LendingPoint
LendingPoint is a US-based digital personal lending platform that originates unsecured personal loans ($1,000–$100,000) to near-prime and subprime consumers for debt consolidation, home improvement, medical, emergency, and travel financing, distributed exclusively through its online direct-to-consumer channel.
- Company typePrivate
- Founded2017
- HeadquartersKennesaw, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What LendingPoint does
LendingPoint is a US-based digital personal lending platform headquartered in Kennesaw, Georgia, that originates unsecured personal loans ranging from $1,000 to $100,000 (with emergency loans capped at $36,500) to retail consumers. The company serves both near-prime borrowers (good credit 670–739) and subprime borrowers, addressing a credit gap left by traditional banks through a fully online application and underwriting process. Use cases span debt consolidation, home improvement, medical expenses, emergencies, vacation, wedding, and moving financing. Since 2017, the company has originated $2.14 billion in personal loans, as disclosed in connection with a $350 million warehouse facility closed in 2025.
The platform is a direct-to-consumer online lender with no physical branches, call centers, or third-party broker distribution; the entire application, underwriting, and funding process runs through lendingpoint.com. Technology is described as a digital lending platform with online application and underwriting capabilities, supplemented by an extensive Knowledge Center content hub that supports top-of-funnel SEO and middle-funnel referral traffic from comparison platforms such as LendingTree. The company holds state-by-state consumer lending licenses, with explicit compliance disclosures for California, Ohio, and Wisconsin residents.
LendingPoint generates revenue primarily through interest income on personal loans and origination fees, with rates varying by creditworthiness. The company has raised debt and equity capital from Ares Management, Guggenheim Securities, Warburg Pincus, and MidCap Financial, and announced an undisclosed strategic capital raise in November 2025 to fund 2026 growth in technology, product, and talent. LendingPoint is private, has 251–500 employees, and acquired LoanHero in 2018 to extend its servicing and technology capabilities.
LendingPoint firmographics
Firmographics- Name
- LendingPoint
- Legal name
- LendingPoint
- Website
- https://lendingpoint.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- LendingPoint is a US-based digital personal lending platform that originates unsecured personal loans ($1,000–$100,000) to near-prime and subprime consumers for debt consolidation, home improvement, medical, emergency, and travel financing, distributed exclusively through its online direct-to-consumer channel.
- Ownership category
- akta.pro rank
LendingPoint industry classification
Industry- Product category
- Consumer Personal Lending
- NAICS
- Nondepository Credit Intermediation (5222)
- SIC
- Personal Credit Institutions (6141)
- akta.pro primary industry
- Large Purchase & Lifestyle Personal Loans (Unsecured Installment) (FSAKAAAG)
- akta.pro secondary industries
- Debt Consolidation Personal Loans (Unsecured Installment) (FSAKAAAD), Home Improvement Personal Loans (Unsecured Installment) (FSAKAAAE), Emergency & Short-Term Installment Personal Loans (Unsecured) (FSAKAAAH), Personal Loan Refinance (Rate/Term) (FSAKAIAB)
Keywords
Where LendingPoint is headquartered
LocationHeadquarters
- HQ city
- Kennesaw
- HQ country
- United States
- HQ region
- North America
Markets served
LendingPoint business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Technology or R&D, Marketing or Sales, Personnel, Others
Revenue model
- Personal Loan Interest: LendingPoint generates revenue primarily through interest charged on personal loans. The company offers unsecured personal loans with varying interest rates based on borrower creditworthiness. Loan amounts range from $1,000 to $100,000 with repayment terms that vary by applicant profile.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal loans for various credit profiles |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
LendingPoint product offering
Product offeringCore offering
LendingPoint is a direct-to-consumer digital lending platform that originates unsecured personal loans ranging from $1,000 to $100,000 (with emergency loans capped at $36,500), funded through a fully online application, underwriting, and disbursement process. Loans are positioned for multiple use cases including debt consolidation, home improvement, medical expenses, emergency funding, vacation, and wedding financing, and are priced with origination fees plus interest rates that vary by creditworthiness.
Product overview
LendingPoint is a digital personal lending platform offering unsecured personal loans through a unified online product. The core offering consists of Personal Loans that serve multiple use cases including debt consolidation, home improvement, emergency funding, medical expenses, vacation, and weddings. The platform is complemented by a Knowledge Center providing financial education resources. All products share a common online application and funding process, with loans available up to $36,500 depending on eligibility.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Loans Unsecured personal loans ranging from $1,000 to $100,000 offered to individual consumers for multiple financial needs including debt consolidation, home improvement, emergency expenses, medical costs, vacation, and wedding financing. Loans are priced with origination fees plus interest rates that vary by creditworthiness, with a monthly repayment cadence.
- Debt Consolidation Loans Personal loans designed to help borrowers consolidate multiple high-interest debts (such as credit card balances) into a single, manageable monthly payment with potentially lower interest rates.
- Home Improvement Loans Personal loan financing for home improvement projects, ranging from major renovations to minor upgrades and repairs, offered to homeowners as an alternative to home equity products.
