Housing Bank for Trade and Finance

What Housing Bank for Trade and Finance does

Housing Bank for Trade and Finance is a Jordan-based commercial bank founded in 1973 and headquartered in Amman, operating a multi-channel retail, corporate, and institutional banking platform. The bank serves individual customers (through youth, regular, and premium programs including Iskan Young, Iskan Plus, and Edge), corporate clients (SME, large enterprise, and trade finance), and financial institutions (correspondent banking). Distribution is anchored by over 70 physical branches and 210+ ATMs across Jordan, supplemented by international subsidiaries in Palestine (hbtf.ps) and Bahrain (hbtf.bh), and reinforced by digital channels including Iskan Mobile, Iskan Online (retail and corporate), and Iskan Business.

The product suite spans a broad portfolio: roughly a dozen card products (Visa Infinite, Signature, Platinum, Classic, debit variants, virtual Iskan V-Card, and the Iskan Bracelet wearable), a tiered loans offering (personal, housing, auto, SME, instant), treasury and investment services, supply chain finance, green finance, and e-trading. Recent technology investments include the integration of ProgressSoft's Payments Hub Platform (announced May 2026) to support SWIFT GPI and CBPR+ global payment standards, a partnership that extends a relationship originating in 1993. The bank generates revenue primarily through interest income on lending, complemented by transaction-based fees and commissions across cards, transfers, trade finance, and FX services, with a new Sharia-compliant revenue stream added through the Specialized Islamic Finance Company launched in December 2025 under Central Bank of Jordan oversight. Notable capital partners include the European Bank for Reconstruction and Development (~$75M in April 2025) and QNB Group (~$83.8M in January 2021).

Name

Housing Bank for Trade and Finance

Legal name

Housing Bank for Trade and Finance

Website

https://hbtf.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Housing Bank for Trade and Finance is a Jordan-based commercial bank founded in 1973, serving retail, corporate, and financial institution clients across Jordan, Palestine, and Bahrain through 70+ branches and digital banking platforms, including Islamic finance services.

Ownership category

akta.pro rank

Product category

Commercial Banking

NAICS

Commercial Banking (522110), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021)

akta.pro primary industry

Islamic SME & Commercial Banking (FSABAGAB)

akta.pro secondary industries

Islamic Corporate Banking (FSABAGAC), Islamic Transaction Banking (Cash Management & Treasury Services) (FSABAGAF), Shariah-compliant Financing Products (Murabaha, Ijara, Tawarruq, Istisna, Salam) (FSABAGAH)

Keywords

• Commercial banking services
• Retail banking products
• Corporate banking solutions
• Trade finance services
• Islamic finance products

Headquarters

HQ city

Amman

HQ country

Jordan

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Interest Income: Traditional banking interest income from lending activities including personal loans, housing loans, auto loans, and corporate credit facilities
2. Fee and Commission Income: Fees and commissions from various banking services including account maintenance, card services, wire transfers, trade finance, and other banking transactions
3. Trade Finance and Global Payments: International banking services including letters of credit, guarantees, and global payment services for corporate and institutional clients
4. Islamic Finance Products: Sharia-compliant financial products and services through the Specialized Islamic Finance Company

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Housing Bank for Trade and Finance is a Jordan-based commercial bank providing retail banking (accounts, debit/credit cards, personal/housing/auto loans, Iskan coins rewards), corporate banking (SME loans, corporate credit programs, trade finance, supply chain finance, treasury and investment services), and correspondent banking services for financial institutions. It also offers Sharia-compliant products through its Specialized Islamic Finance Company and distributes these services through 70+ branches, 210+ ATMs, Iskan Mobile, Iskan Online, and Iskan Business digital channels across Jordan, Palestine, and Bahrain.

