Treasure Global

What Treasure Global does

Treasure Global Inc. is a NASDAQ-listed (TGL) technology company headquartered in New York with primary operations in Kuala Lumpur, Malaysia, building an AI-powered digital ecosystem spanning consumer e-payment, merchant F&B management, digital assets, and enterprise AI analytics. Its core product, the ZCITY Super App, integrates multiple Malaysian e-wallets (Touch'n Go, Boost, GrabPay) and FPX online banking to deliver cashless payments with AI-personalized instant rebates and affiliate cashback, reaching 2.7 million registered users as of mid-2025 with 187,180 quarterly active users. TAZTE provides an AI-driven F&B management system with Co-Pilot Mode for automated order processing, deployed via subsidiary TADAA Technologies, while OXI Wallet is an institutional-grade multi-chain digital asset platform supporting Binance, Ethereum, TRON, and Solana with BitGo custody. The company also operates the ZYGY Social Listening Platform, leveraging NVIDIA GPU infrastructure and large language models for real-time sentiment analysis, trend identification, and behavioral analytics across consumer brands and government sectors.

The business model combines multiple revenue streams: transaction fees from ZCITY e-payment processing, monthly subscriptions for TAZTE merchant digitization, enterprise AI licensing (including a USD 15 million contract from Creative World Industries Sdn Bhd), government sector deployment via the Nervesis exclusive distribution agreement, transaction fees from OXI Wallet, and managed services through the Quarters Elite Advisory financial consultant network. Go-to-market blends product-led growth on ZCITY, direct enterprise field sales for AI solutions, and channel partnerships through merchant networks and financial advisors. Recent strategic moves include the Quarters Elite Advisory acquisition (November 2025) bringing 350+ financial consultants and USD 150M in client assets, establishment of a Digital Asset Treasury with up to USD 100M in potential deployment through BitGo (May 2026), and the ZYGY government distribution deal via Nervesis (June 2026), collectively repositioning the company from a consumer app toward a diversified AI, fintech, and enterprise software platform.

The company is sub-scale financially: nine-month FY2026 revenue was approximately USD 2.76M with Q3 FY2026 revenue of USD 1.50M (125% year-over-year growth), supported by USD 2.91M in cash and USD 15.6M in stockholders' equity as of March 31, 2026. Capital formation has been active but dilutive, including a USD 9.2M IPO in August 2022, USD 4M public offering in November 2023, USD 400K strategic investment in October 2025, and USD 2.5M direct offering in December 2025 (the latter triggering a 40% share price decline). Leadership transitioned in April 2026 with Sam Teo returning as Acting CEO and Carlson Thow continuing as Executive Director.

Name

Treasure Global

Legal name

Treasure Global Inc.

Website

https://treasureglobal.org

Company type

Public

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Treasure Global is a NASDAQ-listed (TGL) Malaysian-focused digital ecosystem operator whose ZCITY Super App delivers AI-personalized e-payment and cashback to 2.7M+ users, complemented by TAZTE F&B management, OXI Wallet digital assets, and ZYGY enterprise AI analytics.

Ownership category

akta.pro rank

Product category

Digital Payments & Fintech Platforms

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Digital Wallet Infrastructure (Tokenization, Wallet-as-a-Service) (FSAMAEAI)

Keywords

• E-payment platform
• Digital rewards app
• F&b management system
• Digital asset wallet
• Social listening ai

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. E-Payment & Transaction Fees: Transaction revenue from ZCITY e-payment ecosystem, including merchant commissions and payment processing fees from e-wallet integrations (Touch'n Go, Boost, GrabPay).
2. TAZTE Platform Subscription: Recurring subscription fees from TAZTE F&B management platform for merchant digitization services, including automated order processing and analytics features.
3. Enterprise AI Licensing: Software licensing revenue from enterprise AI solutions including ZYGY Social Listening Platform deployment and Creative World Industries $15M AI system contract.
4. AI Platform Deployment & Maintenance: Deployment services and maintenance contracts for government sector AI platform implementations, providing recurring service income.
5. OXI Wallet Fintech Services: Revenue from OXI Wallet digital asset platform including Visa card transactions generating USD 120,000 from first corporate client Legacy Trustee Berhad.
6. Financial Advisory Services: Financial advisory services through Quarters Elite network with 350+ consultants managing USD 150 million in client assets, targeting up to USD 150 million in long-term revenue opportunity.
7. Affiliate & Cashback Program: Affiliate cashback program generating revenue through merchant partnerships and commission-based referrals across the ZCITY ecosystem.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Treasure Global develops and operates an integrated digital ecosystem anchored by the ZCITY Super App (consumer AI-powered e-payment with personalized rewards, instant rebates and affiliate cashback), TAZTE (AI-powered F&B merchant management platform), OXI Wallet (multi-chain institutional-grade digital asset platform), and the ZYGY Social Listening AI Platform (LLM-powered enterprise sentiment and behavioral analytics deployed for government and corporate clients). Revenue is generated from transaction fees, merchant subscriptions, enterprise AI licensing and deployment services, and emerging digital asset and financial advisory services.

Product overview

Treasure Global operates a portfolio of technology platforms focused on Southeast Asia's digital ecosystem. The core offering consists of the ZCITY Super App (AI-powered e-payment and rewards platform) and TAZTE (AI-powered F&B management system), which together create a dual-facing model serving both consumers and merchants. Supporting platforms include OXI Wallet (institutional-grade digital asset platform with multi-chain support), the ZYGY Social Listening Platform (AI-powered enterprise social media analytics), and GPU/LLM cloud computing services. TADAA Technologies serves as the AI-focused subsidiary driving platform innovation.

