Orange Jordan

What Orange Jordan does

Orange Jordan (legal entity: Jordan Telecom Group — مجموعة الاتصالات الأردنية) is a publicly listed Amman-based telecommunications operator and a subsidiary of France-headquartered Orange Group (Orange S.A.), operating across the Kingdom of Jordan with approximately 1,600 employees, 61 retail shops, 36 smart selling points, and a reported base of roughly 4 million customers. Its network is a converged 5G/4G LTE plus fiber-to-the-home and ADSL fixed-line platform, supported by an MPLS enterprise backbone, satellite internet for unserved areas, and VoLTE voice services; the company describes its 5G network as the largest and fastest in Jordan with up to 10 Gbps theoretical speeds and sub-1ms latency.

Layered on top of the connectivity core are three digital platforms. Orange Money is a Central Bank of Jordan-licensed electronic wallet with approximately 50% market share and more than 1.4 million wallets, integrating JOPACC's CliQ instant-payment network, eFAWATEERcom bill payment (200+ billers), Google Pay tokenization, co-branded Visa prepaid and Virtual Visa cards, MetLife insurance premium collection, charity and e-voucher flows, and the recently launched Tahweesheh interest-free sub-account savings. Orange Extra is a content-aggregation hub bundling TOD (with dedicated FIFA World Cup 2026 packages), OSN+, Anghami Plus, Blacknut and OnePlay cloud gaming, Yango Play, Playwing, Jawaker, Orange Coursat e-learning, and the Gaming Control parental service into Fiber/ADSL/mobile bills. Orange Max it is the unified consumer super-app replacing the legacy My Orange app, integrating line management, marketplace, wallet, and a Tikram-based loyalty rewards program across iOS, Android, and Huawei AppGallery.

Orange Jordan's revenue mechanics span mobile and fixed-line subscriptions (postpaid and prepaid), usage-based prepaid recharges (e-Sh7anli scratch cards and electronic top-ups), transaction fees on Orange Money (P2P, ATM withdrawals, IBAN transfers, dormant-account and card-issuance fees), device and accessory hardware sales (smartphones, wearables, smart-home) financed via Orange Taqseet installments, enterprise managed services (MPLS, SD-WAN, cloud hosting, security, IoT, AI and Big Data), B2G contracts (JETT, DoS, InvoiceQ, Department of Statistics census 2026), advertising/affiliate revenue through 610+ Max it Rewards partner offers, and international roaming and inbound voice. The enterprise unit targets SMEs, large corporates, and government with Orange Data Center cloud (SaaS/IaaS/PaaS), DDoS/UTM/NGIPS/WAF security, E-POS billing, and direct field sales teams; the consumer unit serves prepaid and postpaid individuals across Ma'ak, Goooal, Humat Al-Watan Max, and Visitors Lines, with a separate Orange Money business unit, HR, finance/security/compliance, and legal/regulatory/procurement functions reporting through CEO Philippe Mansour.

Name

Orange Jordan

Legal name

مجموعة الاتصالات الأردنية - Orange الأردن (Jordan Telecom Group - Orange Jordan)

Website

https://orange.jo

Company type

Public

Founded year

1999

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Orange Jordan is a publicly listed Amman-based telecom operator (subsidiary of Orange Group) providing mobile, fiber, 5G, and ADSL connectivity to ~4 million consumers and enterprises, with Orange Money mobile wallet (1.4M+ wallets, ~50% market share) and Orange Max it super-app as core digital platforms.

