Range
Range is an AI-powered wealth management platform serving over 5,000 high-net-worth US households via flat-fee subscription tiers ($2,950-$9,950/year), aggregating accounts and delivering AI-augmented investment, tax, retirement, and estate planning through its proprietary Rai advisor.
- Company typePrivate
- Founded2021
- HeadquartersMclean, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
Range firmographics
Firmographics- Name
- Range
- Legal name
- Range Finance, Inc.
- Website
- https://range.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Range is an AI-powered wealth management platform serving over 5,000 high-net-worth US households via flat-fee subscription tiers ($2,950-$9,950/year), aggregating accounts and delivering AI-augmented investment, tax, retirement, and estate planning through its proprietary Rai advisor.
- Ownership category
- akta.pro rank
Range industry classification
Industry- Product category
- Wealth Management
- NAICS
- Portfolio Management and Investment Advice (523940), Trust, Fiduciary, and Custody Activities (523991), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA)
- akta.pro secondary industries
- Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM), Family Wealth & Multi-Generational Planning RIAs (HNW/UHNW-lite) (FSAAACAH), Hybrid Advice (Advisor + Digital) Platforms (FSAAAAAE), Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)
Keywords
Where Range is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Range business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Flat-fee Subscription Memberships: Primary revenue stream. Members pay a flat annual membership fee across three tiers: Premium $2,950/year, Platinum $5,950/year, and Titanium $9,950/year (older pricing page also references $2,400/year Premium and $4,800/year Platinum quarterly cadence). Includes partner/family member at no extra cost and delivers investment advisory, tax planning, and estate planning at 0% AUM.
- Investment Management & Custodial Pass-throughs: Range delivers full-service investment management through partner Altruist (custodian) and TAMPs at 0% AUM to members. Custodial brokerage fees, transaction charges, fund fees (ETF/mutual fund expense ratios), and occasional TAMP asset-based fees are passed through to members; Range does not retain those fees. Also provides 3.20% APY on cash sweep via Altruist Cash (as of December 2025).
- Add-on Professional & Tax Services: Additional fees for estate document creation (Will, Trust), additional state filings ($250 per additional state), additional K-1 filings ($100 per K-1 beyond included amount), additional investment property filings, prior-year returns, and certain premium tax scenarios — provided as add-ons on top of the base subscription.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Premium — foundational wealth management for simpler finances |
| Subscription | Annual | Platinum — for members with more complex tax situations and estate needs |
| Subscription | Annual | Titanium — top tier for the most complex multi-state, international, high-K-1 tax situations |
| Other | Pay-as-you-go | Add-on and pass-through fees (estate docs, extra states, extra K-1s, prior-year filings) |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels9 records
Range product offering
Product offeringCore offering
Range delivers an all-in-one, flat-fee wealth management platform that aggregates members' financial accounts and consolidates investment management, tax planning and filing, retirement, estate, real estate, equity compensation, cash flow, insurance, and education planning behind a single dashboard supported by human CFP/CPA/CFA advisors and the proprietary AI wealth advisor Rai. Members subscribe annually to one of three tiers (Premium $2,950, Platinum $5,950, Titanium $9,950) at 0% AUM, with optional add-on services (estate document drafting, additional state/K-1 filings, prior-year returns) available for separate fees.
Product overview
Range offers a single unified wealth management platform — a software-plus-human-advisor hybrid centered on the Range dashboard and its proprietary AI wealth advisor "Rai." The core platform aggregates members' financial accounts and orchestrates seven functional modules — Investment Management, Tax Planning & Filing, Retirement Planning, Estate Planning, Real Estate Planning, Equity Compensation Planning, and Cash Flow Management — plus Insurance Optimization and Education Planning add-ons. Members access the platform through three flat-fee membership tiers (Premium $2,950/year, Platinum $5,950/year, Titanium $9,950/year), each unlocking progressively more services such as tax filing, estate document creation, alternative investment planning, and multi-state/international tax support. AI-driven capabilities (e.g., Rai and Instant Investment Plans, launched October–November 2025) are layered on top of the curated planning modules to deliver on-demand projections, tax-loss harvesting, direct indexing, and 24/7 personalized advice, with the company publicly working toward replacing human advisors with the AI system over time.
Differentiator
Problem solved
Functional benefit
Brands
- Rai: Range's AI wealth advisor product, described on the website as the first AI wealth advisor.
Products and services
- Range Premium Membership Foundational tier of Range's all-in-one wealth management service for high-income households with simpler financial situations; delivers investment advisory, direct indexing, tax-loss harvesting, and self-service planning tools at a flat annual fee with 0% AUM.
- Range Platinum Membership Mid-tier membership for members with more complex tax and estate needs; adds tax filing, strategic tax planning and projections, estate document creation, equity compensation planning, real estate support, Roth/backdoor Roth conversions, and alternative investment planning on top of all Premium features.