Product overview

Housing Bank for Trade and Finance operates as a comprehensive commercial bank offering a multi-channel banking platform. The core offering includes retail banking services (accounts, cards, loans), corporate banking solutions, treasury and investment services, and financial institution services. Key digital products include Iskan Mobile (mobile banking), Iskan Online (retail e-banking), Iskan Business (corporate e-banking), and Trade Hub (trade finance platform). The card portfolio spans debit cards (Standard, Edge, Iskan Plus, Iskan Youth, Iskan Young), credit cards (Visa Infinite, Platinum, Signature, Classic), virtual cards (Iskan V-Card), and wearable payments (Iskan Bracelet). Loyalty programs include Iskan Coins (rewards) and Iskan Gain (discount program), while premium programs encompass Edge and Iskan Plus for elite customers, and Iskan Young for youth aged 7-17. Lending products cover personal loans, housing loans, auto loans, SME loans, and instant loans. Corporate services include green finance, supply chain finance, treasury services, and E-trading. The bank has recently expanded into Islamic finance with its Specialized Islamic Finance Company.

Differentiator

Problem solved

Functional benefit

Brands

• Iskan Mobile: Mobile banking application for retail and corporate customers
• Iskan Online
• Iskan Business
• Iskan Coins
• Iskan Gain
• Edge
• Iskan Young
• Iskan Youth
• Iskan Plus

Products and services

• Iskan Mobile Mobile banking application providing 24/7 access to account management, CliQ transfers, bill payments, and card management for retail and corporate customers.
• Iskan Online Web-based online banking platform enabling retail customers to access accounts, perform transactions, and manage banking services.
• Iskan Business Corporate online banking platform providing business banking solutions and cash management for corporate clients.
• Standard Visa Debit Card Standard Visa debit card enabling daily cash withdrawals up to 2000 JOD, POS purchases, and contactless payments.
• Edge Debit Card Premium Visa debit card designed for elite customers seeking upscale banking services and exclusive benefits.
• Iskan Plus Visa Card Premium Visa debit card for distinguished customers seeking exclusive banking services and privileges.
• Iskan Youth Card Visa debit card designed for youth customers to meet cash needs and personal purchases.
• Iskan Young Card Visa debit card for Iskan Young customers (ages 7-17) enabling cash access and personal purchases.
• Visa Infinite Credit Card Premium Visa credit card providing access to top-tier services worldwide with exclusive privileges and benefits.
• Visa Infinite Dollar Credit Card Premium USD-denominated Visa credit card providing elite services and global acceptance.
• Visa Platinum Credit Card Platinum-tier Visa credit card offering premium benefits and privileges for discerning customers.
• Visa Signature Credit Card Elite Visa Signature credit card with access to over 1,000 airport lounges worldwide via Visa Airport Companion app, personal assistant services, and luxury lifestyle benefits.
• Visa Classic Credit Card Classic Visa credit card offering a wide range of benefits tailored to customer needs.
• Iskan V-Card Virtual card for digital transactions and online payments.
• Iskan Bracelet Contactless payment wearable enabling tap-to-pay transactions for cardholders.
• Personal Loans Personal lending solutions for individual financial needs.
• Housing Loans Residential mortgage financing for home purchase and construction.
• Auto Loans Vehicle financing solutions for automobile purchases.
• SME Loans Business loans for small and medium enterprises, including clinic loans, business loans, and tourism loans.
• Instant Loan Quick-approval personal loan for immediate financial needs.
• Trade Hub Electronic trade services platform for corporate customers managing trade finance and operations.
• Supply Chain Finance Reverse factoring and supply chain financing solutions for corporate clients.
• Green Finance Program Sustainable financing program supporting environmentally friendly projects and ESG-compliant investments.
• Treasury Services Investment services, asset management, brokerage, financial advisory, and foreign exchange services.
• Iskan E-Trading Electronic trading platform for securities and investment products.
• Specialized Islamic Finance Company Licensed entity under the Central Bank of Jordan offering Sharia-compliant financial products and services, affiliated with the Specialized Leasing Company and supporting the bank's Islamic finance strategy.

