MetaMask
MetaMask is a self-custodial cryptocurrency wallet built by Consensys, serving 100M+ users across 50+ countries with a multichain wallet, Mastercard-powered debit card, swaps, perps, prediction markets, tokenized RWAs, native mUSD stablecoin, and developer SDKs.
- Company typePrivate
- Founded2016
- HeadquartersBrooklyn, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What MetaMask does
MetaMask is a self-custodial cryptocurrency wallet operated as a consumer-facing product within Consensys Software Inc.'s Web3 portfolio. The wallet is distributed as a browser extension (Chrome, Firefox, Brave, Edge, Opera), a mobile app (iOS and Android), and developer SDKs, serving more than 100 million users globally and powering over 5 billion transactions since 2021. Core technology centers on private-key vault architecture enabling multichain access across Ethereum, Bitcoin, Solana, TRON, Linea, HyperEVM, and 50+ additional networks via the Snaps extensibility platform (1.1M+ installs).
The product has expanded from a basic ETH wallet into an "everything wallet" surface that bundles Swaps (aggregated DEX routing), Perps (Hyperliquid-powered perpetual futures with up to 40x leverage), Prediction Markets (Polymarket integration), real-world asset trading (Ondo-powered tokenized stocks/ETFs, 200-430+ assets), Staking/Earn, and the MetaMask Card (Mastercard-issued self-custodial debit card live in 50+ countries including U.S. nationwide and 17 LATAM markets). Native stablecoin MetaMask USD (mUSD), built with Bridge/Stripe and M0, anchors card cashback and Rewards. Security features include Blockaid-integrated address-poisoning detection (65.4M+ incidents identified Jan 2025–Feb 2026), Transaction Shield subscription, and SEAL alliance participation.
Revenue is generated through a hybrid model combining free consumer usage with five monetization layers: Swap transaction fees, Transaction Shield subscription ($9.99/month), MetaMask Card interchange (1% standard, 3% Metal tier with $199/year fee), staking service fees, and Embedded Wallets B2B SDK pricing above the 1,000-MAW free tier. Distribution relies on product-led growth via app stores and browser marketplaces, supplemented by enterprise sales through MetaMask Institutional (MMI) for portfolio management and DeFi APIs. Recent strategic moves include flagship partnerships with Mastercard, Ondo, Google, Coinbase, and Ethereum Foundation, plus the June 2026 launch of the Agent Wallet targeting AI-agent DeFi execution.
MetaMask firmographics
Firmographics- Name
- MetaMask
- Legal name
- Consensys Software Inc.
- Website
- https://metamask.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- MetaMask is a self-custodial cryptocurrency wallet built by Consensys, serving 100M+ users across 50+ countries with a multichain wallet, Mastercard-powered debit card, swaps, perps, prediction markets, tokenized RWAs, native mUSD stablecoin, and developer SDKs.
- Ownership category
- akta.pro rank
MetaMask industry classification
Industry- Product category
- Cryptocurrency Wallets
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Self-Custody Wallets (EOA, seed phrase, HD wallets) (FSAPACAA)
- akta.pro secondary industries
- Self-Custody Wallets (Consumer & Institutional) (FSADACAE), Wallet Infrastructure (SDKs, Wallet-as-a-Service) (FSADACAD)
Keywords
Where MetaMask is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MetaMask business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Transaction Shield Subscription: Premium security subscription at $9.99/month providing up to $10,000 in monthly transaction protection coverage for qualifying safe transactions that are subsequently drained.
- Swap Fees: MetaMask earns fees through its Swaps feature which aggregates DEX liquidity. Fees are calculated and charged contemporaneously with transactions as described on the site or interface.
- MetaMask Card Interchange: Revenue generated from the MetaMask Card issued in partnership with Mastercard. Cashback rewards (1-3%) are funded through interchange fees from merchant transactions processed through the Mastercard network.
- Staking Services: MetaMask offers staking services where Consensys receives a flat service fee indicated in the user interface. Users can stake assets through designated validator nodes including Lido Staked ETH.
- MetaMask Rewards: Loyalty program providing cashback in mUSD stablecoin for card spending and potentially other platform activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Standard MetaMask Wallet - Free tier for all users |
| Subscription | Monthly | Transaction Shield - Premium security coverage |
| Subscription | Pay-as-you-go | MetaMask Card Standard - Self-custodial crypto spending card |
| Subscription | Annual | MetaMask Card Metal - Premium tier |
| Freemium | Monthly | Embedded Wallets Free Tier |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
MetaMask product offering
Product offeringCore offering
MetaMask is a self-custodial cryptocurrency wallet available as a browser extension and mobile application, enabling users to securely manage digital assets, interact with decentralized applications (dapps), and access DeFi protocols across multiple blockchain networks. The platform has evolved into an "everything wallet" offering integrated services including token swaps, staking, perpetual futures trading, tokenized real-world assets, prediction markets, and a Mastercard-powered crypto debit card.
