TrusTrace

What TrusTrace does

TrusTrace (legal entity: Swin Technologies AB) is a Stockholm-headquartered SaaS company founded in 2016 that provides an AI-powered supply chain traceability and compliance platform targeting global fashion, footwear, and textile brands. The platform is architected as a unified core with four interconnected modules — Supply Chain Mapping, Risk and Due Diligence, Regulatory Compliance, and Traceability — overlaid with specialized solution modules for EUDR, Digital Product Passport (DPP), CSRD, CSDDD, Forced Labor Prevention, PEF, CPSIA, and REACH compliance. Core technology includes a proprietary AI/OCR document classification and extraction engine processing documents in 100+ languages, an AI-native data hub for supply chain risk analytics, multimodal satellite-imagery integration for deforestation compliance, and API connectivity to the European Commission Information System, FSC, ERP/PLM systems, and Textile Exchange e-trackit. Infrastructure runs multi-cloud (AWS and Azure) with all business data processed in Frankfurt, Germany, and the platform is SOC 2 Type II and ISO 27001 certified with GS1 standard compliance.

The company's commercial model is enterprise SaaS subscription on quote-based annual contracts, supplemented by a freemium layer: the One Retail Hub, co-developed with seven major European retailers (Zalando, ASOS, Boozt, About You, Ellos Group, New Look, The Very Group) and nonprofits Cascale and Fair Wear, offers free HREDD compliance tooling to suppliers as a land-and-expand channel. Go-to-market combines direct enterprise field sales targeting multinational brands with industry event presence (Future Fabrics EXPO, AAFA, Vietnam Footwear Summit) and a tiered solution portfolio covering Enterprise Brands, SMEs, and Suppliers/Manufacturers. TrusTrace reports scale metrics of 112,000+ verified suppliers and facilities, 30M+ transactions processed annually, 5M purchase orders traced, 20,000+ platform users, and customers representing over $200B in combined retail sales — including adidas, Primark, Hugo Boss, Lululemon, ASOS, Brooks Running, New Balance, Canada Goose, New Look, Tapestry, and ASICS.

The company has raised approximately $30M across funding rounds including a 2017-2019 seed phase (Vinnova, BackingMinds, Fashion For Good, Zalando), a $6M Series A in October 2021 led by Industrifonden and Fairpoint Capital, and a $24M growth round in January 2024 led by Circularity Capital. The four co-founders — Shameek Ghosh (CEO), Hrishikesh Rajan (CGO), Madhava Venkatesh (CTO), and Saravanan Parisutham (COO) — remain in leadership, and the company operates 130+ employees across Sweden, India, the US, France, and Germany. Recent strategic activity (2024-2026) has focused on DPP positioning, ecosystem coalition-building through One Retail Hub, vertical expansion into on-demand merchandise and licensing via FYUL and Rights & Brands partnerships, and deepening the AI-native data hub.

Name

TrusTrace

Legal name

Swin Technologies AB

Website

https://trustrace.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

TrusTrace is a Stockholm-based SaaS company providing an AI-powered supply chain traceability and compliance platform for global fashion, footwear, and textile brands, covering EUDR, DPP, CSRD, and CSDDD regulations across 112,000+ verified suppliers.

Ownership category

akta.pro rank

Product category

Supply Chain Traceability Software

NAICS

Software Publishers (51321), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

End-to-End Traceability System Verification (Farm-to-Fork) (AFALAGAA)

akta.pro secondary industries

Third-Party Traceability Platform Assurance (SOC/ISO-aligned controls for traceability data) (AFALAGAK), Risk Intelligence, Threat Monitoring & Crisis Response (Harmful trends, coordinated abuse) (BPAAALAN)

Keywords

• Supply chain traceability
• Product compliance software
• Digital product passport
• Supply chain mapping
• ESG compliance platform

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Cloud-based SaaS platform for supply chain traceability and compliance. Enterprise brands and suppliers pay subscription fees for access to the platform's modules including Supply Chain Mapping, Risk and Due Diligence, Regulatory Compliance, and Traceability.
2. Enterprise Solutions: Market-leading platform for enterprise brands to turn complex supply chain data into audit-ready reports and stay ahead of emerging regulatory demands.
3. Free Resources and Tools: One Retail Hub is offered as a free platform for HREDD compliance, demonstrating product value before enterprise conversion.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

TrusTrace provides an AI-powered SaaS platform for supply chain traceability, mapping, and regulatory compliance primarily serving fashion, footwear, and textile brands. The platform centralizes supplier data, automates risk screening, processes compliance documentation across 100+ languages, and supports adherence to regulations including EUDR, CSRD, DPP, CSDDD, and forced labor prevention. It operates as a unified data hub processing over 30 million transactions annually across 112,000+ verified suppliers.

