Razor Group
Razor Group is a Berlin-based global e-commerce aggregator that acquires, integrates, and scales Amazon FBA and D2C brands across the US, UK, EU, Latin America, and Asia, operating a portfolio of 200+ brands and 40,000+ products with $400M in Pro-Forma LTM revenue.
- Company typePrivate
- Founded2020
- HeadquartersBerlin, Germany
- Headcount251–500
- GTM typeB2B
- OfferingServices
What Razor Group does
Razor Group is a Berlin-headquartered global e-commerce holding company founded in 2020 that acquires, integrates, and scales Amazon FBA and direct-to-consumer brands. As of late 2025 the company operates a portfolio of roughly 140 assets spanning 200+ brands and 40,000+ products across the US, UK, EU, Latin America (Mexico, Brazil, Colombia), India, and China, supported by 450+ employees in eight offices. Its core product is a proprietary technology and data platform used to source acquisition targets, evaluate them against criteria such as €250K+ EBITDA and 15% margins, and run post-acquisition brand operations including supply chain, paid media, and marketplace optimization. Razor's go-to-market is enterprise-style direct outreach to SMB Amazon sellers combined with a referral partner program that pays up to $100,000 per closed deal and strategic introductions from investors such as L Catterton, 468 Capital, and Presight Capital.
The business model is e-commerce brand aggregation rather than SaaS: Razor generates revenue by selling consolidated branded merchandise on Amazon and other marketplaces, monetizing scale economics across procurement, advertising, and operations. The company has raised $1BN+ in combined debt and equity, including an $800M debt facility from BlackRock and Victory Park Capital, a $70M L Catterton-led round in 2022, an €80M Series C in 2023, $100M+ tied to the 2024 Perch acquisition, and a $70M LATAM-focused round in December 2025. Customer segments are horizontally distributed SMB Amazon FBA sellers on the supply side and a diversified base of 1M+ end consumers across multiple product categories on the demand side. Notable 2024-2025 strategic events include the appointment of a new CEO (Maximilian Biller) and CFO (Jörg Meiner, ex-Amazon finance), the March 2024 acquisition of Boston-based Perch, and the August 2025 merger with Infinite Commerce to combine US/UK/EU operations.
Razor Group firmographics
Firmographics- Name
- Razor Group
- Legal name
- Razor HQ GmbH & Co. KG
- Website
- https://razor-group.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Razor Group is a Berlin-based global e-commerce aggregator that acquires, integrates, and scales Amazon FBA and D2C brands across the US, UK, EU, Latin America, and Asia, operating a portfolio of 200+ brands and 40,000+ products with $400M in Pro-Forma LTM revenue.
- Ownership category
- akta.pro rank
Razor Group industry classification
Industry- Product category
- E-commerce Brand Aggregation
- NAICS
- Health and Personal Care Retailers (456)
- SIC
- Retail-Variety Stores (5331)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Razor Group is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices8 records
Markets served
Razor Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- E-commerce Brand Aggregation: Razor Group generates revenue by acquiring Amazon FBA brands, integrating them into their ecosystem, and scaling operations. The company consolidates brands under their portfolio to achieve economies of scale and operational efficiency across multiple e-commerce businesses.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Enterprise FBA Acquisition |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Razor Group product offering
Product offeringCore offering
Razor Group acquires, integrates, and scales Amazon FBA brands and D2C consumer businesses using proprietary technology and data infrastructure. The company transforms marketplace sellers into international brands through operational expertise, capital deployment, and brand management capabilities, managing a portfolio of over 40,000 products across multiple geographies including US, UK, EU, Latin America, and Asia.
Product overview
Razor Group operates as an e-commerce aggregator with a single unified platform that acquires promising Amazon FBA brands and D2C businesses, then scales them using proprietary technology, operational expertise, and brand management capabilities. The company functions as a global digital consumer product platform that transforms marketplace sellers into international brands, with a portfolio spanning over 40,000 products across multiple geographies including US, UK, EU, Latin America, and Asia.
Differentiator
Problem solved
Functional benefit
Products and services
- Razor Group E-Commerce Aggregator Platform
Quantifiable outcome
- Process takes only a few weeks from initial contact to payment in bank account
- +1 more outcomes
Companies that use Razor Group
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Razor Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Razor Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered major and minor.
- Infinite CommercemajorRazor Group and Infinite Commerce announced a merger to form a leading e-commerce aggregator operating across US, UK, and EU markets. The merger aimed to combine technology, operational expertise, and product portfolios to improve profitability and support growth through strategic M&A.
