ariba, Coupa, JAGGAER, GEP), contract lifecycle management (DocuSign, Icertis, Ironclad, Sirion, Conga), risk (EcoVadis, Dun & Bradstreet, Resilinc, LexisNexis), bank fraud detection (Early Warning, Nium, CDQ), and collaboration (Slack, Microsoft Teams, Google Chat, Jira, ServiceNow). Layered atop the core platform is the ORO Agentic AI capability — a no-code AI Agent Builder supporting Bring-Your-Own-LLM, multi-agent chaining, and human-in-the-loop controls — packaged into four solution modules (Intake Management, Supplier Onboarding & Maintenance, Risk & Compliance, and a configurable Workflow Library) and four industry solutions (Life Sciences, Financial Services, CPG, Manufacturing). The platform holds SOC 1 Type 2, SOC 2 Type 2, ISO/IEC 27001:2022, and the world's first accredited ISO/IEC 42001:2023 certification for AI Systems Management.
Revenue is generated primarily through enterprise SaaS subscriptions priced via custom quote-based multi-year contracts, with pricing not publicly disclosed; a single deployment supports tens of thousands of users (one cited deployment serves ~35,000 users at a global pharmaceutical company). The go-to-market combines direct enterprise field sales (CRO Nathan Rader, regional sales VPs across North America and EMEA) with the ORO Partner Enterprise Network, of which North Highland serves as official change partner for implementation and transformation. Distribution is supplemented by a Microsoft AppSource listing and an event-driven demand-gen program spanning DPW Amsterdam, BME Symposium, Procurement Leaders APAC Congress, and ORO-hosted hackathons and masterclasses. Total disclosed funding stands at $160 million across a $25M Series A (November 2022, Norwest and B Capital) and a $100M Series C (March 2026, Brighton Park Capital and Goldman Sachs Alternatives), following reported 300% year-over-year revenue growth and the March 2025 acquisition of ProcureTech.
ORO Labs firmographics
Firmographics- Name
- ORO Labs
- Legal name
- ORO Labs
- Website
- https://orolabs.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- ORO Labs is an AI-native procurement orchestration platform founded in 2020 that serves Fortune 500 and large global enterprises across life sciences, financial services, CPG, manufacturing, energy, and telecom, with deployments spanning 100+ countries via an embedded iPaaS and 200+ integrations.
- Ownership category
- akta.pro rank
ORO Labs industry classification
Industry- Product category
- Procurement Orchestration Software
- NAICS
- Software Publishers (513210), Software Publishers (5132)
- SIC
- Services-Computer Programming Services (7371)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
- akta.pro secondary industries
- iPaaS & Workflow Automation (BPAMAOAB), Integration-Centric Low-Code (Workflow + iPaaS) (HDAEAKAC)
Keywords
Where ORO Labs is headquartered
LocationHeadquarters
- HQ city
- Palo Alto
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
ORO Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Enterprise SaaS Subscription: Recurring SaaS revenue from enterprise procurement orchestration platform licensed to Fortune 500 and large global organizations across intake management, supplier onboarding, risk/compliance, and other workflows. Pricing is not publicly disclosed and is deal-based for large enterprises; multi-year contracts are typical given the enterprise deployment scale (e.g., one deployment supports ~35,000 users).
- Implementation and Change Management Services via Partners: Revenue is augmented by partner-led implementation, change management, and consulting engagements (e.g., North Highland as official change partner), supporting enterprise deployments and customer success.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise — quote-based, custom contract per deployment |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
ORO Labs product offering
Product offeringCore offering
ORO Labs sells an AI-native, no-code procurement orchestration platform that helps Fortune 500 and large global enterprises unify intake management, supplier onboarding, risk and compliance, and contract/SOW workflows across multiple ERPs and source-to-pay systems. The platform includes a no-code AI Agent Builder supporting Bring-Your-Own-LLM, an embedded iPaaS with 200+ semantically rich integrations, and is sold via enterprise SaaS subscriptions on multi-year contracts.