Product overview
MetaMask is a comprehensive self-custodial Web3 wallet platform developed by Consensys, offering a unified product ecosystem that combines a core wallet (browser extension and mobile app) with integrated financial services modules. The core MetaMask Wallet supports multichain access (Ethereum, Solana, Bitcoin, TRON, Linea, HyperEVM, and 50+ via Snaps) for digital asset management, NFT interactions, and dapp connections. Financial services are layered through: MetaMask Card (Mastercard-powered crypto debit card with mUSD cashback), MetaMask USD (native mUSD stablecoin), MetaMask Swaps (aggregated token exchange), MetaMask Staking/Earn (yield generation), MetaMask Perps (Hyperliquid-powered perpetual futures), MetaMask Prediction Markets (Polymarket integration), and MetaMask Rewards (loyalty program). Security features include Transaction Shield (paid protection), address poisoning detection, Blockaid threat scanning, and Wallet Guard integration. Developer tools encompass MetaMask Embedded Wallets (wallet-as-a-service), MetaMask Delegation Toolkit (ERC-7715 permissions), MetaMask Snaps (extensibility), MetaMask Web3 Services (RPC infrastructure), and MetaMask Connect (SDK). The platform also includes MetaMask Learn (education) and MetaMask Portfolio (cross-wallet tracking).
Differentiator
Problem solved
Functional benefit
Products and services
- MetaMask Wallet A self-custodial cryptocurrency wallet available as browser extension and mobile app, enabling secure access to blockchain applications, digital asset management, NFT minting/trading, and DeFi interactions across multiple blockchain networks including Ethereum, Solana, Bitcoin, TRON, and Linea.
- MetaMask Card A Mastercard-backed self-custodial crypto debit card enabling users to spend digital assets (USDC, USDT, WETH, mUSD) directly at 150M+ merchants worldwide. Standard tier offers 1% cashback in mUSD; Metal tier ($199/year) offers 3% cashback on first $10,000 with no foreign transaction fees.
- MetaMask USD (mUSD) MetaMask's native dollar-pegged stablecoin launched in partnership with Bridge and M0 (Stripe ecosystem). Used for cashback rewards, gas fee payments, and as the primary stablecoin within the MetaMask ecosystem.
- MetaMask Swaps In-wallet token exchange feature aggregating prices from thousands of services to provide the best rates for trading any token across multiple networks.
- MetaMask Perps Perpetual futures trading feature powered by Hyperliquid, enabling users to long or short over 150 tokens and US stocks with leverage up to 40x directly within the mobile app.
- MetaMask Staking Staking service allowing users to stake ETH and other assets to earn rewards by delegating to Consensys-operated or third-party validator nodes (including Lido). Supports Ethereum proof-of-stake and other proof-of-stake networks.
- MetaMask Transaction Shield Premium security subscription ($9.99/month) offering up to $10,000/month coverage for certain cryptocurrency transactions flagged as safe but later drained, providing active protection against hacks and scams.
- MetaMask Agent Wallet Self-custodial wallet product enabling autonomous AI agents to execute DeFi operations (swaps, perpetuals, prediction markets, liquidity provisioning) on EVM chains and Hyperliquid with built-in security constraints, transaction simulation, threat analysis via Blockaid, MEV protection, and up to $10,000 Transaction Protection coverage.
- MetaMask Embedded Wallets Wallet-as-a-service platform enabling developers to embed self-custodial wallets into dapps with email, social, and SMS login. Free tier includes 1,000 Monthly Active Wallets with smart account support, gas sponsorship, and 9 framework SDKs.
- MetaMask Delegation Toolkit Developer toolkit (ERC-7715) enabling dapp builders to create experiences with flexible and shareable permissions, including social invite features, token approval automation, and batched transactions without requiring users to manage multiple wallets or grant full custody.
- MetaMask Snaps Extensibility platform allowing developers to add custom functionality to MetaMask, with support for 50+ additional blockchains beyond Ethereum, 1.1M+ installs since launch.
- MetaMask Institutional (MMI) Enterprise institutional product with portfolio dashboard, DeFi APIs, multi-custody support, and organizational-level token approval management for institutional digital asset management.
Quantifiable outcome
- 5+ billion transactions powered since 2021
- +3 more outcomes
Companies that use MetaMask
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
MetaMask technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability3 records
Feature10 records
MetaMask partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, minor and flagship.