Differentiator

Problem solved

Functional benefit

Brands

• ZCITY Super App: A revolutionary e-payment and rewards ecosystem that transforms and simplifies the e-payment experience for consumers through advanced AI-powered features, offering personalized deals, cashless payment options, and instant rebates.
• TAZTE
• OXI Wallet
• Tadaa Technologies

Products and services

• ZCITY Super App AI-powered e-payment and rewards super app for Southeast Asian consumers, providing cashless transactions with instant rebates and affiliate cashback across e-commerce and retail merchants. Supports Touch'n Go eWallet, Boost eWallet, GrabPay, FPX, Visa and Mastercard.
• TAZTE F&B Management System AI-powered digital food and beverage management platform for merchants, offering automated order processing, Co-Pilot Mode features (Auto Accept Incoming Order, Auto Cascade Order Note, AutoFIX, Printing Divert), CRM analytics, loyalty programs and online payment/QR integration for F&B outlets in Malaysia.
• OXI Wallet Institutional-grade digital asset platform integrated with ZCITY Super App that supports multi-chain interoperability across Binance, Ethereum, TRON, and Solana networks, with AI-powered portfolio tools and capacity to support up to USD 10 billion in user-held digital assets.
• ZYGY Social Listening Platform Enterprise AI-powered social listening platform leveraging large language models and NVIDIA GPU infrastructure to convert unstructured digital conversations into structured insights, including real-time sentiment analysis, trend identification and behavioral analytics for government and enterprise clients.
• GPU Cloud Computing Services

Quantifiable outcome

• 7x increase in ARPU (Average Revenue Per User) quarter-over-quarter on ZCITY platform
• +6 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability10 records

Feature6 records

Partnerships

Six partnerships are on record, tiered core, minor and flagship.

• Nervesis Sdn BhdcoreStrategic or Co-development Partner · 24 June 2026Exclusive distribution and maintenance agreement for AI-powered ZYGY Social Listening Platform in Malaysia's government sector. Grants Tadaa Technologies exclusive rights to commercialize, deploy, and support the platform across Malaysia's public sector, positioning for recurring revenue through software subscriptions and maintenance services.
• BitGocoreTechnology or Integration · 7 May 2026Licensed custody provider for Treasure Global's Digital Asset Treasury, providing institutional-grade secure management of Ethereum and other digital assets. BitGo enables the company's participation in digital asset economy and blockchain-based financial infrastructure with potential deployment up to USD 100 million.
• Quarters Elite Advisory Sdn BhdcoreStrategic or Co-development Partner · 20 November 2025Acquisition of Malaysian financial advisory firm managing approximately USD 150 million in client assets, including nationwide network of over 350 financial consultants to support OXI Wallet fintech platform growth across Southeast Asia. Expected to generate potential long-term revenue of up to USD 150 million.
• Tien Ming DistributionminorStrategic or Co-development Partner · 14 February 202551% stake acquisition expanding FMCG distribution capabilities and distribution network scale.
• iPay88 Holding Sdn BhdcoreTechnology or Integration · 1 August 2022Exclusive payment gateway partner for ZCITY and TAZTE platforms, providing secure and convenient e-commerce, retail, online banking, and e-wallet transaction processing across Southeast Asia.
• Legacy Trustee BerhadflagshipGTM or Marketing PartnerFirst corporate client for OXI Wallet platform, purchasing Visa cards and generating USD 120,000 in initial revenue. Strategic anchor client for fintech platform commercialization.

Scale indicators23 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Touch 'n Go eWallet: Malaysia's largest homegrown e-wallet, directly comparable to Treasure Global's ZCITY Super App as both target Malaysian consumers and merchants with cashless payments, rewards, and merchant integrations across retail and online channels.
• Grab Holdings: Southeast Asia super-app combining ride-hailing, food delivery, and GrabPay payments; competes head-to-head with ZCITY's super-app positioning and merchant reward ecosystem across Malaysia and the broader region.
• Boost (Axiata Digital): Malaysian e-wallet integrated into ZCITY as a payment rail; comparable consumer proposition of cashless payments, cashback, and merchant offers targeting the same Malaysian user base as Treasure Global.
• BigPay (AirAsia): Malaysia-based fintech offering payments, prepaid cards, and remittance within the AirAsia ecosystem; directly competes with ZCITY/TAZTE on consumer payments and merchant digitization in Malaysia.
• Setel (PETRONAS): Malaysian digital payments and loyalty platform primarily for fuel and retail merchants; comparable as a domestic super-app/wallet competitor with merchant SaaS-style features overlapping TAZTE.
• Trust Wallet: Multi-chain self-custody crypto wallet supporting Ethereum, Binance Smart Chain, Solana, and TRON; comparable technology and value proposition to OXI Wallet's multi-chain digital asset offering for retail and institutional users.

Broad incumbents

• Shopee (Sea Limited): Regional super-app combining e-commerce, ShopeePay wallet, and merchant services; broader scale than Treasure Global but overlapping in consumer rewards, merchant tools, and integrated payments in Malaysia.
• Lazada (Alibaba): Major Southeast Asian e-commerce and digital payments platform with its own wallet/loyalty stack; comparable as a merchant-integrated digital commerce ecosystem overlapping ZCITY's Zstore and reward propositions.
• Binance: Global digital asset exchange and wallet platform supporting multi-chain assets; relevant as a direct comparison to OXI Wallet's Binance/Ethereum/TRON/Solana interoperability and institutional crypto positioning.
• Sprinklr: Enterprise social listening and customer experience platform; comparable to ZYGY's AI-powered sentiment analysis and behavioral analytics capabilities targeting enterprise and government buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/TGInc_TGL
• LinkedInlinkedin.com/company/treasure-global-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries3 records

Funding overview

Funding rounds3 records

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Treasure Global