Betr
Betr Holdings, Inc. is a Miami-based, venture-backed real-money gaming super app founded in 2022 by Jake Paul and Joey Levy, serving over one million paying users across 32-38 US states with a consolidated suite of daily-fantasy pick'em, sportsbook, social casino, peer-to-peer skill gaming, and forthcoming Polymarket-powered prediction markets products.
- Company typePrivate
- Founded2022
- HeadquartersMiami, United States
- Headcount101–250
- GTM typeB2C
- OfferingSoftware
What Betr does
Betr Holdings, Inc. operates a single mobile and desktop "real-money gaming super app" that consolidates four product modules — Betr Picks (a daily-fantasy pick'em product built around player-stat more/less markets with an industry-first 10,000x payout multiplier), Betr Sportsbook (a real-money sportsbook soft-launched in August 2024 using licensed Huddle Tech technology), Betr Social Casino (a slots and table-games product with redeemable real cash prizes), and Betr Arcade (a peer-to-peer skill-based gaming vertical with four titles and a $1.25 minimum stake) — and is preparing to add a fifth, Polymarket-powered prediction-markets module for sports, politics, and culture, enabled by CFTC introducing-broker registration obtained through the May 2026 acquisition of Ascent Capital Management. The company is based in Miami, Florida, was founded in 2022 by Jake Paul and Joey Levy, holds US gaming licenses in 32-38 states, and reports a paying user base of over one million. The platform is supported by an industry-first 10,000x payout multiplier, IC360 ProhiBet integrity monitoring, Mindway AI's Gamalyze responsible-gaming tool, and proprietary peer-to-peer infrastructure that allows the Arcade product to operate legally in iGaming-restricted states such as California, Florida, and Texas.
Betr's business model is transaction-fee based across all verticals: revenue is generated by house edge on real-money sportsbook, casino, and pick'em entry fees; by rake on peer-to-peer skill games in Betr Arcade; by sweepstakes-casino redemption economics in Betr Social Casino; and, going forward, by spreads or fees on event contracts in the forthcoming prediction-markets module. Promotional acquisition is a heavy cost line: new users can claim No Sweat Entries up to $200 and partner promo codes add a $10 no-deposit bonus plus 50% deposit match up to $200. Go-to-market is multi-modal — direct-to-consumer via the betr.app iOS and Android apps, an influencer/celebrity-led motion anchored by co-founder Jake Paul and the "Talk Tuah" podcast with Haliey Welch, a Betr Partner Program (referral/affiliate channel), and event-driven promotional cycles tied to NFL, NBA, MLB, college sports, and the Daytona 500.
Betr has raised approximately $85 million in disclosed venture funding: a $50 million oversubscribed Series A in August 2022 led by Florida Funders, Aliya Capital Partners, and Fuel Venture Capital, followed by a $35 million Series A2 in 2023, with subsequent capital from 10X Capital, Harmony Partners, Gaingels, and others through 2024-2025. The company is a private for-profit entity with 101-250 employees, and its expansion is constrained by an active regulatory headwind — the Florida Gaming Control Commission issued a cease-and-desist letter in December 2024 (alongside Underdog and PrizePicks) over alleged illegal betting and lottery activity — alongside a complex multi-state licensing environment that the company is actively navigating.
Betr firmographics
Firmographics- Name
- Betr
- Legal name
- Betr Holdings, Inc.
- Website
- https://betr.app
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Betr Holdings, Inc. is a Miami-based, venture-backed real-money gaming super app founded in 2022 by Jake Paul and Joey Levy, serving over one million paying users across 32-38 US states with a consolidated suite of daily-fantasy pick'em, sportsbook, social casino, peer-to-peer skill gaming, and forthcoming Polymarket-powered prediction markets products.
- Ownership category
- akta.pro rank
Betr industry classification
Industry- Product category
- Online Sports Betting and Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbook Trading, Odds & Feed Providers (MPAEAKAB)
- akta.pro secondary industries
- In-Play (Live) Betting Exchanges (MPAEAIAD), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)
Keywords
Where Betr is headquartered
LocationHeadquarters
- HQ city
- Miami
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Betr business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations, Others
Revenue model
- Real-Money Wagering (Sportsbook, Casino, Arcade, Picks): Betr earns revenue from real-money entry fees and house edge across Betr Picks (daily fantasy sports pick'em), Betr Sportsbook, Betr Social Casino, and Betr Arcade skill-based games. Players deposit funds to play and receive cash prizes/withdrawable winnings.
