WeTravel

What WeTravel does

WeTravel is a private software company that operates an integrated platform — positioned as an operating system for multi-day travel businesses — combining an AI-assisted Travel CRM, itinerary builder, booking and inventory management, payment plans, and multi-currency payment processing. Founded in 2014 (Netherlands origin, with current headquarters in San Francisco) and employing 101–250 people, the platform serves 10,000+ travel businesses across nine customer segments including adventure operators, custom/luxury travel, group travel, wellness retreats, travel agencies, student/sports/performance travel, event/fan travel, faith-based travel, and university/MBA travel. Product surface spans core modules (Travel CRM, Itinerary Builder, Booking Management, Inventory Management, Payment Plans, Payment Processing) and add-on modules (WeTravel Network partner hub, WeTravel Cards business spending cards, WeTravel Growth Capital financing), with a third-party Hotel Booking Service powered by Nuitée.

Underlying technology is a cloud-based platform integrating payment processing through Stripe, Airwallex (US and Netherlands), Corpay, and Mangopay; KYC/KYB verification through Persona; hotel booking through Nuitée; travel insurance through Trawick; and operational tooling through HubSpot, Intercom, Twilio, Mailchimp, Nylas, Snowflake, and Zapier. AI capabilities — generative AI in the CRM, an AI Itinerary Builder with Smart Import (PDF/URL ingestion), AI-assisted email content, and anomaly detection for fraud — are layered on top of this infrastructure.

The business model combines recurring subscription revenue (WeTravel Pro and Enterprise tiers, with monthly or annual billing and a 30-day money-back guarantee) with transaction-based revenue streams: payment processing fees, marketplace service fees deducted before operator remittance, and WeTravel Card cross-border and FX fees. Go-to-market is hybrid, pairing enterprise field sales via a "Book a Demo" CTA with self-serve online signup for smaller operators. The company is privately held and venture-backed, having closed a $92 million Series C in September 2025 led by Sapphire Ventures (with Left Lane Capital, Base10, Cross Creek, and angel investors), following a $27 million round in 2022. Use of Series C proceeds is targeted at AI-driven tool development, expanded payment infrastructure, and global office expansion.

Name

WeTravel

Legal name

Wetravel, Inc.

Website

https://wetravel.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

251–500 employees

Short description

WeTravel is an AI-assisted operating system for multi-day travel businesses, combining CRM, itinerary building, booking management, and multi-currency payment processing. Founded in 2014, it serves 10,000+ travel operators across adventure, luxury, wellness, group, and agency segments globally.

Ownership category

akta.pro rank

Product category

Travel Management Software

akta.pro primary industry

Online Booking Tools (OBT) for Managed Travel (THAKANAB)

akta.pro secondary industries

Travel Policy, Approval & Compliance Software (THAKANAC), Expense, Invoice & Reconciliation (ERP/AP) for Travel (THALAMAC)

Keywords

• Travel booking software
• Tour operator platform
• Payment processing tours
• Itinerary management tools
• Group travel booking

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Revenue: WeTravel charges subscription fees for its platform access, including WeTravel Pro and Enterprise tiers. The Pro subscription offers a 30-day money-back guarantee. Annual and multi-year subscription options are available with automatic renewal.
2. Payment Processing Fees: WeTravel earns revenue through payment processing fees on transactions facilitated through its platform. Standard credit card and third-party processing fees apply in addition to service fees. The platform supports multiple currencies with foreign currency conversion rates that may vary from market rates.
3. Service Fees: Marketplace service fees deducted from Trip Cost before remitting balance to Trip Organizers. These may include foreign currency processing costs on non-USD transactions.
4. WeTravel Card Fees: Fees associated with WeTravel Cards including cross-border transaction fees and currency exchange fees deducted from card accounts

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

WeTravel is a SaaS platform that provides booking, payment processing, itinerary management, and CRM tools for multi-day travel businesses. It enables tour operators, retreat organizers, and travel agencies to publish trip listings, collect deposits and installment payments from travelers, manage bookings, and disburse funds to suppliers.

Product overview

WeTravel is an operating system for multi-day travel businesses, offering a platform-plus-modules architecture. The core platform includes Travel CRM (AI-powered lead management), Itinerary Builder (proposal and itinerary creation), Booking Management, Inventory Management, Payment Plans, and Payment Processing. Additional modules include WeTravel Network (partner hub), WeTravel Cards (business payment cards), and WeTravel Growth Capital (financing). The platform integrates payment processing via Stripe, Airwallex, Corpay, and Mangopay, and connects to hotel booking services through Nuitée. WeTravel serves 10,000+ travel businesses including adventure travel operators, custom/luxury travel, group travel, wellness retreats, travel agencies, and other multi-day travel segments.