Product overview
ORO Labs offers a unified agentic procurement orchestration platform rather than a portfolio of loosely related products. The ORO Procurement Orchestration Platform is the core, AI-native, no-code engine on which four primary solution modules run — Intake Management, Supplier Onboarding & Maintenance, Risk & Compliance, and the More Workflows library (covering Agentic PR Review, Bank Fraud Detection, Invoice Intake, Contract Intake, SOW Generation, Supplier Data Management, and Direct Materials Price Updates). Layered on top of the core platform is the ORO Agentic AI capability, which provides a no-code Agent Builder for autonomous AI agents and supports Bring-Your-Own-LLM. The platform connects everything via an embedded iPaaS delivering more than 200 semantically rich integrations (the ORO Integrations layer). Industry-tailored variants — ORO for Life Sciences, ORO for Financial Services, ORO for Consumer Packaged Goods, and ORO for Manufacturing — package the same core platform, modules, and agentic AI for vertical-specific needs. The acquired ProcureTech brand complements the core offering as a content and community asset. Underneath these layers, the Supplier Front Door provides a secure, self-service supplier-facing surface within the Supplier Onboarding & Maintenance module.
Differentiator
Problem solved
Functional benefit
Brands
- ORO AI: Agentic AI platform and AI Agent Builder for procurement transformation, including no-code AI agents for intake management, supplier management, risk and compliance, and knowledge workflows.
Quantifiable outcome
- 9+ Net Promoter Score from users
- +11 more outcomes
Companies that use ORO Labs
Customer profileNamed customers31 records
Segments7 records
Ideal customer profiles3 records
ORO Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration41 records
AI capability13 records
Feature7 records
ORO Labs partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered flagship / official change partner, core integration partner and strategic acquisition.
- North Highlandflagship / official change partnerStrategic partnership making North Highland ORO's official change partner to drive adoption of AI-enabled procurement transformations. The collaboration combines ORO's AI-powered procurement platform with North Highland's change management expertise. The partners are already helping a global pharmaceutical company implement an enterprise-wide agentic procurement platform for approximately 35,000 users.
- SAP / SAP Aribacore integration partnerDeep technology integration across ERP (SAP ECC, SAP S/4HANA) and source-to-pay (SAP Ariba). ORO markets a 'Better Together: SAP Ariba + ORO' guide positioning the platform as an orchestration layer atop SAP environments.
- Oraclecore integration partnerIntegrated across ERP, sourcing, contracting, buying, and invoicing as a deeply integrated procurement ecosystem backbone for Oracle customers.
- Coupacore integration partnerIntegrated across invoicing, buying, contracting, sourcing, and risk categories, enabling ORO to orchestrate workflows atop Coupa deployments.
- JAGGAERcore integration partnerIntegrated across invoicing, buying, contracting, sourcing, and risk categories.
- DocuSigncore integration partnerIntegrated for contracting workflows, enabling ORO to orchestrate contract intake and approval routing.
- Icertiscore integration partnerIntegrated for contract lifecycle management alongside DocuSign, Ironclad, Sirion, and ContractPod.
- Ironcladcore integration partnerIntegrated for contract lifecycle management within ORO's contracting ecosystem.
- Microsoft (Dynamics, Teams)core integration partnerIntegrated with Microsoft Dynamics 365 ERP and Microsoft Teams collaboration; ORO Labs is also listed on Microsoft AppSource marketplace.
- Slackcore integration partnerIntegrated as a collaboration channel for approvals and nudging within procurement workflows.
- Workdaycore integration partnerIntegrated for invoicing, buying, and ERP workflows.
- NetSuitecore integration partnerIntegrated for ERP workflows within ORO's broad ERP integration ecosystem.
- Dun & Bradstreetcore integration partnerIntegrated for risk management — supplier financial, compliance, and risk data enrichment within ORO workflows.
- EcoVadiscore integration partnerIntegrated for sustainability and ESG risk assessments in supplier onboarding and management workflows.
- Early Warningcore integration partnerIntegrated for bank fraud detection — deterministic bank account verification across ORO's payment workflows.
- Niumcore integration partnerIntegrated for international bank account verification and fraud detection.
- LexisNexiscore integration partnerIntegrated for risk and fraud-related data enrichment.
- Resilinccore integration partnerIntegrated for supply chain risk data and signals feeding into ORO's risk orchestration workflows.
- ServiceNowcore integration partnerIntegrated for collaboration and ticketing within cross-functional procurement workflows.
- ProcureTechstrategic acquisitionORO Labs acquired ProcureTech in March 2025 to accelerate AI-powered procurement orchestration, expanding its ecosystem and content reach in the procurement technology community.
Scale indicators9 records
Recent moves7 records
Expansion highlights8 records
ORO Labs competitors and assessment
Company assessmentEmerging players
- Tonkean: Tonkean is a workflow and intake orchestration platform that extends into procurement use cases. While more horizontal than ORO, it competes for the same 'procurement front door' and AI-agent budget inside enterprise procurement and operations teams.
