Agora
Agora is a vertical SaaS platform serving real estate investment firms with integrated software for fundraising, investor onboarding, cap table management, waterfall calculations, payments, and bundled tax and bookkeeping services.
- Company typePrivate
- Founded2019
- HeadquartersTel Aviv, Israel
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Agora does
Agora is a vertical SaaS company that sells a real estate investment management platform to general partners, sponsors, and investment firms running closed-end and open-end funds, syndications, debt funds, and joint ventures. The product unifies fundraising, investor CRM, digital subscriptions with KYC/AML and accreditation, cap table management, an automated waterfall engine supporting more than 200 distribution models, investor reporting, document management, and embedded ACH and cross-border payments. Underlying technology is multi-tenant cloud architecture with 5,000+ third-party integrations via Zapier, Yardi import/export, an API tier for Enterprise customers, and bank-grade security (SOC 1, SOC 2 Type II, ISO/IEC 27001) hosted in AWS with WAF protection and 256-bit AES encryption. Recent additions layer AI onto vertical workflows: an AI-powered accounting module automates reconciliation, journal entry categorization, and K-1 delivery, while a Voice AI integration with Expertise AI supports conversational agents for investor and customer engagement. The company supplements software with professional services including real estate-specialized bookkeeping, tax preparation, and fund administration provided by in-house CPAs and bookkeepers.
Revenue comes primarily from annual subscription contracts across Essential (starting at $749/month), Pro, and Enterprise tiers priced on Equity Under Management and feature scope. Supplemental streams include ACH payment transaction fees, cross-border payment fees, professional services and onboarding engagements, and API/data warehouse access for Enterprise customers. GTM is sales-led with direct enterprise field sales targeting RE investment firms, GPs, and institutional investors; a self-serve lower funnel feeds mid-market customers; and a channel network of fund administrators, accounting firms, legal advisors, and consultants generates referral flow. The company operates from Tel Aviv and New York headquarters, with additional sales and support presence in Sydney, Melbourne, and Mexico City, and uses Australia and Latin America as the next growth geographies. Pricing and tiering are publicly disclosed.
Agora firmographics
Firmographics- Name
- Agora
- Legal name
- Agora Real Estate Technologies US Inc.
- Website
- https://agorareal.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Agora is a vertical SaaS platform serving real estate investment firms with integrated software for fundraising, investor onboarding, cap table management, waterfall calculations, payments, and bundled tax and bookkeeping services.
- Ownership category
- akta.pro rank
Agora industry classification
Industry- Product category
- Real Estate Investment Management Software
- NAICS
- Portfolio Management and Investment Advice (523940), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Open-End Investment Funds (525910)
- SIC
- Investment Advice (6282), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access) (FSAGAEAL)
- akta.pro secondary industries
- Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms) (FSAAAMAI), Fund Services & NAV Support (Fund Accounting Interfaces) (FSAFALAJ), Managed Platforms & Wrap Programs for Private Clients (Model Portfolios, UMA/SMAs) (FSAAABAM)
Keywords
Where Agora is headquartered
LocationHeadquarters
- HQ city
- Tel Aviv
- HQ country
- Israel
- HQ region
- Middle East
Offices5 records
Markets served
Agora business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Software Platform Subscription: Annual subscription-based pricing for the investment management platform with features including investor CRM, fundraising suite, cap table management, reporting tools, and integrated payments. Tiered Essential, Pro, and Enterprise plans based on firm size and Equity Under Management.
- Integrated Accounting Services: Full-service accounting including daily bookkeeping, reconciliation, tax preparation and filing, K-1 delivery. Handles property-level and entity-level accounting for real estate investment firms with dedicated CPAs and bookkeepers.
- ACH Payment Processing: Domestic (US) ACH payments for capital calls and distributions with per-transaction fees. Cross-border payments available for international transactions.
- Professional Services and Onboarding: Data migration, onboarding support, white-glove onboarding, and advanced training sessions available as add-on paid services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Essential - End-to-end platform for real estate firms and syndicators |
| Subscription | Annual | Pro - Advanced solutions for dynamic GP and investor requirements |
| Subscription | Annual | Enterprise - Powerful and flexible solutions for complex enterprise needs |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Agora product offering
Product offeringCore offering
Agora provides a vertical SaaS platform that enables real estate General Partners, sponsors, and investment firms to automate fundraising, investor onboarding, cap table management, waterfall distribution calculations, and investor reporting. The platform also bundles integrated financial services—bookkeeping, tax preparation and K-1 delivery, and fund administration—alongside AI-powered accounting and voice AI capabilities. Its offering targets commercial real estate investment structures including closed-end funds, open-end funds, syndications, debt funds, parallel funds, and TIC structures.
