FanCode

What FanCode does

FanCode, operated by Sporta Technologies Private Limited, is a Mumbai-headquartered digital sports streaming platform founded in March 2019 by Yannick Colaco and Prasana Krishnan as a wholly-owned subsidiary of Dream Sports (parent of Dream11). The platform aggregates live and on-demand sports content across cricket, Formula 1, tennis (ATP Tour), football (ISL, LaLiga), MotoGP, and golf majors for Indian and Indian-subcontinent sports fans. FanCode holds exclusive multi-year streaming and broadcast rights for several premium global properties, including ATP Tour through 2028, Formula 1 in India, ISL 2025-26, MotoGP, LaLiga, and the Masters, PGA Championship, and US Open in golf. It monetizes through a tiered subscription model (Match Pass for individual matches, Tour Pass for entire tournaments, Monthly Pass, Annual Pass), with ad-free upgrades and an Amazon Pay voucher-based referral program. Distribution occurs via iOS/Android apps (10M+ downloads), web, Android TV and Fire TV apps, JioTV Premium bundling through Reliance Jio, and sub-licensing of linear TV rights to Sony Sports Network and related broadcast partners.

The platform differentiates through industry-first pass formats, AI-powered real-time commentary translation via Camb.AI for Indian-language accessibility, and a social engagement layer called Watch-Along that enables live chat, reactions, Moments (short videos), and fan-to-fan interaction during live events. FanCode reported 100M+ users and over 3 crore (30 million) sports fans on the platform, with a 4.2 app rating. The company employs 101-250 staff and has received a single disclosed $50 million corporate investment from parent Dream Sports in May 2021, supplemented by an undisclosed acquisition of FanDuniya in October 2020. Sub-licensing arrangements with Sony Sports Network, Zee Entertainment, and Sony Pictures Networks India extend FanCode's content reach to linear TV audiences, while JioTV Premium bundling and PVR INOX cinema partnerships represent novel distribution channels. Strategic content additions through 2025-2026 — including ATP Tour, ISL, golf majors, and Camb.AI translation — indicate an aggressive rights-acquisition and product-expansion strategy under the Dream Sports ecosystem umbrella.

Name

FanCode

Legal name

Sporta Technologies Private Limited

Website

https://fancode.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

101–250 employees

Short description

FanCode is an India-focused digital sports streaming platform offering live and on-demand coverage of cricket, Formula 1, tennis, football, MotoGP, and golf to over 100 million sports fans via tiered subscription passes, exclusive content rights, and partnerships with Dream Sports, JioTV, and Sony Sports Network.

Ownership category

akta.pro rank

Product category

Sports Streaming

NAICS

Spectator Sports (71121), Other Spectator Sports (711219)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Sports Streaming Platforms (MPACAAAE)

akta.pro secondary industries

Sports Data-Driven/Interactive Streams (Stats Overlays, Alternate Feeds) (MPAKAOAH), Sports Digital Audio Broadcasts (Live Radio, Play-by-Play, Podcasts) (MPAKAOAG), Sports Live Streaming Platforms (MPACACAF)

Keywords

• Sports streaming platform
• Live sports broadcasting
• Multi-sport content
• Sports subscription service
• Digital sports media

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Subscription Streaming: FanCode offers tiered subscription passes including Match Pass (individual match), Tour Pass (entire tournament), Monthly Pass, and Annual Pass. Users can also purchase ad-free upgrades. Revenue generated from recurring subscription fees with various billing cycles.
2. Broadcast Rights Licensing: FanCode acquires exclusive broadcast and streaming rights for sports properties (ISL, Formula 1, ATP Tour, LaLiga, MotoGP, golf majors) and sub-licenses linear TV rights to partners like Sony Sports Network.
3. Referral Program: FanCode runs a referral program where users earn Amazon Pay vouchers (INR 25-500) based on the subscription value purchased by referred friends.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

FanCode is a multi-sport digital streaming platform that aggregates and streams live and on-demand sports content (cricket, Formula 1, ATP tennis, football including ISL and LaLiga, MotoGP, and golf majors) to Indian sports fans through tiered subscription passes. The platform combines exclusive broadcast rights with proprietary features like Watch-Along social viewing and AI-powered real-time multi-language commentary translation, serving over 100 million users via mobile apps, web, and smart TV applications.

