Fyul
FYUL is a privately held, Riga-based on-demand merchandise platform formed in 2024 from the merger of Printful and Printify (with Snow Commerce as its enterprise arm), serving nearly 30 million independent creators via Printify and global entertainment and consumer brands via Printful Enterprise and Snow Commerce.
- Company typePrivate
- Founded2024
- HeadquartersRiga, Latvia
- Headcount1,001–5,000
- GTM typeB2B and B2C
- OfferingSoftware
What Fyul does
FYUL is a privately held on-demand merchandise platform headquartered in Riga, Latvia, formed in 2024 through the merger of Printful (founded 2013) and Printify (founded 2015), with Snow Commerce (founded 2010, acquired by Printful in 2023) operating as the enterprise arm. The company operates a house-of-brands model: Printify serves nearly 30 million registered independent creators and small businesses, Printful provides premium print-on-demand products for brands, and Snow Commerce delivers full-service eCommerce merchandising (strategy, design, digital marketing, fulfillment) to global entertainment and consumer brand clients including MTV, Coca-Cola, NBC, Paramount, Netflix, Warner Bros., and Dunkin'.
The underlying platform connects merchants to a global network of 140+ print providers across production facilities in Latvia, Spain, the United States, and Vietnam, with the company having fulfilled nearly 200 million orders cumulatively. Technology capabilities include on-demand manufacturing orchestration, marketplace integrations with Shopify, Etsy, and TikTok Shop, AI-driven product mockup generation (node-based generative AI pipelines), AI-powered merchandising and brand voice tooling for enterprise clients, and an emerging AI-validated supply chain compliance layer (TrusTrace partnership) targeting EUDR and Digital Product Passport regulations.
FYUL runs a dual go-to-market: a self-serve, product-led growth motion for SMBs with no minimum orders and pay-per-product economics, combined with a direct enterprise sales motion through Snow Commerce and Printful Enterprise. Revenue is generated primarily via transaction fees on individual orders, supplemented by professional services and custom enterprise contracts. The company employs 1,001-5,000 staff, has no public revenue disclosure, and traces its unicorn status to Printful's prior $1B+ valuation — the first such milestone for a Latvian-rooted company.
Fyul firmographics
Firmographics- Name
- Fyul
- Legal name
- FYUL, Inc.
- Website
- https://fyul.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- FYUL is a privately held, Riga-based on-demand merchandise platform formed in 2024 from the merger of Printful and Printify (with Snow Commerce as its enterprise arm), serving nearly 30 million independent creators via Printify and global entertainment and consumer brands via Printful Enterprise and Snow Commerce.
- Ownership category
- akta.pro rank
Fyul industry classification
Industry- Product category
- Print-on-Demand Merchandise Platform
- NAICS
- Clothing and Clothing Accessories Merchant Wholesalers (42435), Apparel Manufacturing (315)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Apparel & Textile Wholesale Marketplaces (CRAFAHAI)
- akta.pro secondary industry
- Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)
Keywords
Where Fyul is headquartered
LocationHeadquarters
- HQ city
- Riga
- HQ country
- Latvia
- HQ region
- Europe
Offices8 records
Markets served
Fyul business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales
Revenue model
- Print-on-Demand Transaction Fees: FYUL generates revenue through transaction fees on merchandise orders fulfilled through its platforms. Merchants pay for products only when they sell, with FYUL taking a margin on each transaction. The platform supports nearly 30 million sellers globally.
- Enterprise Custom Solutions: Snow Commerce and Printful Enterprise provide full-service eCommerce merchandise solutions to major brands including strategy, design, digital marketing, and fulfillment services for high-volume enterprise clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pay-per-product model with no minimums |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Fyul product offering
Product offeringCore offering
FYUL is a software-driven on-demand merchandise platform that enables creators, SMBs, and global brands to design, produce, and fulfill custom apparel, accessories, and home products without holding inventory. Through its Printify, Printful, and Snow Commerce sub-brands, it connects merchants to a global network of 140+ print providers and its own production facilities, taking a margin per fulfilled order while offering enterprise clients full-service eCommerce merchandise solutions including strategy, design, digital marketing, and supply chain compliance.
Product overview
FYUL is a unified on-demand merchandise platform representing three sub-brands — Printify, Printful, and Snow Commerce — formed through the 2024 merger of the two largest print-on-demand pioneers with Snow Commerce, a full-service eCommerce merchandise provider. The platform operates as a house-of-brands model: Printify (trusted by 16m+ sellers, 140+ Print Providers worldwide) and Printful provide core print-on-demand capabilities, while Snow Commerce delivers enterprise-grade, full-service eCommerce merchandise and end-to-end solutions for global entertainment and brand partners. Together, FYUL powers merch for everyone from first-time sellers to global entertainment giants such as MTV, Coca-Cola, NBC, and Dunkin' Donuts.
Differentiator
Problem solved
Functional benefit
Brands
- Printify: Giving anyone a shot at unlocking financial freedom with Print on Demand. Trusted by 16m+ sellers, 140+ Print Providers worldwide, largest on-demand catalog anywhere in the world.
- Printful
- Snow Commerce
Products and services
- Printify A print-on-demand platform that connects eCommerce merchants with 140+ print providers worldwide, enabling anyone to start a custom merchandise business with no minimum orders and pay-per-product economics. Targeted at independent creators, side hustlers, and small eCommerce merchants selling on platforms such as Shopify and Etsy.