Differentiator

Problem solved

Functional benefit

Products and services

• WeTravel Platform

Quantifiable outcome

• 50% increase in sales for customers using WeTravel Itinerary Builder
• +2 more outcomes

Named customers3 records

Segments9 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability6 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• Stripe, Inc.coreTechnology or IntegrationPrimary payment processing provider for WeTravel services, subject to Stripe Connected Account Agreement including Stripe Terms of Service. Handles card payments and transaction processing for the platform.
• Airwallex (Netherlands) B.V.coreTechnology or IntegrationPayment processing services provider for WeTravel in the EU region, subject to Airwallex Terms of Service. Supports European payment operations and verification services.
• Airwallex US, LLCcoreTechnology or IntegrationPayment processing and payout services for WeTravel US operations, subject to applicable Airwallex Terms of Service.
• CorpaycoreTechnology or IntegrationCross-border payments provider for international business payments, supplier settlements, and currency exchange. Part of Fleetcor Technologies, processing international transactions with compliance with payment regulations.
• Trawick InternationalminorStrategic or Co-development PartnerWeTravel's travel insurance partner offering optional travel insurance plans for trips booked through the platform. WeTravel partners with Trawick International to provide coverage options for travelers.
• Google, LLCcoreTechnology or IntegrationEmail communications, file storage, cloud computing infrastructure, and analytics provider for WeTravel. Enables mailbox integration for CRM messaging features under Google API Services User Data Policy.
• HubSpot, Inc.coreTechnology or IntegrationCRM platform used by WeTravel for sales and marketing activities to manage customer relationships and pipeline.
• Intercom, Inc.coreTechnology or IntegrationCustomer support platform provider for WeTravel's customer service operations.
• Persona, Inc.coreTechnology or IntegrationKYC and KYB orchestration and automation provider supporting WeTravel's compliance processes for verifying trip organizers and business entities.

Scale indicators6 records

Recent moves6 records

Expansion highlights2 records

Direct peers

• TravelPerk: TravelPerk is a travel management platform offering booking, payment, and expense solutions for businesses. It is comparable to WeTravel as both target SMB/enterprise travel spend with integrated booking and payment infrastructure, though TravelPerk is more focused on corporate/business travel while WeTravel specializes in multi-day leisure/group operators.
• TripActions (Navan): Navan (formerly TripActions) provides an end-to-end corporate travel and expense platform with booking, payment cards, and AI-powered personalization. It competes with WeTravel on integrated payment + booking infrastructure, though Navan targets corporate buyers whereas WeTravel targets travel operators selling to consumers.
• Travefy: Travefy is a proposal, itinerary, and booking platform built for travel agents and tour operators, with payment collection and supplier management features. It is a direct competitor to WeTravel in the multi-day travel operator segment, serving a similar SMB customer base with itinerary and payment workflows.
• Peek.com: Peek is a software and marketplace platform for tour and activity operators, offering booking, payment, and marketing tools. It overlaps with WeTravel in serving experience-based travel operators with integrated booking and payments.
• Rezdy: Rezdy is a booking and distribution platform for tour operators and activity providers, with payment processing and channel management. It directly competes with WeTravel in the tour/operator booking software category, particularly for multi-day and experience-based travel businesses.
• Checkfront (by Lightspeed): Checkfront provides online booking and reservation management software for tour operators and activity businesses. It overlaps with WeTravel on booking management, payment processing, and inventory features for multi-day travel operators.

Emerging players

• TourRadar: TourRadar is a multi-day tour marketplace that connects travelers with operators globally. While it is more of a marketplace than a software platform, it serves the same multi-day travel operator customer base as WeTravel and offers operator tooling alongside its booking marketplace.
• TravelJoy: TravelJoy is a CRM and itinerary platform for travel advisors and agents, with payment collection features. It overlaps with WeTravel in serving independent travel advisors and small agencies with CRM, itinerary, and payment workflows.

Broad incumbents

• Booking.com for Business: Booking.com for Business is the corporate/institutional arm of Booking Holdings, offering travel booking and management tools for businesses. It is a broader incumbent in the travel management space with overlapping booking and payment functionality, though not specialized in multi-day tour operators like WeTravel.
• Sabre Travel Solutions: Sabre provides travel technology, GDS, and airline/agency software solutions globally. It is a broad incumbent in travel technology with overlapping booking workflow and payment components, though Sabre serves large agencies and airlines rather than the SMB multi-day operator niche WeTravel targets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvULljlXas1iQ2WSjFGwPVA
• Facebookfacebook.com/wetravel.to
• LinkedInlinkedin.com/company/wetravel
• Instagraminstagram.com/wetravel.to
• Xx.com/wetravel

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds8 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WeTravel