Product overview

FanCode is a digital sports streaming platform operated by Sporta Technologies Private Limited (parent company: Dream Sports) that offers live and on-demand sports content to over 100 million users in India. The platform's core offering centers on its streaming service with interactive features, supported by a tiered subscription model comprising Match Pass (individual match access), Tour Pass (full tournament access), Monthly Pass, and Annual Pass. The platform streams diverse sports content including cricket, Formula 1, tennis (ATP Tour), football (ISL, LaLiga), MotoGP, and golf majors. Key differentiating features include the Watch-Along social viewing experience with real-time fan engagement, and AI-powered multi-language commentary translation via Camb.AI for enhanced accessibility. FanCode has established exclusive content rights partnerships with major sporting bodies including ATP Media (through 2028), ISL (AIFF), and various golf major organizers.

Differentiator

Problem solved

Functional benefit

Products and services

• FanCode Platform India's premier digital sports streaming destination offering live and on-demand sports content across multiple sports including cricket, Formula 1, tennis, football, MotoGP, and golf. The platform provides real-time scores, match analysis, video highlights, and interactive features to over 100 million users across mobile apps, web, and smart TV platforms.
• Match Pass A single-match streaming pass providing access to behind-the-paywall content of a specific match. For cricket, covers one match; for Formula 1, includes all sessions in a race weekend including practice, qualifying, sprint, and main race. Priced on pay-as-you-go basis.
• Tour Pass An entire tournament/event pass providing access to all behind-the-paywall streaming content for a complete tournament or series. For Formula 1, the Tour Pass covers the entirety of the F1 season for that year. Priced on pay-as-you-go basis per tournament.
• Monthly Pass A subscription pass providing access to all applicable behind-the-paywall streaming services available on the FanCode platform for one month, with automatic renewal. Offers unlimited monthly access to sports content across all available sports.
• Annual Pass A yearly subscription pass offering access to all applicable behind-the-paywall streaming services available on the FanCode platform for a full year, with cost savings compared to monthly billing. Provides unlimited annual access to all premium sports content.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered minor, major and core.