Product overview

TrusTrace is an AI-powered supply chain traceability and compliance data management platform built as a unified platform-plus-modules architecture. The core TrusTrace Platform provides four interconnected modules: Supply Chain Mapping (for supplier data collection and risk screening), Risk and Due Diligence (for OECD-aligned risk management, audits, and corrective action plans), Regulatory Compliance (for end-to-end navigation of global sustainability regulations), and Traceability (for forward and backward chain-of-custody visibility from raw materials to finished goods). On top of the platform, TrusTrace offers specialized solution modules including Product Claims, Forced Labor Prevention, Deforestation Compliance (EUDR), Digital Product Passport (DPP) Compliance, Product Environmental Footprint (PEF), CSDDD, CSRD, CPSIA, and REACH Regulation compliance solutions. The platform also hosts One Retail Hub (a free AI-powered HREDD compliance tool co-developed with major retailers) and the AI-Powered Supply Chain Data Hub. TrusTrace serves enterprise brands, SMEs, and suppliers/manufacturers with tiered solutions, and publishes industry playbooks including The Data Advantage, Unlocking DPP, The Traceability Roadmap, and The Traceability Playbook.

Differentiator

Problem solved

Functional benefit

Products and services

• TrusTrace Platform AI-powered central SaaS platform that unifies supplier data, traceability, and automated reporting across supply chain tiers for enterprise fashion, footwear, and textile brands. Delivers real-time insights for risk management, regulatory compliance, and supply chain visibility.
• One Retail Hub Free AI-powered digital platform that consolidates multiple retailer HREDD compliance questionnaires into a single unified assessment shared across participating retailers. Achieves 70% time savings on compliance reporting within seven weeks.
• AI-Powered Supply Chain Data Hub AI-powered data hub that aggregates and analyzes traceability data to uncover hidden supply chain risks, enhance data reliability, and support proactive impact-driven strategies and decision-making.
• Forced Labor Prevention Solution Solution for collecting traceability data from upstream suppliers, automatically screening for forced labor risks at scale, and streamlining chain-of-custody documentation using AI that handles documentation in 100+ languages.
• Deforestation Compliance Solution (EUDR) Solution co-designed with enterprise brands for EUDR deforestation-free product compliance, providing shipment-level traceability with geospatial data, risk assessment, and auto-generated Due Diligence Statements.
• Digital Product Passport (DPP) Compliance Solution End-to-end DPP solution under ESPR providing unique product ID generation, QR code data carriers, interoperable resolver technology, product data repository, and consumer-facing interface aligned with GS1 digital linking standards.
• Product Claims Solution Combines Certification Management and Digital Chain of Custody to centralize and validate licenses, track sustainable materials, and automate proof for every sustainability claim, linking traceability data to purchase orders at scale.
• Product Environmental Footprint (PEF) Methodology Solution Solution for capturing granular Product Environmental Footprint data throughout the product lifecycle, calculating environmental footprint using live supply chain data, and generating PEFCR-compliant reports.
• CSDDD Compliance Solution Solution for identifying, preventing, and addressing adverse human rights and environmental impacts across supply chains per the Corporate Sustainability Due Diligence Directive, covering supply chain mapping, risk scoring, corrective action plans, and automated reporting.
• CSRD Compliance Solution Solution for Corporate Sustainability Reporting Directive compliance requiring disclosure of sustainability practices, risk assessment, and EU-standard-aligned reporting, with lot-level traceability, automated report generation, and ERP/PLM API integration.
• CPSIA Compliance Solution Solution for chemical testing, risk assessment, and compliance reporting for children's products regulated under the Consumer Product Safety Improvement Act, managing tracking labels, testing certificates, and CPSC audit documentation.
• REACH Regulation Compliance Solution Solution for REACH chemical compliance including data collection on substances, SVHC risk assessment, ECHA data submission automation, and centralized chemical substance tracking.

Quantifiable outcome

• 70% time savings on compliance reporting within seven weeks for fashion brands using One Retail Hub
• +4 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability11 records

Feature8 records

Partnerships

14 partnerships are on record, tiered flagship, core and minor.