- Emergency Loans Fast-funding personal loans up to $36,500 designed to cover unexpected expenses and financial emergencies such as auto repairs, urgent household needs, or other unplanned costs.
- Medical Loans Personal loans for medical and healthcare expenses not fully covered by insurance, including procedures, treatments, and medical bills, providing borrowers with predictable monthly payments.
- Vacation Loans Personal loans specifically designed to finance travel and vacation expenses for consumers who want to spread the cost of a trip over monthly payments.
- Wedding Loans Financing options for wedding-related expenses, part of LendingPoint's major expense loan offerings, allowing borrowers to spread wedding costs over fixed monthly payments.
- Online Loans Fully online personal loan application and funding process that allows borrowers to apply, get approved, and receive funds digitally through LendingPoint's website.
Quantifiable outcome
- $2.14 billion in total loan issuance since 2017
Companies that use LendingPoint
Customer profileNamed customers1 record
Segments7 records
Ideal customer profiles6 records
LendingPoint technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
LendingPoint partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
LendingPoint competitors and assessment
Company assessmentDirect peers
- LendingClub: LendingClub is a publicly traded online marketplace lender offering unsecured personal loans to consumers via a fully digital application and underwriting flow — directly comparable to LendingPoint's core product, channel, and target borrower.
- Prosper Marketplace: Prosper is a direct online peer-to-peer-style personal loan originator serving near-prime and prime consumers with fixed-rate unsecured installment loans, overlapping LendingPoint's product, underwriting band, and DTC digital distribution.
- Best Egg: Best Egg is a digital personal loan platform owned by Marlette Funding that targets consumers for debt consolidation, home improvement, and major purchases — the same use cases and borrower segments LendingPoint serves.
- Avant: Avant is an online lender specializing in personal loans for consumers with less-than-prime credit, directly overlapping LendingPoint's subprime / bad-credit borrower segment and unsecured installment product.
- Upstart: Upstart is an AI-driven lending platform that originates personal loans and auto loans through bank partners, competing with LendingPoint for the same digital-first unsecured personal loan borrower using a differentiated underwriting model.
- OneMain Financial: OneMain Financial is a large specialty consumer finance company offering unsecured and secured personal loans, including to non-prime borrowers — overlapping LendingPoint's borrower profile and use cases (debt consolidation, large purchases, emergencies).
- Rocket Loans: Rocket Loans is the personal loan arm of Rocket Companies, offering fully online unsecured personal loans for debt consolidation, home improvement, and major expenses — a near-identical product to LendingPoint's, with similar self-serve digital acquisition.
Broad incumbents
- SoFi: SoFi is a broad incumbent digital personal finance platform offering personal loans alongside student loan refinancing, mortgages, banking, and investing — overlapping LendingPoint on personal loans but at much greater scale and product breadth.
- Marcus by Goldman Sachs: Marcus is Goldman Sachs' digital consumer bank offering unsecured personal loans for home improvement, debt consolidation, and other purposes — a broad incumbent competitor in the same online personal loan category LendingPoint operates in.
Emerging players
- Earnest: Earnest, a Navient subsidiary now under Wells Fargo, offers online personal loans with a precision-pricing underwriting model, partially overlapping LendingPoint's good-credit (670-739) prime-near-prime borrower segment.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
LendingPoint social profiles
Digital presenceLendingPoint financial estimates
Financial estimateRevenue estimate
Valuation estimate
LendingPoint leadership team
Management profileNumber of profiles
Profiles12 records
LendingPoint funding detail
Funding detailFunding overview
Funding rounds11 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LendingPoint M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LendingPoint
What does LendingPoint do?
LendingPoint is a direct-to-consumer digital lending platform that originates unsecured personal loans ranging from $1,000 to $100,000 (with emergency loans capped at $36,500), funded through a fully online application, underwriting, and disbursement process. Loans are positioned for multiple use cases including debt consolidation, home improvement, medical expenses, emergency funding, vacation, and wedding financing, and are priced with origination fees plus interest rates that vary by creditworthiness.
Is LendingPoint a public or private company?
LendingPoint is a private company. It is classified as venture growth investor backed and is currently operating.
When was LendingPoint founded?
LendingPoint was founded in 2017. It employs 251 to 500 people.
Where is LendingPoint based?
LendingPoint is headquartered in Kennesaw, United States, in the North America region.
How does LendingPoint make money?
One revenue line is on record: personal Loan Interest.
Who are LendingPoint's main competitors?
Direct peers on record are LendingClub, Prosper Marketplace, Best Egg, Avant, Upstart, OneMain Financial and Rocket Loans. Broad incumbents are SoFi and Marcus by Goldman Sachs. Earnest is listed as an emerging player.
Does LendingPoint have an API?
No public API is recorded for LendingPoint.
What industry is LendingPoint in?
LendingPoint's product category is Consumer Personal Lending. Its primary akta.pro industry code is FSAKAAAG, Large Purchase & Lifestyle Personal Loans (Unsecured Installment), with a secondary code of FSAKAAAD, Debt Consolidation Personal Loans (Unsecured Installment). Its NAICS code is 5222 and its SIC code is 6141.