- Printful A premium print-on-demand platform offering high-quality custom merchandise production through owned production facilities and partner providers, serving independent creators, small businesses, and enterprise clients. Printful Enterprise provides production-on-demand and technology solutions that operate in the background of large-scale operations.
- Snow Commerce Full-service eCommerce merchandise and end-to-end solutions for global brands, including strategy, design, digital marketing, AI-driven merchandising, and fulfillment. Serves enterprise customers such as Paramount, Netflix, NBCUniversal, Warner Bros., MTV, NBC, Coca-Cola, and Dunkin' Donuts.
- FYUL Platform Unified on-demand merchandise platform combining Printify, Printful, and Snow Commerce under a single brand identity, marketed as the engine that powers all eCommerce merchandise made on-demand.
Quantifiable outcome
- Nearly 200 million orders fulfilled
- +3 more outcomes
Companies that use Fyul
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles2 records
Fyul technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature4 records
Fyul partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TrusTracecoreTrusTrace partnership enables FYUL to build supply chain visibility and compliance infrastructure across its global manufacturing network. The collaboration centralizes documentation, maps supplier networks, and enables AI-validated data collection to meet emerging regulatory standards including EU Deforestation Regulation (EUDR) and Digital Product Passport requirements. The partnership replaces manual email compliance processes with automated data collection, positioning FYUL to better serve brand partners like MTV, Coca-Cola, NBC, and Dunkin' Donuts with transparent, reportable supply chain data.
Scale indicators6 records
Recent moves9 records
Expansion highlights6 records
Fyul competitors and assessment
Company assessmentEmerging players
- Spocket: Spocket is a dropshipping and print-on-demand supplier network for Shopify and WooCommerce merchants, overlapping with Printify/Printful on the SMB e-commerce seller segment with a similar integration-led model.
Direct peers
- Spreadshirt: Spreadshirt is a European print-on-demand platform offering custom apparel and merchandise to creators and small businesses, directly comparable to Printful in target segment, product categories, and European footprint.
- Redbubble: Redbubble is a global print-on-demand marketplace for independent artists selling on apparel and accessories, directly competing with FYUL's Printify/Printful offerings for independent creator mind-share and transaction volume.
- CustomCat: CustomCat is a US-based print-on-demand and dropshipping supplier for apparel and accessories, competing head-on with Printful/Printify for Shopify and Etsy merchants on price, product range, and fulfillment speed.
- Gelato: Gelato operates a global print-on-demand network connecting e-commerce merchants with local print producers, directly comparable to FYUL's Printify business in network model, SMB target market, and on-demand fulfillment.
- Zazzle: Zazzle operates a custom-products marketplace where designers and merchants sell personalized merchandise, overlapping with FYUL's POD catalog and creator-focused business model.
- CafePress: CafePress is a print-on-demand marketplace for custom apparel, gifts, and accessories serving independent sellers — a comparable model to Printify in catalog breadth and SMB seller focus.
- Spring (Teespring): Spring (formerly Teespring) is a print-on-demand platform enabling creators to design and sell custom merchandise, directly comparable to FYUL's Printify business in product, customer segment, and marketplace integrations.
Broad incumbents
- Shopify (Printify/Printful integration context): Shopify is the dominant e-commerce platform hosting the majority of FYUL's merchants. While not a direct POD competitor, Shopify's own merchant tools and any first-party POD offering represent a structural platform risk to FYUL's SMB distribution.
- Amazon Merch on Demand: Amazon's first-party print-on-demand program competes directly with FYUL's SMB creator offering, leveraging Amazon's marketplace traffic and fulfillment — a powerful broad incumbent that could pressure FYUL's SMB growth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat7 records
Key risks6 records
Key highlights7 records
Customer concentration
Fyul social profiles
Digital presenceFyul financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fyul leadership team
Management profileNumber of profiles
Profiles15 records
Fyul subsidiaries and ownership
Company hierarchySubsidiaries3 records
Fyul funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fyul M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fyul
What does Fyul do?
FYUL is a software-driven on-demand merchandise platform that enables creators, SMBs, and global brands to design, produce, and fulfill custom apparel, accessories, and home products without holding inventory. Through its Printify, Printful, and Snow Commerce sub-brands, it connects merchants to a global network of 140+ print providers and its own production facilities, taking a margin per fulfilled order while offering enterprise clients full-service eCommerce merchandise solutions including strategy, design, digital marketing, and supply chain compliance.
Is Fyul a public or private company?
Fyul is a private company. It is classified as venture growth investor backed and is currently operating.
When was Fyul founded?
Fyul was founded in 2024. It employs 1,001 to 5,000 people.
Where is Fyul based?
Fyul is headquartered in Riga, Latvia, in the Europe region.
How does Fyul make money?
Two revenue lines are on record. Print-on-Demand Transaction Fees are the primary driver. The others are enterprise Custom Solutions.
Who are Fyul's main competitors?
Spocket is listed as an emerging player. Direct peers are Spreadshirt, Redbubble, CustomCat, Gelato, Zazzle, CafePress and Spring (Teespring). Broad incumbents are Shopify (Printify/Printful integration context) and Amazon Merch on Demand.
Does Fyul have an API?
No public API is recorded for Fyul.
What industry is Fyul in?
Fyul's product category is Print-on-Demand Merchandise Platform. Its primary akta.pro industry code is CRAFAHAI, Apparel & Textile Wholesale Marketplaces, with a secondary code of CRAFAEAA, Apparel, Footwear & Accessories Omnichannel. Its NAICS code is 42435 and its SIC code is 5130.