Sleeper
Sleeper is a mobile-first fantasy sports platform serving 10M+ users across the US and Canada, offering season-long leagues, pick'em and elimination formats across NFL, NBA, and soccer, plus CFTC-regulated prediction markets via its Sleeper Markets LLC subsidiary and a partnership with Kalshi.
- Company typePrivate
- Founded2015
- HeadquartersSan Mateo, United States
- Headcount1–10
- GTM typeB2C
- OfferingSoftware
What Sleeper does
Sleeper, operated by Blitz Studios, Inc., is a mobile-first fantasy sports platform serving more than 10 million registered users across the United States and Canada. Its core product surface spans traditional season-long fantasy leagues (Fantasy Football in Dynasty, Redraft, and Keeper formats; Fantasy Basketball; Fantasy Soccer for EPL and LaLiga) alongside a growing set of social game formats — PICKS pick'em with up to 1000x payouts, Chopped Leagues weekly-elimination play, Bracket Mania, Football Survivor, and Football Pick'em. The platform runs as native iOS and Android applications plus a web client, and exposes a free read-only developer API at docs.sleeper.app.
Monetization is layered: Sleeper operates free leagues as a funnel, then captures transaction-fee revenue from paid-entry daily fantasy contests (operated as contests of skill), PICKS entries, and prediction market contracts. The prediction market offering, launched in February 2026, routes through Sleeper Markets LLC — a CFTC-registered Futures Commission Merchant and KalshiEX member — charging $0.02 per executed contract. Supporting infrastructure includes Sleeper Wallet (bank/ACH/card and crypto on-ramp via Zero Hash), SleeperSafe for league-dues management, and integrations with Kalshi and Zero Hash. Distribution is product-led and community-led, with no enterprise sales motion; growth relies on word-of-mouth, organic social (Reddit, X, Facebook, Instagram), app store optimization, affiliate promotional codes, creator partnerships including Hog Media, and brand advertising (e.g., a prior Super Bowl spot). The company is VC-backed (notably Andreessen Horowitz across Series B and C) and continues to operate as a private company with multiple regulated subsidiaries.
Sleeper firmographics
Firmographics- Name
- Sleeper
- Legal name
- Blitz Studios, Inc.
- Website
- https://sleeper.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sleeper is a mobile-first fantasy sports platform serving 10M+ users across the US and Canada, offering season-long leagues, pick'em and elimination formats across NFL, NBA, and soccer, plus CFTC-regulated prediction markets via its Sleeper Markets LLC subsidiary and a partnership with Kalshi.
- Ownership category
- akta.pro rank
Sleeper industry classification
Industry- Product category
- Fantasy Sports
- NAICS
- Other Gambling Industries (713290), Gambling Industries (7132), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Daily Fantasy Sports (DFS) Operators (MPAEAHAA)
- akta.pro secondary industries
- Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids) (MPAEACAM), Season-Long Fantasy Platforms & Commissioners (MPAEAHAB), Fantasy Player Props & Pick’em (Skill-Based Fantasy) (MPAEAHAG), Fantasy Tools & Optimization (Lineup Builders, Projections, Simulators) (MPAEAHAD)
Keywords
Where Sleeper is headquartered
LocationHeadquarters
- HQ city
- San Mateo
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Sleeper business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Paid-Entry Contests: Sleeper charges entry fees for paid fantasy sports contests where users compete for cash prizes. The platform acts as an operator of 'contests of skill' and takes a rake from entry fees.
- Prediction Market Trading Fees: Sleeper Markets LLC charges $0.02 per executed contract ($0.01 FCM fee + $0.01 exchange fee to Kalshi). No platform fees, account maintenance fees, or margin interest charges.
- Freemium Fantasy Leagues: Free-to-play fantasy leagues with optional paid features. Users can create and manage free leagues, with monetization through optional paid-entry contests and premium features.
- In-App Promotional Offers: Promotional campaigns offering deposit matches and bonus credits to new users (e.g., $20 bonus + 100% deposit match up to $100).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Fantasy Leagues |
| Transaction based/ take rate | Pay-as-you-go | Prediction Market Trading |
| Subscription | Monthly | Sleeper Wallet Inactivity Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Sleeper product offering
Product offeringCore offering
Sleeper operates a mobile-first fantasy sports platform where individual users create and join leagues across NFL, NBA, MLB, NHL, EPL, and LaLiga. The platform offers standard fantasy league formats (Dynasty, Redraft, Keeper), pick'em games (Sleeper PICKS, Football Pick'em, Soccer Pick'em), elimination formats (Chopped Leagues, Football Survivor), and tournament brackets (Bracket Mania). It also provides free Mock Drafts with AI opponents and has expanded into Prediction Markets via Kalshi integration for trading event-based contracts.