- Pudgy PenguinscoreMetaMask partnered with Pudgy Penguins to launch Soulbound Tokens, a non-transferable NFT initiative designed to foster community engagement and differentiate the wallet service. These tokens commemorate community membership and are designed to drive platform engagement.
- Baanx (Monavate)coreBaanx (now operating as Monavate) serves as the fintech partner enabling the MetaMask Card infrastructure, handling card issuance and payment processing technology.
- VisacoreVisa is enabling stablecoin card issuance in more than 50 countries and has partnered with MetaMask as part of its broader stablecoin strategy for agentic commerce and cross-border payments.
- Societe Generale-FORGEcoreSociete Generale's SG-Forge division partnered with Consensys to integrate its USD CoinVertible (USDCV) stablecoin into MetaMask, marking the first time a regulated dollar-pegged token issued by a major European bank's division will be available on this platform. The integration enables MetaMask users to convert between fiat currencies and stablecoin, trade cryptocurrencies, access DeFi applications, and pay blockchain gas fees with Transak handling fiat-to-stablecoin conversions.
- TRON DAOminorMetaMask announced support for the TRON network and TRX token, enabling TRON users to access MetaMask's features. MetaMask participated in TRON Whale Night at Bitcoin 2026 conference alongside Securitize and DSA.
- MastercardflagshipMastercard partnered with MetaMask to launch the MetaMask Card, a self-custodial crypto debit card enabling users to spend digital assets directly from their wallets at 150+ million merchants worldwide. The card offers 1-3% cashback in mUSD stablecoin and supports Apple Pay and Google Pay integration.
- Cross River BankcoreCross River Bank is the issuing bank partner for the MetaMask Card in the United States, providing the banking infrastructure and FDIC insurance backing for the card program.
- HyperliquidcoreMetaMask integrated Hyperliquid's HyperEVM network allowing users to directly add HyperEVM to their wallets for token swaps and cross-chain exchanges. Hyperliquid also powers MetaMask Perps for perpetual futures trading with leverage up to 40x.
- Ondo FinanceflagshipMetaMask integrated Ondo Global Markets to enable eligible users to trade over 200 tokenized US stocks, ETFs, and commodities directly within the wallet using USDC. By June 2026, Ondo expanded to 430+ assets. This development is considered a significant step in integrating traditional assets with DeFi.
- Ethereum FoundationflagshipMetaMask collaborated with Ethereum Foundation, Google, and Coinbase on developing the ERC-8004 standard for AI agents, providing standardized identity, reputation, and validation mechanisms for AI agents as on-chain entities.
- PolymarketcoreMetaMask integrated Polymarket directly into its mobile application, enabling users to access prediction markets without leaving the wallet interface. The integration removes friction points by providing one-click access, enhanced security through reduced phishing risks, and streamlined trading.
- SEALcoreMetaMask joined SEAL's global phishing defense network alongside Phantom, WalletConnect, and Backpack to combat crypto phishing attacks which resulted in over $400 million stolen in the first half of 2025. The system allows real-time user-submitted phishing reports to be validated and shared across participating wallets.
- TransakcoreTransak provides fiat-to-stablecoin and stablecoin-to-fiat conversion infrastructure for MetaMask, enabling users to buy and sell crypto with local payment methods. Case studies show MetaMask achieved 10x transaction volume growth and 2.5x conversion rate improvement using Transak's white-label infrastructure.
- GoogleflagshipGoogle collaborated with MetaMask on the Agent Payments Protocol (AP2) and ERC-8004 AI agent standard development, participating in an ecosystem of over 60 organizations building infrastructure for AI agent commerce.
- Bridge (formerly Stablecoin Infrastructure)coreBridge partnered with MetaMask to enable MetaMask USD (mUSD) stablecoin, making MetaMask the first self-custodial wallet to introduce a native stablecoin. Bridge was later acquired by Stripe for $1.1 billion in October 2024.
- ConsensysflagshipMetaMask is a product built by Consensys Software Inc., which develops blockchain infrastructure including Infura, Linea, and other Web3 tools. MetaMask operates as the consumer-facing wallet product within the Consensys product portfolio.
Scale indicators8 records
Recent moves9 records
Expansion highlights6 records
MetaMask competitors and assessment
Company assessmentDirect peers
- Phantom: Phantom is a leading self-custodial multichain wallet originally focused on Solana and now expanding to Ethereum and other networks. It competes directly with MetaMask on the same user base (retail crypto users and DeFi participants) and similar feature set (swaps, staking, NFT support).