Ownership category

akta.pro rank

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. Telecom subscription services: Recurring monthly subscriptions for postpaid mobile lines (Ma'ak, Humat Al-Watan, Goooal), fixed/broadband (Fiber, ADSL), 5G Home Internet, and value-added services (TOD, OSN+, Anghami Plus, Gaming Control, Safe Internet, Orange Coursat, Blacknut, OnePlay, Yango Play, Jawaker). Postpaid and prepaid bundles plus pay-as-you-go consumption form a hybrid subscriber base.
2. Prepaid mobile and recharges (e-Sh7anli): Prepaid airtime, data, SMS, and international bundles sold via scratch cards, balance transfer, SMS, and authorized agent/distributor network; tiered by tax band (16%, 31%, 46%).
3. Orange Money transaction fees and float: Transaction-based fees on wallet services: agent deposits, ATM withdrawals (with/without card), bank transfers via alias/IBAN, card issuance (5 JD), dormant-account fees (2 JD/month), international remittance margins, e-voucher sales, and commission from QR/merchant payments; licensed by the Central Bank of Jordan.
4. Device and accessory sales: Hardware sales of smartphones (Apple, Samsung, Xiaomi, Tecno, HONOR, Infinix), smartwatches, tablets, laptops, smart-home devices, and accessories via eshop.orange.jo and physical retail, with installment plans (Orange Taqseet) and postpaid-line discounts.
5. Enterprise ICT, cloud, security, and managed services: B2B revenue from managed connectivity (SD-WAN, MPLS, ILAN, satellite), cloud services (Orange Data Center, web/mail hosting, SaaS, IaaS, PaaS), security solutions (DDoS, UTM, NGIPS, WAF, vulnerability management), IoT, AI/big data, smart office, and SMS/voice VAS for enterprises and government.
6. Orange Extra content and gaming bundle aggregator: Value-added digital entertainment revenue from bundling third-party streaming (TOD, OSN+, Yango Play), music (Anghami Plus), gaming (Blacknut, OnePlay, Playwing, Jawaker), and e-learning (Coursat) into Fiber/ADSL/mobile subscriptions with revenue share.
7. Advertising, discounts, and merchant offers: Discount and merchant-offer program tied to Orange Money Visa cards and Max it Rewards, with 610+ offers across retail categories (restaurants, supermarkets, education, travel, etc.) generating marketing/affiliate revenue from partners.
8. International roaming and inbound voice: Usage-based revenue from international roaming data/voice bundles, roaming bill-control (ABS), and international call rates/Weinak prepaid calling cards.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels10 records

Core offering

Orange Jordan is a converged fixed and mobile telecommunications operator in Jordan, offering mobile voice/data (postpaid and prepaid), fiber-to-the-home broadband (up to 1 Gbps), 5G home internet, ADSL, and satellite internet, layered with the Orange Money mobile wallet (Central Bank of Jordan licensed, 50%+ market share, 1.4M+ wallets), the Max it super-app, and the Orange Extra content aggregation platform bundling streaming, gaming, music, and e-learning subscriptions.

Product overview

Orange Jordan operates a unified, integrated telecommunications and digital-services portfolio organized around a platform-plus-modules architecture. The core connectivity foundation spans mobile (Ma'ak Lines, Goooal Line, Humat Al-Watan, Visitors Lines), fixed broadband (Orange Fiber up to 1 Gbps, ADSL, Satellite Internet), and fixed-wireless access (5G Home Internet and 4G Flybox / Internet Everywhere) over its 5G/4G mobile network. Layered on top are two flagship digital platforms: (1) Orange Money, a Central Bank of Jordan-licensed mobile wallet with 50%+ market share and 1.4M+ wallets, integrating CliQ via JOPACC, eFAWATEERcom, Google Pay tokenization, Visa, Mastercard, the co-branded Visa card, the Virtual Visa, MetLife insurance, and the "Tahweesheh" sub-account savings feature; and (2) Orange Extra, a content aggregation platform bundling TOD (with dedicated FIFA World Cup 2026 packages), OSN+, Anghami Plus, Blacknut, OnePlay, Yango Play, Orange Coursat, Playwing, Jawaker, Safe Internet, and Gaming Control into Orange subscribers' bills. The Orange Max it super app unifies self-care for all lines, the Orange Money wallet, the device/plan marketplace, and the Tikram loyalty rewards. The enterprise arm (Orange Business) layers cloud (SaaS/IaaS/PaaS, Orange Data Center, hosting), security (DDoS, UTM, NGIPS, WAF), managed connectivity (MPLS, SD-WAN, ILAN), IoT, and AI & Big Data solutions. Supporting services include Orange e-Sh7anli prepaid recharge, Weinak international calling cards, fixed lines, International/Roaming, VoLTE, and the broader Jordan digital-inclusion initiatives (Digital Inclusion Guide in Braille, Inspiring Change, PASS, Startup4Good, GreenTech Makerthon).