Product overview
Agora is a real estate investment management software company offering a unified vertical SaaS platform with integrated modules and services. The core Agora Platform connects all solutions, including Fundraising Suite (prospect management, data rooms, digital subscriptions, KYC/AML, accreditation), Investor Portal and Investor CRM for relationship management, Cap Table Management and Waterfall Automation for investment management, Report Builder for investor reporting, and Document Management. Payment capabilities include ACH Payment Solutions and Cross-Border Payments. The platform also supports specialized structures like Debt Fund Management and Open-End Fund Management. Agora differentiates through integrated accounting services (Bookkeeping Services, Tax Operations, Fund Administration Services) and AI-powered features including Voice AI, AI-Powered Accounting, and AI-Powered Fundraising Pipeline Insights. The platform integrates with over 5,000 applications through Zapier and offers API access for Enterprise customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Agora Platform Vertical SaaS platform for real estate investment management, providing end-to-end solutions for fundraising, investor relations, investment management, and accounting. Subscription-based with tiered Essential, Pro, and Enterprise plans targeted at real estate GPs, sponsors, and fund managers.
- Bookkeeping Services Full-service real estate bookkeeping providing daily book management, reconciliation, and financial statement preparation managed by dedicated real estate-focused accountants. Targets real estate investment firms needing back-office support.
- Tax Operations Complete tax filing services including property-level and entity-level tax preparation, K-1 delivery, and year-round tax planning by expert CPAs. Targets real estate investment firms with complex multi-entity tax obligations.
- Fund Administration Services Comprehensive fund administration services for real estate investment operations. Targets real estate investment firms seeking outsourced fund administration support alongside the platform.
- AI-Powered Accounting Solution AI-powered accounting solution for general partners managing commercial real estate investments, integrating bookkeeping, tax preparation, and payment processing into a single workflow. Automates financial tracking, record reconciliation, journal entry categorization, and K-1 form delivery with human oversight from bookkeepers and CPAs.
Quantifiable outcome
- Investor onboarding reduced from days to 15 minutes
- +9 more outcomes
Companies that use Agora
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Agora technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability9 records
Feature8 records
Agora partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered minor, core and flagship.
- Kaufman & BroadminorStrategic expansion into Luxembourg through partnership with local developer Agora (note: this appears to be a different Agora entity - a local developer, not the software company).
- EntratacoreStrategic partnership to integrate Agora's investment management functionality directly into the Entrata platform, an AI-powered operating system for the multifamily industry. The integration enables customers to consolidate ownership and investment data with core property operations, providing real-time portfolio-level financial tracking and automating reporting workflows.
- Expertise AIflagshipStrategic partnership to integrate Agora's Voice AI technology into Expertise AI's platform for enhanced conversational tools. The integration aims to improve real-time, natural spoken interactions and customer engagement workflows through AI agents.
- Thread BankcoreBanking services partner providing FDIC-insured bank deposits for Agora's payment solutions. Thread Bank, Member FDIC provides banking services for Agora's platform, enabling ACH payments and deposit sweep programs with up to $3,000,000 FDIC insurance coverage.
- VerivestcoreFund administration partnership expanding Agora's fund admin partnerships to empower a new generation of service providers. Partnership enables fund administrators to integrate with Agora's platform for seamless investment management.
- Fund AdministratorscorePartnership ecosystem of fund administrators including ONE10 Fund administration strengthening their offering with best-in-class technology and services for seamless, fully integrated fund administration solutions.
- Accounting FirmscorePartnership with accounting firms to enhance advisory services and deliver tech-enabled financial management solutions to real estate clients, gaining access to Agora's customer base.
- Legal FirmsminorPartnership with legal firms serving funds, syndicates, and investment managers to expand their real estate client base by leveraging Agora's extensive network.
- Consultants and AdvisorsminorPartnership with consultants and advisors who help firms streamline capital raising and operations, enhancing their consulting services with Agora's solutions.
Scale indicators10 records
Recent moves15 records
Expansion highlights7 records
Agora competitors and assessment
Company assessmentDirect peers
- Juniper Square: Juniper Square is a direct competitor providing investor management, fund administration, and reporting software for real estate and private equity GPs. Both companies target the same customer base (GPs managing CRE/PE funds) with overlapping fundraising, investor CRM, and reporting capabilities.