Product overview
Sleeper is a fantasy sports platform operated by Blitz Studios, Inc., offering a comprehensive suite of fantasy sports games across multiple sports (NFL, NBA, MLB, soccer). The platform architecture consists of core fantasy league products (Fantasy Football, Fantasy Basketball, Fantasy Soccer/EPL/LaLiga) combined with social gaming features (PICKS pick'em games, Chopped Leagues elimination format, Bracket Mania tournament brackets, Football Survivor). The platform expanded into prediction markets via a Kalshi integration. Supporting infrastructure includes a public API for developers, Sleeper Wallet for payments, and SleeperSafe for league dues management. The company also offers a mock draft tool (Draftboards) for practice.
Differentiator
Problem solved
Functional benefit
Brands
- Sleeper Markets LLC: Subsidiary entity that operates as a registered Futures Commission Merchant (FCM) with the CFTC, offering prediction markets and event contracts.
- Sleeper DFS Wallet LLC
- SleeperSafe LLC
Products and services
- Fantasy Football Primary fantasy sports game where users draft and manage their own teams of NFL players, compete in leagues with friends, set lineups, and win based on player performance. Supports 4-32 player leagues in Dynasty, Redraft, and Keeper formats.
- Fantasy Basketball Fantasy NBA game where users draft stars, set lineups, and run their squad like a GM in leagues with friends. Supports 4-32 player leagues in Dynasty, Redraft, and Keeper formats.
- Fantasy Soccer (EPL and LaLiga) Fantasy soccer game supporting multiple leagues including EPL (English Premier League) and LaLiga (Spain), with draft and manage functionality for soccer players. Supports 4-32 player leagues.
- Sleeper PICKS Pick'em-style game where users choose who will win every week across various sports. Offers Flex and Max game modes with payout multipliers up to 1000x. Available for NFL, NBA, MLB, soccer (EPL, LaLiga, Ligue), and CFB.
- Chopped Leagues Weekly elimination fantasy league format where users survive the chop by avoiding elimination each week. Features ability to steal star players, stack squads, and compete in mobile-only leagues with up to 18 players.
- Bracket Mania Tournament bracket-style competition where users build brackets, compete with friends, make picks, climb leaderboards, and survive upsets across various sports tournaments including March Madness.
- Football Survivor Pick'em-style game where users choose a team to win each week and must survive every week without duplicating picks throughout the season. Supports 2-1000 players in Straight and Spread modes.
- Football Pick'em Pick'em game for football where users choose who will win each week, supporting Straight, Confidence, and Spread play modes for 2-10000 players.
- Mock Drafts (Draftboards) Practice draft tool allowing users to quickly test different draft strategies with real users or AI instantly. Features include draftboard view, mock together (invite real users via link), custom settings, keeper mocks, and dynasty mocks. Available free on Desktop, iOS, and Android.
- Prediction Markets Event-based prediction market powered by Kalshi, allowing users to trade on sports events and real-world outcomes. Users purchase Yes or No contracts at prices between $0.01 and $0.99, with fully collateralized positions. Contracts settle at $1.00 based on event outcomes. Operated by Sleeper Markets LLC as a registered FCM with CFTC.
- Sleeper Wallet Digital wallet feature allowing users to link bank accounts and credit cards to fund participation in contests and prediction markets. Includes Sleeper DFS Wallet Account and Sleeper Markets Account subdivisions, with integration for ACH transfers and cryptocurrency via Zero Hash.
- SleeperSafe League dues management functionality that allows fantasy football leagues to manage and distribute league entry fees. Operated by SleeperSafe LLC with funds held in FBO custodial accounts at third-party banking institutions.
- Soccer Pick'em Pick'em game for soccer supporting EPL, LaLiga, and Ligue, with cash prizes and public pools options for 2-10000 players.
Quantifiable outcome
- User base doubled in 2021 to over 3 million active users
- +2 more outcomes
Companies that use Sleeper
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Sleeper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature9 records
Sleeper partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered significant, core and support.
- Hog MediasignificantHog Media partnered with Sleeper to activate across its creator network, reaching sports fans nationwide through influencer content and creator-driven marketing campaigns.
- KalshicoreSleeper partnered with Kalshi to integrate prediction markets into its platform, giving Sleeper's 10 million users access to trade on sports events and real-world outcomes. Kalshi's annualized trading volume has crossed $115 billion.
- Birches HealthsupportPartnership with Birches Health, a leading national online treatment provider, to offer proactive resources and responsible gaming support to Sleeper users. Birches Health provides insurance-covered care from licensed, specialized clinical counselors.
- Zero HashcoreZero Hash, LLC and Zero Hash Liquidity Services LLC serve as Sleeper's digital currency platform partners, providing fiat-to-digital currency and digital currency-to-fiat transaction services. They are registered money services businesses with FinCEN and state-licensed money transmitters.
- Kalshi ExchangecoreSleeper Markets LLC is authorized by Kalshi (a CFTC-designated contract market) to intermediate customer orders on the Kalshi Exchange platform for trading event contracts.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Sleeper competitors and assessment
Company assessmentDirect peers
- Polymarket: Prediction market platform where users trade on event outcomes (sports, politics, current events). Closely comparable to Sleeper's Kalshi-powered prediction markets product, with the key difference that Polymarket is crypto-based and Sleeper is CFTC-regulated fiat.