Quantifiable outcome

• Faster settlement times for local and international payments through ProgressSoft Payments Hub Platform
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• ProgressSoftcoreTechnology or Integration · 18 May 2026Jordan-based fintech company providing the Payments Hub Platform to upgrade Housing Bank's payments network. The platform enables faster settlement times, improved tracking, and greater transparency for local and international payment corridors. The platform aligns with bank's goals to support global payment standards including SWIFT GPI and CBPR+. This extends a long-standing partnership between the two firms which began in 1993 with ProgressSoft's Signature Verification Solution.
• VisacoreTechnology or IntegrationGlobal payment technology partnership providing Visa-branded credit and debit cards including Visa Infinite, Visa Signature, Visa Platinum, and Visa Classic cards with global acceptance and various benefits including airport lounge access and travel insurance.
• Google PaycoreTechnology or IntegrationDigital wallet partnership enabling Housing Bank cardholders to make contactless payments using Android devices through Google Wallet application.
• Apple PaycoreTechnology or IntegrationDigital wallet partnership for contactless payments using Apple devices.
• Specialized Leasing CompanycoreStrategic or Co-development PartnerAffiliate partnership for the Specialized Islamic Finance Company, a licensed entity under the Central Bank of Jordan offering Sharia-compliant financial products and services.
• Du SaveminorGTM or Marketing PartnerPartnership for instant discount program (Iskan Gain) providing cashback and discounts at participating merchants.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bank of Jordan: Jordan-headquartered commercial bank offering retail, corporate, SME and treasury services with an extensive domestic branch network. Closest direct competitor to HBTF, operating in the same market, same customer segments, and the same conventional + Islamic mix via subsidiaries.
• Jordan Islamic Bank: Jordan's leading Shariah-compliant bank offering retail, corporate and treasury products on a fully Islamic model. Most direct comparable to HBTF's newly launched Specialized Islamic Finance Company across the same customer base.
• Jordan Kuwait Bank: Jordanian commercial bank with a Kuwaiti shareholder base offering retail, corporate, treasury and Islamic products. Comparable to HBTF in domestic positioning and cross-border Gulf linkages through ownership and correspondent banking.
• Capital Bank of Jordan: Jordanian commercial bank active across retail, SME, corporate and investment banking. Comparable to HBTF on its emphasis on SME and corporate segments, and overlap on Jordanian customer base.
• Cairo Amman Bank: Jordan-based commercial bank with regional presence in Egypt and Palestine offering retail, corporate, and trade finance services. Direct peer comparable to HBTF on size, geographic mix, and product breadth across Middle East.

Regional players

• Bank of Palestine: Leading Palestinian banking group operating a multi-country retail and corporate franchise. Comparable to HBTF on the Palestine geographic axis (both operate under hbtf.ps / BOP ecosystems) and on shared regional correspondent and trade finance dynamics.
• Ahli United Bank / KFH Group peers in Bahrain: Bahrain-headquartered banking group with retail, corporate, treasury and Islamic franchises. Directly relevant for benchmarking HBTF's Bahrain (hbtf.bh) subsidiary in terms of customer mix, regulatory regime, and Gulf-bound trade and correspondent flows.

Broad incumbents

• QNB Group: Largest bank in the Middle East and Africa, headquartered in Qatar, and a disclosed investor in HBTF. Functions as a broad incumbent shareholder/strategic partner rather than pure head-to-head competitor, but anchors the regional banking ecosystem HBTF operates in.
• Arab Bank: Largest Jordanian banking group by assets with deep retail and corporate franchises across MENA. A scaled, broad-incumbent competitor to HBTF in Jordan and the wider region; doesn't specialize in HBTF's specific niche but competes head-to-head for the same customer wallets.

Emerging players

• Al Rajhi Banking and Investment Corp: Saudi-listed Shariah-compliant banking powerhouse and a global Islamic banking leader. Relevant benchmark for HBTF's newly launched Islamic finance arm in terms of product capabilities, scale economics, and aspirational product roadmap.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/thehousingbank

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments2 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Housing Bank for Trade and Finance