- Social / Sweepstakes Casino (Free-to-Play with Real Cash Prizes): Betr Social Casino allows users to play slots and table games for free and redeem real cash prizes, generating revenue through the social casino/sweeps model in jurisdictions where real-money iGaming is restricted.
- Peer-to-Peer Skill Gaming Rake: Betr Arcade skill-based peer-to-peer games (21, Fruit Match, Crossout 21, 5 Across) take a rake on each match. The peer-to-peer structure enables legal operation in iGaming-restricted states.
- Prediction Markets / Event Contracts (Planned): Upcoming revenue stream via integration with Polymarket-powered prediction markets covering sports, politics, and culture within the Betr app, leveraging CFTC-registered introducing broker status.
- Promo Code / Affiliate Referrals (Partner Program): Betr's Partner/affiliate program pays creators/influencers for new users they bring in via unique promo codes, functioning as a performance-based referral channel.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No Sweat Entries new-user offer — up to $200 in refunded entry fees for first two lineups |
| Other | Pay-as-you-go | Promo-code deposit match: $10 no-deposit bonus + 50% deposit match up to $200 |
| Other | Pay-as-you-go | Betr Arcade skill games — minimum $1.25 per peer-to-peer match |
| Freemium | Pay-as-you-go | Free-to-play / free entry contests available alongside paid contests |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels8 records
Betr product offering
Product offeringCore offering
Betr operates a direct-to-consumer mobile super-app that lets adult U.S. users deposit funds and wager real money across multiple gaming verticals in one place: Betr Picks (daily fantasy player-stat more/less with up to 10,000x payouts), Betr Social Sportsbook, Betr Social Casino (slots and table games with redeemable cash prizes), Betr Arcade (peer-to-peer skill games like 21 and Fruit Match), and forthcoming Polymarket-powered prediction markets covering sports, politics, and culture. The app is available across roughly 29–38 U.S. states (varying by product) and monetizes through entry fees, house edge, and Arcade rake, with new users typically offered No Sweat Entries up to $200 and partner promo codes offering a $10 no-deposit bonus plus a 50% deposit match.
Product overview
Betr operates a single unified real-money gaming super app that consolidates multiple product modules (Picks, Social Sportsbook, Social Casino, Arcade) within one mobile and desktop application, positioned as "the world's first real money gaming super app." The core module Betr Picks offers a daily fantasy sports Pick'em experience with up to 10,000x payouts, while the Social Sportsbook, Social Casino, and Arcade modules provide complementary real-money gaming experiences (sports betting, slots/table games, and peer-to-peer skill gaming respectively). A new Predictions module, powered by Polymarket technology and accessed via Betr's CFTC registration obtained through its Ascent Capital Management acquisition, is being added to the platform to extend coverage into event contracts across sports, politics, and culture. Together, these modules are designed to provide a comprehensive real-money gaming and financial super app experience across 32-38 US states.
Differentiator
Problem solved
Functional benefit
Brands
- Betr Picks: Daily fantasy sports / pick'em product where users pick more or less on player stats with up to 10,000x payouts.
- Betr Arcade
- Betr Social Sportsbook
- Betr Social Casino
- Betr Sportsbook
Products and services
- Betr Picks Daily fantasy sports pick'em product where users pick more or less on individual player statistics and can win up to 10,000x their money, targeting U.S. adult sports fans in legal states.
- Betr Social Sportsbook Real-money social sportsbook product where users make winning sports picks across major U.S. leagues, available within the Betr super app in supported states.
- Betr Social Casino Real-money social casino product where users play slots and table games and redeem real cash prizes, available within the Betr super app.
- Betr Arcade Real-money skill-based peer-to-peer mobile gaming vertical within the Betr app, offering games such as 21, Fruit Match, Crossout 21, and 5 Across at a $1.25 minimum stake, designed to operate legally in U.S. states where iGaming is restricted.