• Zee Entertainment Enterprises (ZEEL)minorChannel Partner/ Reseller/ Distributor · 11 June 2026Partnership between FanCode and ZEE for broadcasting India's tour of Zimbabwe cricket series. FanCode exclusively livestreams matches while ZEEL telecasts on its Unite8 Sports channels.
• PVR INOXminorChannel Partner/ Reseller/ Distributor · 9 May 2026PVR INOX partnered with FanCode to screen FC Barcelona vs Real Madrid El Clásico live in cinemas across 30 theatres in 14 Indian cities including Mumbai, Delhi, Bengaluru, Pune, Kolkata.
• Unity CupminorStrategic or Co-development Partner · 7 May 2026FanCode acquired exclusive digital rights for Unity Cup 2026 football tournament in London featuring India's senior men's football team. FanCode co-founder Yannick Colaco stated commitment to supporting Indian football's growth.
• Reliance JiomajorChannel Partner/ Reseller/ Distributor · 24 April 2026FanCode is included in Jio's Youth and Gaming Plan (Rs 459) bundled with JioTV Premium, along with other digital subscriptions including Snapchat+, JioHotstar, and Gemini Pro.
• Sony Pictures Networks India (SPNI)majorChannel Partner/ Reseller/ Distributor · 14 April 2026SPNI acquired TV and digital rights sub-license for Indian Football League from FanCode, adding to its existing portfolio including ISL, UEFA competitions, Bundesliga, and FA Cup.
• Sony Sports NetworkmajorChannel Partner/ Reseller/ Distributor · 12 February 2026FanCode sub-licensed linear TV broadcast rights for ISL 2025-26 to Sony Sports Network (Culver Max Entertainment) after acquiring exclusive rights. Sony Sports Ten 2 holds exclusive TV broadcast rights for all 91 ISL matches.
• All India Football Federation (AIFF)coreStrategic or Co-development Partner · 2 February 2026FanCode won exclusive broadcast rights for ISL 2025-26 season from AIFF through a structured tender process, selected from seven bidders. KPS Studios was awarded production rights.
• ATP MediacoreStrategic or Co-development Partner · 5 January 2026FanCode secured exclusive multi-year broadcast and streaming rights for ATP Tour in the Indian subcontinent through 2028. Deal covers 56 annual tournaments including Nitto ATP Finals, ATP Masters 1000, ATP 500, and ATP 250 events across India, Bangladesh, Sri Lanka, Maldives, and Nepal.
• Formula 1coreStrategic or Co-development PartnerFanCode is Formula 1's exclusive streaming partner in India. In 2026, FanCode retained exclusive rights to broadcast golf majors (Masters, PGA Championship, US Open) in addition to F1 coverage.
• Sony Sports NetworkmajorChannel Partner/ Reseller/ DistributorFanCode streams Legends League Cricket 2026 with telecast on Sony Sports Network, combining digital and linear distribution for maximum reach.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• JioStar (JioCinema + Disney+ Hotstar): India's largest sports and entertainment streaming platform following the 2024 merger of Viacom18's JioCinema and Disney+ Hotstar. Direct competitor to FanCode in sports streaming, with far deeper content rights (IPL, ICC cricket), larger subscriber base, and bundled distribution through Reliance Jio.
• Sony LIV: Sony Pictures Networks India's OTT platform that holds rights to major football properties (UEFA, Bundesliga, FA Cup, ISL linear) and is itself a sub-license partner/customer of FanCode for ISL linear TV. Directly competes for Indian sports streaming subscribers and rights bids.
• DAZN: Global sports subscription streaming platform operating across multiple markets. Closest global analog to FanCode in business model — multi-sport subscription pass architecture (monthly/annual) and exclusive rights aggregation.
• FuboTV: US sports-first streaming service (now pivoting toward sports betting and integrated experiences). Comparable in being a sports-centric subscription OTT with multi-league content aggregation, though with different sports portfolio and geography.

Broad incumbents

• ESPN+ (Disney): US sports-focused SVOD service under Disney/ESPN, offering MLB, NHL, UFC, college sports and ESPN studio programming. Comparable in being a dedicated multi-sport subscription service, though serving a different geography and integrated with broader Disney/ESPN linear portfolio.
• Voot (Viacom18/JioStar): Viacom18's general-entertainment OTT (now folded into JioStar ecosystem) that historically held sports-adjacent content and competed in Indian streaming. Comparable as an Indian OTT competitor with sports content ambitions, now part of JioStar.
• Amazon Prime Video: Global OTT giant with growing sports ambitions (NFL Thursday Night Football, Premier League in UK, cricket in India via separate deals). Competes for premium Indian sports rights and broader subscriber wallet share, though sports is a sub-component of a larger entertainment offering.
• Star Sports: Disney's linear sports TV network in India and the dominant cricket broadcaster (IPL, ICC). FanCode sub-licenses some linear rights to Sony Sports Network; comparable as the legacy linear-TV sports competitor that defines incumbent distribution economics.

Regional players

• Willow TV: North America's premier cricket streaming service, owned by Times Internet (also an Indian media group). Directly comparable in focus on premium cricket rights for the diaspora/expat market, but regional to the US/Canada and not competing in India.

Emerging players

• Tata Play Binge: India-based OTT aggregator bundling multiple streaming services (Disney+ Hotstar, Sony LIV, etc.) into a single subscription. Comparable as an Indian sports content distribution/access layer, though positioned as an aggregator rather than a rights-owning streamer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/fancode
• YouTubeyoutube.com/FanCode
• Facebookfacebook.com/Fancode
• Instagraminstagram.com/fancode
• LinkedInlinkedin.com/company/fancode

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FanCode