Differentiator

Problem solved

Functional benefit

Brands

• Orange Money: Orange Money is Orange Jordan's digital wallet/electronic payment service, offering domestic and international money transfers, bill payments via eFAWATEERcom, virtual Visa cards, Google Pay tokenization, CliQ transfers, QR payments, e-vouchers, donations, and merchant services. It holds an approximate 50% market share with more than 1.4 million wallets in Jordan.
• Orange Max it
• Orange Extra
• OSN+ via Orange
• TOD via Orange

Products and services

• Orange Mobile (Ma'ak Lines, Goooal Line, Humat Al-Watan Max, Visitors Lines)
• Orange Fiber
• 5G Home Internet
• 4G Flybox (Internet Everywhere)
• ADSL
• Satellite Internet
• Orange Money (Mobile Wallet & Payments Platform)
• Orange Max it (Super App)
• Orange Extra (Content & Entertainment Platform)
• Orange e-Sh7anli (e-Recharge)
• Weinak Prepaid International Calling Cards
• International Calling & Roaming Services
• Orange Business Solutions (Enterprise & SMB)
• Orange 5G Network
• TOD TV Streaming (via Orange Extra)
• OSN+ Streaming (via Orange Extra)
• Anghami Plus (via Orange Extra)
• Gaming Control (Online Gaming Time Restriction)
• Orange Money Virtual Visa Card
• Orange Money "Tahweesheh" Savings Sub-Account
• VoLTE (Voice over LTE)

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

AI capability9 records

Feature6 records

Partnerships

32 partnerships are on record, tiered flagship, core and minor.

