Policygenius

What Policygenius does

Policygenius is a US-based online insurance marketplace and licensed independent broker founded in 2014 and headquartered in New York. The company operates Policygenius.com, a direct-to-consumer platform that aggregates quotes from a panel of twelve or more major carriers (including Brighthouse Financial, Prudential, Lincoln Financial, MassMutual, Transamerica, and Pacific Life) across life, home, auto, and disability insurance. The platform combines self-serve quote-comparison widgets, a life insurance needs calculator, and ZIP-code-based rate tools with a human-assisted sales motion: a licensed-agent call center (1-855-695-2255) is surfaced site-wide and is described as operating "363 days a year." A 2,500-article peer-reviewed editorial library, produced under a Financial Review Council, drives organic SEO acquisition and routes consumers into the quote funnel.

The business model is commission-based: as an independent broker, Policygenius earns carrier commissions on each new policy placed, with continued commission on in-force renewals. Quotes are free to consumers, and final premiums are set by underwriting carriers after application. Customer segments include individuals and families seeking life insurance (primary), homeowners and auto shoppers, disability insurance seekers, small-business owners, and a B2B channel of financial advisors served through Policygenius Pro (pro.policygenius.com). Revenue mix leans heavily toward life insurance, with home and auto historically secondary; in June 2026 the company divested its approximately 30,000-policy property and casualty book to embedded-insurance platform Matic, sharpening the focus on life and disability.

Cumulatively, Policygenius reports 30 million-plus lifetime people served and 320,000-plus life insurance policies placed, with $40 billion in new life coverage written over the two-year pandemic period. The company has raised over $250 million in venture funding across multiple rounds, most recently a $125 million Series E in March 2022 led by KKR with Lincoln Financial, Norwest Venture Partners, and several insurance carriers. Post-2022, the company has experienced workforce reductions, a sales slowdown, and delayed IPO plans; the June 2026 P&C divestiture is the most recent significant structural move.

Name

Policygenius

Legal name

Policygenius LLC

Website

https://policygenius.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

501–1,000 employees

Ownership category

akta.pro rank

Product category

Insurance Brokerage and Marketplace

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Life Insurance (6311)

akta.pro primary industry

Individual Health Insurance Brokerage & Distribution (FSAIAEAL)

akta.pro secondary industry

Guaranteed Issue Term Life Insurance (FSAIAAAG)

Keywords

• Online insurance brokerage
• Term life insurance
• Insurance comparison platform
• Home and auto insurance
• Insurance marketplace

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Insurance carrier commissions: As a licensed independent insurance broker, Policygenius earns commission from the underwriting insurance carriers when a shopper purchases a policy through its marketplace (life, home, auto, disability insurance). The company states that "the final insurance policy premium for any policy is determined by the underwriting insurance company following application," and its FAQ confirms it monetizes via carrier relationships. Revenue is recurring in the sense that in-force policies continue to pay commissions, but the primary monetization event is the new-policy sale.
2. Policygenius Pro advisor platform: Policygenius Pro (pro.policygenius.com) extends the broker platform to financial professionals and insurance producers, generating additional commission or platform-based revenue from B2B distribution of carrier products.

Pricing tiers

Go-to-market motion5 records

Distribution channels4 records

Marketing channels7 records

Core offering

Policygenius is a US-licensed independent insurance broker that operates an online marketplace aggregating life, home, auto, and disability insurance quotes from a panel of 12+ major carriers. Consumers can obtain free, no-obligation quotes online or via phone with licensed agents, and the platform supports a hybrid digital-plus-human shopping experience. A separate B2B platform, Policygenius Pro, extends the broker workflow to financial advisors and insurance producers.

Differentiator

Problem solved

Functional benefit

Brands

• Policygenius Pro: A separate commercial offering from Policygenius, accessible at pro.policygenius.com, mentioned in the website footer.