• FYULflagshipStrategic or Co-development Partner · 29 April 2026Strategic partnership with FYUL, the on-demand merchandise platform formed from merger of Printify, Printful, and Snow Commerce. TrusTrace will build supply chain visibility and compliance infrastructure across FYUL's global manufacturing network. Centralizes compliance documentation, maps supplier networks, and enables AI-validated data collection for EUDR and Digital Product Passport compliance. Positions FYUL to serve brand partners including MTV, Coca-Cola, NBC, and Dunkin' Donuts.
• Rights & BrandscoreStrategic or Co-development Partner · 6 March 2026Partnership to bring compliance and transparency to global production networks behind iconic character brands including Moomin and Pippi Longstocking. Provides centralized platform for collecting supplier data, managing compliance documentation, and monitoring manufacturing partners across product categories and materials. Three-phase rollout from January through June 2026 to help Rights & Brands meet EU Digital Product Passport requirements.
• ZalandoflagshipStrategic or Co-development Partner · 10 February 2026Co-developed One Retail Hub - a free digital platform and unified self-assessment questionnaire to streamline Human Rights and Environmental Due Diligence (HREDD) compliance for apparel and footwear sector. Partnership includes six major European retailers (About You, ASOS, Boozt, Ellos Group, New Look, The Very Group) and nonprofits Cascale and Fair Wear.
• CascalecoreStrategic or Co-development PartnerNonprofit organization co-developing One Retail Hub with TrusTrace and major retailers to create unified self-assessment questionnaire for HREDD compliance.
• Fair WearcoreStrategic or Co-development PartnerNonprofit organization co-developing One Retail Hub with TrusTrace and major retailers to streamline Human Rights and Environmental Due Diligence compliance.
• New LookcoreStrategic or Co-development PartnerTwo-year partnership resulting in New Look onboarding 100% of core suppliers to TrusTrace digital platform. Enables confident product traceability back through value chain.
• KappahlcoreStrategic or Co-development PartnerDPP pilot project partner. Created tangible DPP example with unique QR code attached to each garment, demonstrating practical implementation of Digital Product Passports.
• MarimekkocoreStrategic or Co-development PartnerDPP pilot project partner. Piloted DPP-ready product using supplier data, uncovering lessons on traceability, API automation, and cross-team alignment.
• ETONminorStrategic or Co-development PartnerCollaboration through System Demonstrator project for Digital Product Passport implementation. Gained valuable insights and practical experience for meeting future requirements.
• Textile ExchangecoreTechnology or Integratione-trackit Pilot partner. TrusTrace joined Textile Exchange's Trackit Pilot Project to advance interoperability and traceability in textile supply chains.
• PeftrustminorStrategic or Co-development PartnerPartnership to offer complete traceability and LCA solution. Strengthens validity of Product Environmental Footprint (PEF) scores for fashion brands.
• XoriantminorStrategic or Co-development PartnerJoint forces with Carbon Trail to launch Product Claims Solution for brands.
• Carbon TrailminorStrategic or Co-development PartnerJoint forces with Xoriant to launch Product Claims Solution for brands.
• OhanaminorGTM or Marketing PartnerEUDR Coffee Break updates and Q&A sessions with TrusTrace for industry education.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Sourcemap: Supply chain traceability and mapping platform serving apparel, footwear, and food/cPG brands with similar supplier onboarding and risk-screening capabilities; one of the closest direct competitors in end-to-end supply chain visibility.
• IntegrityNext: Supplier compliance and sustainability platform supporting EU regulatory compliance, due diligence, and supply chain risk — overlapping directly with TrusTrace's Risk & Due Diligence and Regulatory Compliance modules.
• Sedex: Global supply chain ethics/compliance platform with a large connected supplier base, offering supply chain risk assessment, audits, and HREDD-style compliance tooling that overlaps with TrusTrace's enterprise offering.
• OPTEL Group: Supply chain traceability and DPP solutions provider with strong presence in pharma and consumer goods; competes with TrusTrace on track-and-trace infrastructure and Digital Product Passport offerings.
• EcoVadis: Sustainability ratings and supply chain risk platform widely used by consumer goods and apparel brands; overlapping with TrusTrace's supplier risk assessment and HREDD compliance functionality.

Broad incumbents

• SAI Global (now part of Wolters Kluwer): Compliance, risk, and supply chain audit vendor offering sustainability and supplier risk tooling as part of a broader GRC portfolio; competes in supply chain compliance but not specialized in textiles.
• IBM Envizi / Sterling Supply Chain: Enterprise sustainability and supply chain suites from IBM, increasingly bundling traceability features alongside broader ESG reporting; a structural threat via enterprise contract bundling.

Emerging players

• Resuite / Fairly Made: Fashion-specific traceability and DPP-focused startup offering chain-of-custody and ESG reporting tools to apparel brands; emerging competitor in the same vertical with a narrower scope.
• Makersite: AI-driven supply chain transparency and product footprint platform serving consumer goods manufacturers; an emerging competitor combining product-level data with supply chain risk analysis.

Others

• Textile Exchange: Nonprofit standards body and TrusTrace's e-trackit pilot partner; complementary rather than directly competitive — sets the standards (e.g., materials certifications) that platforms like TrusTrace help operationalize.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/trustrace
• LinkedInlinkedin.com/company/13235029
• Facebookfacebook.com/trustrace

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds6 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TrusTrace