• Jordan Department of Statistics (DoS)flagshipStrategic or Co-development Partner · 23 June 2026Public-private partnership under which Orange Jordan will build software and digital infrastructure for Jordan's 2026 General Population and Housing Census, delivering end-to-end technology for every stage of the national data collection project to maximize efficiency, speed, and accuracy.
• InvoiceQ JordancoreStrategic or Co-development Partner · 19 June 2026Partnership to launch an integrated cross-platform application enabling enterprise clients to automate invoice issuance and connect with Jordan's National E-Invoicing System, easing compliance with regulations that require all commercial entities to submit financial data through the national system.
• Capital BankcoreGTM or Marketing Partner · 16 March 2026Supporting partner of the 5th edition of Orange Jordan's Inspiring Change Award 2026, which backs women entrepreneurs in the ICT sector with cash prizes (JD 3,000/2,000/1,000) and a new JD 2,000 sustainable-solutions prize.
• int@j (Information and Communications Technology Association of Jordan)minorGTM or Marketing Partner · 16 March 2026Collaborator on the Inspiring Change Award 2026 programme supporting women entrepreneurs in the ICT sector, alongside SHETECHS.
• SHETECHSminorGTM or Marketing Partner · 16 March 2026Collaborator on Orange Jordan's Inspiring Change Award 2026 programme supporting women entrepreneurs in the ICT sector.
• GIZ (Deutsche Gesellschaft für Internationale Zusammenarbeit)coreImplementation/ SI/ Consulting Partner · 15 March 2026GIZ-implemented 'E4DE' project through which Orange Jordan launched the Private Sector Access to Support Startups (PASS) programme targeting 130 startups through skills development, training, and mentorship until October 2026. Co-funded by Germany's BMZ and the European Union, and implemented with Jordan's Ministry of Digital Economy & Entrepreneurship.
• Jordan Ministry of Digital Economy & Entrepreneurship (MODEE)coreStrategic or Co-development Partner · 15 March 2026Government partner implementing the E4DE project with Orange Jordan's PASS programme, which connects startups with private sector actors to strengthen their market positioning across Jordan's governorates.
• Jordan Express Tourist Transport Company (JETT)coreTechnology or Integration · 23 October 2025Agreement to deliver communication and ICT services, including an advanced MPLS network, mobile lines, corporate connectivity, and ICT solutions across Jordan. Supports JETT's digital transformation, exemplified by automation of online passenger booking at the King Hussein Bridge.
• TOD (beIN)flagshipTechnology or IntegrationContent partner bundled into Orange Extra for Fiber/ADSL/mobile subscribers with dedicated TOD subscriptions (4K JD 8/month, 1080p JD 6/month, 24-hour JD 2, FIFA World Cup 2026 packages from JD 2.4/month for 24 months) added to the internet bill.
• OSN+coreTechnology or IntegrationHollywood/streaming content partner integrated into Orange Extra with OSN+ Standard with Ads (JD 2.50/month) and OSN+ Standard (JD 4.30/month) subscriptions billed through the customer's Orange Fiber/ADSL invoice.
• Anghami PluscoreTechnology or IntegrationMusic streaming partner bundled into Orange Extra with Individual (JD 3.50/month) and Family up-to-6-members (JD 5/month) subscriptions added to the Fiber/ADSL invoice.
• Orange CoursatminorStrategic or Co-development PartnerFree e-learning platform in various digital fields featured within Orange Extra for Fiber/ADSL subscribers.
• JOPACC (Jordan Payments and Clearing Company) - CliQflagshipTechnology or IntegrationLaunched the CliQ instant payment service in collaboration with JOPACC under the Central Bank of Jordan, enabling Orange Money users to send and receive funds instantly with all Jordanian banks and electronic wallets participating in CliQ.
• Google PaycoreTechnology or IntegrationOrange Money Visa cards can be tokenized into Google Pay on Android NFC devices for contactless in-store payments.
• VisacoreTechnology or IntegrationIssuer of the Orange Money companion prepaid Visa card and the Orange Money Virtual Visa card (valid 3 years, issued in-app for online and in-store purchases domestically and internationally).
• eFAWATEERcomcoreTechnology or IntegrationNational bill-payment platform integrated with Orange Money for paying 200+ billers (electricity, water, traffic fines, etc.) and for topping up Orange Money directly from bank accounts.
• Jordan PostminorChannel Partner/ Reseller/ DistributorOrange Money cash-in/out and Orange Mobile bill payment available at any of the Jordan Post offices across the Kingdom.
• Total Energies (Total stations)minorChannel Partner/ Reseller/ DistributorSelected Total fuel stations serve as Orange Money cash deposit points across Jordan.
• Housing Bank (bank al-iskan)coreChannel Partner/ Reseller/ DistributorEnables free no-card ATM withdrawals, balance inquiries, and deposits for Orange Money customers via the bank's ATM network across Jordan.
• Cairo Amman BankminorChannel Partner/ Reseller/ DistributorSupports Orange Money cardless ATM withdrawals and deposits across its ATM network in Jordan.
• Arab BankminorChannel Partner/ Reseller/ DistributorEnables Orange Money cardless ATM withdrawals and deposits via its Jordan ATM network (also the lender for the JD 30 million infrastructure financing).
• Jordan Kuwait BankminorChannel Partner/ Reseller/ DistributorSupports Orange Money cardless ATM withdrawals and deposits across its ATM network in Jordan.
• Capital BankminorChannel Partner/ Reseller/ DistributorSupports Orange Money cardless ATM withdrawals and deposits via its ATM network in Jordan.
• Multiple licensed exchange offices (Zamzam, Amer, Ma'an, Mobadla, Alpha, Mardani, Al-Aqsa, Al-Bayinah, Munjed Asrawi, Swiss, Abu Mweis, Al-Rowad, Central, Areen, Sama, Al-Okush, Issawi, Saudi Exchange, etc.)coreChannel Partner/ Reseller/ DistributorAuthorized partner network across Jordan providing Orange Money cash-in/out and remittance services, including Al-Emasas, Alami, Abusheikha, JITCO, Almousa, Al-Fuheis, and postal services.
• Crown Prince Foundation (CPF)coreGTM or Marketing PartnerListed CSR partner supporting Orange Jordan's youth, innovation, and digital inclusion programmes.
• Princess Sumaya University for Technology (PSUT)coreGTM or Marketing PartnerUniversity partner in Orange Jordan's CSR initiatives including digital education, coding academy, and innovation programs.
• Oasis 500coreGTM or Marketing PartnerEarly-stage investor and startup accelerator listed as a CSR partner for Orange Jordan's entrepreneurial ecosystem support.
• Tkiyet Um Ali (TUA)minorGTM or Marketing PartnerNational food aid charity partner in Orange Jordan's CSR portfolio.
• JIFEX 2025 (Jordan International Freight, Logistics and Supply Chain Exhibition)minorGTM or Marketing PartnerOrange Jordan participated in JIFEX 2025, which brought together global shipping companies, freight forwarders, customs authorities, and industry innovators, emphasizing its leadership in the logistics sector.
• GreenTech Makerthon 2025minorGTM or Marketing PartnerSponsored program supporting 60+ youth participants in developing AI and IoT-driven solutions for environmental issues in Jordan, culminating in a prototype showcase.
• Startup4Good 2025minorGTM or Marketing PartnerAnnual event held at Orange Digital Village to showcase youth-led innovations in IoT, safety, smart cities, and accessibility; provides practical training, mentorship, and resource access.
• Orange Cash EgyptcoreStrategic or Co-development PartnerCross-border promotional partnership under which Orange Money Jordan customers can transfer money to Orange Cash Egypt with waived commissions and recipient rewards (up to EGP 700 plus flight ticket raffles).