- Betr Predictions (Polymarket-powered) Polymarket-powered prediction markets product offering event contracts across sports, politics, and culture, integrated into the Betr super app and operated under Betr's CFTC introducing-broker registration.
Quantifiable outcome
- 10,000x payout multiplier available in Betr Picks (industry-first)
- +4 more outcomes
Companies that use Betr
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Betr technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature9 records
Betr partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship and core.
- Ascent Capital Management Inc.flagshipAcquired NFA- and CFTC-registered introducing broker (May 20, 2026), making Betr itself a CFTC-registered introducing broker. The acquisition enables integration of Polymarket-powered prediction markets into Betr's existing app ecosystem and supports the launch of event contracts across sports, politics, and culture in 2026.
- Mindway AIcoreUS partnership for integration of Mindway AI's Gamalyze responsible-gaming tool, alongside DraftKings, PrizePicks, and Gaming Analytics. Mindway AI operates across 65 global jurisdictions and is SOC 2 Type 2 certified, reinforcing data security for North American clients like Betr.
- PolymarketflagshipMulti-year partnership announced March 4, 2026, to integrate Polymarket-powered prediction markets into Betr's super app, covering sports, politics, and culture, and targeting Betr's 1 million paying users starting in 2026. The integration positions prediction markets (projected to become a $1 trillion annual volume category) alongside Betr Picks, Sportsbook, Casino, and Arcade. Polymarket also powers Betr's closed-loop hedge against the $1.776M World Cup free-spins promotion.
- Integrity Compliance 360 (IC360)corePartnership announced December 17, 2025, providing Betr with IC360's advanced integrity monitoring dashboard and ProhiBet solution for detecting suspicious wagering activity and ensuring regulatory compliance; ProhiBet has onboarded 150 active participants since launch.
- Haliey Welch ("Talk Tuah" podcast)coreCo-branded partnership to launch the "Talk Tuah" podcast with Betr (September 3, 2024), leveraging Haliey Welch's viral reach for brand awareness and audience acquisition.
- Huddle Technology (Huddle Tech)coreAcquired a license to Huddle Tech's sports gaming technology (announced August 28, 2024) to power the Betr Sportsbook product, supporting the soft launch of the new Betr Sportsbook alongside Betr Picks Group Mode.
- Jake Paul (co-founder & strategic endorser)flagshipSocial-media personality and professional athlete Jake Paul co-founded Betr in 2022 with Joey Levy. Paul is a co-founder, equity backer, and ongoing brand ambassador; press coverage consistently references Betr as the "Jake Paul-backed gaming super app" / "Jake Paul's Betr". His audience is a primary distribution lever for the Betr brand.
Scale indicators9 records
Recent moves7 records
Expansion highlights6 records
Betr competitors and assessment
Company assessmentDirect peers
- DraftKings: DraftKings operates a US-facing real-money sportsbook, daily fantasy sports, and iCasino super-app directly comparable to Betr's Picks, Sportsbook, and Social Casino. It is the largest US online gaming operator by GGR and competes head-to-head for the same sports-betting customer segment across overlapping licensed states.
- FanDuel (Flutter Entertainment): FanDuel is the leading US online sportsbook and DFS operator under Flutter Entertainment, with the same multi-product real-money gaming super-app structure as Betr (sportsbook + DFS + casino). It competes directly for the same US sports-betting customers and has substantially greater scale and licensed-state coverage.
- PrizePicks: PrizePicks is a US daily fantasy sports pick'em operator whose more/less player-prop product is the most direct functional competitor to Betr Picks. PrizePicks was also named in the same Florida Gaming Control Commission cease-and-desist action as Betr, underscoring identical regulatory exposure on pick'em products.
- Underdog Fantasy: Underdog Fantasy operates best-ball season-long DFS, pick'em, and pick-six products that directly overlap with Betr Picks' more/less player-stat format. Like PrizePicks, Underdog was also named in the Florida cease-and-desist alongside Betr, making it both a product and regulatory comparable.
- BetMGM (MGM Resorts / Entain): BetMGM combines real-money online sportsbook and iCasino under a major US gaming brand, directly comparable to Betr's Sportsbook and Social Casino modules. It is one of the few US operators with multi-product, multi-state coverage similar to Betr's super-app positioning.