Products and services

• Term Life Insurance Term life insurance product distributed through Policygenius's multi-carrier online marketplace. Shoppers enter product type, ZIP code, policy type, and coverage amount to receive tailored quotes from a panel of carriers including Brighthouse Financial, Corebridge Financial, Foresters Financial, Legal & General America, Lincoln Financial, MassMutual, Mutual of Omaha, Pacific Life, Protective, Prudential, Symetra, and Transamerica.
• Whole Life Insurance Permanent whole life insurance product distributed through Policygenius's marketplace, with illustrative pricing around $451/month for non-smokers in Preferred health class for a $500K policy paid up at age 100, offered via MassMutual through Policygenius.
• No-Medical-Exam Life Insurance No-medical-exam life insurance product offering for consumers who want coverage without undergoing a medical examination, developed as a new offering using Series E funding.
• Homeowners Insurance Homeowners insurance product distributed through Policygenius's marketplace, with ZIP-code-based rate lookup and bundling options with auto and renters insurance. Rates vary by ZIP code, coverage amount, and carrier.
• Auto Insurance Auto insurance product distributed through Policygenius's marketplace, with bundling options for home and auto and renters insurance. Rates vary by ZIP code, coverage amount, and carrier.
• Disability Insurance Long-term disability insurance product for working professionals and high earners seeking income protection, distributed through Policygenius's marketplace with calculator tools and best-company editorial reviews.
• Policygenius Pro B2B platform at pro.policygenius.com that enables financial advisors and insurance producers to access Policygenius's multi-carrier shopping and case-management tools on behalf of their clients, generating additional commission or platform-based revenue from B2B distribution of carrier products.

Quantifiable outcome

• 30M+ people served
• +4 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered major and core.

• MaticmajorStrategic or Co-development Partner · 24 June 2026In June 2026, embedded insurance platform Matic acquired Policygenius's property and casualty insurance portfolio — nearly 30,000 policies spanning home, auto, and personal lines — while also securing a minority investment from Primus Capital. Matic integrates the acquired policies into its carrier marketplace of over 70 insurers.
• Brighthouse FinancialcoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace; included in the composite used for Policygenius's published average term-life rate tables.
• Corebridge FinancialcoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• Foresters FinancialcoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• Legal & General AmericacoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• Mutual of OmahacoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• Pacific LifecoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• Protective LifecoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier (Protective) whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• PrudentialcoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• SymetracoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• TransamericacoreChannel Partner/ Reseller/ DistributorTerm life insurance carrier whose policies are quoted and sold through the Policygenius marketplace and included in the composite used for Policygenius's average rate tables.
• MassMutualcoreChannel Partner/ Reseller/ DistributorWhole life insurance carrier used as the source for Policygenius's published average whole-life rate ($451/month for non-smokers in Preferred health class for a $500K policy paid up at age 100).

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• SelectQuote: Publicly traded online insurance marketplace specializing in term life, senior health, and auto/home insurance, with a similar licensed-agent-assisted shopping model. SelectQuote is Policygenius's most direct public-market comparable given overlapping product set, broker/distribution model, and target consumer.
• eHealth: Publicly traded online health insurance marketplace and broker offering individual, family, and Medicare plans with licensed-agent support. eHealth is a direct comparable in the online insurance brokerage model, though with a heavier health/Medicare tilt.
• GoHealth: Publicly traded online Medicare-focused health insurance marketplace with a licensed-agent call-center model. GoHealth is highly comparable in its technology-plus-human-shopping workflow and in its dependence on carrier commissions.
• The Zebra: Online insurance comparison marketplace for auto, home, and other personal lines with multi-carrier quote aggregation. The Zebra is a direct comparable in the SEO-driven, multi-carrier online insurance shopping model, though with a P&C focus.
• SmartFinancial: Online insurance comparison marketplace aggregating quotes from multiple carriers across auto, home, and commercial lines. SmartFinancial is comparable in the multi-carrier online brokerage model and SEO-driven customer acquisition approach.

Emerging players

• Ethos Life: Direct-to-consumer digital life insurance carrier offering instant-issue term and whole life online with no medical exam. Ethos competes for the same digitally native life insurance buyer that Policygenius targets, with a streamlined no-medical-exam funnel.
• Ladder: Direct-to-consumer digital term life insurance carrier offering instant-issue coverage that can be adjusted online. Ladder targets the same term-life buyer as Policygenius with a fully digital, no-agent purchase path.
• Haven Life: Direct-to-consumer digital term life insurance offering backed by MassMutual, with online instant-issue and full underwriting options. Haven Life is comparable in the digital life insurance shopping experience and overlaps with Policygenius on carrier-side partnerships (MassMutual).

Broad incumbents

• Lemonade: Publicly traded InsurTech carrier offering renters, homeowners, auto, pet, and life insurance through a mobile-first D2C model. Lemonade is a broad InsurTech incumbent that competes in the same consumer-facing digital insurance category, though as a carrier rather than a broker.

Others

• Matic: Embedded insurance platform that acquired Policygenius's P&C book of ~30,000 policies in June 2026. Matic is an adjacent ecosystem player; the recent transaction makes it a direct counterparty rather than a competitor and is evidence of Matic's growing role in insurance distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/policygenius
• Facebookfacebook.com/policygenius
• LinkedInlinkedin.com/company/2863431

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds7 records

Investors26 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Policygenius