- Range Titanium Membership Top-tier membership for members with the most complex multi-state, international, and high-K-1 tax situations; adds unlimited K-1s beyond 5, alternative investment planning, equity comp for 4+ ISO grants, multi-state real estate with tenants, and international/US expat planning on top of all Platinum features.
- Rai - The First AI Wealth Advisor Range's proprietary AI wealth advisor powered by large language models that delivers personalized financial advice, projections, tax-loss harvesting analysis, direct indexing outputs, and 24/7 answers to member questions; positioned to eventually replace human advisors across the platform.
- Range Instant Investment Plans Self-service investment planning capability launched November 2025 that enables Range members to access interactive investment plans on demand without waiting for full onboarding; complements the curated advisor-led planning experience.
- Altruist Cash Sweep Account (Powered by Range) Cash sweep account offered to Range members through the Altruist custodian, paying 3.20% APY (as of December 2025), variable and tied to the federal funds rate, providing high-yield cash management integrated with the Range platform.
Quantifiable outcome
- 5,000+ high-net-worth clients served across all 50 US states
- +8 more outcomes
Companies that use Range
Customer profileNamed customers13 records
Segments5 records
Ideal customer profiles5 records
Range technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability10 records
Feature6 records
Range partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered flagship sponsorship and distribution partner — multi-year deal worth $1m+ through 2028, flagship commercial partner — strategic distribution and product partnership, core commercial partner — alternative investments distribution, core technology/custody partner, core technology partner — account aggregation, core technology partner — risk profiling and core investment solutions partner.
- United Sports Collective (USA Fencing + 4 other national governing bodies)flagship sponsorship and distribution partner — multi-year deal worth $1m+ through 2028Range signed the United Sports Collective's first deal — a sponsorship worth over $1 million through 2028 with five national governing bodies including USA Fencing. The partnership positions Range as the wealth management platform for the federations' athletes, staff, and broader ecosystem as sports like fencing grow in popularity on U.S. college campuses.
- Fundriseflagship commercial partner — strategic distribution and product partnershipRange and Fundrise announced a strategic partnership to combine AI-powered wealth management with access to alternative investments including real estate, private credit, and venture capital. Under the agreement, Range members receive advisory fee waivers to invest through Fundrise's $7+ billion portfolio, while Fundrise's 2+ million investors gain access to Range's AI-driven platform at discounted membership rates. The collaboration expands access to institutional-quality private market investments traditionally reserved for ultra-wealthy clients.
- Long Anglecore commercial partner — alternative investments distributionRange and Long Angle partnered to open alternative investments to the broader high-net-worth market, leveraging each firm's capabilities to expand access to alts for Range's HNWI member base.
- Altruistcore technology/custody partnerAltruist is Range's custodian and trading partner — Range offers full-service investment management through Altruist and uses Altruist Cash for the 3.20% APY cash sweep (as of December 2025). Range's TAMP strategies also flow through Altruist, with TAMPs occasionally charging a separate asset-based fee not received by Range.
- Plaidcore technology partner — account aggregationPlaid is one of three account aggregation partners (alongside MX and Yodlee) that Range uses for read-only access to members' bank, brokerage, mortgage, and credit card accounts. Range provides read-only access, meaning it cannot transact or make changes to members' accounts.
- MXcore technology partner — account aggregationMX is one of three account aggregation partners (with Plaid and Yodlee) that Range uses for read-only access to members' financial accounts. Range leverages multiple aggregators to maximize reliability of account connections.
- Yodleecore technology partner — account aggregationYodlee is one of three account aggregation partners (with Plaid and MX) that Range uses for read-only access to members' financial accounts. Range leverages multiple aggregators to maximize reliability of account connections.
- TIFIN Wealthcore technology partner — risk profilingTIFIN Wealth is used by Range to create member risk profiles — Range's investment management process determines a member's ability and willingness to take investment risk using TIFIN Wealth's risk profile tools.
- Dimensional Fund Advisorscore investment solutions partnerDimensional is one of the low-cost and tax-efficient investment solution providers Range offers members for portfolio construction.
- Vanguardcore investment solutions partnerVanguard is one of the low-cost and tax-efficient investment solution providers Range offers members for portfolio construction.
- BlackRockcore investment solutions partnerBlackRock is one of the low-cost and tax-efficient investment solution providers Range offers members for portfolio construction.
Scale indicators9 records
Recent moves8 records
Expansion highlights6 records
Range competitors and assessment
Company assessmentDirect peers
- Empower (formerly Personal Capital): Empower combines a free financial dashboard/aggregator with a paid wealth management service (typically 0.89% AUM) targeting HNW households. It directly competes with Range in all-in-one financial planning, aggregation, and hybrid human+tech advice for the $200K+ income segment.