Broad incumbents
- Caesars Sportsbook (Caesars Entertainment): Caesars Sportsbook offers real-money online sports betting and iCasino across a broad US footprint as part of a larger land-based casino and entertainment portfolio. Like Betr Sportsbook, it competes in the same US licensed states, though Caesars' gaming business is anchored in brick-and-mortar resort operations.
Emerging players
- Novig: Novig is a US-facing peer-to-peer sports prediction market and DFS pick'em hybrid, similar to Betr's pick'em and forthcoming Polymarket-powered prediction-markets products. It represents a more direct functional peer in the prediction-market/DFS crossover than legacy sportsbook incumbents.
- Prophet Exchange: Prophet Exchange operates a US-regulated peer-to-peer sports betting exchange, conceptually adjacent to Betr Arcade's peer-to-peer skill gaming structure and the forthcoming Polymarket-powered prediction markets. It is a comparable US-facing P2P wagering platform targeting sports bettors.
- Fliff: Fliff is a US social sportsbook that converts free play into redeemable cash prizes, directly mirroring Betr's Social Casino and social sportsbook sweepstakes-style approach. It targets the same casual US sports-betting customer base that Betr reaches through social-casino and pick'em products.
Regional players
- Hard Rock Bet (Hard Rock Digital): Hard Rock Bet is a real-money US online sportsbook and iCasino operating under a regional/brand-anchored model, comparable to Betr Sportsbook in product scope. It is among the licensed sportsbook operators Betr faces in overlapping US states as it scales its own sportsbook rollout.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Betr social profiles
Digital presenceBetr compliance and trust
Trust signalCompliance6 records
Betr financial estimates
Financial estimateRevenue estimate
Valuation estimate
Betr leadership team
Management profileNumber of profiles
Profiles4 records
Betr subsidiaries and ownership
Company hierarchySubsidiaries2 records
Betr funding detail
Funding detailFunding overview
Funding rounds6 records
Investors33 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Betr M&A and investment
M&A and investmentM&A2 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Betr
What does Betr do?
Betr operates a direct-to-consumer mobile super-app that lets adult U.S. users deposit funds and wager real money across multiple gaming verticals in one place: Betr Picks (daily fantasy player-stat more/less with up to 10,000x payouts), Betr Social Sportsbook, Betr Social Casino (slots and table games with redeemable cash prizes), Betr Arcade (peer-to-peer skill games like 21 and Fruit Match), and forthcoming Polymarket-powered prediction markets covering sports, politics, and culture. The app is available across roughly 29–38 U.S. states (varying by product) and monetizes through entry fees, house edge, and Arcade rake, with new users typically offered No Sweat Entries up to $200 and partner promo codes offering a $10 no-deposit bonus plus a 50% deposit match.
Is Betr a public or private company?
Betr is a private company. It is classified as venture growth investor backed and is currently operating.
When was Betr founded?
Betr was founded in 2022. It employs 101 to 250 people.
Where is Betr based?
Betr is headquartered in Miami, United States, in the North America region.
How does Betr make money?
Five revenue lines are on record. Real-Money Wagering (Sportsbook, Casino, Arcade, Picks) is the primary driver. The others are social / Sweepstakes Casino (Free-to-Play with Real Cash Prizes), peer-to-Peer Skill Gaming Rake, prediction Markets / Event Contracts (Planned) and promo Code / Affiliate Referrals (Partner Program).
Who are Betr's main competitors?
Direct peers on record are DraftKings, FanDuel (Flutter Entertainment), PrizePicks, Underdog Fantasy and BetMGM (MGM Resorts / Entain). Caesars Sportsbook (Caesars Entertainment) is listed as a broad incumbent. Emerging players are Novig, Prophet Exchange and Fliff. Hard Rock Bet (Hard Rock Digital) is listed as a regional player.
Does Betr have an API?
No public API is recorded for Betr.
What industry is Betr in?
Betr's product category is Online Sports Betting and Gaming. Its primary akta.pro industry code is MPAEAKAB, Sportsbook Trading, Odds & Feed Providers, with a secondary code of MPAEAIAD, In-Play (Live) Betting Exchanges. Its NAICS code is 7132 and its SIC code is 7990.