Recent moves7 records

Expansion highlights7 records

Direct peers

• Zain Jordan: Zain Jordan is the largest mobile network operator in Jordan and a direct competitor to Orange Jordan across mobile, data, and enterprise services. It also operates the Zain Cash mobile wallet, which directly contests Orange Money in the domestic fintech market.
• Umniah (Batelco Jordan): Umniah is the third mobile operator in Jordan and a wholly-owned subsidiary of Batelco. It competes directly with Orange Jordan in mobile, fixed broadband, and enterprise connectivity, with overlapping retail and B2B channels.
• Orange Egypt: Orange Egypt is a sister operator under Orange Group offering mobile, fixed, and Orange Cash mobile wallet services. It is the most direct functional peer for Orange Jordan because of shared Orange Group strategy, product DNA (Orange Money → Orange Cash), and B2G digital-infrastructure playbooks — and is already a cross-border remittance partner.
• Orange Morocco: Orange Morocco is another Orange MEA sister operator with mobile, fixed broadband, and Orange Money services. It is a strong operational peer for benchmarking Orange Jordan's 5G/fiber rollout, enterprise ICT portfolio, and fintech economics.

Broad incumbents

• Etisalat by e& (UAE): Etisalat, part of e&, is a regional incumbent telecom group with mobile wallet and enterprise ICT offerings that overlap Orange Jordan's portfolio. While it does not operate a Jordan network directly, its regional scale, content partnerships, and enterprise benchmarks make it a relevant comparable.
• Ooredoo Group: Ooredoo is a major MENA telecom operator with mobile money (Ooredoo Money) and enterprise services comparable to Orange Jordan's. It does not operate in Jordan but is a relevant regional benchmark for fintech and 5G strategy.
• Saudi Telecom Company (stc): stc is the largest telecom operator in the GCC and has expanded into Jordan and other MENA markets. Its enterprise ICT, cloud, and digital-services portfolio make it a relevant broad-incumbent peer for Orange Jordan's Orange Business unit.
• Vodafone Group: Vodafone is a global telecom incumbent with comparable mobile, fixed, fintech (VodaPay/M-Pesa-style offerings), and enterprise ICT businesses. While not directly present in Jordan, it is a useful benchmark for Orange Group's international strategy and Orange Jordan's fintech ambitions.

Others

• JOPACC / CliQ (Jordan Payments and Clearing Company): JOPACC operates Jordan's national CliQ instant-payment rail and is integrated with Orange Money. As the underlying national payment infrastructure, it is a critical ecosystem participant and an indirect peer for benchmarking Orange Jordan's wallet economics.
• Oasis500: Oasis500 is a Jordan-based early-stage investor and startup accelerator listed as a CSR partner of Orange Jordan. While not a competitor, it is part of the same local entrepreneurial ecosystem and supports the PASS and Inspiring Change programs Orange Jordan sponsors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/orangeJo
• YouTubeyoutube.com/watch?v=e-cUXO6fTAU
• Facebookfacebook.com/OrangeJordan
• LinkedInlinkedin.com/company/407323
• Instagraminstagram.com/orangejo

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Orange Jordan