- Archlet: Archlet is an AI-driven sourcing decision platform that ORO integrates with for sourcing optimization. It competes for parts of the supplier-selection and sourcing-analytics workflow that ORO is increasingly automating through agentic AI.
- Keelvar: Keelvar is an AI-powered sourcing optimization platform that integrates with ORO via the embedded iPaaS. They overlap on category detection, supplier recommendation, and autonomous sourcing — adjacent rather than head-to-head, but increasingly competing for AI-budget dollars inside procurement.
- Globality: Globality is an AI-powered services procurement platform with strong category intelligence for marketing, consulting, and professional services spend. ORO integrates with Globality but also competes for the same services-procurement orchestration wallet in large enterprises.
Direct peers
- Zip: Zip is the closest direct competitor — an intake-to-procure orchestration platform that also coordinates approvals, sourcing, and payment workflows across enterprise procurement stacks. Targets many of the same Fortune 500 buyers and competes head-to-head on agentic AI and integration breadth.
Broad incumbents
- Coupa Software: Coupa is a broad incumbent source-to-pay suite (under Thoma Bravo) covering sourcing, contracting, invoicing, and spend analytics. ORO is deeply integrated with Coupa today but Coupa's own AI/intake investments make it both a partner and a competitive threat for greenfield procurement orchestration deals.
- GEP: GEP is a large procurement and supply chain software and services provider offering SMART by GEP and other S2P solutions. ORO integrates with GEP but competes for the orchestration layer above the suite in multi-vendor procurement environments.
- ServiceNow (Procurement / Sourcing & Procurement Operations): ServiceNow is a broad enterprise workflow platform that includes procurement operations capabilities on top of its Now Platform and ITSM/collaboration stack. ORO integrates with ServiceNow for ticketing and collaboration but ServiceNow's expansion into procurement workflows makes it a long-term incumbent competitor.
- SAP Ariba: SAP Ariba is the dominant incumbent S2P platform and is one of ORO's deepest integration partners (alongside SAP S/4HANA and ECC). As SAP bundles Joule and agentic AI into Ariba, it represents the largest competitive risk to ORO's standalone orchestration value proposition.
- JAGGAER: JAGGAER is an established direct and indirect procurement suite with broad coverage across sourcing, contracting, and supplier management. ORO integrates deeply with JAGGAER but also competes for the orchestration/in intake layer above it in enterprise deals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ORO Labs social profiles
Digital presenceORO Labs compliance and trust
Trust signalCompliance4 records
ORO Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
ORO Labs leadership team
Management profileNumber of profiles
Profiles11 records
ORO Labs subsidiaries and ownership
Company hierarchySubsidiaries1 record
ORO Labs funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ORO Labs M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ORO Labs
What does ORO Labs do?
ORO Labs sells an AI-native, no-code procurement orchestration platform that helps Fortune 500 and large global enterprises unify intake management, supplier onboarding, risk and compliance, and contract/SOW workflows across multiple ERPs and source-to-pay systems. The platform includes a no-code AI Agent Builder supporting Bring-Your-Own-LLM, an embedded iPaaS with 200+ semantically rich integrations, and is sold via enterprise SaaS subscriptions on multi-year contracts.
Is ORO Labs a public or private company?
ORO Labs is a private company. It is classified as venture growth investor backed and is currently operating.
When was ORO Labs founded?
ORO Labs was founded in 2020. It employs 251 to 500 people.
Where is ORO Labs based?
ORO Labs is headquartered in Palo Alto, United States, in the North America region.
How does ORO Labs make money?
Two revenue lines are on record. Enterprise SaaS Subscription is the primary driver. The others are implementation and Change Management Services via Partners.
Who are ORO Labs's main competitors?
Emerging players on record are Tonkean, Archlet, Keelvar and Globality. Zip is listed as a direct peer. Broad incumbents are Coupa Software, GEP, ServiceNow (Procurement / Sourcing & Procurement Operations), SAP Ariba and JAGGAER.
Does ORO Labs have an API?
No public API is recorded for ORO Labs.
What industry is ORO Labs in?
ORO Labs's product category is Procurement Orchestration Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI), with a secondary code of BPAMAOAB, iPaaS & Workflow Automation. Its NAICS code is 513210 and its SIC code is 7371.