- PerchmajorRazor Group acquired Boston-based Perch, securing over $100 million in funding as part of the acquisition. Perch was a major competitor in the e-commerce aggregator space that underwent restructuring.
- Stryze GroupmajorRazor Group acquired German competitor The Stryze Group as part of its growth strategy following the €80 million Series C funding round. The acquisition expanded Razor's portfolio to 140 assets with over 200 brands worldwide.
- Factory14minorRazor Group acquired Factory14, a competitor in the Amazon aggregator space. This acquisition was made amid a slowdown in competitor activity and a shifting market landscape.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Razor Group competitors and assessment
Company assessmentDirect peers
- Berlin Brands Group: Berlin-based Amazon FBA and D2C brand aggregator with a comparable model of acquiring, integrating, and scaling consumer brands globally. Razor Group's most direct competitor and fellow Berlin-headquartered consolidator in the same category.
- SellerX: Vienna-based Amazon FBA aggregator that acquires and scales consumer brands via marketplace distribution. Operates a near-identical business model to Razor Group, competing for the same acquisition targets globally.
- Unybrands: Toronto-based e-commerce aggregator acquiring and operating Amazon FBA and Shopify brands across multiple categories. Direct competitor with overlapping brand-acquisition criteria and operational playbook to Razor Group.
- Suma Brands: Miami-based Amazon FBA aggregator pursuing brand acquisitions with a similar data-driven approach. Direct competitor in the marketplace aggregator space, particularly competing for North American sellers.
- Thrasio: Pioneering Boston-based Amazon FBA aggregator that underwent significant restructuring in 2023–2024. Historical category leader and direct comparable in business model; an important reference point for industry consolidation dynamics affecting Razor.
- Elevate Brands: US-based Amazon FBA aggregator acquiring consumer brands globally. Direct competitor with comparable acquisition criteria and operational model to Razor, particularly for North American seller flow.
Emerging players
- Heroes (Heyday): UK-origin Amazon aggregator that has pivoted toward building owned digital-first consumer brands. Operates in the same aggregator/holding-company category with comparable Amazon FBA exposure but on a smaller scale than Razor.
Broad incumbents
- Pattern (Pattern Brands): Salt Lake City-based brand accelerator that helps marketplace-native brands scale on Amazon and beyond. Operates adjacent to the aggregator model but offers services to brands rather than full ownership; relevant competitor for Razor's portfolio brands and seller pipeline.
Others
- Acquire.com: Marketplace for buying and selling internet businesses, including Amazon FBA brands. Not a direct acquirer competitor but a meaningful alternative exit channel for Razor's target sellers, and a price-discovery mechanism for FBA multiples.
Regional players
- Maerki Baumann's Beedoo (Beedoo AG): Swiss D2C and marketplace brand operator with a smaller but comparable multi-brand holding strategy. Regional European peer competing for adjacent brand targets in DACH.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Razor Group social profiles
Digital presenceRazor Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Razor Group leadership team
Management profileNumber of profiles
Profiles10 records
Razor Group subsidiaries and ownership
Company hierarchySubsidiaries5 records
Razor Group funding detail
Funding detailFunding overview
Funding rounds11 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Razor Group M&A and investment
M&A and investmentM&A7 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Razor Group
What does Razor Group do?
Razor Group acquires, integrates, and scales Amazon FBA brands and D2C consumer businesses using proprietary technology and data infrastructure. The company transforms marketplace sellers into international brands through operational expertise, capital deployment, and brand management capabilities, managing a portfolio of over 40,000 products across multiple geographies including US, UK, EU, Latin America, and Asia.
Is Razor Group a public or private company?
Razor Group is a private company. It is classified as venture growth investor backed and is currently operating.
When was Razor Group founded?
Razor Group was founded in 2020. It employs 251 to 500 people.
Where is Razor Group based?
Razor Group is headquartered in Berlin, Germany, in the Europe region.
How does Razor Group make money?
One revenue line is on record: E-commerce Brand Aggregation.
Who are Razor Group's main competitors?
Direct peers on record are Berlin Brands Group, SellerX, Unybrands, Suma Brands, Thrasio and Elevate Brands. Heroes (Heyday) is listed as an emerging player. Pattern (Pattern Brands) is listed as a broad incumbent. Acquire.com is listed as an others. Maerki Baumann's Beedoo (Beedoo AG) is listed as a regional player.
Does Razor Group have an API?
No public API is recorded for Razor Group.
What industry is Razor Group in?
Razor Group's product category is E-commerce Brand Aggregation. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 456 and its SIC code is 5331.