- Dealpath: Dealpath provides deal management and pipeline software for commercial real estate investment firms. While Dealpath focuses upstream on deal sourcing and pipeline, Agora focuses downstream on investor onboarding and fund administration — they are increasingly competing for the same CRE GP software budget.
- InvestNext: InvestNext offers investor management, capital raising, and reporting software for real estate syndicators and fund managers. It targets a similar mid-market GP customer base as Agora's Essential tier with overlapping capabilities in fundraising, investor onboarding, and document management.
- Apto: Apto (formerly DealSumm) provides CRM and deal management software specifically for commercial real estate brokers and investment sales teams. It targets a related but distinct user persona (brokerage rather than GP fund management) but competes for the same broader CRE technology budget.
Broad incumbents
- AppFolio: AppFolio is a publicly-traded, broad real estate software platform serving property managers and owners. Its Investor Management module overlaps with Agora's investor portal and reporting functionality, though AppFolio focuses on property operations whereas Agora focuses on investment management.
- Yardi: Yardi is one of the largest incumbent providers of real estate software, with deep penetration in property management and accounting. Agora integrates with Yardi (Yardi Imports/Exports) rather than competing head-on, but Yardi's Voyager suite includes investor accounting capabilities that overlap with Agora's offering for larger customers.
- RealPage: RealPage is a broad real estate software platform serving residential and commercial property managers, owners, and investors. While primarily focused on property operations, RealPage's investor and asset management modules overlap with Agora's investor portal and reporting features for institutional CRE customers.
Emerging players
- Blooma: Blooma is a CRE deal management and underwriting platform that competes with Agora for GP software budgets at the deal pipeline and underwriting stage. While focused upstream, Blooma is expanding into investor management, making it an emerging competitive threat to Agora.
- RealAtom: RealAtom is a commercial real estate debt and equity marketplace/platform that overlaps with Agora's debt fund management and capital raising capabilities. While focused on transaction matching, it increasingly competes for the same CRE investment management software customer wallet share.
Others
- Fenergo: Fenergo provides client lifecycle management (CLM) and KYC/AML compliance software for financial institutions. While serving banks rather than GPs directly, Fenergo overlaps with Agora's KYC/AML verification and digital subscription capabilities and represents an adjacent technology competitor for institutional onboarding workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Agora social profiles
Digital presenceAgora compliance and trust
Trust signalCompliance5 records
Agora financial estimates
Financial estimateRevenue estimate
Valuation estimate
Agora leadership team
Management profileNumber of profiles
Profiles3 records
Agora funding detail
Funding detailFunding overview
Funding rounds5 records
Investors12 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Agora M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Agora
What does Agora do?
Agora provides a vertical SaaS platform that enables real estate General Partners, sponsors, and investment firms to automate fundraising, investor onboarding, cap table management, waterfall distribution calculations, and investor reporting. The platform also bundles integrated financial services—bookkeeping, tax preparation and K-1 delivery, and fund administration—alongside AI-powered accounting and voice AI capabilities. Its offering targets commercial real estate investment structures including closed-end funds, open-end funds, syndications, debt funds, parallel funds, and TIC structures.
Is Agora a public or private company?
Agora is a private company. It is classified as venture growth investor backed and is currently operating.
When was Agora founded?
Agora was founded in 2019. It employs 1 to 10 people.
Where is Agora based?
Agora is headquartered in Tel Aviv, Israel, in the Middle East region.
How does Agora make money?
Four revenue lines are on record. Software Platform Subscription is the primary driver. The others are integrated Accounting Services, ACH Payment Processing and professional Services and Onboarding.
Who are Agora's main competitors?
Direct peers on record are Juniper Square, Dealpath, InvestNext and Apto. Broad incumbents are AppFolio, Yardi and RealPage. Emerging players are Blooma and RealAtom. Fenergo is listed as an others.
Does Agora have an API?
Yes. Agora offers API access for data synchronization and custom integrations. Enterprise tier includes API Access as part of the subscription. The API enables integration with the platform's data and functionality. Pricing page indicates API Access is priced separately for Pro tier and included with Enterprise.
What industry is Agora in?
Agora's product category is Real Estate Investment Management Software. Its primary akta.pro industry code is FSAGAEAL, Alternatives & Multi-Asset Digital Wealth Platforms (PE/VC/Real Assets access), with a secondary code of FSAAAMAI, Sub-Accounting & Platform Servicing (Omnibus, Intermediary/NSCC, Retirement Platforms). Its NAICS code is 523940 and its SIC code is 6282.