- Trust Wallet: Trust Wallet is a self-custodial multichain wallet owned by Binance, offering a similar product surface to MetaMask (browser extension, mobile, swaps, staking, dapp browser). It serves the same retail crypto user base and competes on chain breadth and on-ramp integrations.
- Exodus: Exodus is a self-custodial multichain software wallet available on desktop and mobile, offering swaps, staking, and portfolio tracking. It is a direct peer in product surface and target user (retail crypto holders seeking self-custody), and has partnered with MetaMask on XO Swap bridging.
- Rabby Wallet: Rabby is a self-custodial wallet built by DeBank specifically targeting experienced DeFi users with multi-chain support and transaction simulation. It overlaps MetaMask's DeFi power-user segment and has gained share as a faster, more transparent alternative.
Broad incumbents
- Coinbase Wallet: Coinbase Wallet is the self-custodial product of Coinbase, offering multichain asset management, dapp browsing, and swaps. As part of the larger Coinbase exchange ecosystem, it has broader distribution but is positioned similarly to MetaMask for users who want non-custodial control.
- Ledger: Ledger is the leading hardware wallet provider and has expanded into software (Ledger Live) and DeFi services. It addresses the same self-custody user need as MetaMask and competes for security-conscious crypto holders, with complementary rather than direct software-wallet overlap.
Emerging players
- Rainbow: Rainbow is an Ethereum-focused self-custodial mobile wallet emphasizing design and UX. While narrower in scope (Ethereum mainnet focus vs. MetaMask's multichain strategy), it competes for the same mobile-first retail crypto user segment.
- Safe (formerly Gnosis Safe): Safe is a smart-contract-based multisig and account abstraction wallet widely used by DAOs, treasuries, and institutional DeFi users. It overlaps MetaMask's institutional and high-value-user segments, and Safe's account abstraction roadmap intersects with MetaMask's smart account features.
- Zerion: Zerion is a self-custodial DeFi wallet and portfolio tracker focused on multichain asset management and DEX aggregation. It overlaps MetaMask on the DeFi-power-user segment and competes on portfolio UX and swap routing.
Others
- WalletConnect: WalletConnect is the dominant wallet-to-dapp connection protocol, used by MetaMask itself. While not a direct wallet competitor, it is an enabling infrastructure layer that powers MetaMask and competing wallets, and its network is a key ecosystem dependency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MetaMask social profiles
Digital presenceMetaMask financial estimates
Financial estimateRevenue estimate
Valuation estimate
MetaMask leadership team
Management profileNumber of profiles
Profiles2 records
MetaMask funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MetaMask M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MetaMask
What does MetaMask do?
MetaMask is a self-custodial cryptocurrency wallet available as a browser extension and mobile application, enabling users to securely manage digital assets, interact with decentralized applications (dapps), and access DeFi protocols across multiple blockchain networks. The platform has evolved into an "everything wallet" offering integrated services including token swaps, staking, perpetual futures trading, tokenized real-world assets, prediction markets, and a Mastercard-powered crypto debit card.
Is MetaMask a public or private company?
MetaMask is a private company. It is classified as corporate owned and is currently operating.
When was MetaMask founded?
MetaMask was founded in 2016. It employs 101 to 250 people.
Where is MetaMask based?
MetaMask is headquartered in Brooklyn, United States, in the North America region.
How does MetaMask make money?
Five revenue lines are on record. Transaction Shield Subscription is the primary driver. The others are swap Fees, metaMask Card Interchange, staking Services and metaMask Rewards.
Who are MetaMask's main competitors?
Direct peers on record are Phantom, Trust Wallet, Exodus and Rabby Wallet. Broad incumbents are Coinbase Wallet and Ledger. Emerging players are Rainbow, Safe (formerly Gnosis Safe) and Zerion. WalletConnect is listed as an others.
Does MetaMask have an API?
Yes. MetaMask offers multiple APIs for developers: MetaMask Connect (SDK for integrating with MetaMask wallets), Web3 Services API (trusted dapp infrastructure for RPC endpoints), Developer Dashboard (API keys and endpoint management), Smart Accounts Kit (ERC-4337 smart contract account tooling), and Embedded Wallets (wallet-as-a-service with email/social/SMS login for dapps). These are partner-facing and developer-focused APIs enabling dapp integration, wallet infrastructure, and programmatic wallet management. Developer documentation is at docs.metamask.io.
What industry is MetaMask in?
MetaMask's product category is Cryptocurrency Wallets. Its primary akta.pro industry code is FSAPACAA, Self-Custody Wallets (EOA, seed phrase, HD wallets), with a secondary code of FSADACAE, Self-Custody Wallets (Consumer & Institutional). Its NAICS code is 522320 and its SIC code is 6200.