- Ellevest: Ellevest is a digital wealth management and financial planning platform built around flat-fee subscriptions and goal-based advice, with a particular focus on serving high-earning professional women. It competes with Range on subscription-based holistic financial planning for high earners.
- Facet Wealth: Facet Wealth is a flat-fee, CFP-led financial planning firm offering unlimited advice for a subscription price, similar to Range's model. It is one of the closest direct competitors on flat-fee pricing and human-CFP advice for mass-affluent and HNW clients.
- Betterment: Betterment is a pioneer in robo-advice and digital wealth management, offering goal-based planning, portfolio management, and tax-loss harvesting to retail and mass-affluent investors. It is one of Range's most direct competitors in tech-enabled, low-fee wealth management for a similar target segment.
- Wealthfront: Wealthfront is a leading automated/digital wealth management platform offering investment management, financial planning, and cash management to a similar mass-affluent and young-professional audience. It competes head-to-head with Range on low-fee, tech-driven advice for high earners, though Wealthfront has historically been more AUM-based.
Broad incumbents
- Schwab Intelligent Portfolios / Schwab Wealth Advisory: Charles Schwab is a broad incumbent offering both automated (Intelligent Portfolios) and hybrid advisor (Schwab Wealth Advisory) wealth management at scale. It competes with Range for high earners via low-cost, large-balance-sheet offerings and is rolling out AI-driven advisory capabilities.
- Fidelity Wealth Management: Fidelity provides a full suite of wealth management services — including Fidelity Go (robo), Fidelity Wealth Services (hybrid), and Fidelity Private Wealth — to mass-affluent and HNW clients. It is a broad incumbent competing across the same customer segments and product modules (investing, retirement, estate, tax-aware) as Range.
- Vanguard Personal Advisor / Vanguard Digital Advisor: Vanguard offers both a robo-advisor (Digital Advisor) and a hybrid human-advisor service (Personal Advisor) at low AUM-based fees, backed by its scale as one of the world's largest asset managers. It is a major incumbent competitor for mass-affluent and HNW clients who might otherwise consider Range.
Regional players
- Wealthsimple: Wealthsimple is a Canadian-based digital wealth manager offering investing, savings, and tax-advantaged accounts, with growing US presence. It is comparable to Range in product breadth (investing, tax, retirement, AI-driven advice) but primarily serves Canadian and UK markets and does not yet directly compete at scale in the US.
Emerging players
- Titan: Titan is a digital wealth manager offering actively managed portfolios and a flat-fee premium tier aimed at a younger, high-earning audience. It is an emerging player in the same subscription + low-fee wealth management category as Range, with partial product overlap (app-first investing, financial planning).
Market position
Strengths4 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Range social profiles
Digital presenceRange compliance and trust
Trust signalCompliance6 records
Range financial estimates
Financial estimateRevenue estimate
Valuation estimate
Range leadership team
Management profileNumber of profiles
Profiles7 records
Range subsidiaries and ownership
Company hierarchySubsidiaries2 records
Range funding detail
Funding detailFunding overview
Funding rounds4 records
Investors8 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Range M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Range
What does Range do?
Range delivers an all-in-one, flat-fee wealth management platform that aggregates members' financial accounts and consolidates investment management, tax planning and filing, retirement, estate, real estate, equity compensation, cash flow, insurance, and education planning behind a single dashboard supported by human CFP/CPA/CFA advisors and the proprietary AI wealth advisor Rai. Members subscribe annually to one of three tiers (Premium $2,950, Platinum $5,950, Titanium $9,950) at 0% AUM, with optional add-on services (estate document drafting, additional state/K-1 filings, prior-year returns) available for separate fees.
Is Range a public or private company?
Range is a private company. It is classified as venture growth investor backed and is currently operating.
When was Range founded?
Range was founded in 2021. It employs 101 to 250 people.
Where is Range based?
Range is headquartered in Mclean, United States, in the North America region.
How does Range make money?
Three revenue lines are on record. Flat-fee Subscription Memberships are the primary driver. The others are investment Management & Custodial Pass-throughs and add-on Professional & Tax Services.
Who are Range's main competitors?
Direct peers on record are Empower (formerly Personal Capital), Ellevest, Facet Wealth, Betterment and Wealthfront. Broad incumbents are Schwab Intelligent Portfolios / Schwab Wealth Advisory, Fidelity Wealth Management and Vanguard Personal Advisor / Vanguard Digital Advisor. Wealthsimple is listed as a regional player. Titan is listed as an emerging player.
Does Range have an API?
No public API is recorded for Range.
What industry is Range in?
Range's product category is Wealth Management. Its primary akta.pro industry code is FSAAACAA, Comprehensive/Full-Service RIAs & Independent Wealth Managers, with a secondary code of FSAAABAM, Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs). Its NAICS code is 523940 and its SIC code is 6282.