- Underdog Fantasy: DFS operator offering pick'em and best-ball fantasy formats with a mobile-first approach. Closely comparable to Sleeper in product philosophy and target demographic (mobile, social, friend-league play), with newer prediction market exposure.
- PrizePicks: Pick'em fantasy operator where users select player props across multiple sports. Direct peer to Sleeper's PICKS product with similar mechanics and payout structures, though PrizePicks has historically focused more on individual player props than team-based outcomes.
Broad incumbents
- CBS Sports Fantasy: Long-running season-long fantasy sports platform from CBS Sports. Competes with Sleeper on Dynasty and Redraft formats across NFL, NBA, and MLB, leveraging CBS's broadcast media for audience reach.
- FanDuel: Flutter-owned DFS and sportsbook operator that is the leading U.S. daily fantasy sports competitor. Competes with Sleeper on paid-entry NFL/NBA contests and offers similar season-long and pick'em formats, with substantially more state coverage and capital.
- DraftKings: Public DFS and online sports betting operator offering daily fantasy contests, sportsbook, and prediction market products. Direct DFS competitor to Sleeper across NFL, NBA, MLB, and soccer, with significantly larger scale, brand, and regulatory footprint.
- Yahoo Fantasy: Long-standing season-long fantasy sports platform integrated with Yahoo Sports. Competes with Sleeper on Dynasty/Redraft/Keeper formats across NFL, NBA, MLB, and NHL, with a free-to-play model that overlaps Sleeper's freemium core.
- ESPN Fantasy: Disney/ESPN-owned fantasy sports platform with broad season-long coverage across major U.S. leagues. Comparable to Sleeper on traditional fantasy league formats, leveraging ESPN's media reach for organic user acquisition.
Emerging players
- OwnersBox: DFS operator focused on peer-to-peer contests and simplified mobile UX. Comparable to Sleeper in its social, mobile-first design philosophy and emphasis on friend-league dynamics in paid contests.
- Betr: Pick'em and micro-betting operator with a mobile-first product targeting younger sports fans. Overlaps with Sleeper on PICKS-style pick'em mechanics and prediction market-style offerings, though with a sportsbook emphasis.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Sleeper social profiles
Digital presenceSleeper compliance and trust
Trust signalCompliance1 record
Sleeper financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sleeper leadership team
Management profileNumber of profiles
Profiles4 records
Sleeper subsidiaries and ownership
Company hierarchySubsidiaries3 records
Sleeper funding detail
Funding detailFunding overview
Funding rounds5 records
Investors11 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sleeper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sleeper
What does Sleeper do?
Sleeper operates a mobile-first fantasy sports platform where individual users create and join leagues across NFL, NBA, MLB, NHL, EPL, and LaLiga. The platform offers standard fantasy league formats (Dynasty, Redraft, Keeper), pick'em games (Sleeper PICKS, Football Pick'em, Soccer Pick'em), elimination formats (Chopped Leagues, Football Survivor), and tournament brackets (Bracket Mania). It also provides free Mock Drafts with AI opponents and has expanded into Prediction Markets via Kalshi integration for trading event-based contracts.
Is Sleeper a public or private company?
Sleeper is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sleeper founded?
Sleeper was founded in 2015. It employs 1 to 10 people.
Where is Sleeper based?
Sleeper is headquartered in San Mateo, United States, in the North America region.
How does Sleeper make money?
Four revenue lines are on record. Paid-Entry Contests are the primary driver. The others are prediction Market Trading Fees, freemium Fantasy Leagues and in-App Promotional Offers.
Who are Sleeper's main competitors?
Direct peers on record are Polymarket, Underdog Fantasy and PrizePicks. Broad incumbents are CBS Sports Fantasy, FanDuel, DraftKings, Yahoo Fantasy and ESPN Fantasy. Emerging players are OwnersBox and Betr.
Does Sleeper have an API?
Yes. The Sleeper API is a read-only HTTP API that is free to use and allows access to a user's leagues, drafts, and rosters. No API Token is necessary, as users cannot modify contents via this API. The API provides endpoints for users, avatars, leagues (including rosters, matchups, transactions, traded picks, and playoff brackets), drafts (including picks), players (including trending players), and NFL state. Rate limit guidance: stay under 1000 API calls per minute to avoid IP blocking. Developer documentation is at docs.sleeper.app.
What industry is Sleeper in?
Sleeper's product category is Fantasy Sports. Its primary akta.pro industry code is MPAEAHAA, Daily Fantasy Sports (DFS) Operators, with a secondary code of MPAEACAM, Fantasy-to-Sportsbook Convergence (DFS Sportsbook Hybrids). Its NAICS code is 713290 and its SIC code is 7990.